SIMON JOHNSON + JAMES KWAK ~ 13 BANKERS ~ 2010

~ JR ~ Jefferson’s Revenge

~ TMT ~ The Money Trust

~ OPO ~ Other People’s Oligarchs

~ NEL ~ Not Enough Lifeboats

~ NW ~ No Worries

~ WSR ~ Wall Street Rising

~ BB-CB-EB-BB ~ Boring Banking – Changing Banking – Exciting Banking – Bigger Banking

~ CM ~ Campaign Money

~ WSWC ~ Wall Street – Washington Corridor

~ IOF ~ Ideology Of Finance

~ WSTC ~ Wall Street – Treasury Complex

~ BDE ~ Best Deal Ever

~ TBTF ~ Too Big To Fail

~ OTEOTC ~ On The Edge Of The Cliff

~ OPM ~ Other People’s Money

~ BAU ~ Business As Usual

~ TAO ~ The American Oligarchy

~ TBTE ~ To Big To Exist

TOM FUNK ~ WEB 2.0 AND BEYOND ~ 2009

~ EONAF ~ Emergence Of New Authority Figures

~ LJ ~ Link Juice

~ CS ~ Confusingly Similar

~ (EM)PTTP ~ (Even More) Power To The People

~ PM-NP ~ Pull Media – Not Push

~ DOIM ~ Decline Of Interruption Marketing

~ PM ~ Permission Marketing

~ RME ~ Rich Media Experience

~ TISAS ~ The Incredible Shrinking Attention Span

~ SA ~ Social Advertising

~ BT ~ Behavioral Targeting

~ CPC ~ Cost-Per-Click

~ CPA ~ Cost-Per-Acquisition

~ CPM ~ Cost-Per-Thousand Impressions

~ ISW ~ Interactive Shopping Wizards

~ SS ~ Social Shopping

~ TDW ~ The Deep Web

~ ‘MTE’ ~ “Monetizing The Eyeballs”

~ PIYROC ~ Participate In Your Relevant Online Community

~ MSTPWCTTA ~ Make Stuff That People Will Choose To Talk About

~ SWI-W3.0-GTLL? ~ So What Is – Web 3.0 – Going To Look Like?

~ ‘TSW ~ “The Semantic Web”

~ CC ~ Cloud Computing

~ AIOT ~ An Internet Of Things

GEORGE AKERLOF + ROBERT SHILLER ~ ANIMAL SPIRITS

~ TCM ~ The Confidence Multiplier

~ TIOF ~ The Importance Of Fairness

~ C&BF ~ Corruption And Bad Faith

~ EEIDI ~ Everyone Else Is Doing It

~ DFTLWWEBTEFOP ~ Disrespect For The Law Was Widely Encouraged By The Emerging Failure Of Prohibition

~ MI ~ Money Illusion

~ GICRIM-TTSHBT-AR-ATSM ~ Given Its Central Role In Macroeconomics – The Theory Should Have Been Tested – And Retested – And Tested Some More

~ TMIIAGUADM ~ Taking Money Illusion Into Account Gives Us A Different Macroeconomics

~ OAASPARIHTEW ~ Once Again Animal Spirits Play A Role In How The Economy Works

~ C-OTLT-MBACAAD ~ Confidence – Or The Lack Thereof – May Be As Contagious As Any Disease

~ ANWOSSO ~ A New Way Of Selling Snake Oil

~ PRQTJIR ~ People Rarely Quit Their Jobs In Recessions

~ EPOGF ~ Economic Policy Of Great Foolishness

~ GUSS ~ Great United States Slump

~ IMALTYSWEDC? ~ Is Making A Loan That You Suspect Will Eventually Default Corrupt?

~ FTIASITMCBUTTRSOT ~ Failing To Incorporate Animal Spirits Into The Model Can Blind Us To The Real Sources Of Trouble

WILLIAM POUNDSTONE ~ PRICELESS

~ TMYAF-TMYG ~ The More You Ask For – The More You Get

~ PAMUNTDACMC ~ Prices Are Made-Up Numbers That Don’t Always Carry Much Conviction

~ BTPITL ~ Because The Price Is Too Low

~ JND ~ Just Noticeable Difference

~ ‘EDRPESR’ ~ “Equal Stimulus Ratios Produce Equal Subjective Ratios”

~ PANEGAMDUU ~ People Are Not Especially Good At Making Decisions Under Uncertainty

~ ELITSWAEE ~ Economists Live In The Same World As Everyone Else

~ ROF ~ Rules Of Fairness

~ MSVDAB ~ Many Simple Variables Dramatically Affect Behavior

~ WTP ~ Willing To Pay

~ DWATCPIOB ~ Don’t Wrap All The Christmas Presents In One Box

~ NKTBEPIBTPC ~ Not Knowing The Break-Even Point Is Becoming The Postmodern Condition

~ CLFR-EWTCM ~ Consumers Like Flat Rates – Even When They Cost More

~ NAAMOTEHOM ~ Numbers Are Arbitrary Mileposts On The Endless Highway Of Magnitude

~ FTAD ~ Free Things Are Different

~ ‘GIYNFGAA’~ “Getting In Your Number First Gives An Advantage”

~ TFFNIANSSTOSEOWIWHTPOA ~ The First Figure Named In A Negotiation Silently Shifts The Other Side’s Expectations Of What It Will Have To Pay Or Accept

~ ‘AP-WCOA-ATDMOBO’ ~ “Automatic Processes – Whether Cognitive Or Affective – Are The Default Mode Of Brain Operation”

~ TDAFALSA-DSBAS ~ To Deflect Attention From A Little Suspicious Action – Do Something Big And Suspicious

~ TBP ~ The Beauty Premium

~ TMOTRMITMASATMTEBB ~ The Misfortune Of The Real Market Is That Memories Are Short And Too Much Time Elapses Between Bubbles