~ SASOAPOO ~ Shine A Spotlight On A Problem Or Opportunity

~ POFR ~ Pay Only For Results

~ TAAGWPWTOAIMLTS ~ Target An Ambitious Goal Without Predicting Which Team Or Approach Is Most Likely To Succeed

~ RBUSTTTT ~ Reach Beyond Usual Suspects To Tap Top Talent

~ SPSIMTGTTPP ~ Stimulate Private-Sector Investment Many Times Greater Than The Prize Purse

~ B-O-O-D-PTB ~ Bring – Out-Of-Discipline – Perspectives To Bear

~ IRTBOALPF ~ Inspire Risk Taking By Offering A Level Playing Field

~ ECTMAVP ~ Establish Clear Target Metrics And Validation Protocols