SCOTT GALLOWAY ~ THE FOUR ~ 2017

~ ZS ~ Zero Sum

~ CTISMTTATCTLIOTCAHTCD ~ Customers Trust It So Much That They’re Allowing The Company To Listen In On Their Conversation And Harvest Their Consumption Data

~ WTFODOO:PS ~ Without The Friction Of Deciding Or Ordering: Prime Squared

~ TMRLIIH ~ The Most Robust Logistics Infrastructure In History

~ S-TTTWSTPTT-E-C-IF-IN-STAD-B-TMC-A-IT-TBTSTO-GCAIN ~ Stores – Those Things That Were Supposed To Perish Thanks To – E-Commerce – In Fact – It’s Not – Stores That Are Dying – But – The Middle Class – And – In Turn – The Businesses That Serve That Once-Great Cohort And Its Neighborhoods

~ T’ME’-ATWIA-W-S-A-BAM-ICTS ~ The – “Multichannel Era” – A Time When Integration Across – Web – Social – And – Brick And Mortar – Is Crucial To Success

~ CWT-S-T-A-F-P ~ Customers Want To – See – Touch – And – Feel – Products

~ BE-CDW-IEV-ANPE-CFWSLT ~ Because E-Commerce Doesn’t Work – Isn’t Economically Viable – And No Pure E-Commerce Firm Will Survive Long Term

~ FAFSCABN ~ Fewer And Fewer Searches Contain A Brand Name

~ DTPAR ~ Doesn’t Talk Publicly About Robotics

~ ME-ALIT-LPPAB-T-DJBOMFL ~ Most Entrepreneurs – At Least In Tech – Leverage Processing Power And Bandwidth – To – Destroy Jobs By Offering More For Less

~ POSHJGUADWTBOTTFOHTSAMC? ~ Perhaps Our Society Has Just Given Up And Doesn’t Want The Burden Of Trying To Figure Out How To Sustain A Middle Class?

~ WCPAS ~ Warehouses Currently Posing As Stores

~ TCAI-CO-TM ~ Throwing Cash At It – Courtesy Of – The Markets

~ NH-T-S-T-O-R-T-C ~ Nobody Has – The – Scale – Trust – Cheap Capital – Or – Robots – To – Compete

~ O-G-IOOT-DS ~ Obviously – Grocery – Is One Of Those – Doomed Sectors

~ TBOTF-TR-ATWF-TU ~ The Best Of Time For – The Remarkable – And The Worst For – The Unremarkable

~ CNLGTSFP-TGTSFP-E ~ Consumers No Longer Go To Stores For Products – They Go To Stores For People-Experts

~ AOMUFG ~ Attractive Objects Make Us Feel Good

~ VI ~ Vertical Integration

~ RPAMHTACOE-TGE-AROTSDC-TWIEFLBTPGBTMMP ~ Rich People Are More Homogeneous Than Any Cohort On Earth – The Global Elite – A Rainbow Of The Same Damn Color – That’s Why It’s Easier For Luxury Brands To Permeate Geographic Boundaries Than Mass Market Peers

~ M-TBIEFTSOTPFTOCRBTA-NOTH ~ Meanwhile – The Billions In Earnings From The Sale Of These Products Follow Their Own Circuitous Routes Back To A – Network Of Tax Havens

~ IYWTSEHAAP-PLI-YHTSTLOLI-TI-IST-UBL-WAY’G’SAYBAC-YCSAAITS ~ If You Wanted To Sell Electronics Hardware As Premium-Priced Luxury Items – You Had To Sell Them Like Other Luxury Items – That Is – In Shining Temples – Under Brilliant Lights – With Ardent Young “Genius” Salespeople At Your Beck And Call – You Could Sell Almost Anything In That Store

~ EFITO$10B-I-S-A-BSB-EO$10BTF ~ Every Firm In Tech Over $10 Billion – Is – Suing – And – Being Sued By – Every Other $10 Billion Tech Firm

~ INTSTAD-BTMC-ATSST ~ It’s Not Stores That Are Dying – But The Middle Class – And The Stores Serving Them

~ DTU ~ Denting The Universe

~ T-C-T-MAASG-BIRACS ~ The – Cartel – That – Masquerades As A Social Good – But Is Really A Caste System

~ The Future Belongs To The Creative Class – Who Can Envision – Form – Function – And – People – As Something More – Beautiful And Inspiring – With Technology As The Enabler

~ RMUH ~ Relationships Make Us Happier

~ LITFOIATDANOIWHWP ~ Love Is The Function Of Intimacy And The Depth And Number Of Interactions We Have With People

~ IETBS-EWAOT-S-P-FN-A-G ~ It’s Easy To Be Skeptical – Especially With All Of The – Self-Promotion – Fake News – And – Groupthink

~ C-TF-HIT-TUOTPISG-TTA-WTESRTTDAP ~ Customers – Thus Far – Have Indicated That – The Utility Of These Platforms Is So Great – That They Are – Willing To Endure Substantial Risk To Their Data And Privacy

~ SONAI ~ Safeguards On Networks Are Insufficient

~ IYCAC-PAAOASN-YDTHYPV-BIWI ~ If You Carry A Cell Phone And Are On A Social Network – You’ve Decided To Have Your Privacy Violated – Because It’s Worth It

~ NWTSTTNBT ~ Nobody Wanted To Sleep Through The Next Big Thing

~ EO-F-C-JE-CD-ATKOS-TALOW-A-IDP ~ Editorial Objectivity – Fact-Checking – Journalistic Ethics – Civil Discourse – All That Kind Of Stuff – That’s A Lot Of Work – And – It Dents Profits

~ LNNTFN ~ Legitimate News Next To Fake News

~ TT-P-WNMTACFTRFTDTD ~ The Term – Platform – Was Never Meant To Absolve Companies From Taking Responsibility For The Damage They Do

~ IETFPT-TCTTBF ~ It’s Easier To Fool People – Than To Convince Them They’ve Been Fooled

~ RST-WWCIDBDSP-WADBDSNF-B/A/S ~ Research Shows That – What We Click Is Driven By Deeply Subconscious Processes – We Are Driven By Deep Subconscious Needs For – Belonging / Approval / Safety

~ B-AI-HBAW-IPBH-TSTMCC-IPA-C/N/TOS ~ But – AI – Has Biases As Well – It’s Programmed By Humans – To Select The Most Clickable Content – It’s Priorities Are – Clicks / Numbers / Time On Site

~ AI-IIODFN-OABTSI-BOO-OHFCCAIASIFON-AHHOTSOC ~ AI – Is Incapable Of Distinguishing Fake News – Only At Best To Suspect It – Based On Origin – Only Human Fact Checkers Can Ascertain If A Story Is Fake Or Not – And How High On The Scale Of Credibility

~ HE-WIC-WDSTUCDT? ~ Human Editors – Would Introduce Cost – Why Do Something The Users Can Do Themselves?

~ AGMTUOAO-SWGNEW ~ As Greek Mythology Teaches Us Over And Over – Sleeping With Gods Never Ends Well

~ TW-A-S-A-TC-IACH-TIM-TWWA-L-T-A-S-W-IF-G ~ They Were – Arrogant – Smug – And – Totally Convinced – In A Classic High-Tech Industry Mistake – That What Was Also – Luck – Timing – And – Success – Was – In Fact – Genius

~ SIACCOH-GTF ~ Stealing Is A Core Competence Of High-Growth Tech Firms

~ TS-C-FMA-IUNAA ~ The So-Called – First-Mover Advantage – Is Usually Not An Advantage

~ S&P ~ Steal And Protect

~ NS/JB-BYI-OTSIBTY ~ Not Stealing / Just Borrowing – Borrowing Your Information – Only To Sell It Back To You

~ ‘VFS’ ~ “Valuable Free Services”

~ I-LTROU-DWTB-A-U-A-WP-RWP-IWTBE ~ Information – Like The Rest Of Us – Desperately Want To Be – Attractive – Unique – And – Well Paid – Really Well Paid – Information Wants To Be Expensive

~ THIAVM-W?-BMOOA-IIP-ADBE ~ The Heart Is A Vast Market – Why? – Because Most Of Our Actions – Including In Purchases – Are Driven By Emotion

~ I-S-ASS? ~ Is – Search – A Skill Set?

~ TNMIBT-AIW ~ The New Marketing Is Behavioural Targeting – And It Works

~ TOL/MOS ~ Thousands Of Lords / Millions Of Serfs

~ SL-T-P-N-O ~ Stay Loyal – To – People – Not – Organizations

~ DFYP-FYT-DWYAGA(E)-ACTBGAI-YDHTLI-JDHI-IPTYFGTG-TRACYWCWMYSTLI ~ Don’t Follow Your Passion – Follow Your Talent – Determine What You Are Good At (Early) – And Commit To Becoming Great At It – You Don’t Have To Love It – Just Don’t Hate It – If Practice Takes You From Good To Great – The Recognition And Compensation You Will Command Will Make You Start To Love It

~ IYKPF-YBLPTD-TMC-SB ~ If You Keep Physically Fit – You’ll Be Less Prone To Depression – Think More Clearly – Sleep Better

~ AFAGH ~ Ask For And Give Help

~ YNTAFHIYPOBS ~ You Need To Ask For Help If You Plan On Being Successful

~ PES-HO-AAFWPOHWYLEI-IAJFG ~ Plant Enough Seeds – Helping Others – And A Few Will Pay Off Hugely Where You Least Expect It – It Also Just Feels Good

~ TMOB ~ The Myth Of Balance

~ AT-IP-ADJ-TIP-B-TC ~ Avoid Taxes – Invade Privacy – And – Destroy Jobs – To Increase Profits – Because – They Can

~ ASNOH-PJ-AEEIFOTS ~ A Small Number Of High-Paying Jobs – And Everybody Else Is Fighting Over The Scraps

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