MARK SCHAEFER ~ RETURN ON INFLUENCE ~ 2012

~ TRRITS-ETD ~ The First Rule Is To Simplify – Eliminate The Details

~ TEOTCI ~ The Era Of The Citizen Influencer

~ IIIT-SIITOW-W-C-A-M-C-C-C ~ It Is Impossible To – Sustain Influence In The Online World – Without – Creating – And – Moving – Consistent – Compelling – Content

~ S-IAFHPT-A-ML-MV-MV-T-TTTOPAAVT ~ So – It’s A Fundamental Human Process To – Assign – More Legitimacy – More Validity – More Value – To – Those Things That Other People Are Assigning Value To

~ TI-OAUOT-MSP-T-TAD ~ The Internet – Offers An Unprecedented Opportunity To – Manufacture Social Proof – Through – Tricks And Devices

~ IBOC-OOHW-OOV ~ Influence Built On Content – Our Own Hard Work – Our Own Voice

~ RCAVTTC ~ Relevant Content Adds Value To The Conversation

~ U-OOTPODIO-TIN;ITSOO ~ Ultimately – Our Only True Point Of Differentiation Is Ourselves – This Isn’t Narcissism; It’s The Soul Of Originality

~ DD-MIH-BI ~ Dig Deep – Make It Human – Be Interesting

~ SNP ~ Social Networking Potential

~ AOP-WTHYCTS-FAFB ~ Armies Of People – Willing To Help You Cheat The System – For A Few Bucks

~ BARN-TQANOTCAP-YWTFPWHAAFYAWYD ~ Build A Relevant Network – The Quality And Nature Of The Connections Are Paramount – You Want To Find People Who Have An Affinity For You And What You Do

~ HASTPCC ~ Have A Strategy To Provide Compelling Content

~ T-MOO-HABFS-TEFAP-TSMTRAACF-IAWTKTRO ~ The – Mechanics Of Oppression – Have Always Been Fairly Simple – The Elite Form A Pack – That Systematically Manipulates The Resources Among A Chosen Few – In A Way That Keeps The Rabble Out

~ TEOTSW-IT-IISISED ~ The Elegance Of The Social Web – Is That – It Is Shedding Its Skin Every Day

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