B.J. MENDELSON ~ EVERYTHING YOU NEED TO KNOW ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ O-MMT-O-TWNC ~ Offline – Matters More Than – Online – This Will Never Change

~ TLT-IB-NA-MHEOACMBITSYB-MD ~ The – Long Tail – Is Bullshit – Niche Audiences – Must Have Enough Of A Critical Mass Behind It To Support Your Business – Most Don’t

~ 99%-OTTTAORTA-‘V’-ADBOF:R-WC-TM-LC-CS-F-TSFTR-IHALTDWBITRPATRT ~ Ninety-Nine Percent – Of The Things That Are Often Referred To As – “Viral” – Are Driven By Offline Forces: Real-World Connections – Traditional Media – Legitimate Celebrities – Corporate Spending – For – The Small Fraction That Remains – It Has A Lot To Do With Being In The Right Place At The Right Time

~ M-V-GU-A-M-WS-GU ~ Most – Videos – Go Unwatched – And – Most – Web Sites – Go Unvisited

~ MIEOTW ~ Momentum Is Everything On The Web

~ BSOML-‘A’-A-‘E’-TOMTMF-SB-A-A-E-I-S

~ Be Skeptical Of Metrics Like – “Awareness” – And – “Engagement” – The Only Metric That Matters For – Small Businesses – Artists – And – Entrepreneurs – Is – Sales

~ QE-ITE-AOTTAF-ETI-ACOHYFN-ITIAWKISE-WHFAAS ~ Question Everything – In The End – All Of These Things Are Fads – Even The Internet – A Couple Of Hundred Years From Now – If The Internet As We Know It Still Exists – We’ll Have Failed As A Species

~ TEWTSTFITLAHTRWYCT-ITCYAD?-TAF ~ The Easiest Way To Spot The Frauds Is To Look At How They React When You Challenge Them – If They Call You A Dinosaur? – They’re A Fraud

~ NOTPIGFB-YDNTUAOTP-IACDTWYLTDAWYAI-TOTYDIAWS-AAATYGSGTYW ~ None Of These Platforms Is Great For Business – You Don’t Need To Use Any Of These Platforms – It All Comes Down To What You’re Looking To Do And Who Your Audience Is – The Only Thing You Need Is A Web Site – Any And All Traffic You Get Should Go To Your Website

~ ETHOTWIDB-TM-WSM-INAO-OTW-COWS-IYWTSIWIITYD-YNTM-N-‘TPFKATA’-O-‘I’ ~ Everything That Happens On The Web Is Driven By – The Media – We Spend Most – If Not All Of – Our Time With – Corporate Owned Web Sites – If You Want To Succeed In Whatever It Is That You Do – You Need The Media – Not – “The People Formerly Known As The Audience” – Or – “Influencers”

~ DYENTTPWWTSYOTIO-‘I’-PTAIT?-YAFTTAIOTIIN ~ Did You Ever Notice That The People Who Want To Sell You On The Idea Of – “Influencers” – Portray Themselves As Influencers Themselves? – You’ll Also Find That The Alleged Influence Of The Influencers Is Negligible

~ T1%R-ASMOUDTMOTTOTW-WTROUJL ~ The 1 Percent Rule – A Small Minority Of Users Do The Majority Of The Talking On The Web – While The Rest Of Us Just Listen

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