G. RICHARD SHELL + MARIO MOUSSA ~ CURES FOR BELIEF BIAS ~ THE ART OF WOO

~ BP-IYHTTAASEOYI-YCSKAIUYBTWPO ~ Be Persistent – If You Have The Time And Are Sure Enough Of Your Idea – You Can Simply Keep At It Until You Begin To Win People Over

~ SA-SHATPWRYIASANA ~ Shift Audiences – Stop Hammering At The People Who Reject Your Idea And Seek A New Audience

~ FUTRS-PYIASSSAUTIPNSCTTABS ~ Fly Under The Radar Screen – Position Your Idea As Something So Small And Unimportant That It Poses No Serious Challenge To The Accepted Belief System

~ ATTTJOSS-BOIISBTDLCFYA ~ Ask Them To Take Just One Small Step – Break Our Idea Into Small Bites That Demand Less Commitment From Your Audience

~ PYIAADCV-RYISPSIACWAUVTRDTTBYHCW ~ Position Your Idea Around A Deeper Core Value – Reposition Your Idea So People See It As Consistent With An Underlying Value That Runs Deeper Than The Belief You Have Collided With

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