EDWARD BERNAYS ~ PROPAGANDA ~ 1928

~ IWNU-1915-TGFSDTEROMMTRTPTFA-MEATPOAGB-TOWMTVM-ATSMOTWATPII ~ It Was Not Until 1915 That Governments First Systematically Deployed The Entire Range Of Modern Media To Rouse Their Populations To Fanatical Assent – Mass Enthusiasm At The Prospect Of A Global Brawl – That Otherwise Would Mystify Those Very Masses – And That Shattered Most Of Those Who Actually Took Part In It

~ N’PO’SOAAFTMBM-ANTCG-BBETTDTAIJ ~ Now “Public Opinion” Stood Out As A Force That Must Be Managed – And Not Through Clever Guesswork – But By Experts Trained To Do That All-Important Job

~ TGAC-SLSP-TBGOAAP-NLCHBP-STTTBB ~ The Great Allied Campaign – Suddenly Legitimized Such Propagandists – The Reborn Generation Of Admen And Publicists – No Longer Common Hucksters But Professionals – Sold Their Talents To Big Business

~ ‘TMOC’-ANTTPS ~ “The Manufacture Of Consent” – A Necessity Throughout The Public Sphere

~ WAG-AMM-OTF-OIS-TISAVACEFOTCOMITIOSPOCOI ~ We Are Governed – Our Minds Molded – Our Tastes Formed – Our Ideas Suggested – There Is Consequently A Vast And Continuous Effort Going On To Capture Our Minds In The Interest Of Some Policy Or Commodity Or Idea

~ YW-IAI-PIGOBDUTMOTCU-ATCOTIP ~ Yet Whether – In Any Instance – Propaganda Is Good Or Bad Depends Upon The Merit Of The Cause Urged – And The Correctness Of The Information Published

~ TETWPSTPOAAUMSEWIP ~ The Extent To Which Propaganda Shapes The Progress Of Affairs About Us May Surprise Even Well Informed Persons

~ MPIAYFFBAESATMOHMABNMAR ~ Mass Psychology Is As Yet Far From Being An Exact Science And The Mysteries Of Human Motivation Are By No Means All Revealed

~ IYCITL-EWOWTCC-YAITGWTW ~ If You Can Influence The Leaders – Either With Or Without Their Conscious Cooperation – You Automatically Influence The Group Which They Sway

~ GM-IFIIUTFTEOATL ~ Group Mind – Its First Impulse Is Usually To Follow The Example Of A Trusted Leader

~ BWTEOTLINAH-ATHMTFI-IDSBMO-C-PW-I-WSFAWGOIOE ~ But When The Example Of The Leader Is Not At Hand – And The Herd Must Think For Itself – It Does So By Means Of – Cliches – Pat Words – Images – Which Stand For A Whole Group Of Ideas Or Experiences

~ BPUAOC-OMANO-TPCSSAWMOGE ~ By Playing Upon A Old Cliche – Or Manipulating A New One – The Propagandist Can Sometimes Swing A Whole Mass Of Group Emotions

~ HDATSWMTSMW-OBUTCTPCTVLJMWIMS ~ Human Desires Are The Steam Which Makes The Social Machine Work – Only By Understanding Them Can The Propagandist Control That Vast, Loose-Jointed Mechanism Which Is Modern Society

~ TL-WLTATAPC-WDSOITCBMTTTOI ~ The Leaders – Who Lend Their Authority To Any Propaganda Campaign – Will Do So Only If It Can Be Made To Touch Their Own Interests

~ AMECBMTAEIBEITPMAAMOS ~ A Minor Element Can Be Made To Assume Economic Importance By Being Established In The Public Mind As A Matter Of Style

~ EAAMBCIOTPIIC ~ Events And Activities Must Be Created In Order To Put Ideas Into Circulation

~ EOWPPOWTTPCS-ETPIS-CBUIOWOA ~ Every Object Which Presents Pictures Or Words That The Public Can See – Everything That Presents Intelligible Sounds – Can Be Utilized In One Way Or Another

~ IWBO-OC-TWTTDIAIMBOTTP-IWN-TOPWWETTWIATWBMSAI-IPTIUOU ~ It Will Be Objected – Of Course – That Propaganda Will Tend To Defeat Itself As Its Mechanism Becomes Obvious To The Public – It Will Not – The Only Propaganda Which Will Ever Tend To Weaken Itself As The World Becomes More Sophisticated And Intelligent – Is Propaganda That Is Untrue Or Unsocial

~ KTGIATPATPIATG ~ Keep The Government Informed About The Public And The Public Informed About The Government

~ TAMPITGUCOPITWT-IIAGDFIAO ~ The American Motion Picture Is The Greatest Unconscious Carrier Of Propaganda In The World Today – It Is A Great Distributor For Ideas And Opinions

~ ITPIBIATPOIL-IWBSMTMRTRATIOI ~ If The Public Is Better Informed About The Processes Of Its Life – It Will Be So Much The More Receptive To Reasonable Appeals To Its Own Interests

~ ITPBMIIICD-CFWMTNS ~ If The Public Becomes More Intelligent In Its Commercial Demands – Commercial Firms Will Meet The New Standards

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