DREW WESTEN ~ ELEMENTS FOR A COMPELLING POLITICAL NARRATIVE ~ THE POLITICAL BRAIN

~ ISHTSOBEOANSTICBRUTAR ~ It Should Have The Structure Our Brains Expect Of A Narrative So That It Can Be Readily Understood, Told, And Retold

~ ISHPAA-DBWTPOCSF-AWTPOCCS-MCWTAR ~ It Should Have Protagonists And Antagonists Defining Both What The Party Or Candidate Stands For And What The Party Or Candidate Cannot Stand Most Centrally What The Antagonists Represent

~ ISBC-RFLOIOITMIPLMFOTIOICAC ~ It Should Be Coherent Requiring Few Leaps Of Inference Or Imagination To Make Its Plot Line Move Forward Or The Intentions Of Its Central Actors Clear

~ ISHACM(AGSM-WRTTPV) ~ It Should Have A Clear Moral (And Generally Subordinate Morals Which Refer To The Party’s Values)

~ ISBVAM ~ It Should Be Vivid And Memorable

~ ISBM ~ It Should Be Moving

~ ISHCETARVOP-TMIMAEI ~ It Should Have Central Elements That Are Readily Visualized Or Pictured To Maximize Its Memorability And Emotional Impact

~ ISBRIP-BSTIIEEASTICARIIA ~ It Should Be Rich In Metaphor Both So That It Is Emotionally Evocative And So That It Creates And Reinforces Its Intended Analogies

~ ISTEOTOS-IIM-ARTAIO ~ It Should Take Elements Of The Opposition’s Story Including Its Metaphors And Recast Them As Its Own

~ F-ITSITPMN-ISBASIFWWTTTC-TCBIIACB-BISBSCCACTIMUORAWTTWWTCTITVIE ~ Finally If The Story Is The Party’s Master Narrative It Should Be A Story Its Framers Would Want To Tell Their Children – That Could Be Illustrated In A Children’s Book – Because It Should Be So Clear, Compelling, And Central To Its Members’ Understanding Of Right And Wrong That They Would Want Their Children To Internalize The Values It Embodies

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