~ WOM ~ Word Of Mouth
~ TPOS ~ The Psychology Of Sharing
~ TSOST ~ The Science Of Social Transmission
~ STEPPS ~ Social (Currency) – Triggers – Emotion – Public – Practical (Value) – Stories
~ TOMLTTOT ~ Top Of Mind Leads To Tip Of Tongue
~ ‘MS-MD’ ~ “Monkey See – Monkey Do”
~ POKAESTPCEPIO ~ Package Our Knowledge And Expertise So That People Can Easily Pass It On
~ PDJSI-TTS ~ People Don’t Just Share Information – They Tell Stories
~ PDT ~ Please Don’t Tell
~ HALSAS:TTNTSSVL ~ Here’s A Little Secret About Secret’s: They Tend Not To Stay Secret Very Long
~ MANTOC ~ Minting A New Type Of Currency
~ MPFLI ~ Make People Feel Like Insiders
~ PLHADIOVB ~ Polling Location Had A Dramatic Impact On Voting Behavior
~ OTAAMLTBD ~ Observable Things Are Also More Likely To Be Discussed
~ ISIBTS-IBTG ~ If Something Is Built To Show – It’s Built To Grow
~ PDJVPI-TSI ~ People Don’t Just Value Practical Information – They Share It
~ PDETIAT-TETRTACSO-‘RP’ ~ People Don’t Evaluate Things In Absolute Terms – They Evaluate Them Relative To A Comparison Standard Or – “Reference Point”
~ UTW-‘S’-BAPISETTPISTS ~ Using The Word – “Sale” – Beside A Price Increased Sales Even Though The Price Itself Stayed The Same