~ TTSTCBOPDALCS ~ Those That Seek To Create Blue Oceans Pursue Differentiation And Low Cost Simultaneously

~ LAAI ~ Look Across Alternative Industries

~ LASGWI ~ Look Across Strategic Groups Within Industries

~ LATCOB ~ Look Across The Chain Of Buyers

~ LACPASO ~ Look Across Complementary Product And Service Offerings

~ LAFOEATB ~ Look Across Functional Or Emotional Appeal To Buyers

~ NWMRRRNIIWAC-IHTCIWTE ~ No Wonder Market Research Rarely Reveals New Insight Into What Attracts Customers – Industries Have Trained Customers In What To Expect

~ LAT ~ Look Across Time

~ FOTBP-NTN ~ Focus On The Big Picture – Not The Numbers

~ ACSNOIE ~ A Company Should Never Outsource Its Eyes

~ RBED ~ Reach Beyond Existing Demand

~ GFTBC ~ Go For The Biggest Catchment

~ FTAATCOEATIOANBIOTLCBE ~ Failure To Adequately Address The Concerns Of Employees About The Impact Of A New Business Idea On Their Livelihoods Can Be Expensive

~ TINSFMALTDCD ~ There Is No Substitute For Meeting And Listening To Dissatisfied Customers Directly

~ RRTYHS ~ Redistribute Resources To Your Hot Spots

~ RRFYCS ~ Redirect Resources From Your Cold Spots

~ IYDAS-FTM-ASTCAWWOFB-BMQ ~ Identify Your Detractors And Supporters – Forget The Middle – And Strive To Create A Win-Win Outcome For Both – But Move Quickly

~ CCW ~ Challenging Conventional Wisdom

~ PPCRSE ~ Poor Process Can Ruin Strategy Execution

~ TPOFP ~ The Power Of Fair Process

~ TTEPOFP:EEE ~ The Three E Principles of Fair Process: Engagement; Explanation; Expectation

~ WDFPM? ~ Why Does Fair Process Matter?

LTITSMP-PLTITRS ~ Lacking Trust In The Strategy-Making Process – People Lack Trust In The Resulting Strategies

~ C-T-A-VC ~ Commitment / Trust – And – Voluntary Cooperation