JONAH BERGER ~ CONTAGIOUS

~ WOM ~ Word Of Mouth

~ TPOS ~ The Psychology Of Sharing

~ TSOST ~ The Science Of Social Transmission

~ STEPPS ~ Social Currency – Triggers – Emotion – Public – Practical Value – Stories

~ TOMLTTOT ~ Top Of Mind Leads To Tip Of Tongue

~ “MS-MD” ~ “Monkey See – Monkey Do”

~ POKAESTPCEPIO ~ Package Our Knowledge And Expertise So That People Can Easily Pass It On

~ PDJSI-TTS ~ People Don’t Just Share Information – They Tell Stories

~ PDT ~ Please Don’t Tell

~ HALSAS:TTNTSSVL ~ Here’s A Little Secret About Secret’s: They Tend Not To Stay Secret Very Long

~ MANTOC ~ Minting A New Type Of Currency

~ MPFLI ~ Make People Feel Like Insiders

~ PLHADIOVB ~ Polling Location Had A Dramatic Impact On Voting Behavior

~ OTAAMLTBD ~ Observable Things Are Also More Likely To Be Discussed

~ ISIBTS-IBTG ~ If Something Is Built To Show – It’s Built To Grow

~ PDJVPI-TSI ~ People Don’t Just Value Practical Information – They Share It

~ PDETIAT-TETRTACSORP ~ People Don’t Evaluate Things In Absolute Terms – They Evaluate Them Relative To A Comparison Standard, Or “reference Point”

~ UTW“S”BAPISETTPISTS ~ Using The Word “Sale” Beside A Price Increased Sales Even Though The Price Itself Stayed The Same

SETH GODIN ~ THE ICARUS DECEPTION

~ WAAAN ~ We Are All Artists Now

~ WATWMUCAMUS ~ We Assume That What Makes Us Comfortable Also Makes Us Safe

~ AISTMBA-AAPWMA ~ Art Isn’t Something That’s Made By Artists – Artists Are People Who Make Art

~ AITUWOAHB-WTTA ~ Art Is The Unique Work Of A Human Being – Work That Touches Another

~ TCEDTWCA ~ The Connection Economy Demands That We Create Art

~ TAOMFLIUWTLB ~ The Art Of Moving Forward Lies In Understanding What To Leave Behind

~ JBYWAGDMIAGG ~ Just Because You’re Winning A Game Doesn’t Mean It’s A Good Game

~ TSFTRAITEOA ~ The Search For The Right Answer Is The Enemy Of Art

~ AHNRA ~ Art Has No Right Answer

~ WAITRO? ~ Which audience is the right one?

~ TMRTTDITIWOA ~ The Most Rational Thing To Do Is The Irrational Work Of Art

~ ABOPITMIOD ~ Attention By Other People Is The Most Irresistible Of Drugs

~ TOSMYPFFI-TNOGYACTSO ~ The Old System Made You Popular For Fitting In – The New One Gives You A Chance To Stand Out

~ STEOA ~ Spend Time Encouraging Other Artists

~ FCTTS ~ Fly Closer To The Sun

~ AKA ~ Attachment Kills Art

~ AIACTAPATADATG-NTAR ~ Art Is A Commitment To A Process And To A Direction And To Generosity – Not To A Result

~ ACATBF ~ Artists Can’t Afford To Be Fragile

~ IITL? ~ Is It Too Late?

~ WITSISC?~ Who Is The Self In Self-Control?

~ IINTLTRSCTCLIHATDTWYCO ~ It Is Never Too Late To Redefine Self-Control, To Change Long-Ingrained Habits, And To Do The Work You’re Capable Of

~ YYMLITV-BYCASWALVAWYWU ~ Yes, You Must Leap Into The Void – But You Can Always Start With A Little Void And Work Your Way Up

~ TPWBTS ~ The Problem With Blaming The System

~ BTSISBILYOTJ-BWTSIBWWWYWROTSITFP ~ Blaming The System Is Soothing Because It Lets You Off The Hook – But When The System Is Broken, We Wonder Why You Were Relying On The System In The First Place

~ INEPDY-YNMAD ~ If Not Enough People Doubt You – You’re Not Making A Difference

~ FYMPYATCYA ~ First You Must Pick Yourself And Then Choose Your Audience

~ YGAAAITMATMTAOYC ~ Your Goal As An Artist Is To Make Art That Moves The Audience Of Your Choice

~ FOWYAIF-GBACWTA-AITR ~ Figure Out Who Your Art Is For, Get Better At Connecting With That Audience, And Ignore The Rest

~ RSEB ~ ROWING SOMEONE ELSE’S BOAT

~ YNTKTCWIAO-NTOTRBTBT ~ You Need To Know The Conventional Wisdom Inside And Out – Not To Obey The Rules, But To Break Them

~ IINW-TMBA-IYDKHTMBA-TL ~ If It’s Not Working – Then Make Better Art – If You Don’t Know How To Make Better Art, Learn

~ F-LTS ~ First – Learn To See

~ TPWLITOTAIITSWLB ~ The Problem With Labels Is That Once They’re Applied, It’s Impossible To See What Lies Beneath

~ ALTSAOA-TLTFLABTFI ~ Artists Learn To See All Over Again – They Learn To Forgo Labels And Bring The Fresh Instead

~ TPOABOWHADIOHGETMDWESIT ~ The Price Of A Bottle Of Wine Has A Direct Impact On How Good Even The Most Discerning Wine Experts Say It Tastes

~ WSWWB-NTOWA ~ We See What We Believe – Not The Other Way Around

~ YDNAG-YNETBKOE-TEORF ~ You Don’t Need A Guru – You Need Experience, The Best Kind Of Experience – The Experience Of Repeated Failure

~ BMWYWM ~ But Make What You Will Make

~ OWYMATIFEDYHACTCWS ~ Only When You Make Art That Isn’t For Everyone Do You Have A Chance To Connect With Someone

~ USERTMYA ~ Using Someone Else’s Ruler To Measure Your Art

~ YIAPOYA ~ Your Interactions Are Part Of Your Art

~ AWCAAOIIPAWOA ~ Anyone Who Cares And Acts On It Is Performing A Work Of Art

~ AHNRA ~ Art Has No Right Answer

~ YBWIAG-OCYWCBIBIIAGF-YGIMITYP ~ Your Best Work Is A Gift – Of Course Your Work Can Be Improved, But It Is A Gift First – Your Generosity Is More Important Than Your Perfection

~ TASTWAII ~ The Artist Sees The World As It Is

~ TATASTR ~ The Artist Tells A Story That Resonates

~ TB ~ Talker’s Block

~ WLYT-O ~ Write Like You Talk – Often

~ ITCETRMOYWIWYTS ~ In The Connection Economy, The True Measure Of Your Work Is Whether You Touched Someone

~ DMT ~ Dancing-Monkey Treats

~ TYJIA ~ Turning Your Job Into Art

~ YIKYCMAGMFTMDBAWHIF ~ Yes, I Know You Can Make A Good Movie For Twenty Million Dollars, But All We Have Is Five

~ ADWTGTM ~ Artists Don’t Want To Go To Meetings

~ IYWBWTTF-YWBWC-OTT-CTD ~ If You Weren’t Born With Talent, That’s Fine – You Were Born With Commitment – Organize The Talented – Connect The Disconnected

~ BAPOTA ~ Become A Patron Of The Arts

~ FIAE-NAP ~ Failure Is An Event – Not A Person

~ NTFIPOYWYCIIAWAIYWF ~ Now That Fear Is Part Of Your Work, You Can Ignore It And Work As If You Were Fearless

~ DOTEOF ~ Dancing On The Edge Of Finished

~ WTISRA-TAYDIOTC ~ When There Is No Right Answer – Then Anything You Do Is Open To Criticism

~ IDBIM-BIBIY ~ I Don’t Believe In Much – But I Believe In You

~ Infinite Games… Are Played For The Privilege Of Playing… The Purpose Of… To Allow The Other Players To Play Better

~ JLNOE ~ Just Like No One Else

~ SYJBYSTE ~ Start Your Journey Before You See The End

~ WINPAADMYB ~ Worry Is Not Preparation, And Anxiety Doesn’t Make You Better

~ PITTOA ~ Pain Is The Truth Of Art

~ ADRI-BIR ~ Art Doesn’t Repeat Itself – But It Rhymes

JOHN HORGAN ~ THE END OF WAR

~ WANHFW-WCEWIWWACTEI ~ We Are Not Hardwired For War – We Can End War If We Want And Choose To End It

~ WWSBTWCEW-WAWOOW ~ When We Start Believing That We Can End War – We’re Already Well On Our Way

~ WHNSC-NEC-NDIHASS ~ War Has No Single Cause – Not Even Close – Nor Does It Have A Single Solution

~ WMABSL-IIACTIIAT-SMSTTFJIENB ~ What Makes A Belief System Lethal – Is Its Adherents’ Conviction That It Is Absolutely True – So Much So That They Feel Justified In Eliminating Non-Believers

~ WRO ~ War’s Recent Origin

~ YCBIAOAFBA ~ You Can’t Blame It All On A Few Bad Apples

~ EC ~ Enlightened Globalization

~ TEMOW ~ The Essential Mystery Of War

~ WITUBB ~ War Is The Ultimate Bad Barrel

~ UW ~ Uninventing War

~ UTSOPCN ~ Under The Spell Of Pathological Cultural Norms

~ WHTWTEW-WNOTW We Have The Ways To End War – We Need Only The Will

~ FMPATW-WPNJMEAPPBAEP ~ For Many People Around The World – War Provides Not Just Meaning Excitement, And Political Power But Also Enormous Profits

DAVID CALLAHAN ~ THE CHEATING CULTURE

~ EDI ~ Everybody Does It

~ NP ~ New Pressures

~ BRFW ~ Bigger Rewards For Winning

~ WHWYTTSISAPLYAYSBTTRAF?-YJMMUYOMC!~ What Happens When You Think The System Is Stacked Against People Like You And You Stop Believing That The Rules Are Fair? – You Just Might Make Up Your Own Moral Code!

~ TDC ~ Trickle-Down Corruption

~ TMEMSP-BIIN ~ The Market Era May Seem Permanent – But It Is Not

~ C&NP ~ Crime And No Punishment

~ IAG-TOGWRWC-ALATASCWRJWB ~ In Ancient Greece – The Olympic Games Were Rife With Cheating – Athletes Lied About Their Amateur Status, Competitions Were Rigged, Judges Were Bribed

SETH GODIN ~ POKE THE BOX

~ PTB ~ Poke The Box

~ YT ~ Your Turn

~ BA-AOTMOOOWYA ~ Be Aware – Aware Of The Market, Of Opportunities, Of Who You Are

~ BE-SYCUWIAY ~ Be Educated – So You Can Understand What Is Around You

~ BC-SYCBTAYE ~ Be Connected – So You Can Be Trusted As You Engage

~ BC-STSKWTE ~ Be Consistent – So The System Knows What To Expect

~ BAA-SYHSTS ~ Build An Asset – So You Have Something To Sell

~ BP-SYCBWP ~ Be Productive – So You Can Be Well-Priced

~ HTGATHATPTS ~ Have The Guts And The Heart And The Passion To Ship

~ TCOGOTJPS ~ The Challenge Is Getting Into The Habit Of Starting

~ HNITNAM-IYBETDOPWF ~ Human Nature Is To Need A Map – If You’re Brave Enough To Draw One, People Will Follow

~ SINAGSN ~ Soon Is Not As Good As Now

~ TMYD-TMYF ~ The More You Do – The More You Fail

~ IS:SU ~ In Short: Show Up

~ LFTF-TAATSOYD ~ Look For The Fear – That’s Almost Always The Source Of Your Doubt

~ RTTOP-PY ~ Reject The Tyranny Of Picked – Pick Yourself

~ IIS-HV ~ Initiative Is Scarce – Hence Valuable

~ TAMPISNAG-TTAMPIDNTTAG ~ Twice As Much Polishing Is Not Twice As Good – Ten Times As Much Polishing Is Definitely Not Ten Times As Good

~ P-BBSAI ~ Poke – But Be Smart About It

~ PSWFAM ~ Please Stop Waiting For A Map

~ WWAHTRAZ? ~ Why Would Anyone Hesitate To Report A Zombie?

~ NOTWWC ~ None Of This Works Without Curiosity

~ CINATF ~ Curiosity Is Not Allergic To Failure

~ TJOW ~ The Joy Of Wrong

~ SI(D)F ~ Start Implies (demands) Finishing

~ SMTYAGTF-TMSWFIJBOSOAWOT ~ Starting Means That You Are Going To Finish – To Merely Start Without Finishing Is Just Boasting, Or Stalling, Or A Waste Of Time

~ TPWFTMUW ~ The Person Who Fails The Most Usually Wins

~ TGCASOFIFTGTRTSIOTASG ~ The Greatest Challenge Any Successful Organization Faces Is Finding The Guts To Risk That Success In Order To Accomplish Something Great

~ KSUYF ~ Keep Starting Until You Finish

~ BTOWST ~ Be The One Who Starts Things

~ IYFIDC-SWNIIS? ~ If You Fail It Doesn’t Count – So Why Not Invest In Starting?

~ IETFSILWTIOSTWNAS ~ It’s Easy To Fall So In Love With The Idea Of Starting That We Never Actually Start

~ IYNMAD-IACBYA ~ If You’re Not Making A Difference – It’s Almost Certainly Because You’re Afraid

~ IDHTA ~ It Doesn’t Hurt To Ask

~ SAAWOL ~ Starting As A Way Of Life

~ IYGTBANKTPAEYTITADTND-YWUWAL ~ If You Go To Bed At Night Knowing That People Are Expecting You To Initiate Things All Day The Next Day – You’ll Wake Up With A List

~ MAWDSTMI ~ Might As Well Do Something That Matters Instead

SHARON BEDER ~ GLOBAL SPIN

~ ITCRWHSTWITLFY-TTHPAVR ~ In The Conservative Revolution Which Has Swept The World In The Last Fifteen Years – Think-Tanks Have Played A Vital Role

~ CTTHPACYLURITCBAEPAR ~ Conservative Think-Tanks Have Played A Central Yet Largely Unexamined Role In The Corporate Battle Against Environmental Polices And Reforms

~ TTGTTSTSTCOD ~ Think-tanks Generally Tailor Their Studies To Suit Their Clients Or Donors

~ HTSAPOAAEOTVOTS ~ Hired To Spread A Patina Of Academese And Expertise Over The Views Of Their Sponsors

~ UTTEBPMT ~ Ultimately – Think-Tank Employees Become Policy-Makers Themselves

~ TATTPTTVSBAGQQFN ~ They Are Trained To Perfect The TV Sound Bite And Give Quotable Quotes For Newspapers

~ TTOEFGOAP-ATGTIIGACITM ~ Think-Tanks Often Employ Former Government Officials And Politicians – As This Gives Them Influence In Government And Credibility In The Media

~ TTAGTPAAP-RTTS ~ Think-Tanks Are Geared Toward Political Activism And Propaganda – Rather Than Towards Scholarship

~ CTTDUCOOR-BAAAER ~ Conservative Think-Tanks Don’t Usually Carry Out Original Research – But Adapt And Apply Existing Research

~ TTTFY ~ The Think-Tank For Yuppies

~ TRDBGATTIWE ~ The Revolving Door Between Government And Think-Tanks Is Well-Established

~ TAOTCTTTMTWPATTR ~ The Ability Of The Conservative Think-Tanks To Move The Whole Policy Agenda To The Right