~ MYNSSTYCBTGTPFYM ~ Make Your Niche Specialized So That You Can Be The Go-To-Person For Your Market

~ TMC-MIAAD ~ Too Many Choices – May Induce Anxiety And Depression

~ BSAKTT(PFTFAI)SB ~ Best-Selling Authors Know That Testimonials (Particularly From The Famous And Influential) Sell Books

~ GTPCTWSD-A-ITOOAS ~ Getting The Potential Customer To Write Something Down – Anything – Increases The Odds Of A Sale

~ SYCTPYBITBOA/OLEL ~ Show Your Customer The Product You Believe Is The Best Option And/Or Least Expensive Last

~ GYCTSTFAFPWHTGTOOTMTTMHMITP ~ Getting Your Customers To See Things From A Future Perspective Will Help To Get Them Out Of The Mistakes That They May Have Made In The Past

~ GSSOPV-ETPTGSB ~ Giving Someone Something Of Perceived Value – Encourages That Person To Give Something Back

~ MPRORTTFOLATTOPIAMMPWTTDTTPFG ~ Most People Respond Or React To The Fear Of Loss And The Threat Of Pain In A Much More Profound Way Than They Do To The Potential For Gain

~ TBTTRTWHFALIS ~ The Brain Tends To Remember That Which Happens First And Last In Sequences

~ E-W-LT-R-A-TA-ITNTC ~ Everything – Watched – Listened To – Read – And – Thought About – Influences The Next Thing Considered

~ GSIOSWDOATIB-TMPTRTMIII ~ Give Specific Instructions Or Steps When Directing Or Attempting To Influence Behaviour — The More Precise The Request The More Irresistible It Is

~ PBIWTTBACWTPSAB ~ People Behave In Ways That They Believe Are Consistent With Their Past Statements And Behaviors

~ CBFCPCTA ~ Changing Behaviour First Can Permanently Change The Attitude


~ LYPS ~ Launching Your Personal Success

~ SIIOWTSQBITCH ~ Sometimes It Is Only When The Status Quo Becomes Intolerable That Change Happens

~ TINFSTALTS ~ There Is No Foolproof System That Always Leads To Success

~ TBQOYCA:WIS?-HWIAI? ~ Two Big Questions Only You Can Answer: What Is Success? – How Will I Achieve It?

~ FOWSMTYOITAE-NJTC-YHT-TR-TTO-A-E ~ Finding Out What Success Means To You Often Involves Trial And Error – Not Just Theoretical Contemplation – You Have To – Take Risks – Try Things Out – And – Experiment

~ SIAMC-NJAWRO ~ Success Is A Multidimensional Concept – Not Just A Work-Related One

~ SINAS-O-A-F-A-D-IAJ-W-WS-S-A-C ~ Success Is Not A Single – Once-And-For-All Destination – It Is A Journey – With – Way Stations – Stopovers – And – Campgrounds

~ YCNBSIYSLLSED ~ You Can Never Be Successful If You Spend Your Life Living Someone Else’s Dreams

~ TSFMWUBWYTADISS-BSIBWADFETIYTPYTTASU ~ The Search For Meaningful Work Usually Begins With Your Talents And Deepens Into Something Special – But Sometimes It Begins With A Deeply Felt Experience That Inspires You To Put Your Talents To A Special Use

~ F-YMPAWYFDWTSQ-WSMOD-YLTMTSYS ~ First – You Must Pay Attention When You Feel Dissatisfied With The Status Quo – Without Some Measure Of Dissatisfaction – You Lack The Motivation To Start Your Search

~ S-YMTITYIV-YI-AMTEYAFAYND ~ Second – You Must Tune In To Your Inner Voice – Your Intuition – And Monitor The Excitement You Are Feeling About Your New Directions

~ GOTTIYSNAATFI ~ Go Out To Those In Your Social Network And Ask Them For Input

~ LITFYUCOC-I&P-A&S-PE-PS-YSWSNF-A-S-W-CT-BFYUCOTC ~ Look Inside To Find Your Unique Combination Of Capabilities – Interests And Passions – Aptitudes And Skills – Past Experiences – Personality Strengths – Your Success Will Spring Not From – A – Single – World-Class Talent – But From Your Unique Combination Of These Capabilities

~ MYA-SACGALOM ~ Make Yourself Accountable – Social Accountability Can Generate A Lot Of Motivation

~ IYHTSMY-SUASGTREE ~ If You Have Trouble Staying Motivated Yourself – Set Up A Support Group To Reinforce Everyone’s Energies

~ CWRM-FPWIY ~ Connect With Role Models – Find People Who Inspire You

~ CAMR-MIAH ~ Create A Motivational Ritual – Make It A Habit

~ CWY-MUAP ~ Compete With Yourself – Make Up A Prize

~ PSW-STWYG ~ Prove Someone Wrong – Show Them What You’ve Got

~ GYSW ~ Give Yourself Small Wins

~ LTFIAA ~ Learning To Fail Is An Art

~ CYP-IAWG ~ Consult Your Passions – Identify A Worthy Goal

~ TFSIAUIIASPWS ~ The First Step In Achievement Usually Involves Identifying A Specific Problem Worth Solving

~ IIATETFGI(AGD)-IYDNWTD ~ It Is All Too Easy To Forget Good Ideas (And Good Dreams) – If You Do Not Write Them Down

~ CISYMEAREDOYL ~ Credibility Is Something You Must Earn And Renew Every Day Of Your Life

~ NCYC ~ Never Compromise Your Credibility


~ TSLOTB ~ The Secret Lives Of The Brain

~ MOWWDATAFINUOCC ~ Most Of What We Do And Think And Feel Is Not Under Our Conscious Control

~ TVJONOTOP-TCY-T-I-TFTLWYWUITM-ITSBOWTIYB ~ The Vast Jungles Of Neurons Operate Their Own Programs – The Conscious You – The – I – That Flickers To Life When You Wake Up In The Morning – Is The Smallest Bit Of What’s Transpiring In Your Brain

~ YCILATSOATS-TCFTJWATMEU ~ Your Consciousness Is Like A Tiny Stowaway On A Transatlantic Steamship – Taking Credit For The Journey Without Acknowledging The Massive Engineering Underfoot

~ TBMTSARSA&TTSTWOAWAINT ~ The Brain Makes Time-Saving And Resource-Saving Assumptions And Tries To See The World Only As Well As It Needs To

~ YBCBSMIWTCYFB-TEIC-P ~ Your Brain Can Be Subtly Manipulated In Ways That Change Your Future Behavior – This Effect Is Called – Priming

~ IOTE-YAMLTBTASITIYHHIB-WONIIAT-PDFPWARETTSREOPS ~ Illusion-Of-Truth Effect – You Are More Likely To Believe That A Statement Is True If You Have Heard It Before – Whether Or Not It Is Actually True – Potential Danger For People Who Are Repeatedly Exposed To The Same Religious Edicts Or Political Slogans

~ IORBPRBTB-IIACBI ~ Instead Of Reality Being Passively Recorded By The Brain – It Is Actively Constructed By It

~ I-A-C-I-B-TDNHTBL-WTTBBTTEOTIPBTWSW-PIIEAA ~ Instincts – Are – Complex – Inborn – Behaviors – That Do Not Have To Be Learned – We Tend To Be Blind To The Existence Of These Instincts Precisely Because They Work So Well – Processing Information Effortlessly And Automatically

~ TBIFOSSTHODATCOCT ~ The Brain Is Full Of Small Subsystems That Have Overlapping Domains And Take Care Of Coinciding Tasks

~ AAOOD-CR-ABBAPWOS ~ An Advantage Of Overlapping Domains – Cognitive Reserve – Achieved By Blanketing A Problem With Overlapping Solutions

~ WOPOTBMAC-OPCQIASTEI ~ When One Part Of The Brain Makes A Choice – Other Parts Can Quickly Invent A Story To Explain It

~ MSP-DIOSASASNFACORT ~ Minds Seek Patterns – Dreams Illustrate Our Skills At Spinning A Single Narrative From A Collection Of Random Threads

~ IYTYCAOMOWSY-TA ~ If You Think You’re Consciously Aware Of Most Of What Surrounds You – Think Again

~ WICTNAN-TIPITYCNO ~ When It Comes To Nature And Nurture – The Important Point Is That You Choose Neither One

~ DTESPOTBCLTTLOSSA:TA-TNA-O-THM-O-TMRB-O-TDC-O-TASD ~ Damage To Even Small Parts Of The Brain Can Lead To The Loss Of Shockingly Specific Abilities: The Ability – To Name Animals – Or – To Hear Music – Or – To Manage Risky Behavior – Or – To Distinguish Colors – Or – To Arbitrate Simple Decisions

~ TISMWC-NNHV&G-CPTLHOTSWOOB-ASA-YDISYSISUOYGPUAM ~ The Invisibly Small Molecules We Call – Narcotics – Neurotransmitters – Hormones – Viruses – And – Genes – Can Place Their Little Hands On The Steering Wheel Of Our Behavior – As Soon As – Your Drink Is Spiked – Your Sandwich Is Sneezed Upon – Or – Your Genome Picks Up A Mutation

~ IINBANEATDTFPOAP-WICTTNVNQ-TAAAIB ~ It Is Neither Biology Alone Nor Environment Alone That Determines The Final Product Of A Personality – When It Comes To The Nature Versus Nurture Question – The Answer Almost Always Includes Both

~ IOBWSETBU-WWBSETUT ~ If Our Brains Were Simple Enough To Be Understood – We Wouldn’t Be Smart Enough To Understand Them