W. CHAN KIM + RENEE MAUBORGNE ~ BLUE OCEAN STRATEGY ~ 2005

~ TTSTCBOPDALCS ~ Those That Seek To Create Blue Oceans Pursue Differentiation And Low Cost Simultaneously

~ LAAI ~ Look Across Alternative Industries

~ LASGWI ~ Look Across Strategic Groups Within Industries

~ LATCOB ~ Look Across The Chain Of Buyers

~ LACPASO ~ Look Across Complementary Product And Service Offerings

~ LAFOEATB ~ Look Across Functional Or Emotional Appeal To Buyers

~ NWMRRRNIIWAC-IHTCIWTE ~ No Wonder Market Research Rarely Reveals New Insight Into What Attracts Customers – Industries Have Trained Customers In What To Expect

~ LAT ~ Look Across Time

~ FOTBP-NTN ~ Focus On The Big Picture – Not The Numbers

~ ACSNOIE ~ A Company Should Never Outsource Its Eyes

~ RBED ~ Reach Beyond Existing Demand

~ GFTBC ~ Go For The Biggest Catchment

~ FTAATCOEATIOANBIOTLCBE ~ Failure To Adequately Address The Concerns Of Employees About The Impact Of A New Business Idea On Their Livelihoods Can Be Expensive

~ TINSFMALTDCD ~ There Is No Substitute For Meeting And Listening To Dissatisfied Customers Directly

~ RRTYHS ~ Redistribute Resources To Your Hot Spots

~ RRFYCS ~ Redirect Resources From Your Cold Spots

~ IYDAS-FTM-ASTCAWWOFB-BMQ ~ Identify Your Detractors And Supporters – Forget The Middle – And Strive To Create A Win-Win Outcome For Both – But Move Quickly

~ CCW ~ Challenging Conventional Wisdom

~ PPCRSE ~ Poor Process Can Ruin Strategy Execution

~ TPOFP ~ The Power Of Fair Process

~ TTEPOFP:EEE ~ The Three E Principles of Fair Process: Engagement; Explanation; Expectation

~ WDFPM? ~ Why Does Fair Process Matter?

LTITSMP-PLTITRS ~ Lacking Trust In The Strategy-Making Process – People Lack Trust In The Resulting Strategies

~ C-T-A-VC ~ Commitment / Trust – And – Voluntary Cooperation

GEORGE GRANT ~ LAMENT FOR A NATION

~ RITPIUTTRC-TPOPHTLTDAFITMUTSQ ~ Reducing Issues To Personalities Is Useful To The Ruling Class – The Politics Of Personalities Helps The Legitimizers To Divert Attention From Issues That Might Upset The Status Quo

~ ARCAPBTSTARTR ~ All Ruling Classes Are Produced By The Societies They Are Required To Rule

~ OATAOOS-TMITMDAEBFTA ~ Of All The Aspects Of Our Society – The Military Is The Most Directly An Errand Boy For The Americans

~ TWRMTNWIIICWTEDOTD ~ The Wealthy Rarely Maintain Their Nationalism When It Is In Conflict With The Economic Drive Of The Day

~ TCEWBAN ~ The Corporation Elite Was Basically Anti-National

~ LTCSITNOFESSTPOTPG ~ Limiting The Civil Service In The Name Of Free Enterprise Simply Strengthens The Power Of The Private Governments

~ DCGTKOGTW ~ Dominant Classes Get The Kind Of Government They Want

~ MDMALCA ~ Modern Civilization Makes All Local Cultures Anachronistic

~ ECWFOMR ~ Early Capitalism Was Full Of Moral Restraints

~ DIBITFOTMS-WBIAMAEE ~ Dissent Is Built Into The Fabric Of The Modern System – We Bureaucratize It As Much As Everything Else

~ IIPTLAHADTWIDFITSR? ~ Is It Possible To Look At History And Deny That Within Its Dimensions Force Is The Supreme Ruler?

~ TSOTTCCBJBTAOH-HPFTA-BHMFTC ~ The Screams Of The Tortured Child Can Be Justified By The Achievements Of History – How Pleasant For The Achievers – But How Meaningless For The Child

~ LW-IO-COTOEO-TIITVOTE ~ Liberalism Was – In Origin – Criticism Of The Old Established Order – Today It Is The Voice Of The Establishment

~ TCPATAUAHSWBAT ~ The Classical Philosophers Asserted That A Universal And Homogenous State Would Be A Tyranny