~ WAISN ~ We’re All In Sales Now

~ TRONSS ~ The Rise Of Non-Sales Selling

~ ‘SC’ ~ “Social Cartography”

~ FTRPTS ~ Finding The Right Problems To Solve

~ PDMGSFPETTDFPG ~ People Derive Much Greater Satisfaction From Purchasing Experiences Than They Do From Purchasing Goods

~ POFPMITABIMU ~ People Often Find Potential More Interesting Than Accomplishment Because It’s More Uncertain

~ ‘MI’ ~ “Motivational Interviewing”

~ ATFW ~ Ask The Five Whys

~ TUPFAEOSASBWASW-ADGAF ~ The Ultimate Pitch For An Era Of Short Attention Spans Begins With A Single Word – And Doesn’t Go Any Further

~ ‘NOBSIGT’ ~ “Nowadays Only Brutally Simple Ideas Get Through”

~ ASHYP-WDYWTTK?-WDYWTTF?-WDYWTTD? ~ After Someone Hears Your Pitch – What Do You Want Them To Know? – What Do You Want Them To Feel? – What Do You Want Them To Do?

~ WYIIO-WTWBABPTWYB? ~ When Your Interaction Is Over – Will The World Be A Better Place Than When You Began?