G. RICHARD SHELL + MARIO MOUSSA ~ THE PCAN MODEL ~ THE ART OF WOO

~ P-ASCSTDTPYIS(OTNIA) ~ Problem – A Short, Concise Statement That Defines The Problem Your Idea Solves (Or The Need It Addresses)

~ C-AEOTCOTPON ~ Cause – An Explanation Of The Cause Of This Problem Or Need

~ A-YS(OA)-FTS~ Answer – Your Solution (Or Answer) – For The Situation

~ N-B-ASOWYAITBA-AOOC ~ Net – Benefits – A Summary Of Why Your Answer Is The Best Available – All Other Options Considered

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