B.J. MENDELSON ~ EVERYTHING YOU WILL EVER NEED TO KNOW ABOUT MARKETING ~ SOCIAL MEDIA IS BULLSHIT ~ 2012

~ IYWYDMYH-TATM-EIYF-YCBDT-YMAWEWYD ~ If What You Do Makes You Happy – That’s All That Matters – Even If You Fail – You Could Be Dead Tomorrow – You Might As Well Enjoy What You’re Doing

~ EIRC-YWBATGAIMAWTP-AYHTDITWYDAMIIASPWBII ~ Except In Rare Cases – You Won’t Be Able To Get Anywhere In Marketing Anything Without The Press – All You Have To Do Is Take What You Do And Make It Into A Story People Will Be Interested In

~ YSTYP[T]:R/AP/SP/P ~ You Should Target Your Pitch [To]: Researchers / Bookers / Associate Producers / Segment Producers / Producers

~ T-‘G’-TMATA-IAYFTS-IR-IVITW ~ The–”Game” – The Marketers Always Talk About – Is Against You From The Start – It’s Rigged – It’s Virtually Impossible To Win

~ IYGYCW-NYDIGTM ~ If You’ve Got Your Customers Wrong – Nothing You Do Is Going To Matter

~ AFALATG-TBTYCDIBP-IYA-AAOPI-YBRFI ~ As Far As Luck And Timing Go – The Best Thing You Can Do Is Be Prepared – If You Are – And An Opportunity Presents Itself – You’ll Be Ready For It

~ TGNITYC-MACL-AT-TAL-AMTAFAYWTG-YGTHWMFTPWYWOTLTYWAT-M ~ The Good News Is That You Can – Make A Comfortable Living – At The – Triple-A Level – And Maybe That’s As Far As You Want To Go – You’re Going To Have Way More Freedom To Produce What You Want On This Level Than You Will At The – Majors

~ TGROTI:DBAD ~ The Golden Rule Of The Internet: Don’t Be A Dick

~ TRGROTI:SN-I-YHTTTIIRWWT-A-YCTYECPMR-T-Y-US-BR:NUTWHYIAW-TITY-‘LMOTT’-BNUTI-PF ~ The Real Golden Rule Of The Internet: Social Networks – If – You Have The Time To Invest In Really Working With Them – And – You’re Confident That Your Efforts Can Produce Measurable Results – Then – Yes – Use Them – But Remember: Not Using Them Won’t Harm You In Any Way – The Idea That You’re – “Leaving Money On The Table” – By Not Using Them Is – Patently False

~ A-‘SMC’-TRNMYCDB-RIO-A-NFIAF-AF-AAAACTTP-IYWAF ~ A – “Social Media Crisis” – There’s Really Not Much You Can Do But – Ride It Out – And – Not Feed It Any Further – Apart From – An Apology And A Correction To The Problem – If You Were At Fault

~ YSAB-T-LFOTTAIETYD-YJDKWTFH-A-TOWTBPIT-CTIWYD ~ You Should Always Be – Tweaking – Look For Opportunities To Tweak And Improve Everything That You Do – You Just Don’t Know What The Future Holds – And – The Only Way To Be Prepared Is To – Continue To Improve What You’re Doing

~ YF-YC-AYC-AGPTSCFAMA-TMFYWO-TLRYPOIL-T-TPMTDITM ~ Your Friends – Your Community – And Your City – Are Great Places To Start Collecting Feedback And Making Adjustments – The More Flaws You Work Out – The Less Risky Your Product Or Idea Looks – To – The People Making The Decisions In The Majors

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s