DAN ARIELY ~ IRRATIONALLY YOURS ~ 2015

~ LA-IOOTMBAW-UPISS-TBFITLSHASEITGSOTSV ~ Loss Aversion – Is One Of The Most Basic And Well-Understood Principles In Social Science – The Basic Finding Is That Losing Something Has A Stronger Emotional Impact Than Gaining Something Of The Same Value

~ WWFDWOSTWFAEV-WATWOOP-OOSM-AOME-OWTPALATSIA-C/MR/MO-W-ITSOPACWAWWGTOBFITWITSES ~ When We Face Decisions We Often See The World From An Egocentric Viewpoint – We Are Trapped Within Our Own Perspective – Our Own Special Motivations – And Our Momentary Emotions – One Way To Overcome This Perspective And Look At The Situation In A – Cooler / More Rational / More Objective – Way – Is To Switch Our Perspective And Consider What Advice We Would Give To Our Best Friend If They Were In The Same Exact Situation

~ S-YS-A-SIR-SSWRW-EWPDMI-MI-EITPFWYAAFFKTYDRMI ~ Say – You’re Sorry – And – Say It Repeatedly – Saying Sorry Works Rather Well – Even When People Don’t Mean It – Most Interestingly – Even If The Person From Whom You Are Asking For Forgiveness Knows That You Don’t Really Mean It

~ HMSADPUT?-AOS(SL) ~ How Many Steps Ahead Do People Usually Think? – About One Step (Sometimes Less)

~ CIBTTPTMSPIOM?-ACIBTWWALTJFS-OMIW? ~ Could It Be That The Potential To Make Something Perfect Increases OUr Motivation? – And Could It Be That When We Are Limited To Just Fixing Something – Our Motivation Is Weakened?

~ OWPPISS-WATOTBIMOLTSW ~ Once We Put People In Similar Situations – We All Turn Out To Behave In More Or Less The Same Ways

~ IYWYFTESABBTITI-GAAE-B-NTM ~ If You Want Your Friends To Experience Something As Being Better Than It Truly Is – Go Ahead And Exaggerate – But – Not Too Much

~ LPTTTDTMF-A-BTMOTASM ~ Luckier People Tend To Try Different Things More Frequently – And – By Trying More Often They Also Succeed More

~ LTSD-IANG-STMTMF ~ Life To Some Degree – Is A Numbers Game – So Try More Things More Frequently

~ KOEATOYH-A-QCTLPOIOTFMTFEOTMBBFY ~ Keep On Examining All The Options You Have – And Quickly Cut The Less Promising Ones In Order To Free More Time For Exploring Options That Might Be Better For You

~ AGDORSTWWDILOAFOW-LAN-AMILWWWF-SA ~ A Great Deal Of Research Shows That What We Do Is Less Of A Function Of What’s – Legal And Not – And More In Line With What We Find – Socially Acceptable

~ OAMDSNIS-TBCMI ~ Once A More Desirable Social Norm Is Set – The Behavior Can Maintain Itself

~ BOATRUILAM-TMWUI-TMTWB-UASP-WIVLTBAN-OWSBTWTSUFGI ~ But Our Ability To Resist Urges Is Like A Muscle – The More We Use It – The More Tired We Become – Until At Some Point – Which Is Very Likely To Be A Night – Our Willpower Simply Becomes Too Weak To Stop Us From Giving In

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