~ WPSTS ~ We Prefer Stories To Statistics

~ WSTC ~ We Seek To Confirm

~ WRATROCACIL ~ We Rarely Appreciate The Role Of Chance And Coincidence In Life

~ WCMOW ~ We Can Misperceive Our World

~ WO ~ We Oversimplify

~ WHFM ~ We Have Faulty Memories

~ EIWKTS-WLPSAUM ~ Even If We Know The Statistics – We Let Personal Stories Affect Us More

~ WWTBTTHFAR ~ We Want To Believe That Things Happen For A Reason

~ WHAIDTFCAER ~ We Have An Ingrained Desire To Find Cause And Effect Relationships

~ OSCBD ~ Our Senses Can Be Deceived

~ CB-E-E-AE-SQCIOMOPE ~ Current Beliefs – Expectations – Environment – And Even – Suggestive Questioning Can Influence Our Memory Of Past Events

~ IMATTOMAAROTP ~ It’s More Accurate To Think Of Memory As A Reconstruction Of The Past

~ TFSIMBDITITPIOT ~ The First Step In Making Better Decisions Is To Identify The Pitfalls In Our Thinking

~ ECREE ~ Extraordinary Claims Require Extraordinary Evidence

~ TAF-WCE-SEGWTNO ~ Time After Time – When Critically Examined – Supernatural Explanations Give Way To Natural Ones

~ CWBFSE?-ACAODSTWC ~ Can We Be Fooled So Easily? – A Considerable Amount Of Data Says That We Can

~ STTAT ~ Seeing Things That Aren’t There

~ WOHBNBOTEFT-B-BBTMUFG ~ We Often Hold Beliefs Not Because Of The Evidence For Those Beliefs – But – Because They Make Us Feel Good

~ CINC ~ Correlation Is Not Causation

~ ROAIIOOTMCOEB ~ Relying On Anecdotal Information Is One Of The Main Causes Of Erroneous Beliefs

~ MINOOM-WAAAB-C-P-L-R-C-L-E ~ Money Is Not Our Only Motivator – We Are Also Affected By – Conformity – Power – Love – Revenge – Charity – Laziness – Etc

~ WHANTTC-NITCWOEBIQAAFV-ITCOBIOIOCSAD-AT-TRWGTRCECBQL ~ We Have A Natural Tendency To Confirm – New Information That’s Consistent With Our Existing Beliefs Is Quickly Accepted At Face Value – Information That Contradicts Our Beliefs Is Often Ignored Or Critically Scrutinized And Discounted – At Times – The Reasons We Give To Rationalize Conflicting Evidence Can Be Quite Laughable

~ MOUBTOSADTWWD-A-OFADTEE ~ Many Of Us Believe That Our Successes Are Due To What We Did – And – Our Failures Are Due To External Events

~ WWMMADIWROSPIOIP ~ We Would Make More Accurate Decision If We Relied On Statistical Predictions Instead Of Intuitive Predictions

~ WHAUTTOAF ~ We Have An Underlying Tendency To Obey Authority Figures

~ WAQTAOORIWTWCOTWOAAF ~ We Are Quick To Absolve Ourselves Of Responsibility If We Think We’re Carrying Out The Wishes Of An Authority Figure


~ PNOWTB ~ Preconceived Notion Of What To Believe

~ SFETSAPB ~ Search For Evidence To Support A Preconceived Belief

~ IETWFACOB ~ Ignore Evidence That Would Falsify A Claim Or Belief

~ DAEFAP ~ Disregard Alternative Explanations For A Phenomenon

~ HEB ~ Hold Extraordinary Beliefs

~ AFETSAEC ~ Accept Flimsy Evidence To Support An Extraordinary Claim

~ RHOAE ~ Rely Heavily On Anecdotal Evidence

~ LOTCETTAC ~ Lack Of Tightly Controlled Experiments To Test A Claim

~ EVLS ~ Employ Very Little Skepticism


~ MYNSSTYCBTGTPFYM ~ Make Your Niche Specialized So That You Can Be The Go-To-Person For Your Market

~ TMC-MIAAD ~ Too Many Choices – May Induce Anxiety And Depression

~ BSAKTT(PFTFAI)SB ~ Best-Selling Authors Know That Testimonials (Particularly From The Famous And Influential) Sell Books

~ GTPCTWSD-A-ITOOAS ~ Getting The Potential Customer To Write Something Down – Anything – Increases The Odds Of A Sale

~ SYCTPYBITBOA/OLEL ~ Show Your Customer The Product You Believe Is The Best Option And/Or Least Expensive Last

~ GYCTSTFAFPWHTGTOOTMTTMHMITP ~ Getting Your Customers To See Things From A Future Perspective Will Help To Get Them Out Of The Mistakes That They May Have Made In The Past

~ GSSOPV-ETPTGSB ~ Giving Someone Something Of Perceived Value – Encourages That Person To Give Something Back

~ MPRORTTFOLATTOPIAMMPWTTDTTPFG ~ Most People Respond Or React To The Fear Of Loss And The Threat Of Pain In A Much More Profound Way Than They Do To The Potential For Gain

~ TBTTRTWHFALIS ~ The Brain Tends To Remember That Which Happens First And Last In Sequences

~ E-W-LT-R-A-TA-ITNTC ~ Everything – Watched – Listened To – Read – And – Thought About – Influences The Next Thing Considered

~ GSIOSWDOATIB-TMPTRTMIII ~ Give Specific Instructions Or Steps When Directing Or Attempting To Influence Behaviour — The More Precise The Request The More Irresistible It Is

~ PBIWTTBACWTPSAB ~ People Behave In Ways That They Believe Are Consistent With Their Past Statements And Behaviors

~ CBFCPCTA ~ Changing Behaviour First Can Permanently Change The Attitude


~ LYPS ~ Launching Your Personal Success

~ SIIOWTSQBITCH ~ Sometimes It Is Only When The Status Quo Becomes Intolerable That Change Happens

~ TINFSTALTS ~ There Is No Foolproof System That Always Leads To Success

~ TBQOYCA:WIS?-HWIAI? ~ Two Big Questions Only You Can Answer: What Is Success? – How Will I Achieve It?

~ FOWSMTYOITAE-NJTC-YHT-TR-TTO-A-E ~ Finding Out What Success Means To You Often Involves Trial And Error – Not Just Theoretical Contemplation – You Have To – Take Risks – Try Things Out – And – Experiment

~ SIAMC-NJAWRO ~ Success Is A Multidimensional Concept – Not Just A Work-Related One

~ SINAS-O-A-F-A-D-IAJ-W-WS-S-A-C ~ Success Is Not A Single – Once-And-For-All Destination – It Is A Journey – With – Way Stations – Stopovers – And – Campgrounds

~ YCNBSIYSLLSED ~ You Can Never Be Successful If You Spend Your Life Living Someone Else’s Dreams

~ TSFMWUBWYTADISS-BSIBWADFETIYTPYTTASU ~ The Search For Meaningful Work Usually Begins With Your Talents And Deepens Into Something Special – But Sometimes It Begins With A Deeply Felt Experience That Inspires You To Put Your Talents To A Special Use

~ F-YMPAWYFDWTSQ-WSMOD-YLTMTSYS ~ First – You Must Pay Attention When You Feel Dissatisfied With The Status Quo – Without Some Measure Of Dissatisfaction – You Lack The Motivation To Start Your Search

~ S-YMTITYIV-YI-AMTEYAFAYND ~ Second – You Must Tune In To Your Inner Voice – Your Intuition – And Monitor The Excitement You Are Feeling About Your New Directions

~ GOTTIYSNAATFI ~ Go Out To Those In Your Social Network And Ask Them For Input

~ LITFYUCOC-I&P-A&S-PE-PS-YSWSNF-A-S-W-CT-BFYUCOTC ~ Look Inside To Find Your Unique Combination Of Capabilities – Interests And Passions – Aptitudes And Skills – Past Experiences – Personality Strengths – Your Success Will Spring Not From – A – Single – World-Class Talent – But From Your Unique Combination Of These Capabilities

~ MYA-SACGALOM ~ Make Yourself Accountable – Social Accountability Can Generate A Lot Of Motivation

~ IYHTSMY-SUASGTREE ~ If You Have Trouble Staying Motivated Yourself – Set Up A Support Group To Reinforce Everyone’s Energies

~ CWRM-FPWIY ~ Connect With Role Models – Find People Who Inspire You

~ CAMR-MIAH ~ Create A Motivational Ritual – Make It A Habit

~ CWY-MUAP ~ Compete With Yourself – Make Up A Prize

~ PSW-STWYG ~ Prove Someone Wrong – Show Them What You’ve Got

~ GYSW ~ Give Yourself Small Wins

~ LTFIAA ~ Learning To Fail Is An Art

~ CYP-IAWG ~ Consult Your Passions – Identify A Worthy Goal

~ TFSIAUIIASPWS ~ The First Step In Achievement Usually Involves Identifying A Specific Problem Worth Solving

~ IIATETFGI(AGD)-IYDNWTD ~ It Is All Too Easy To Forget Good Ideas (And Good Dreams) – If You Do Not Write Them Down

~ CISYMEAREDOYL ~ Credibility Is Something You Must Earn And Renew Every Day Of Your Life

~ NCYC ~ Never Compromise Your Credibility


~ TSLOTB ~ The Secret Lives Of The Brain

~ MOWWDATAFINUOCC ~ Most Of What We Do And Think And Feel Is Not Under Our Conscious Control

~ TVJONOTOP-TCY-T-I-TFTLWYWUITM-ITSBOWTIYB ~ The Vast Jungles Of Neurons Operate Their Own Programs – The Conscious You – The – I – That Flickers To Life When You Wake Up In The Morning – Is The Smallest Bit Of What’s Transpiring In Your Brain

~ YCILATSOATS-TCFTJWATMEU ~ Your Consciousness Is Like A Tiny Stowaway On A Transatlantic Steamship – Taking Credit For The Journey Without Acknowledging The Massive Engineering Underfoot

~ TBMTSARSA&TTSTWOAWAINT ~ The Brain Makes Time-Saving And Resource-Saving Assumptions And Tries To See The World Only As Well As It Needs To

~ YBCBSMIWTCYFB-TEIC-P ~ Your Brain Can Be Subtly Manipulated In Ways That Change Your Future Behavior – This Effect Is Called – Priming

~ IOTE-YAMLTBTASITIYHHIB-WONIIAT-PDFPWARETTSREOPS ~ Illusion-Of-Truth Effect – You Are More Likely To Believe That A Statement Is True If You Have Heard It Before – Whether Or Not It Is Actually True – Potential Danger For People Who Are Repeatedly Exposed To The Same Religious Edicts Or Political Slogans

~ IORBPRBTB-IIACBI ~ Instead Of Reality Being Passively Recorded By The Brain – It Is Actively Constructed By It

~ I-A-C-I-B-TDNHTBL-WTTBBTTEOTIPBTWSW-PIIEAA ~ Instincts – Are – Complex – Inborn – Behaviors – That Do Not Have To Be Learned – We Tend To Be Blind To The Existence Of These Instincts Precisely Because They Work So Well – Processing Information Effortlessly And Automatically

~ TBIFOSSTHODATCOCT ~ The Brain Is Full Of Small Subsystems That Have Overlapping Domains And Take Care Of Coinciding Tasks

~ AAOOD-CR-ABBAPWOS ~ An Advantage Of Overlapping Domains – Cognitive Reserve – Achieved By Blanketing A Problem With Overlapping Solutions

~ WOPOTBMAC-OPCQIASTEI ~ When One Part Of The Brain Makes A Choice – Other Parts Can Quickly Invent A Story To Explain It

~ MSP-DIOSASASNFACORT ~ Minds Seek Patterns – Dreams Illustrate Our Skills At Spinning A Single Narrative From A Collection Of Random Threads

~ IYTYCAOMOWSY-TA ~ If You Think You’re Consciously Aware Of Most Of What Surrounds You – Think Again

~ WICTNAN-TIPITYCNO ~ When It Comes To Nature And Nurture – The Important Point Is That You Choose Neither One

~ DTESPOTBCLTTLOSSA:TA-TNA-O-THM-O-TMRB-O-TDC-O-TASD ~ Damage To Even Small Parts Of The Brain Can Lead To The Loss Of Shockingly Specific Abilities: The Ability – To Name Animals – Or – To Hear Music – Or – To Manage Risky Behavior – Or – To Distinguish Colors – Or – To Arbitrate Simple Decisions

~ TISMWC-NNHV&G-CPTLHOTSWOOB-ASA-YDISYSISUOYGPUAM ~ The Invisibly Small Molecules We Call – Narcotics – Neurotransmitters – Hormones – Viruses – And – Genes – Can Place Their Little Hands On The Steering Wheel Of Our Behavior – As Soon As – Your Drink Is Spiked – Your Sandwich Is Sneezed Upon – Or – Your Genome Picks Up A Mutation

~ IINBANEATDTFPOAP-WICTTNVNQ-TAAAIB ~ It Is Neither Biology Alone Nor Environment Alone That Determines The Final Product Of A Personality – When It Comes To The Nature Versus Nurture Question – The Answer Almost Always Includes Both

~ IOBWSETBU-WWBSETUT ~ If Our Brains Were Simple Enough To Be Understood – We Wouldn’t Be Smart Enough To Understand Them


~ OARTGWL ~ Owners Are Ruining The Games We Love

~ OAUCWBTSOTG-IATTTHFTPISF ~ Owners Are Uniquely Charged With Being The Stewards Of The Game – It’s A Task That They Have Failed To Perform In Spectacular Fashion

~ FHBSFTB ~ Fans Have Become Scenery For Television Broadcasts

~ OBTTDNTF ~ Owners Believe That They Don’t Need The Fans – They Have Also – In A Novel And Unprecedented Manner – Used The Ball Park As A Showcase For Their Politics

~ TOPFPF ~ The Often Publicly Funded Playing Field

~ ITWAWJLII-EIOTPFTSWEUPAUFL ~ It’s Their World And We Just Live In It – Even If Our Taxes Pay For Their Stadiums With Every Unfilled Pothole And Under-Funded Library

~ ITTUTS ~ It’s Time To Upset The Setup

~ IATOIPATAC-LFSBATDUTSABTTB ~ If A Team Owner Is Particularly Abusive To A Community – Local Fans Should Be Able To Divvy Up The Shares And Buy The Team Back

~ AAADNRHOTTDL ~ Accountability And Accessibility Do Not Rank High On Their To-Do List

~ IATAWTOBCFARPFATD ~ It’s Another Thing Altogether When The Owners Both Call For And Receive Public Funds And Taxpayer Dollars

~ OWPTCSFC ~ Owners Who Pillage Their Communities Should Face Consequences

~ WNTSTOWTRTFTCO-‘DG’-O ~ We Need To Start Thinking Of Ways To Remove Teams From The Clutches Of – “Death-Grip” – Owners

~ SSTTDOTDE ~ Sporting Shrines To The Dogma Of Trickle-Down Economics

~ LMTMTCG ~ Little More Than Monuments To Corporate Greed

~ $500MWHFAB-BWFTCHBSMWOJAAE ~ $500 Million Welfare Hotels For America’s Billionaires – Built With Funds That Could Have Been Spent More Wisely On Just About Anything Else

~ BEOCBTDATKOIPWJTETGBRAP ~ But Employment Opportunities Created By The Domes Are The Kinds Of Irregular Poverty Wage Jobs That Expand The Gap Between Rich And Poor

~ TMODOPFSALBIU ~ The Model Of Dependence On Publicly Funded Stadiums And Luxury Boxes Is Unsustainable

~ SOASOTMPWCPITUS-BAOTHW-CC-WUI-LBT-M-A-OSC ~ Sports Owners Are Some Of The Most Politically Well-Connected People In The United States – Buying Access On The Hill With Cold Cash – Wrapped Up In – Luxury Box Tickets – Memorabilia – And – Other Sports Cachet

~ TPIWOUTPHTTBTTPP-IWAGTFTBFTS-TINNTUTPAAW ~ The Problem Is When Owners Use The Platform Handed To Them By Taxpayers To Play Propagandist – If We Are Going To Foot The Bill For Their Stadiums – There Is No Need To Underwrite Their Political Adventures As Well

~ ISBTROCTRTPFAS-EDETT ~ It Should Be The Right Of Citizens To Refuse To Publicly Fund A Stadium – Especially During Economically Troubled Times

~ IYATFBLE-PWSFSETD ~ If You Abuse The Fan Base Long Enough – People Will Simply Find Something Else To Do


~ LAMOTEP-HFTI-AKOPFCET ~ Leading Active Members Of Today’s Economics Profession – Have Formed Themselves Into – A Kind Of Politburo For Correct Economic Thinking

~ AAGR-AOMGEFAGC-THPTOTWSOEIPI-ANJRBFD ~ As A General Rule – As One Might Generally Expect From A Gentleman’s Club – This Has Placed Them On The Wrong Side Of Every Important Policy Issue – And Not Just Recently But For Decades

~ TPDWNO-TDTPOETTH ~ They Predict Disaster Where None Occurs – They Deny The Possibility Of Events That Then Happen

~ TO-T-M-B-A-SR-WOPI ~ They Oppose – The – Most – Basic – Decent – And – Sensible Reforms – While Offering Placebos Instead

~ TAASWSU-LAR-AO ~ They Are Always Surprised When Something Untoward – Like A Recession – Actually Occurs

~ AWFTSTSPCBS-TDNRETI-TDNCTPOAFILOT-R-TSCTS ~ And When Finally They Sense That Some Position Cannot Be Sustained – They Do Not Re-Examine Their Ideas – They Do Not Consider The Possibility Of A Flaw In Logic Or Theory – Rather – They Simply Change The Subject

~ NOLF-ITC-FHBW-NOIDFPPALAM-ASLIAFTOII ~ No One Loses Face – In This Club – For Having Been Wrong – No One Is Dis-Invited From Presenting Papers At Later Annual Meetings – And Still Less Is Anyone From The Outside Invited In