~ ISHTSOBEOAN-STICBR-U-T-A-R ~ It Should Have The Structure Our Brains Expect Of A Narrative – So That It Can Be Readily – Understood – Told – And – Retold

~ ISHPAA-DBWTPOCSF-AWTPOCCS-MCWTAR ~ It Should Have Protagonists And Antagonists – Defining Both What The Party Or Candidate Stands For – And What The Party Or Candidate Cannot Stand – Most Centrally What The Antagonists Represent

~ ISBC-RFLOIOITMIPLMFOTIOICAC ~ It Should Be Coherent – Requiring Few Leaps Of Inference Or Imagination To Make Its Plot Line Move Forward Or The Intentions Of Its Central Actors Clear

~ ISHACM(AGSM-WRTTPV) ~ It Should Have A Clear Moral (And Generally Subordinate Morals – Which Refer To The Party’s Values)

~ ISBVAM ~ It Should Be Vivid And Memorable

~ ISBM ~ It Should Be Moving

~ ISHCETARVOP-TMIMAEI ~ It Should Have Central Elements That Are Readily Visualized Or Pictured – To Maximize Its Memorability And Emotional Impact

~ ISBRIP-BSTIIEEASTICARIIA ~ It Should Be Rich In Metaphor – Both So That It Is Emotionally Evocative And So That It Creates And Reinforces Its Intended Analogies

~ ISTEOTOS-IIM-ARTAIO ~ It Should Take Elements Of The Opposition’s Story – Including Its Metaphors – And Recast Them As Its Own

~ F-ITSITPMN-ISBASIFWWTTTC-TCBIIACB-B-ISB-SC-C-A-C-TIMUORAWTTWWTCTITVIE ~ Finally – If The Story Is The Party’s Master Narrative – It Should Be A Story Its Framers Would Want To Tell Their Children – That Could Be Illustrated In A Children’s Book – Because – It Should Be – So Clear – Compelling – And – Central – To Its Members’ Understanding Of Right And Wrong That They Would Want Their Children To Internalize The Values It Embodies