B.J. MENDELSON ~ EVERYTHING YOU NEED TO KNOW ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ O-MMT-O-TWNC ~ Offline – Matters More Than – Online – This Will Never Change

~ TLT-IB-NA-MHEOACMBITSYB-MD ~ The – Long Tail – Is Bullshit – Niche Audiences – Must Have Enough Of A Critical Mass Behind It To Support Your Business – Most Don’t

~ 99%-OTTTAORTA-‘V’-ADBOF:R-WC-TM-LC-CS-F-TSFTR-IHALTDWBITRPATRT ~ Ninety-Nine Percent – Of The Things That Are Often Referred To As – “Viral” – Are Driven By Offline Forces: Real-World Connections – Traditional Media – Legitimate Celebrities – Corporate Spending – For – The Small Fraction That Remains – It Has A Lot To Do With Being In The Right Place At The Right Time

~ M-V-GU-A-M-WS-GU ~ Most – Videos – Go Unwatched – And – Most – Web Sites – Go Unvisited

~ MIEOTW ~ Momentum Is Everything On The Web

~ BSOML-‘A’-A-‘E’-TOMTMF-SB-A-A-E-I-S

~ Be Skeptical Of Metrics Like – “Awareness” – And – “Engagement” – The Only Metric That Matters For – Small Businesses – Artists – And – Entrepreneurs – Is – Sales

~ QE-ITE-AOTTAF-ETI-ACOHYFN-ITIAWKISE-WHFAAS ~ Question Everything – In The End – All Of These Things Are Fads – Even The Internet – A Couple Of Hundred Years From Now – If The Internet As We Know It Still Exists – We’ll Have Failed As A Species

~ TEWTSTFITLAHTRWYCT-ITCYAD?-TAF ~ The Easiest Way To Spot The Frauds Is To Look At How They React When You Challenge Them – If They Call You A Dinosaur? – They’re A Fraud

~ NOTPIGFB-YDNTUAOTP-IACDTWYLTDAWYAI-TOTYDIAWS-AAATYGSGTYW ~ None Of These Platforms Is Great For Business – You Don’t Need To Use Any Of These Platforms – It All Comes Down To What You’re Looking To Do And Who Your Audience Is – The Only Thing You Need Is A Web Site – Any And All Traffic You Get Should Go To Your Website

~ ETHOTWIDB-TM-WSM-INAO-OTW-COWS-IYWTSIWIITYD-YNTM-N-‘TPFKATA’-O-‘I’ ~ Everything That Happens On The Web Is Driven By – The Media – We Spend Most – If Not All Of – Our Time With – Corporate Owned Web Sites – If You Want To Succeed In Whatever It Is That You Do – You Need The Media – Not – “The People Formerly Known As The Audience” – Or – “Influencers”

~ DYENTTPWWTSYOTIO-‘I’-PTAIT?-YAFTTAIOTIIN ~ Did You Ever Notice That The People Who Want To Sell You On The Idea Of – “Influencers” – Portray Themselves As Influencers Themselves? – You’ll Also Find That The Alleged Influence Of The Influencers Is Negligible

~ T1%R-ASMOUDTMOTTOTW-WTROUJL ~ The 1 Percent Rule – A Small Minority Of Users Do The Majority Of The Talking On The Web – While The Rest Of Us Just Listen

B.J. MENDELSON ~ EVERYTHING YOU WILL EVER NEED TO KNOW ABOUT MARKETING ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ IYWYDMYH-TATM-EIYF-YCBDT-YMAWEWYD ~ If What You Do Makes You Happy – That’s All That Matters – Even If You Fail – You Could Be Dead Tomorrow – You Might As Well Enjoy What You’re Doing

~ EIRC-YWBATGAIMAWTP-AYHTDITWYDAMIIASPWBII ~ Except In Rare Cases – You Won’t Be Able To Get Anywhere In Marketing Anything Without The Press – All You Have To Do Is Take What You Do And Make It Into A Story People Will Be Interested In

~ YSTYP[T]:R/AP/SP/P ~ You Should Target Your Pitch [To]: Researchers / Bookers / Associate Producers / Segment Producers / Producers

~ T-‘G’-TMATA-IAYFTS-IR-IVITW ~ The–”Game” – The Marketers Always Talk About – Is Against You From The Start – It’s Rigged – It’s Virtually Impossible To Win

~ IYGYCW-NYDIGTM ~ If You’ve Got Your Customers Wrong – Nothing You Do Is Going To Matter

~ AFALATG-TBTYCDIBP-IYA-AAOPI-YBRFI ~ As Far As Luck And Timing Go – The Best Thing You Can Do Is Be Prepared – If You Are – And An Opportunity Presents Itself – You’ll Be Ready For It

~ TGNITYC-MACL-AT-TAL-AMTAFAYWTG-YGTHWMFTPWYWOTLTYWAT-M ~ The Good News Is That You Can – Make A Comfortable Living – At The – Triple-A Level – And Maybe That’s As Far As You Want To Go – You’re Going To Have Way More Freedom To Produce What You Want On This Level Than You Will At The – Majors

~ TGROTI:DBAD ~ The Golden Rule Of The Internet: Don’t Be A Dick

~ TRGROTI:SN-I-YHTTTIIRWWT-A-YCTYECPMR-T-Y-US-BR:NUTWHYIAW-TITY-‘LMOTT’-BNUTI-PF ~ The Real Golden Rule Of The Internet: Social Networks – If – You Have The Time To Invest In Really Working With Them – And – You’re Confident That Your Efforts Can Produce Measurable Results – Then – Yes – Use Them – But Remember: Not Using Them Won’t Harm You In Any Way – The Idea That You’re – “Leaving Money On The Table” – By Not Using Them Is – Patently False

~ A-‘SMC’-TRNMYCDB-RIO-A-NFIAF-AF-AAAACTTP-IYWAF ~ A – “Social Media Crisis” – There’s Really Not Much You Can Do But – Ride It Out – And – Not Feed It Any Further – Apart From – An Apology And A Correction To The Problem – If You Were At Fault

~ YSAB-T-LFOTTAIETYD-YJDKWTFH-A-TOWTBPIT-CTIWYD ~ You Should Always Be – Tweaking – Look For Opportunities To Tweak And Improve Everything That You Do – You Just Don’t Know What The Future Holds – And – The Only Way To Be Prepared Is To – Continue To Improve What You’re Doing

~ YF-YC-AYC-AGPTSCFAMA-TMFYWO-TLRYPOIL-T-TPMTDITM ~ Your Friends – Your Community – And Your City – Are Great Places To Start Collecting Feedback And Making Adjustments – The More Flaws You Work Out – The Less Risky Your Product Or Idea Looks – To – The People Making The Decisions In The Majors

B.J. MENDELSON ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ TPWGRDT-GR-ARTPDFG-ITPSTS ~ The People Who Get Rich During – The Gold Rush – Are Rarely The People Digging For Gold – It’s The People Selling The Shovels

~ MOTN-PGTWTATB-TPTK-KSWCHT ~ More Often Than Not – People Get To Where They Are Today Because – The People They Know – Know Someone Who Could Help Them

~ TA-BE ~ The Asshole-Based Economy

~ CAGROOWACTMDTKCO-ATWIRBBAC-IOTROU-ETWWTTWWLTPF ~ Corporations Are Getting Rich Off Our Work And Consolidating Their Market Dominance To Keep Competitors Out – And The Web Is Rewarding Big Brands And Celebrities – Instead Of The Rest Of Us – Even Though We Were Told The Web Would Level The Playing Field

~ IOTTPASI-B-IAWOTTPAS-M-U– A– PHI-TFYOI ~ It’s One Thing To Package And Sell Information – But – It’s A Whole Other Thing To Package And Sell – Made-Up And – Potentially Harmful Information – To Further Your Own Interests – The Asshole-Based Economy – Selling Harmful Bullshit To Further Their Own Interests

~ CH ~ Cyber Hipsters

~ CH-TRTSIUTTETPTHTPTDA-W-R/F/C/T/E/ASF-AAALEAOWL-TTCIOTTITFO-A-SF-A-BD-TFGITEAC-TSG-ATWTTI-IGTCTWBLUBTM ~ Cyber Hipsters – The Rhetoric They Spew Is Usually To The Effect That People Today Have The Power To Do Anything – Without – Resources / Funding / Connections / Training / Education / And So Forth – After Amassing A Large Enough Audience Of Willing Listeners – They Then Cash In On The Traffic Generated From The Talk In The Form Of – Advertisements – Speaking Fees – And – Book Deals – The First Group Is The Early Adopter Crowd – The Second Group – Are Those Who Think The Internet – Is Going To Change The World By Letting Us Be The Media

~ INC-TALOTICHTMCT-CFEMOOC-BRTA-CH-CFTKOBPSCHWBATIP-AIAFTTOWCHOT ~ It’s No Coincidence – That A Lot Of The Important Cyber Hipsters That Marketers Cater To – Came From Established Media Outlets Or Corporations – Before Reinventing Themselves As – Cyber Hipsters – Coming From This Kind Of Background Provides Some Cyber Hipsters With Better Access To Important Parties – And Increased Attention From The Thousands Of Wannabe Cyber Hipsters Out There

~ MMTY-BAD-BTNTMTYT ~ Marketers May Tell You – Books Are Dead – But They Need Them More Than You Think

~ DES-TNODWWFTLCNWFY-B-TAMIWTDEWFT-E-DT-EY-MTOABC-‘SMSS’-SHIPT-‘SM’-CWFY-AEYITOTWTPTTPIQTWS-TH-M-C-A-OR-ATDTTCTI-IF-ALOTSALA-‘SM’- AA-RG-BA-LL ~ Despite Evidence Showing – That Not Only Does What Work For The Large Corporation Not Work For You – But – There Are Many Instances Where This Doesn’t Even Work For Them – Either – Despite This – Every Year – Marketers Trot Out A Big Corporate – “Social Media Success Story” – Saying How Its Proof That – “Social Media” – Can Work For You – And Every Year It Turns Out That What They Present To The Public Isn’t Quite The Whole Story – They Have – Money – Connections – And – Other Resources – At Their Disposal That They Can Tap Into – In Fact – A Lot Of Them Simply Aren’t Looking At – “Social Media” – As A – Revenue Generator – But A – Loss Leader

~ ‘PI’-90%L-9%MCO-1%WDMOTCAP ~ “Participation Inequality” – 90 Percent Lurk – 9 Percent Might Contribute Occasionally – 1 Percent Will Do Most Of The Commenting And Participating

~ TCWRTPHJAMTGBSBATMD ~ The Companies Who Run These Platforms Have Just As Much To Gain By Spreading Bullshit As The Marketers Do

~ IYAGTSSMTIMH-YBSPR ~ If You Are Going To Spend So Much Time In My Head – You Better Start Paying Rent

~ ATAASABFOOWS-OTYO ~ All Traffic And Attention Should Always Be Focused On One Web Site – One That You Own

~ W-M-AO-CH-ACO-IATCYAD-TUFLTJTA-WTTF-TWRWAA-OA-O-Y-YF-EYD-ITHTIDPATTHOOT ~ Whenever – Marketers – And Other – Cyber Hipsters – Are Called Out – In Addition To Calling You A Dinosaur – They’ll Use Faulty Logic To Justify Their Actions – When Those Tactics Fail – They Will React With An All-Out Assault – On – You – Your Family – Everything You Do – In The Hopes That It’ll Distract People And Take The Heat Off Of Them

~ EIYFOTIUYSSTDL ~ Everyone Is Your Friend On The Internet Until You Say Something They Don’t Like

~ IW-A-H-SOPSPANT-WMLTBS-EIWDKTPSTNTIBPTDS ~ If – We – As – Humans – See Other People Saying Positive And Nice Things – We’re More Likely To Be Swayed – Especially If We Don’t Know That Person Saying Those Nice Things Is Being Paid To Do So

~ RN-T- ‘SM’-W-IDU-STASTMO-T-‘G’-‘BD’-‘TMW’-BIAE ~ Right Now – The – “Social Media” – Well – Is Drying Up – So They Are Starting To Move On – To – “Gamification” – “Big Data” – “The Mobile Web” – Bullshit Is Always Evolving

~ AS-TCRTCOOAMPAD-ROTV-A-TEBOTT-TMWKOC ~ A System – That Currently Rewards The Churning Out Of A Million Posts A Day – Regardless Of Their Value – And – The Easy Burial Of The Truth – The Myths Will Keep On Coming

~ FWPOTIIALLBIACA;NCOLG ~ Fighting With People On The Internet Is A Lot Like Being In A Car Accident; Nobody Comes Out Looking Good

~ RTEW ~ Roswell That Ends Well

~ TA-SMM ~ The Anti-Social Media Manifesto

~ WTPOHAMF-W-NOT-A-COYL-FYCTA-A-NCOTMY? ~ What’s The Point Of Having A Million Followers – When – None Of Them – Are – Clicking On Your Links – Following Your Calls To Action – And – Not Coming Out To Meet You?

~ TANMPWHSFTST-‘SM’-IB-INANCABTM ~ There Are Not Many People Who Have Stepped Forward To Say That – “Social Media” Is Bullshit – It’s Not A Narrative Currently Accepted By The Media

~ TEOBAAHT-‘MI’-OTW-MCTAE-ATSNJBCO-T-‘SM’E-BBCOTTI ~ The Era Of Bad Advice About How To – “Make It” – On The Web – Must Come To An End – And That Starts Not Just By Calling Out – The “Social Media” Experts – But By Calling Out The Term Itself

~ GRSL-‘SM’-CAG ~ Get Rich Quick Schemes Like – “Social Media” – Come And Go

~ TEST-‘SM’-I-PPITHOTP-A-TNEPAGTCE-NOTIT-WHLP-NM-A-NILTWWHTS-U-C-TM-O-SF-GI ~ The Experts Say That – “Social Media” – Is – Putting Power Into The Hands Of The People – And – These Newly Empowered People Are Going To Change Everything – None Of This Is True – We Have Less Power – Not More – And – Nobody Is Listening To What We Have To Say – Unless – Companies – The Media – Or – Someone Famous – Gets Involved

~ WCLIAWWYCMFMMTPAHTGROTI-TYCBATTGR-TNTC ~ We Live In A World Where You Can Make Far More Money Telling People About How To Get Rich On The Internet – Than You Can By Actually Trying To Get Rich – That Needs To Change

ADAM ALTER ~ IRRESISTIBLE ~ 2017

~ NGHOYOS ~ Never Get High On Your Own Supply

~ TIABLBAATROU-WAOPORAFDOOA ~ There Isn’t A Bright Line Between Addicts And The Rest Of Us – We’re All One Product Or Experience Away From Developing Our Own Addictions

~ TOT-WMOU-TLWTW-AWOD ~ Thousands Of Tests – With Millions Of Users – To Learn Which Tweaks Work – And Which Ones Don’t

~ IMR-SAABA-AVS-TATSBR-A-TFBSOTSBHN:SE/SS/MS/ASOE ~ In Many Respects – Substance Addictions And Behavioral Addictions – Are Very Similar – They Activate The Same Brain Regions – And – They’re Fueled By Some Of The Same Basic Human Needs: Social Engagement / Social Support / Mental Stimulation / A Sense Of Effectiveness

~ BA-COSI:CGTAJBR/IAUPF/ASOIPAI/TTBSMDOT/UTTDR/SSC ~ Behavioral Addiction – Consists Of Six Ingredients: Compelling Goals That Are Just Beyond Reach / Irresistible And Unpredictable Positive Feedback / A Sense Of Incremental Progress And Improvement / Tasks That Become Slowly More Difficult Over Time / Unresolved Tensions That Demand Resolution / Strong Social Connections

~ T-AOBA-ISY-BESPTAC ~ The – Age Of Behavioral Addiction – Is Still Young – But Early Signs Point To A Crisis

~ A-ADBTCOOEP-FWAP-T-BHASI ~ Addictions – Are Damaging Because They Crowd Out Other Essential Pursuits – From Work And Play – To – Basic Hygiene And Social Interaction

~ DTATHU-A-HTOTHU ~ Defeat The Addictions That Hurt Us – And – Harness The Ones That Help Us

~ PADBTME-EWTAIAU-TDBTRUOTWBTIC ~ Phones Are Disruptive By Their Mere Existence – Even When They Aren’t In Active Use – They’re Distracting Because They Remind Us Of The World Beyond The Immediate Conversation

~ MIAADSA ~ Many Internet Addicts Also Develop Sex Addictions

~ ABI-A-OITRIB-N-AEOB-DC ~ A Behavior Is – Addictive – Only If The Rewards It Brings – Now – Are Eventually Outweighed By – Damaging Consequences

~ FD-EHATDA-WPTTC-SWI-P-UTRC-WCABA ~ For Decades – Experts Had Assumed That Drug Addicts – Were Predisposed To The Condition – Somehow Wired Incorrectly – Perhaps – Under The Right Circumstances – We Could All Become Addicts

~ R#34-WAABN-JAURTHTBITWPATWT-SRAARWHDWAPDSTHPC ~ Rat No. 34 – Wasn’t An Addict By Nature – Just An Unfortunate Rat That Happened To Be In The Wrong Place At The Wrong Time – Simply Responding As Any Rat Would Have Done When A Probe Delivered Shocks To His Pleasure Center

~ AEIIM ~ Addiction Embeds Itself In Memory

~ AIAMOET-ETSOOR-APTWWTFTITWS-A-ETMDA-I-RWRWTRTPAPTRTOTD ~ Addiction Is A Matter Of Environment Too – Even The Sturdiest Of Our Ranks – Are Prone To Weakness When They Find Themselves In The Wrong Setting – And – Even The Most Determined Addicts-In-Recovery Will Relapse When They Revisit The People And Places That Remind Them Of The Drug

~ CSD-IRITWO-S-E-R-AOL-ED-SDIBAP-TCOPO ~ Chronic Sleep Deprivation – Is Rising In The Wake Of – Smartphones – E-Readers – And Other Light-Emitting Devices – Sleep Deprivation Is Behavioural Addiction’s Partner – The Consequence Of Persistent Overengagement

~ FM-BL-EODTD-CAWFP-R-YL-W-BL-HTBOYE-T-PG-SP-M-A-YBPFTD ~ For Millennia – Blue Light – Existed Only During The Daytime – Candles And Wood Fires Produced – Reddish-Yellow Light – When – Blue Light –– Hits The Back Of Your Eyes – The – Pineal Gland – Stops Producing – Melatonin – And – Your Body Prepares For The Day

~ ABPTSBRTFDA-SRDITBRACC-D-WAITPTTB-TITPAIFOP ~ Addictive Behaviors Produce The Same Brain Responses That Follow Drug Abuse – Several Regions Deep Inside The Brain Release A Chemical Called – Dopamine – Which Attaches Itself To Preceptors Throughout The Brain – That In Turn Produce An Intense Flush Of Pleasure

~ TSOBIIAUWLTUIAASFOPT ~ The Substance Or Behavior Itself Isn’t Addictive Until We Learn To Use It As A Salve For Our Psychological Troubles

~ IIETPSWADOAB-TPAHTLTTEIAVTFWATP ~ It Isn’t Enough To Ply Someone With A Drug Or A Behavior – That Person Also Has To Learn That The Experience Is A Viable Treatment For Whatever Ails Them Psychologically

~ THRPFAIEA-VFPDALILITHBAIA ~ The Highest Risk Period For Addiction Is Early Adulthood – Very Few People Develop Addictions Later In Life If They Haven’t Been Addicted In Adolescence

~ EAYCTHADFRYL-YBCTWTD-IRTTDSAPNITP-ASTCR-TSITO-B ~ Even After You Come To Hate A Drug For Ruining Your Life – Your Brain Continues To Want The Drug – It Remembers That The Drug Soothed A Psychological Need In The Past – And So The Craving Remains – The Same Is True Of – Behaviors

~ TIHEPTGTBKE-AWTDHMGTEAA-NPTRTO ~ The Internet Has Exposed People To Goals They Barely Knew Existed – And Wearable Tech Devices Have Made Goal Tracking Effortless And Automatic – Numbers Pave The Road To Obsession

~ ICT-G-S-BASSOL-GH-TGTAFL-DBD-RTEPOSGEGWIFHTGT ~ In Contrast To – Goals – Systems – Bring A Steadier Stream Of Low-Grade Highs – They’re Guides To A Fulfilling Life – Day By Day – Rather Than Enticing Pictures Of Some Grand End Goal Without Instructions For How To Get There

~ IM-PG-SMIS-BITYHTSOLTAE ~ In Moderation – Personal Goal-Setting Makes Intuitive Sense – Because It Tells You How To Spend Our Limited Time And Energy

~ B-BTBP ~ Buttons – Beg To Be Pushed

~ AIFAPF:LIOM ~ An Important Fact About Positive Feedback: Less Is Often More

~ LDAW-PDCTA-L-TCTA-W-LFABDJTS-WTSRA-TW-O-ALDAAW ~ Losses Disguised As Wins – Players Don’t Classify Them As – Losses – They Classify Them As – Wins – Lights Flash And Bells Ding Just The Same – Whether The Spin Represents A – True Win – Or – A Loss Disguised As A Win

~ IOBCUTWW-EWWAL-HAWSTMTS-CTSP? ~ If Our Brains Convince Us That We’re Winning – Even When Were Actually Losing – How Are We Supposed To Muster The Self-Control To Stop Playing?

~ TSOSMIMB-‘TOD’ ~ The Success Of Slot Machines Is Measured By – “Time On Device”

~ J-RTTLO-SF-TSATGR-IIETTG-B-IETTGS-WJ-TSGLIC ~ Juice – Refers To The Layer Of – Surface Feedback – That Sits Above The Game’s Rules – It Isn’t Essential To The Game – But – It’s Essential To The Game’s Success – Without Juice – The Same Game Loses Its Charm

~ MIAAHOG ~ Most Internet Addicts Are Hooked On Games

~ TTITWWKHCWRTTOFSYS ~ The Truth Is That We Won’t Know How Children Will Respond To The Overuse For Some Years Still

~ TIGEETSTITSDOMHAGRU ~ There Is Good Early Evidence To Support The Idea That Small Doses Of Mental Hardship Are Good For Us

~ P-SETC-TCWTSI-TSW-TTEO-TRW-AEIBTPV-STSAFOTC-RTTTI ~ Parents – Should Encourage Their Children – To Connect What They See In – The Screen World – To Their Experience Of – The Real World – Active Engagement Is Better Than Passive Viewing – Screen Time Should Always Focus On The Content – Rather Than The Technology Itself

~ BANHID-AHDBRFWOEM-TIAMN ~ Building A New Habit Is Difficult – A Habit Doesn’t Become Routine For Weeks Or Even Months – There Isn’t A Magic Number

~ TG-ITLR-ITBFOBHA-NTROBHWA ~ The Goal – In The Long Run – Is To Be Free Of Bad Habits Altogether – Not To Replace One Bad Habit With Another

~ TMPITTP-ITRYE-STAACTAAP-WNWHABIOYMLTWIFA ~ The Missing Piece In The Treatment Puzzle – Is To Redesign Your Environment – So Temptations Are As Close To Absent As Possible – Whatever’s Nearby Will Have A Bigger Impact On Your Mental Life Than Whatever Is Farther Away

~ SYWT-A-YBT ~ Surround Yourself With Temptation – And – You’ll Be Tempted

~ C-RAP-TAASEYCAIAVEWOFTRH ~ Choosing – Rewards And Punishments – That Also Affect Someone Else You Care About Is A Very Effective Way Of Forming The Right Habits

~ PAMLTDTTT-ITRTHTBF ~ People Are More Likely To Do The Right Thing – If The Right Thing Happens To Be Fun

ADAM ALTER ~ DRUNK TANK PINK ~ 2013

~ DTP-‘N-DA’ ~ Drunk Tank Pink – “Non-Drug Anesthetic”

~ EOU-IAOPO-TWWU-TWBU-A-TWAU-ATHCTHOE-T-F-A-B ~ Each Of Us – Is An Ongoing Product Of – The World Within Us – The World Between Us – And – The World Around Us – And Their Hidden Capacity To Shape Our Every – Thought – Feeling – And – Behavior

~ ND- ‘N-DO’-RHSTONTRDWOMW-BUMTTCTE-ENIAWDB-PTTLWBTT ~ Nominative Determinism – “Name-Driven Outcome” – Researchers Have Shown That Our Names Take Root Deep Within Our Mental Worlds – Drawing Us Magnetically Toward The Concepts They Embody – Every Name Is Associated With Demographic Baggage – People Tend To Like What Belongs To Them

~ EADLHTPTTTBPIMSOTPS ~ Even Arbitrary Damaging Labels Have The Power To Turn The Brightest People Into Meek Shadows Of Their Potential Selves

~ L-DJRA-TCO ~ Labels – Don’t Just Resolve Ambiguity – They Change Outcomes

~ FFMFA-P-L-CTITPOT ~ Far From Merely Functioning As – Placeholders – Labels – Craft The Images That Populate Our Thoughts

~ LSCMTAEF ~ Labels Sometime Create Memories That Are Entirely False

~ Eyewitnesses – To A Crime Or An Accident – Are Open To Forming False Or Exaggerated Memories – Depending On How Others Label The Events

~ LAIP-SNOWWSBAETHATP ~ Labels Are Immensely Powerful – Shaping Not Only What We See But Also Events That Haven’t Actually Taken Place

~ SAMFM-SIUWOC-ILPBOBCPISAA ~ Symbols Are Magnets For Meaning – Symbols Influence Us Without Our Consent – In Large Part Because Our Brains Constantly Process Images Subconsciously And Automatically

~ MEPTASTIC-FLTATOAS-CCTTTMC-EWTHNITTSTS ~ Merely Exposing People To A Symbol That Implies Creativity – For Less Than A Tenth Of A Second – Can Cause Them To Think More Creatively – Even When They Have No Idea That They’ve Seen The Symbol

~ MISAPS-AMTSMCE-TOBRATPTIMBM ~ Money Is Such A Powerful Symbol – A Means To So Many Coveted Ends – That Our Brains Revolt Against The Prospect That It Might Be Misused

~ MCBLC-WPAO-TMWASTDC ~ More Competitors Breed Less Competition – When People Are Overwhelmed – Their Motivation Wanes And Sometimes They Disengage Completely

~ OOTMPBPI-TTFACOP-TIAE-T-AII-TWAWU-PITIOOAASTTNEAA ~ One Of The Most Puzzling Behavioral Patterns Is – The Tendency For A Crowd Of People – To Ignore An Emergency – That – As Isolated Individuals – They Would Address With Urgency – People Interpret The Inaction Of Others As A Sign That There’s No Emergency At All

~ WAAGS-COGAOKAS-BWAAFSPTAOPAD ~ We’re A Generous Species – Capable Of Great Acts Of Kindness And Sensitivity – But We’re Also A Fearful Species Prone To Acts Of Prejudice And Discrimination

~ SP-HREOHPT-EWTUTITCOTI-TIRQJBTLOCA-STS-T/B/F ~ Subliminal Priming – Has Remarkable Effects On How People Think – Even When They’re Unable To Identify The Content Of The Images – Those Images Rest Quietly Just Below The Level Of Conscious Awareness – Shaping Their Subsequent – Thoughts – Behaviors / Feelings

~ PAIMHWTFTSATOMI ~ People Are Indeed More Honest When They’re Forced To Stare At Their Own Mirror Images

~ OE ~ Oppressive Environments

~ TDBNAULIHTCOA-WM-MLBUWS-TNCGUTCTHAMOALAWLATOTREMR ~ The Difference Between Natural And Urban Landscapes Is How They Command Our Attention – While Man-Made Landscapes Bombard Us With Stimulation – Their Natural Counterparts Give Us The Chance To Think As Much Or As Little As We’d Like And The Opportunity To Replenish Exhausted Mental Resources

~ S-Y-F-B ~ Shinrin-Yokju – Forest Bathing

~ BWT-WYWPBWBW-YMLTDTPTSY ~ Broken Windows Theory – When You’re Walking Past Buildings With Broken Windows – You’re More Likely To Disrespect The Property That Surrounds You

~ F-AU-E-AW-AP-WWA-WWIWOP-A-WWMDTRFTTTTL-C-OWKTTE-WBPT-COTWTH-A-RTWTH ~ Forces – Affect Us – Everyday – At Work – At Play – When We’re Alone – When We’re Interacting With Other People – And – When We’re Making Decisions That Range From The Trivial To The Life-Changing – Once We Know That They Exist – We’re Better Placed To – Capitalize On Them When They Help – And – Resist Them When They Hurt

ELIZABETH KOLBERT ~ THE SIXTH EXTINCTION ~ 2014

~ TSE ~ The Sixth Extinction

~ IEIAMT-MEI-W-MS ~ If Extinction Is A Morbid Topic – Mass Extinction Is – Well – Massively So

~ YAPEF-WODMP-ITHAVO ~ Yet Another Possible Explanation For – Why Observations Don’t Match Predictions – Is That Humans Aren’t Very Observant

~ TNP ~ The New Pangea

~ M-BKD ~ Meanwhile – Bats Keep Dying

~ DAGT-F-HP-IIET-TTDS-ABMATWJIBW ~ During Any Given Twenty-Four-Hour Period – It Is Estimated That – Ten Thousand Different Species – Are Being Move Around The World Just In Ballast Water

~ RHPOC ~ Rhinos Have Plenty Of Company

~ CHCBDAS;TCABF-TAA ~ Certainly Humans Can Be Destructive And Shortsighted; They Can Also Be Forward-Thinking And Altruistic

~ IDMMWPCODC-WMITPCTW ~ It Doesn’t Much Matter Whether People Care Or Don’t Care – What Matters Is That People Change The World

~ IAEEOOOM-WHTU ~ In An Extinction Event Of Our Own Making – What Happens To Us?

SUSAN CAIN ~ QUIET POWER ~ 2016

~ ITTALPWG-WTRHSTC ~ Introverts Tend To Assume Leadership Potions Within Groups – When They Really Have Something To Contribute

~ QLHRTSOTHPOPITW ~ Quiet Leaders Have Risen To Some Of The Highest Positions Of Power In The World

~ LIOOYS-SUIWMNP-BAQAT-AT-AF-UQTSYPCA ~ Listening Is One Of Your Superpowers – So Use It When Meeting New People – By Asking Questions About Them – And Then – Asking Follow-Up Questions That Show You’re Paying Careful Attention

~ RTNIAMR-EYHTSUTMSTPKHYF ~ Remember That Nobody Is A Mind Reader – Eventually You’ll Have To Speak Up To Make Sure That People Know How You’re Feeling

~ NMHLAPYOPI-WYHF-PMSTYASS! ~ No Matter How Loud And Proud Your Online Persona Is – While You’re Having Fun – Please Make Sure That You’re Also Staying Safe!

~ JRTWYAOIJAGAYOS ~ Just Remember That Whoever You Are Offline Is Just As Great As Your Online Self

~ TAMB ~ Take A Media Break

~ QC ~ Quiet Creativity

~ SIIRMAA ~ Seek Inspiration In Role Models And Allies

~ DLFBAT ~ Don’t Let Fear Be A Thief

~ TRBTOP-WCSO-BIPTF-WCS-TTITKOOL ~ The Rubber Band Theory Of Personality – We Can Stretch Ourselves – But If Pulled Too Far – We Can Snap – The Trick Is To Know Our Own Limits

~ TRN ~ The Restorative Niche

~ EYS ~ Embrace Your Superpower

~ EYCZ ~ Expand Your Comfort Zone

~ FTRL ~ Find The Right Lighting

~ PTP ~ Pursue Those Passions

~ RYB ~ Recharge Your Batteries

~ VTF ~ Value True Friendships

~ PWYO ~ Partner With Your Opposites

~ HFIY ~ Have Faith In Yourself

~ FYV ~ Find Your Voice