~ YNTT-ACP-A-ASP ~ You Need Two Things – A Compelling Product – And – A Significant Platform

~ CHNBG ~ Competition Has Never Been Greater

~ PAMDTE ~ People Are More Distracted Than Ever

~ SWW ~ Start With Wow

~ TINSIWYVTARTTBABAAHHP ~ There Is No Sense In Wasting Your Valuable Time And Resources Trying To Build A Buzz About A Ho-Hum Product

~ CPT-YWPU-TSPIUW-TEOCE ~ Create Products That – You Would Personally Use – That Solve Problems In Unexpected Ways – That Exceed Our Customer’s Expectations

~ WTWIS ~ Wrap The Wow In Style

~ TB-NB! ~ Think Bigger – No – Bigger!

~ WDYD-WTHWYCSTW ~ Write Down Your Dream – Wonderful Things Happen When You Commit Something To Writing

~ CA-EP-BPTPYI-S ~ Create An – Elevator Pitch – Being Prepared To Present Your Idea – Succinctly

~ AYPC ~ Assemble Your Pit Crew

~ BYHB ~ Build Your Home Base

~ BOSPSME ~ Beware Of Self-Proclaimed Social Media Experts

~ KMG ~ Kiss Marketing Goodbye

~ TBITNM ~ Tribe-building Is The New Marketing

~ UWNI ~ Understand What’s Not Important

~ GSA ~ Give Stuff Away

~ DFTT ~ Don’t Feed The Trolls

~ TTFS ~ Take The First Step