CHRIS BROGAN + JULIEN SMITH ~ TRUST AGENTS ~ 2009

~ TA ~ Trust Agents

~ MYOG ~ Make Your Own Game

~ T-TEWTDT-ATT-AGC-WTDT ~ There’s – The Established Way To Do Things – And Then There’s – A Game-Changing Way To Do Things

~ OOU ~ One Of Us

~ TAE ~ The Archimedes Effect – When You Use Your Unique Abilities To Enhance Them (using – Knowledge – People – Technology – Or – Time) – Then – What You Do Becomes Immensely Powerful – Leverage

~ AZ ~ Agent Zero

~ MBRAP-B-IAHTTD ~ Make Building Relationships A Priority – Because – Its A Human Thing To Do

~ HA ~ Human Artist

~ SS ~ Soft Skills

~ NMHGYTYA-YCDIAA ~ No Matter How Great You Think You Are – You Can’t Do It All Alone

~ WYCGALGTC-YC-AMT-TMHBP-I ~ When You Can Get A Large Group To Collaborate – You Can – Achieve Monumental Tasks – That May Have Been Previously – Impossible

~ ‘G-J’-IWHWY-FABWTDT-WEEITBTN ~ “GateJumping” – It’s What Happens When You – Find A Better Way To Do Things – While Everyone Else Is Too Busy To Notice

~ YWBHG ~ You Win By Having Goals

~ GHBF ~ Games Have Better Feedback

~ STSTAEE-D! ~ Selling The Same Thing As Everyone Else – Differently!

TSSAF-ATLAF-ATCAF-SWCOI-IWSBCTFAJAIAV ~ Try Something Small And Finite – And Then Larger And Finite – And Then Complex And Finite – See What Comes Of It – It Will Soon Become Clear That Failures Are Just As Important As Victories

~ ETLUFOWTROTGRA ~ Experimentation That Lets Us Figure Out What The Rules Of The Game Really Are

~ TIOT ~ The Importance Of Tinkering

~ UTFIAIPOTG ~ Understand That Failure Is An Inevitable Part Of The Game – But That The Chance Of Success Is Much Greater The More Often You Roll The Dice

~ MYOGCJAWBP-MG ~ Make Your Own Game Could Just As Well Be Plural – Make Games – Eventually You’ll Succeed

~ TIOBH ~ The Importance Of Being Human

~ SBO-AABPO-BAGC ~ Social Benefit Occurs – As A By-Product Of – Being A Good Citizen

~ EOKOTISCTTBOEO ~ Exchanges Of Kindness Or Transactions Involving Social Capital Tend To Build On Each Other

~ H-S-A-TRO-‘F’ ~ Half-Strangers – And – The Rise Of – “Friends”

~ ASOB ~ A Sense Of Belonging

~ FAG ~ Friends As Gatekeepers

~ TPOTTFA ~ The Power Of Taking The First Action

~ RUTN-IO-SUTTITD ~ Raise Up The Newcomers – Instead Of – Sucking Up To The Industry’s Top Dogs

~ FTD ~ Find The Diamonds

~ TCOC ~ The Currency Of Comments

~ BOOUMITAEIO ~ Being One Of Us Means Investing Time And Effort In Others

~ YMEYPIC ~ You Must Earn Your Place In Communities

~ LCF ~ Listening Comes First

~ LANI ~ Lead A New Initiative

~ BITRCIAGWT-BB-GIK-A-GAEIYN ~ Being Inside The Right Community Is A Great Way To – Build Business – Glean Insider Knowledge – And – Get An Edge In Your Niche

~ AE-UTAYHIOPTHYIA ~ Archimedes Effect – Use The Advantage You Have In One Place To Help You In Another

~ OYLHTBLT-YFYUTDTWTMI ~ Once You Learn How To Better Leverage Time – You Free Yourself Up To Do The Work That’s Most Important

~ I-J-CGW ~ Instead – Just – Create Goodwill

~ DESTYA-I-BTG ~ Don’t Ever Sell To Your Audience – Instead – Be Their Gatekeeper

~ STTFRFYB ~ Stop Trying To Find Readers For Your Blog

~ SC ~ Start Crowdsourcing

~ IYCD-YM ~ If You Can Delegate – You Must

~ AZ ~ Agent Zero

~ INWYK-IWKY ~ It’s Not Who You Know – It’s Who Knows You

~ TABNARBBH ~ Trust Agents Build Networks Almost Reflexively By Being Helpful

~ ND2.0 ~ Name-Dropping 2.0

~ SQB ~ Status Quo Bias

~ BSTCYFV ~ Be Sure To Celebrate Your Friends’ Victories

~ Y-LOD-B-YD-SASAASWTRIIAGS ~ You – Live Or Die – By – Your Database – Something As Simple As A Spreadsheet With The Right Information Is A Great Start

~ LAC ~ Links As Currency

~ TITTKIT-L-I-R ~ The Important Thing To Know Is That – Links – Infer – Relationships

~ YKSR-LHTIOYAT ~ Your Key Skill Requirement – Learning How To Interact On Your Audience’s Terms

~ TGR-PNT-TW ~ The Golden Rule – Ports Nicely To – The Web

~ WHWME?-RYH! ~ Who Here Wants More Email? – Raise Your Hands!

~ A-T-I-T ~ About – Trolls – Ignore – Them

~ BH ~ Be Helpful

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