~ JBIWDMIR ~ Just Because It Works Doesn’t Make It Right

~ PDB-W-YD-TB-W-YDI ~ People Don’t Buy – WHAT – You Do – They Buy – WHY – You Do It

~ CD&C ~ Clarity / Discipline / Consistency

~ EYSAEYDHTPWYB ~ Everything You Say And Everything You Do Has To Prove What You Believe

~ IYDK-W-YCK-H ~ If You Don’t Know – WHY – You Can’t Know – HOW

~ TINAC ~ Trust Is Not A Checklist

~ WMB-W-SJH ~ When Motivated By – WHY – Success Just Happens

~ GTPSTBI ~ Give The People Something To Believe In

~ WA-W-IC-TWSTBWBDTI-AM-WTTPIBITL ~ When A – WHY – Is Clear – Those Who Share That Belief Will Be Drawn To It – And Maybe – Want To Take Part In Bringing It To Life

~ TWK-W-NTWK-H ~ Those Who Know – WHY – Need Those Who Know – HOW

~ TCTWTTSOATWB ~ To Change The World Takes The Support Of All Those Who Believe

~ CINA-S-IA-L ~ Communication Is Not About – Speaking – It’s About – Listening

~ V-IA-F-NA-C-II-P ~ Value – Is A – Feeling – Not A – Calculation – It Is – Perception

~ AOSWW-BOTGOKTWCYAY ~ All Organizations Start With Why – But Only The Great Ones Keep Their Why Clear Year After Year

~ IT-B-IY-PPIOT-SYWTI ~ If This – Book – Inspired You – Please Pass It On To – Someone You Want To Inspire