SCOTT STRATTEN + ALISON KRAMER ~ UNSELLING ~ 2014

~ US-IWHW-Y-UTHOYM-PAQP-ACETLTTR ~ UnSelling – Is What Happens When – You – Understand The Humanity Of Your Market – Produce A Quality Product – And Create Experiences That Lead To Trusted Referrals

~ MAC-WAAC ~ Marketers Are Customers – We Are All Customers

~ UIACTA-RTBJACOE ~ UnSelling Is About Choosing To Aspire – Rather Than Be Just Another Company Or Employee

~ OPOMPU ~ Open Plan Offices Make People Unhappy

~ TSWWWRTT-ECTR ~ The Speed With Which We Reply To Things – Exponentially Changes The Response

~ AYTQ:WDILTD?-WDINTD?-AT-LAWTOTTTDFITTC ~ Ask Yourself Two Questions: What Do I Love To Do? – What Do I Need To Do? – And Then – Look At Ways To Outsource The Tasks That Don’t Fit Into Those Two Categories

~ OMT ~ Online Moron Translator

~ R-R-A-R-DNTTWO ~ Reaction – Rebellion – And – Rage – Do Not Take The Weekends Off

~ UMFOTPAEF-SMS ~ UnSelling Means Focusing On The Product And Experiences First – Social Media Second

~ TIGUALOOTBALLETWMBFTF ~ The Internet Gives Us A Lot Of Opportunities To Be A Little Less Ethical Than We Might Be Face To Face

~ J.S.I. ~ Just. Stop. It.

~ R/R/R ~ Recognized / Relevance / Relationship

~ BYCOPKAF ~ But You Can’t Outsource – Passion – Knowledge – And – Fun

~ COFFTCATTOA-NTTB ~ Create Opportunities For Fans To Connect And Talk To One Another – Not To The Brand

~ STYCL ~ Share Things Your Customers Like

~ BAH ~ Be A Help

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