~ WOM ~ Word Of Mouth

~ TPOS ~ The Psychology Of Sharing

~ TSOST ~ The Science Of Social Transmission

~ STEPPS ~ Social (Currency) – Triggers – Emotion – Public – Practical (Value) – Stories

~ TOMLTTOT ~ Top Of Mind Leads To Tip Of Tongue

~ ‘MS-MD’ ~ “Monkey See – Monkey Do”

~ POKAESTPCEPIO ~ Package Our Knowledge And Expertise So That People Can Easily Pass It On

~ PDJSI-TTS ~ People Don’t Just Share Information – They Tell Stories

~ PDT ~ Please Don’t Tell

~ HALSAS:TTNTSSVL ~ Here’s A Little Secret About Secret’s: They Tend Not To Stay Secret Very Long

~ MANTOC ~ Minting A New Type Of Currency

~ MPFLI ~ Make People Feel Like Insiders

~ PLHADIOVB ~ Polling Location Had A Dramatic Impact On Voting Behavior

~ OTAAMLTBD ~ Observable Things Are Also More Likely To Be Discussed

~ ISIBTS-IBTG ~ If Something Is Built To Show – It’s Built To Grow

~ PDJVPI-TSI ~ People Don’t Just Value Practical Information – They Share It

~ PDETIAT-TETRTACSO-‘RP’ ~ People Don’t Evaluate Things In Absolute Terms – They Evaluate Them Relative To A Comparison Standard Or – “Reference Point”

~ UTW-‘S’-BAPISETTPISTS ~ Using The Word – “Sale” – Beside A Price Increased Sales Even Though The Price Itself Stayed The Same