BRUCE SCHNEIER ~ RULES FOR SUCCESSFULLY MANAGING COMMONS ~ BASED ON WORK BY ELINOR OSTROM ~ LIARS AND OUTLIERS ~ 2012

~ EMUTGIAKWTGNI ~ Everyone Must Understand The Group Interest And Know What The Group Norm Is

~ TGMBATMTN ~ The Group Norm Must Be Something That The Group Actually Wants

~ The Group Must Be Able To Modify The Norm

~ AIDWETGNMBATTG-SIESR ~ Any Institution Delegated With Enforcing The Group Norm Must Be Accountable To The Group – So It’s Effectively Self-Regulated

~ TPFDMBCWTSOTD ~ The Penalties For Defecting Must Be Commensurate With The Seriousness Of The Defection

~ TSFAPMB-CFEARC ~ The System For Assessing Penalties Must Be – Consistent, Fair, Efficient, And Relatively Cheap

~ TGMBATDIOIPANHIIFOTG ~ The Group Must Be Able To Develop Its Own Institutional Pressure And Not Have It Imposed From Outside The Group

~ ITALGALGI-TTGNTBSPANIML-EOATSL ~ If There Are Larger Groups And Larger Group Interests – Then The Groups Need To Be Scaled Properly And Nested In Multiple Layers – Each Operating Along These Same Lines

BRUCE SCHNEIER ~ LIARS AND OUTLIERS ~ 2012

~ SOUAMCMHMAAF-ASOUALS-TIODSS-WHTFTSBDS ~ Some Of Us Are More Cooperative, More Honest, More Altruistic, And Fairer – And Some Of Us Are Less So – There Isn’t One Dominant Survival Strategy – We Have The Flexibility To Switch Between Different Strategies

~ TWABAGOPWWTTTWGB-TBWCHFITDWOBD-AWENED-KTPDTATL ~ There Will Always Be A Group Of People Who Will Try To Take Without Giving Back – The Best We Can Hope For Is To Do What Our Bodies Do – And What Every Natural Ecosystem Does – Keep Those Parasites Down To A Tolerable Level

~ WDKTAIATDBOIAM-KPAMLTR ~ We Do Know That Agreeableness Is A Trait Desired By Others In A Mate – Kind People Are More Likely To Reproduce

~ O-AHRDSB-NIIAPWPTHITBO-S-AISOLMHMT ~ Oxytocin – A Hormone Released During Social Bonding – Naturally Increases In A Person Who Perceives That He/Her Is Trusted By Others – Similarly – Artificially Increasing Someone’s Oxytocin Level Makes Her/Him More Trusting

~ MARCOPTOSP-TAIAOABCASLIOB-DTPO-WVAGD-THH-ATEAODWBD-TAMARSHWAW ~ Morals And Reputation Comprise Our Prehistoric Toolbox Of Societal Pressures – They Are Informal And Operate At Both Conscious And Subconscious Levels In Our Brains – Despite The Prevalence Of – War, Violence And General Deceptiveness – Throughout Human History – And The Enormous Amount Of Damage Wrought By Defectors – These Ancient Moral And Reputational Systems Have Worked Amazingly Well

~ MPWBISG ~ Moral Pressure Works Best In Small Groups

~ RPWWISAMSG ~ Reputational Pressure Works Well In Small- And Medium-Sized Groups

~ IPWBILSG ~ Institutional Pressure Works Best In Larger-Sized Groups

~ ‘DUOWYWHTDUY’-DGHTOUS-IBADTCWO-IRITCTTAUMPOSH ~ “Do Unto Others What You Would Have Them Do Unto You” – Different Groups Have Their Own Unique Spin – It’s Basically An Admonition To Cooperate With Others – It Really Is The Closest Thing To A Universal Moral Principle Our Species Has

~ WDNOAOMCADORAWFTG:TGATCACADAWIMTAIATM ~ We Not Only Absorb Our Moral Codes And Definitions Of Right And Wrong From The Group: The Group Also Transmits Cues About Cooperation And Defection And What It Means To Act In A Trustworthy Manner

~ PAMLTSTSIIFOTGI-ITFTOADSAW-ATLLTDSITFTOATAOT-OISOF ~ People Are More Likely To Suppress Their Self-Interest In Favor Of The Group Interest – If They Feel That Others Are Doing So As Well – And They’re Less Likely To Do So If They Feel That Others Are Taking Advantage Of Them – Our Innate Sense Of Fairness

~ WGDMSFTG-ALAWASF ~ We Generally Don’t Mind Sacrificing For The Group – As Long As We’re All Sacrificing Fairly

~ MSB-TFASBLATMTTBTMW ~ Morals Scale Badly – They Fail As Societies Become Larger And The Moral Ties That Bind Their Members Weaken

~ TALORODD-HSNTBVGAI-TAEAPCLTBBAI-BIG-WCTLFTT ~ There’s A Lot Of Research On Detecting Deception – Humans Seem Not To Be Very Good At It – There Are Exceptions And People Can Learn To Be Better At It – But In General – We Can’t Tell Liars From Truth-Tellers

~ WRNIAPMV-WMD-AFALTPI-ISTKWWDIMITKWTT ~ We Remember Negative Information About People More Vividly – With More Detail – And For A Longer Time – Than Positive Information – It Seems That Knowing Who Will Defect Is More Important Than Knowing Whom To Trust

~ NODWGORAB-WATPTAOGR ~ Not Only Do We Guard Our Reputation Against Blemishes – We Also Take Pains To Advertise Our Good Reputation

~ TMOH-CWALP-RMIW-ARWL ~ Throughout Most Of History – Commerce Was A Local Phenomenon – Reputation Made It Work – And Reputation Was Local

~ OOTWTSRITGBOGM ~ One Of The Ways To Scale Reputation Is To Generalize Based On Group Membership

~ NEITWAMLTTPWLLU-AWNCOPOSABLTMTAU-UTTFITG ~ Numerous Experiments Indicate That We Are More Likely To Trust People Who Look Like Us – And We Naturally Change Our Patterns Of Speech And Body Language To Mimic Those Around Us – Unconsciously Trying To Fit Into The Group

~ TAASORWSIABSFJIP-AFTRSHSTGBOMBI ~ There Are All Sorts Of Reasons Why Stereotyping Is A Bad System For Judging Individual People – And For Those Reasons We Should Strive To Get Beyond Our More Base Instincts

~ RIAESPSUIHC-RCAPD ~ Reputation Isn’t An Effective Societal Pressure System Unless It Has Consequences – Reward Cooperators And Punish Defectors

~ HAASS-WR-BAOTPITG-WAPD-EITCP ~ Humans Are A Social Species – We Reward – By Allowing Others To Participate In The Group – We Also Punish Defectors – Exclusion Is The Corresponding Punishment

~ SIACRP-A-AAR-AISE ~ Shame Is A Common Reputational Punishment – And – As A Result – An Important Social Emotion

~ IPASCWCMTIWNPA ~ Informal Punishments Are So Common We Can Miss Them If We’re Not Paying Attention

~ CTSALOTMRS-TEASO-PFAOA-S-TCTVTTHAGRB-AA-BC-A-ET ~ Confidence Tricksters Spend A Lot Of Time Manipulating Reputation Signals – They Employ All Sorts Of – Props, Facades, And Other Actors – Shills – To Convince Their Victims That They Have A Good Reputation By – Appearing Authentic – Building Confidence – And – Encouraging Trust

~ SPSDCAR ~ Some People Simply Don’t Care About Reputation

~ SPEUWTWR ~ Some People End Up With The Wrong Reputation

~ TMIRRPSTFIT-GGTL ~ The Most Important Reason Reputational Pressure Starts To Fail Is That – Groups Get Too Large

~ WWKA-CCAPIFP-DAMR ~ What We Know About – Celebrities, Corporations And People In Faraway Places – Doesn’t Always Match Reality

~ LCBAI-ILA-OCAUA-TASAU ~ Laws Can Be Applied Inconsistently – If Laws Aren’t – Objective, Common, And Universally Applied – They Are Seen As Unfair

~ OLATRTSACBOBT ~ Our Learned Abilities To Read Trust Signals Are Continually Being Overtaken By Technology

~ UIDS-CMIFMP-BASSIDCBUIMMP-S-A-HTF-IDIER-BIITMMPTF ~ Universal ID Systems – Can Make Impersonation Fraud More Profitable – Because A Single Stolen ID Can Be Used In Many More Places – Sometimes – A – Harder-To-Forge ID Is Even Riskier – Because It Is That Much More Profitable To Forge

~ WMALOOIWOP-FESS-IDCSTS ~ We’re Moving A Lot Of Our Interactions With Other People – From Evolved Social Systems – Into Deliberately Created Socio-Technical Systems

~ WASTLWGACWWT-ATWACBMAM-PMUTGMAAFOR ~ We Are Starting To Learn Which Genes Are Correlated With Which Traits – And This Will Almost Certainly Be Misreported And Misunderstood – People May Use These Genetic Markers As A Form Of Reputation

~ CSDRTNSOA-RITRWSTATIASSDFEE-GIAOIC-ACIONDIA ~ Competing Societal Dilemmas Represent The Normal State Of Affairs – Rarely Is The Real World So Tidy As To Isolate A Single Societal Dilemma From Everything Else – Group Interests Are Often In Conflict – And Cooperating In One Necessitates Defecting In Another

JOE CALLOWAY ~ BECOMING A CATEGORY OF ONE ~ 2009

~ DTGITFSOTJ-U-IATSUNT-TDTBE ~ Deciding To Go Is The First Step On The Journey – Unfortunately – It’s Also The Step Usually Not Taken – The Decision To Become Extraordinary

~ TVOAC-VO-GCBEGWACFTDTO-TATSOCAUTCCFFD ~ The Value Of A Crisis – Very Often – Great Companies Become Even Greater When A Crisis Forces The Decision To Go – There’s A Tremendous Sense Of Clarity And Urgency That Can Come From Facing Disaster

~ FTEOD ~ Forced To Expand Our Definition

~ TAMPOT-MEMOTPOT-WDATG ~ There Are Many People Out There – Maybe Even Most Of The People Out There – Who Don’t Aspire To Greatness

~ WGWWWTM ~ We Get What We Want The Most

~ ATTQ ~ Answer The Tough Questions

~ DWRWTDT-A-AWWTCHWDIUTN? ~ Do We Really Want To Do This – And – Are We Willing To Change How We’ve Done It Up To Now?

~ YCPTPSOACBOTLOROIM ~ You Can’t Predict The Probable Success Of A Company Based On The Look Or Sound Of Its Meetings

~ IDTAGOPTSYAFT-TITY-TWGTTM-WATEHI-WJKODWWBD-WANSOPOTW ~ It’s Demoralizing To Any Group Of People To Say Year After Year That – This Is The Year – That We Go To The Mountaintop – When All That Ever Happens Is – We Just Keep On Doing What We’ve Been Doing – With A New Set Of Posters On The Walls

~ BTB ~ Believe Then Become

~ WGYTWSKYT-MLTYTTNL ~ What Got You There Will Seldom Keep You There – Much Less Take You To The Next Level

~ CTV ~ Communicating The Vision

~ TQR ~ The Quiet Radical

~ SAWIMMPTAS ~ Sometimes A Whisper Is Much More Powerful Than A Shout

~ STTTT-SQLT-ATD-WRIMMPDTTSAOTSC ~ Sometimes Taking The Time To – Sit Quietly, Listen, Think – And Then Discuss – Will Result In Much More Powerful Decisions Than The Same Amount Of Time Spent Cheerleading

~ TQGIOWTMRDMTP ~ The Quiet Gathering Is Often Where The Most Radical Decision Making Takes Place

~ TAI-V-DI ~ Talking About It – Versus – Doing It

~ GIAD-IMBC ~ Greatness Is A Decision – It Must Be Chosen

~ CAA-WTLGOWUTW-IOTCTSFWWWN ~ Courage And Audacity – Willingness To Let Go Of What Used To Work – In Order To Clear The Space For What Will Work Next

~ COTS-CPFCWIMTOTO-MTPNTIP ~ Clear Out The Space – Creating Processes For Change Will Initially Mean Throwing Old Things Out – More Than Putting New Things In Place

~ OAGLCTGIM-EC-IEDC-TYPHMTC ~ Once A Gut Level Commitment To Go Is Made – Everything Changes – If Everything Doesn’t Change – Then You Probably Haven’t Made The Commitment

~ KWYA ~ Know Who You Are

~ WAY? ~ Who Are You?

~ DWYAMYIOWYWTB? ~ Does Who You Are Match Your Idea Of Who You Want To Be?

~ PWACF ~ People With A Common Focus

~ TPOP ~ The Power Of Purpose

~ BID ~ Boil It Down

~ VVP ~ Vision Versus Product

~ RWYA-IAGCATWICTDM ~ Remember Who You Are – It’s A Great Compass And Timesaver When It Comes To Decision Making

~ OTDRHASOP-HTPMSAGZWFWASDOAAK ~ Organizations That Don’t Really Have A Sense Of Purpose – Have To Pretty Much Start At Ground Zero When Faced With A Strategic Decision Of Almost Any Kind

~ D-T-D-BME-WYGTTWIAWYAA ~ Day-To-Day – Decisions Become Much Easier – When You’ve Given Thought To What’s Important And What You’re All About

~ SMYKWUTW ~ Success Means You Know What Used To Work

~ CIG-YGF ~ Change Is Good – You Go First

~ BCAN-WAHTAAW-BBCTCAYALSIANES-TN ~ Big Changes Aren’t New – We’ve Always Had Them And Always Will – But Big Changes That Come At You At Light Speed In A Never-Ending Stream – That’s New

~ IBACTEDWBYIA ~ It’s Become A Challenge To Even Define What Business You’re In Anymore

~ NCAEFE ~ New Competitors Are Everywhere For Everybody

~ PSITE-C ~ Past Success Is The Enemy – Complacency

~ DMAAWWWT-BOWWY-EITAO-PPS&O ~ Don’t Make Assumptions About What Will Work Tomorrow – Based On What Worked Yesterday – Especially In The Area Of – Processes, Procedures, Strategies, And Operations

~ LSLAHTIWWD-A-TALAWWDITFP ~ Let’s Stop Looking At How To Improve What We’re Doing – And – Take A Look At What We’re Doing In The First Place

~ CJFTSOCCBAMDTTGSIC ~ Changing Just For The Sake Of Changing Can Be A More Dangerous Trap Than Being Stuck In Complacency

~ SGTBS ~ Somebody’s Got To Buy Something

~ YCFYBAPYPADL-BIYNVGAI-OITNMFI-IWW ~ You Can Follow Your Bliss And Pursue Your Passion All Day Long – But If You’re Not Very Good At It – Or If There’s No Market For It – It Won’t Work

~ O-T-B-L-S ~ Outside-The-Box Lip-Service

~ TBRITNTO ~ The Biggest Risk Is To Never Take One

~ IYTCIS-TNC-NCITSSOAIAWOCC ~ If You Think Change Is Scary – Try Not Changing – Not Changing Is The Scariest Strategy Of All In A World Of Constant Change

~ AWOGOOYBITIPFATDBTCIAJY ~ Another Way Of Getting Out Of Your Box Is To Invite People From A Totally Different Box To Come In And Join You

~ IANLTPHTGRUFSBTH ~ It’s A Natural Law That People Have To Get Riled Up For Something Big To Happen

~ SUTBASWIFO ~ Shake Up The Box And See What Ideas Fall Out

~ SCANR-TVAOBSDTYC ~ Success Creates A New Reality – The Very Act Of Becoming Successful Demands That You Change

~ SCIAOTMFYEHATMAYEB ~ Sometimes Change Is At Once The Most Fun You’ll Ever Have And The Most Afraid You’ll Ever Be

~ TC-TFSITCITRTTMSYAAC ~ Transcending Commodity – The First Step In Transcending Commodity Is To Recognize That The Marketplace Sees You As A Commodity

~ YCAYWTSP ~ You Can’t Advertise Your Way To Superior Performance

~ DMPYCK ~ Don’t Make Promises You Can’t Keep

~ BEF ~ Beyond Expected Factors

~ TAWYD-O-MA-WYD ~ Think About Where You Differentiate – Or – More Accurately – Where You Don’t

~ HDYTC?-YCACOO ~ How Do You Transcend Commodity? – You Create A Category Of One

~ GOTSL ~ Get On The Short List

~ FFF ~ Focus, Focus, Focus

~ TSTBSTB ~ The Simpler The Brand Statement The Better

~ TTR-KMATCTAE-GCTTCTAE-ECWTCBTAE ~ The Three Rules – Know More About The Customer Than Anyone Else – Get Closer To The Customer Than Anyone Else – Emotionally Connect With The Customer Better Than Anyone Else

~ ISWKM-YJIK ~ It Starts With Knowing More – Your Job Is Knowledge

~ TEC-TCASAECWCTOAAE-ECICOT-WASOA ~ The Emotional Connection – To Create And Sustain An Emotional Connection With Customers Takes Ongoing Attention And Effort – Emotional Connection Is Created OvertTime – With A Series Of Actions

~ YGTLAYBTWYCLAI ~ You’ve Got To Look At Your Business The Way Your Customer Looks At It

24-10-2017

~ DRM ~ Dispute Resolution Mechanism

~ CCC ~ Casting Couch Culture

~ TNC-TSFTWI ~ The New Conformity – The Search For The Way In ~ Hal Niedzviecki ~ Hello. I’m Special

~ A-TFRWF-’F’-IAKHL-LM-’RTM’ ~ Amargi – The First Recorded Word For – “Freedom” – In Any Known Human Language – Literally Means – “Return To Mother” ~ David Graeber ~ Debt – The First 5,000 Years

~ TVISASMINPAFTBAKUC ~ The Vast Internal Security And Surveillance Machine Is Not Primarily About Fighting Terrorism But About Keeping Us Contained ~ Chris Hedges ~ Unspeakable

~ SMYKWUTW ~ Success Means You Know What Used To Work ~ Joe Calloway ~ Becoming A Category Of One

~ RISTOW-OMWFOD-NTOWA ~ Reason Is Slave To Our Wishes – Our Minds Work For Our Desires – Not The Other Way Around ~ William Bonner + Lila Rajiva ~ Mobs Messiahs And Markets

~ T-C-A-A-TGSED ~ They’re – Cheap – Accurate – And – They Get Smarter Every Day ~ Christopher Steiner ~ Automate This

~ YCFYBAPYPADL-BIYNVGAI-OITNMFI-IWW ~ You Can Follow Your Bliss And Pursue Your Passion All Day Long – But If You’re Not Very Good At It – Or If There’s No Market For It – It Won’t Work ~ Joe Calloway ~ Becoming A Category Of One

~ PCPRC-EHWAPIETLTAAS ~ People’s Core Personalities Rarely Change – Exceptions Happen When A Person Is Exposed To Long-Term Abuse And Stress ~ Christopher Steiner ~ Automate This

Customers?

~ WIEO-OTLFTY-MHBE-ACOTS ~ Whatever Its Earliest Origins – Of The Last Four Thousand Years – Money Has Been Effectively – A Creature Of The State ~ David Graeber ~ Debt – The First 5,000 Years

~ NHCTOMCHW ~ Novelty Has Charms That Our Mind Can Hardly Withstand ~ William Makepeace Thackeray

~ IYWTHGI-YMHMI ~ If You Want To Have Good Ideas – You Must Have Many Ideas ~ Linus Pauling

~ WDITTBAGPIAMA? ~ What Does It Take To Be A Good Person In A Monstrous Age? ~ Todd Gitlin

~ ITPC-TJBFBASG-HASC-TS ~ In Today’s Popular Culture – The Journey Between Fast Buck And Sheer Greed – Has A Stopover Called – The Sequel ~ Martin Arnold

~ IYGTC-C-WNPAOT-VDM? ~ If You’re Going To Colorize – Casablanca – Why Not Put Arms On The – Venus De Milo? ~ Stephen Bogart

~ SDF ~ Spectacular Dumpster Fire

~ ITLSOT-JANOHTRTTUOTV-NOHTRTTUWWTO ~ In The Largest Scheme Of Things – Just As No One Has The Right To Tell Us Our True Value – No One Has The Right To Tell Us What We Truly Owe ~ David Graeber ~ Debt – The First 5,000 Years

~ MNIO-KOK:LOMWYMAD! ~ My Name Is – Ozymandias – King Of Kings: Look On My Works Ye Mighty – And Despair! ~ Percy Shelley ~ Ozymandias

~ CL ~ Cunning Linguist

~ WIW ~ Wild Ideas Welcomed ~ Erik Brynjolfsson + Andrew Mcafee ~ The Second Machine Age

~ DTDLA-TTEOSAMASO-THRITETOITC-SSTATBWM ~ Despite The Dogged Liberal Assumption – That The Existence Of States And Markets Are Somehow Opposed – The Historical Record Implies That Exactly The Opposite Is The Case – Stateless Societies Tend Also To Be Without Markets ~ David Graeber ~ Debt – The First 5,000 Years

~ ITCITL-EWOWTCC-YAITGWTS ~ If You Can Influence The Leaders – Either With Or Without Their Conscious Cooperation – You Automatically Influence The Group Which They Sway ~ On Dialogue

~ IBTIITROAE-ATNOKTT ~ I Believe That Ignorance Is The Root Of All Evil – And That No One Knows The Truth ~ Molly Ivins

~ SDG ~ Sustainable Development Goals

~ NAUWU ~ Nothing About Us Without Us

~ FIOTDRITW ~ Fierce Ideological Objection To Democratic Representation In The Workplace

~ PC ~ Platform Capitalism ~ Sascha Lobo

~ OOTWTATPOTL30YITTRHFTBAOTP ~ One Of The Worst Things About The Politics Of The Last 30 Years Is That The Rich Have Forgotten To Be Afraid Of The Poor ~ Eric Hobsbawm

~ ADFTW ~ Airplanes Don’t Flap Their Wings ~ Frederick Jelinek

~ NETCCBC-A-NETCBC-C ~ Not Everything That Counts Can Be Counted – And – Not Everything That Can Be Counted – Counts ~ Erik Brynjolfsson + Andrew Mcafee ~ The Second Machine Age