SETH GODIN ~ POKE THE BOX ~ 2011

~ PTB ~ Poke The Box

~ YT ~ Your Turn

~ TIAASAIALTTTHEBB ~ The Intermediaries And Agenda Setters And Investors Are Less Important Than They Have Ever Been Before

~ BA-AO-TM-O-O-O-WYA ~ Be Aware – Aware Of – The Market – Of – Opportunities – Of – Who You Are

~ BE-SYCUWIAY ~ Be Educated – So You Can Understand What Is Around You

~ BC-SYCBTAYE ~ Be Connected – So You Can Be Trusted As You Engage

~ BC-STSKWTE ~ Be Consistent – So The System Knows What To Expect

~ BAA-SYHSTS ~ Build An Asset – So You Have Something To Sell

~ BP-SYCBWP ~ Be Productive – So You Can Be Well-Priced

~ HTGATHATPTS ~ Have The Guts And The Heart And The Passion To Ship

~ TCIGITHOS ~ The Challenge Is Getting Into The Habit Of Starting

~ HNITNAM-IYBETDO-PWF ~ Human Nature Is To Need A Map – If You’re Brave Enough To Draw One – People Will Follow

~ WDICF-NTI-BTS ~ Where Does Innovation Come From? – Not The Ideas – But The Starting

~ S-INAGA-N ~ Soon – Is Not As Good As – Now

~ RIABWBTTAF ~ Risk Is Avoided Because We’ve Been Trained To Avoid Failure

~ TMYD:TMYF ~ The More You Do – The More You Fail

~ IS:SU ~ In Short: Show Up

~ LFTF-TAATSOYD ~ Look For The Fear – That’s Almost Always The Source Of Your Doubt

~ R-TTOP-PY ~ Reject – The Tyranny Of Picked – Pick Yourself

~ WHLCBTMBQAS-RCAN ~ We Have Little Choice But To Move Beyond Quality And Seek – Remarkable, Connected, And New

~ IIS-HV ~ Initiative Is Scarce – Hence Valuable

~ TAMPINTAG-TTAMPIDNTTAG-PTIS ~ Twice As Much Polishing Is Not Twice As Good – Ten Times As Much Polishing Is Definitely Not Ten Times As Good – Polishing Turns Into Stalling

~ P-BBSAI ~ Poke – But Be Smart About It

~ PSWFAP-WRTWDM-NTWFT ~ Please Stop Waiting For A Map – We Reward Those Who Draw Maps – Not Those Who Follow Them

~ WWAHTRAZ? ~ Why Would Anyone Hesitate To Report A Zombie?

~ SOL-MITTIDRWMBTGUITSTABR ~ Sooner Or Later – Many Idealists Transform Themselves Into Disheartened Realists Who Mistakenly Believe That Giving Up Is The Same Thing As Being Realistic

~ NOTWWC ~ None Of This Works Without Curiosity

~ WAWBHTFAM-ITMCWAG ~ We All Would Be Happy To Follow A Map – If The Map Came With A Guarantee

~ TOLIPYCI-CINATF ~ The Opportunity Lies In Pursuing Your Curiosity Instead – Curiosity Is Not Allergic To Failure

~ TJOW ~ The Joy Of Wrong

~ CLMADTAOOO-TDLM ~ Computers Like Matches And Decision Trees And On Or Off – They Don’t Like Maybe

~ FLRLCWTFOJHSAIAGYAA ~ Find – Low-Risk – Low-Cost – Ways To Find Out Just How Smart And Intuitive And Generous You Actually Are

~ S-I(D)-F ~ Start – Implies (Demands) – Finishing

~ TPWFTMUW ~ The Person Who Fails The Most Usually Wins

~ TGCASOFIFTGTRTSIOTASG ~ The Greatest Challenge Any Successful Organization Faces Is Finding The Guts To Risk That Success In Order To Accomplish Something Great

~ K-S-UY-F ~ Keep – Starting – Until You – Finish

~ TMIOWN ~ The Market Is Obsessed With Novelty

~ BTOWST ~ Be The One Who Starts Things

~ IETFSILWTIOSTWNAS ~ It’s Easy To Fall So In Love With The Idea Of Starting That We Never Actually Start

~ IYNMAD-IACBYA ~ If You’re Not Making A Difference – It’s Almost Certainly Because You’re Afraid

~ IDHTA ~ It Doesn’t Hurt To Ask

~ S-AAWOL ~ Starting – As A Way Of Life

~ IYGTBANKTPAEYTITADTND-YWUWAL ~ If You Go To Bed At Night Knowing That People Are Expecting You To Initiate Things All Day The Next Day – You’ll Wake Up With A List

~ MAWDSTMI ~ Might As Well Do Something That Matters Instead

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