BRIAN WANSINK ~ MINDLESS EATING

~ E-ESOOU-EHMWELBOWAU ~ Everyone – Every Single One Of Us – Eats How Much We Eat Largely Because Of What’s Around Us

~ WO-NBOH-BBO:F&F/P&P/N&N/L&L/C&C/S&S/D&D/C&C ~ We Overeat – Not Because Of Hunger – But Because Of: Family And Friends / Packages And Places / Names And Numbers / Labels And Lights / Colors And Candles / Shapes And Smells / Distractions And Distances / Cupboards And Containers

~ MOUABUOWIHMWE-WATWTSTBT ~ Most Of Us Are Blissfully Unaware Of What Influences How Much We Eat – We All Think We’re Too Smart To Be Tricked

~ WETMWKI-B-YCAELWKI ~ We Eat Too Much Without Knowing It – But – You Can Also Eat Less Without Knowing It

~ TBDITOYDKYO ~ The Best Diet Is The One You Don’t Know You’re On

~ WOBTASACAUTTUTE ~ We Overeat Because There Are Signals And Cues Around Us That Tell Us To Eat

~ DDDW-OBFAT-OBFAT-ODTDEFAT ~ Deprivation Diets Don’t Work – Our Body Fights Against Them – Our Brain Fights Against Them – Our Day-To-Day Environment Fights Against Them

~ OBMIE-WIHLFTBITDTFABIMSAE-TEHOASFABW ~ Our Body’s Metabolism Is Efficient – When It Has Less Food To Burn It Turns Down The Furnace And Burns It More Slowly And Efficiently – This Efficiency Helped Our Ancestors Survive Famines And Barren Winters

~ ADTIBODYTFYRLIGTBRT ~ Any Diet That Is Based On Denying Yourself The Foods You Really Like Is Going To Be Really Temporary

~ IWDRWEALLTWN-WDFD-IWDFD-WLLTB ~ If We Don’t Realize We’re Eating A Little Less Than We Need – We Don’t Feel Deprived – If We Don’t Feel Deprived – We’re Less Likely To Backslide

~ MPG(OL)WSGTCRFOHIH-TITMM-ACR-WWFFAAUOSD ~ Most People Gain (Or Lose) Weight So Gradually They Can’t Really Figure Out How It Happened – This Is The Mindless Margin – A Calorie Range – Where We Feel Fine And Are Unaware Of Small Differences

~ IT-3500C-TEOP-IDMIWETE-3500C-IOWOGOTEY ~ It Takes – 3,500 Extra Calories – To Equal One Pound – It Doesn’t Matter If We Eat These Extra – 3,500 Calories – In One Week Or Gradually Over The Entire Year

~ COOFFIADI-CDOHMOTWEIMDA ~ Cutting Out Our Favorite Foods Is A Bad Idea – Cutting Down On How Much Of Them We Eat Is Mindlessly Do-Able

~ TMM ~ The Mindless Margin

~ DO20%LTYTYMWBYSTE-PCE20%LWNI ~ Dish Out 20 Percent Less Than You Think You Might Want Before You Start To Eat – People Can Eat 20 Percent Less Without Noticing It

~ IWCSWWE-WWPEL ~ If We Could See What We’ve Eaten – We Would Probably Eat Less

~ WPPTF-TEA14%LTWTTSAAGBFSOT-PEYWTEOAPBYSE ~ When People Preplate Their Food – They Eat About 14 Percent Less Than When They Take Smaller Amounts And Go Back For Seconds Or Thirds – Put Everything You Want To Eat On A Plate Before You Start Eating

~ SIWYEI-YELIYSWYAE-TSITWB ~ See It While You Eat It – You’ll Eat Less If You See What You’ve Already Eaten – The Same Is True With Beverages

~ MZYB-TBTPYPF-TMYWE ~ Mini-Size Your Boxes – The Bigger The Package You Pour From – The More You Will Eat

~ STOFCMYH-TMYTOS-TMOIYE ~ Simply Thinking Of Food Can Make You Hungry – The More You Think Of Something – The More Of It You’ll Eat

~ SSS-TFBOAIAATB-TSALL-TTLA ~ Sensory Specific Satiety – The First Bite Of Anything Is Almost Always The Best – The Second A Little Less – The Third Less Again

~ THPAU ~ The Hidden Persuaders Around Us

~ MHFETS-ALHFHTS ~ Make Healthy Foods Easy To See – And Less Healthy Foods Hard To See

~ ‘DC’TF ~ “De-Convenience” Tempting Foods

~ OA-IYEWOOPYEA35%MTYOW-IYEWAGOSOMYENTAM ~ On Average – If You Eat With One Other Person, You’ll Eat About 35 Percent More Than You Otherwise Would – If You Eat With A Group Of Seven Or More, You’ll Eat Nearly Twice As Much

~ MES ~ Mindless Eating Scripts

~ A-Y-C-E-T ~ All-You-Can-Eat-Television

~ PWWALOTV-EL-EM ~ People Who Watch A Lot Of TV – Exercise Less – Eat More

~ TTTUACTTYWYHSTBESFPWAO ~ The Tendency To Use A Clock To Tell Yourself When You’re Hungry Seems To Be Especially Strong For People Who Are Overweight

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