JOE CALLOWAY ~ BECOMING A CATEGORY OF ONE ~ 2009

~ DTGITFSOTJ-U-IATSUNT-TDTBE ~ Deciding To Go Is The First Step On The Journey – Unfortunately – It’s Also The Step Usually Not Taken – The Decision To Become Extraordinary

~ TVOAC-VO-GCBEGWACFTDTO-TATSOCAUTCCFFD ~ The Value Of A Crisis – Very Often – Great Companies Become Even Greater When A Crisis Forces The Decision To Go – There’s A Tremendous Sense Of Clarity And Urgency That Can Come From Facing Disaster

~ FTEOD ~ Forced To Expand Our Definition

~ TAMPOT-MEMOTPOT-WDATG ~ There Are Many People Out There – Maybe Even Most Of The People Out There – Who Don’t Aspire To Greatness

~ WGWWWTM ~ We Get What We Want The Most

~ ATTQ ~ Answer The Tough Questions

~ DWRWTDT-A-AWWTCHWDIUTN? ~ Do We Really Want To Do This – And – Are We Willing To Change How We’ve Done It Up To Now?

~ YCPTPSOACBOTLOROIM ~ You Can’t Predict The Probable Success Of A Company Based On The Look Or Sound Of Its Meetings

~ IDTAGOPTSYAFT-TITY-TWGTTM-WATEHI-WJKODWWBD-WANSOPOTW ~ It’s Demoralizing To Any Group Of People To Say Year After Year That – This Is The Year – That We Go To The Mountaintop – When All That Ever Happens Is – We Just Keep On Doing What We’ve Been Doing – With A New Set Of Posters On The Walls

~ BTB ~ Believe Then Become

~ WGYTWSKYT-MLTYTTNL ~ What Got You There Will Seldom Keep You There – Much Less Take You To The Next Level

~ CTV ~ Communicating The Vision

~ TQR ~ The Quiet Radical

~ SAWIMMPTAS ~ Sometimes A Whisper Is Much More Powerful Than A Shout

~ STTTT-SQLT-ATD-WRIMMPDTTSAOTSC ~ Sometimes Taking The Time To – Sit Quietly, Listen, Think – And Then Discuss – Will Result In Much More Powerful Decisions Than The Same Amount Of Time Spent Cheerleading

~ TQGIOWTMRDMTP ~ The Quiet Gathering Is Often Where The Most Radical Decision Making Takes Place

~ TAI-V-DI ~ Talking About It – Versus – Doing It

~ GIAD-IMBC ~ Greatness Is A Decision – It Must Be Chosen

~ CAA-WTLGOWUTW-IOTCTSFWWWN ~ Courage And Audacity – Willingness To Let Go Of What Used To Work – In Order To Clear The Space For What Will Work Next

~ COTS-CPFCWIMTOTO-MTPNTIP ~ Clear Out The Space – Creating Processes For Change Will Initially Mean Throwing Old Things Out – More Than Putting New Things In Place

~ OAGLCTGIM-EC-IEDC-TYPHMTC ~ Once A Gut Level Commitment To Go Is Made – Everything Changes – If Everything Doesn’t Change – Then You Probably Haven’t Made The Commitment

~ KWYA ~ Know Who You Are

~ WAY? ~ Who Are You?

~ DWYAMYIOWYWTB? ~ Does Who You Are Match Your Idea Of Who You Want To Be?

~ PWACF ~ People With A Common Focus

~ TPOP ~ The Power Of Purpose

~ BID ~ Boil It Down

~ VVP ~ Vision Versus Product

~ RWYA-IAGCATWICTDM ~ Remember Who You Are – It’s A Great Compass And Timesaver When It Comes To Decision Making

~ OTDRHASOP-HTPMSAGZWFWASDOAAK ~ Organizations That Don’t Really Have A Sense Of Purpose – Have To Pretty Much Start At Ground Zero When Faced With A Strategic Decision Of Almost Any Kind

~ D-T-D-BME-WYGTTWIAWYAA ~ Day-To-Day – Decisions Become Much Easier – When You’ve Given Thought To What’s Important And What You’re All About

~ SMYKWUTW ~ Success Means You Know What Used To Work

~ CIG-YGF ~ Change Is Good – You Go First

~ BCAN-WAHTAAW-BBCTCAYALSIANES-TN ~ Big Changes Aren’t New – We’ve Always Had Them And Always Will – But Big Changes That Come At You At Light Speed In A Never-Ending Stream – That’s New

~ IBACTEDWBYIA ~ It’s Become A Challenge To Even Define What Business You’re In Anymore

~ NCAEFE ~ New Competitors Are Everywhere For Everybody

~ PSITE-C ~ Past Success Is The Enemy – Complacency

~ DMAAWWWT-BOWWY-EITAO-PPS&O ~ Don’t Make Assumptions About What Will Work Tomorrow – Based On What Worked Yesterday – Especially In The Area Of – Processes, Procedures, Strategies, And Operations

~ LSLAHTIWWD-A-TALAWWDITFP ~ Let’s Stop Looking At How To Improve What We’re Doing – And – Take A Look At What We’re Doing In The First Place

~ CJFTSOCCBAMDTTGSIC ~ Changing Just For The Sake Of Changing Can Be A More Dangerous Trap Than Being Stuck In Complacency

~ SGTBS ~ Somebody’s Got To Buy Something

~ YCFYBAPYPADL-BIYNVGAI-OITNMFI-IWW ~ You Can Follow Your Bliss And Pursue Your Passion All Day Long – But If You’re Not Very Good At It – Or If There’s No Market For It – It Won’t Work

~ O-T-B-L-S ~ Outside-The-Box Lip-Service

~ TBRITNTO ~ The Biggest Risk Is To Never Take One

~ IYTCIS-TNC-NCITSSOAIAWOCC ~ If You Think Change Is Scary – Try Not Changing – Not Changing Is The Scariest Strategy Of All In A World Of Constant Change

~ AWOGOOYBITIPFATDBTCIAJY ~ Another Way Of Getting Out Of Your Box Is To Invite People From A Totally Different Box To Come In And Join You

~ IANLTPHTGRUFSBTH ~ It’s A Natural Law That People Have To Get Riled Up For Something Big To Happen

~ SUTBASWIFO ~ Shake Up The Box And See What Ideas Fall Out

~ SCANR-TVAOBSDTYC ~ Success Creates A New Reality – The Very Act Of Becoming Successful Demands That You Change

~ SCIAOTMFYEHATMAYEB ~ Sometimes Change Is At Once The Most Fun You’ll Ever Have And The Most Afraid You’ll Ever Be

~ TC-TFSITCITRTTMSYAAC ~ Transcending Commodity – The First Step In Transcending Commodity Is To Recognize That The Marketplace Sees You As A Commodity

~ YCAYWTSP ~ You Can’t Advertise Your Way To Superior Performance

~ DMPYCK ~ Don’t Make Promises You Can’t Keep

~ BEF ~ Beyond Expected Factors

~ TAWYD-O-MA-WYD ~ Think About Where You Differentiate – Or – More Accurately – Where You Don’t

~ HDYTC?-YCACOO ~ How Do You Transcend Commodity? – You Create A Category Of One

~ GOTSL ~ Get On The Short List

~ FFF ~ Focus, Focus, Focus

~ TSTBSTB ~ The Simpler The Brand Statement The Better

~ TTR-KMATCTAE-GCTTCTAE-ECWTCBTAE ~ The Three Rules – Know More About The Customer Than Anyone Else – Get Closer To The Customer Than Anyone Else – Emotionally Connect With The Customer Better Than Anyone Else

~ ISWKM-YJIK ~ It Starts With Knowing More – Your Job Is Knowledge

~ TEC-TCASAECWCTOAAE-ECICOT-WASOA ~ The Emotional Connection – To Create And Sustain An Emotional Connection With Customers Takes Ongoing Attention And Effort – Emotional Connection Is Created OvertTime – With A Series Of Actions

~ YGTLAYBTWYCLAI ~ You’ve Got To Look At Your Business The Way Your Customer Looks At It

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