~ TFDCWFII-TFJCATF ~ The Funnel Doesn’t Care Who Falls Into It – The Funnel Just Cares About The Funnel

~ TZMOT ~ The Zero Moment Of Truth

~ APAWIOPW ~ All Products Are Windows Into Other Possible Worlds

~ FSTCWTCC-L-L-E-A ~ For Steps To Connect With The Connected Customer – Listen – Learn – Engage – Adapt

~ EBIAJ-TA-SIEC ~ Every Business Is A Journey – Then Again – So Is Ever Customer

~ EINSYD-EIAWOL ~ Engagement Is Not Something You Do – Engagement Is A Way Of Life

~ AMAE ~ All Markets Are Experiences

~ TBBBWE ~ The Best Businesses Begin With Empathy

~ GPSTSW-STBI ~ Give People Something To Stand With – Something To Believe In

~ TBTDDTOMWFTMDFT ~ Those Businesses That Don’t Disrupt Their Own Markets Will Find Their Markets Disrupted For Them

~ IID-B ~ If In Doubt – Begin


~ ‘DOCI’ ~ “Declaration of Cyberspace Independence”

~ RA ~ Root Authority

~ TRONDNEI-BRCWTA ~ The Rise Of Networking Did Not Eliminate Intermediaries – But Rather Changed Who They Are

~ ITIC-TAALI ~ In The Internet Context – There Are Always Local Intermediaries

~ ‘CIL’ ~ “Code Is Law”

~ ICBGFTTATIAAFC-B-UIAIAUPTI ~ It Can Be Great Fun To Talk About The Internet As A Formless Cyberspace – But – Underneath It All Is An Ugly Physical Transport Infrastructure

~ TOCDTSLADECRBLTTE ~ Technologies Of Control Designed To Serve Legitimate And Desired Ends Can Rarely Be Limited To Those Ends

~ CABB ~ Cybercrimes Are Big Business

~ TPROITTGCIISHNH ~ The Predicted Rise Of International Treaties To Govern Contested Internet Issues Simply Has Not Happened


~ YDRFAAFYW-TFY ~ You Don’t Really Find An Audience For Your Work – They Find You

~ IOTBF-YHTBF ~ In Order To Be Found – You Have To Be Findable

~ YDHTBAG ~ You Don’t Have To Be A Genius

~ S ~ Scenius

~ FAS ~ Find A Scenius

~ WCSAWOCDFU-ASAWWCDFO ~ We Can Stop Asking What Others Can Do For Us – And Start Asking What We Can Do For Others

~ BAA ~ Be An Amateur

~ YCFYVIYDUI ~ You Can’t Find Your Voice If You Don’t Use It

~ IYWPTKAWYDATTYCA-YHTS ~ If You Want People To Know About What You Do And The Things You Care About – You Have To Share

~ TPBTS ~ Take People Behind The Scenes

~ SSSED ~ Share Something Small Every Day

~ TYFIS ~ Turn Your Flow Into Stock

~ OUYCOC ~ Open Up Your Cabinet Of Curiosities

~ TGS ~ Tell Good Stories

~ WDSFI ~ Work Doesn’t Speak For Itself

~ TWYK ~ Teach What You Know

~ TMYLS-TAATITO ~ The Minute You Learn Something – Turn Around And Teach It To Others

~ IYWTBABAC-YHTFBAGCOTC ~ If You Want To Be Accepted By A Community – You Have To First Be A Good Citizen Of That Community

~ WYPYWOITW-YHTBRFTGTBATU ~ When You Put Your Work Out Into The World – You Have To Be Ready For The Good, The Bad, And The Ugly

~ TMPCAYW-TMCYF ~ The More People Come Across Your Work – The More Criticism You’ll Face

~ RAB-BCINTEOTW ~ Relax And Breath – Bad Criticism Is Not The End Of The World

~ YCCWSOCYR-BYCCHYRTI ~ You Can’t Control What Sort Of Criticism You Receive – But You Can Control How You React To It

~ DFTT-YWGNBEWTP ~ Don’t Feed The Trolls – You Will Gain Nothing By Engaging With These People

~ PATH ~ Pass Around The Hat

~ AFMIRFYWIALYWTTOWYFCTYPWOITWTYTITWS ~ Asking For Money In Return For Your Work Is A Leap You Want To Take Only When You Feel Confident That You’re Putting Work Out Into The World That You Think Is Truly Worth Something

~ HATWOTPWHY ~ Help Along The Work Of The People Who’ve Helped You

~ SA-TPWGWTAAVOTOWJSALE ~ Stick Around – The People Who Get What They’re After Are Very Often The Ones Who Just Stick Around Long Enough

~ ASOFPINGOASOF ~ A Successful Or Failed Project Is No Guarantee Of Another Success Or Failure

~ WYJWBOLB-YSHTFTQ-‘WN?’ ~ Whether You’ve Just Won Big Or Lost Big – You Still Have To Face The Question – “What’s Next?”

~ YMMV ~ Your Mileage May Vary


~ DTBY ~ Dare To Be Yourself

~ MABFWAMODSBTNT ~ Mistakes Are But Finding Ways And Means Of Doing Something Better The Next Time

~ AWSW ~ As Within So Without

~ LIASOD ~ Life Is A Series Of Decisions

~ TWCTTUAOOE ~ The World Continues To Take Us At Our Own Evaluation

~ SALAL ~ Stop And Look And Listen

~ PA ~ Pay Attention