PAUL HAWKEN ~ THE ECOLOGY OF COMMERCE ~ A DECLARATION OF SUSTAINABILITY ~ 1993

~ C-B-TATDIOTP-MSA-TSAEPTAH ~ Corporations – Because – They Are The Dominant Institutions On The Planet – Must Squarely Address – The Social And Environmental Problems That Afflict Humankind

~ C-CP-AGBTPTWC-STWWA-LTWWH-TTTOO-A-DB-UBRCT-CTE-O-N ~ Current – Commercial Practices – Are Guided By The Promise That We Can – Stay The Way We Are – Live The Way We Have – Think The Thoughts Of Old – And – Do Business – Unburdened By Real Connections To – Cycles – Climate – Earth – Or – Nature

~ WD-TSMDAO-TPES-ITTEODTEILABTPSITM ~ Without Doubt – The Single Most Damaging Aspect Of – The Present Economic System – Is That The Expense Of Destroying The Earth Is Largely Absent From The Prices Set In The Marketplace

~ WRLIO-HTICIBDBCATW-BOAS-I-HB ~ We Remain Largely Ignorant Of – How The Infinitely Complex Interconnections Between Different Biotic Communities Affect The Well-Being Of All Species – Including – Human Beings

~ BD-ITE-ITSOAW-A-WADAPKON-ICBEMS ~ Biological Diversity – In The End – Is The Source Of All Wealth – And – With A Developed And Practiced Knowledge Of Nature – It Could Be Even More So

~ TLOASITLOABL ~ The Loss Of A Species Is The Loss Of A Biological Library

~ WCTOBO-TWOL-TSU-A-LIA-BVEBT ~ We Can’t Turn Our Backs On – The Web Of Life – That Sustains Us – And – Live In A – Biological Vacuum Engineered By Technology

~ E-EA-INATBO-S-O-H-O-N ~ Ever-Expanding Abundance – Is Not A Theory Based On – Science – Or – History – Or – Nature

~ WPTFGW-MTPBO-IOS-MTRR ~ We Pretend That Further Growth Will – Make The Poorer Better Off – Instead Of Simply – Making The Rich Richer

~ HM-M-MT-C-THB-T-B-M-D-B-A-GAA? ~ How Much – Man-Made Toxin – Can – The Human Body – Tolerate – Before – Mortality – Disease – Behavior – And – Genetics Are Affected?

~ IINMTE-TIBOBT-IIOCTUAST ~ It Is Not Merely The Environment – That Is Being Overwhelmed By Toxins – It Is Our Capacity To Understand And Study Them

~ ATASCB-PTHRTFL-IIAFOW-ABD-IIU-AEATEDNCW ~ Any Time A System Creates By-Products That Harm Rather Than Further Life – It Is A Form Of Waste – And By Definition – It Is Uneconomical – An Enduring And True Economy Does Not Create Waste

~ I-EG-IFO-AE-EROC-T-P-A-EB-P-TWWCOTGTISTSU ~ If – Economic Growth – Is Founded On – An Ever-Increasing Reliance On Chemicals – Toxins – Poisons – And – Energy By-Products – Then We Will Choke On The Growth That Is Supposed To Save Us

~ R-INABT-BT-NI-D ~ Restoration – Is Not A Business Term – But Then – Neither Is – Degradation

~ PHTBTWBAFIORLF ~ People Have To Believe There Will Be A Future In Order To Look Forward

~ TMTA-RE-TICOTWMCTMTWN-NTOWA ~ To Move To A – Restorative Economy – The Industrial Corporations Of The World Must Change To Meet The World’s Needs – Not The Other Way Around

~ D-ULMPUOO ~ Dematerialization – Using Less Material Per Unit Of Output

~ R-BTTM-NMTU-ACN-WTV ~ Responsibility – Belongs To The Maker – Not Merely The User – And Certainly Not – With The Victim

~ BP-B-TR-A-TCOM-WTOOTP-VACIACFC-T-R-ER-TBAP ~ By Placing Both – The Responsibility – And – The Cost Of Mitigation – With The Originator Of The Problem – Vast And Compelling Incentives Are Created For Companies – To – Redesign – Even Reimagine – Their Business And Processes

~ MASASP-BIORC ~ Markets Are Superb At Setting Prices – But Incapable Of Recognizing Costs

~ D-TEAA-TSAWOTFM-MOBTH-OWTRRC ~ Despite – The Endless Arguments About – The Strengths And Weaknesses Of The Free Market – Markets Operate Beneficially To Humankind – Only When They Reflect Real Costs

~ WR-P-E-A-B-C-E-TJIIECITMS ~ We Require – Political – Environmental – And – Business – Communities – Everyone – To Join In Incorporating External Costs Into The Market System

~ TPO-ICIP-INTP-ATRFP-B-APTI-TITLCITSOTPOIAB-BITC-TPMEMTLT-INETCOS-BIBD ~ The Purpose Of – Integrating Cost Into Pricing – Is Not To Provide – A Toll Road For Polluters – But – A Pathway To Innovation – The Incentive To Lower Costs Is The Same One That Presently Operates In All Businesses – But In This Case – The Producer’s Most Efficient Means To Lower Them – Is Not Externalizing These Costs Onto Society – But Implementing Better Design

~ PE-IHA-O-I-A-B-Y-CB-OS-A-FF-PTM-NROR ~ Planet Earth – Is Having A – Once-In-A-Billion-Years – Carbon Blow-Out Sale – All – Fossil Fuels – Priced To Move – No Reasonable Offer Refused

~ TWNR-F-SB-F-C-EO-O-U ~ There Were No Representatives From – Small Businesses – Farms – Churches – Environmental Organizations – Or – Unions

~ WSFTUPWWD? ~ Who Speaks For The Unknown People Who Will Die?

~ WAF-TR-O-TVOSSTCTF? ~ Which Arose First – The Regulations – Or – The Violation Of Societal Standards That Called Them Forth?

~ CANAT-DLEWAOC-ACNWC-BACTDS-OTLITSDFILWNBP ~ Citizens Are Not Allowed To – Deduct Legal Expenses When Accused Of Crimes – And Certainly Not When Convicted – By Allowing Corporations To Do So – Our Tax Laws Imply That Such Deductions Fall In Line With Normal Business Practice

~ HMPDACHTHBWQIIOTE? ~ How Many People Does A Company Have To Harm – Before We Question If It Ought To Exist?

~ AEOTTEMBEITIWAM ~ An Economy Oblivious To The Environment May Be Equally Insensitive To Its Workers And Managers

~ S-I-AES-WTDPUTEBPACCBMWRTCOTETPFFG ~ Sustainability – Is – An Economic State – Where The Demands Placed Upon The Environment By People And Commerce Can Be Met Without Reducing The Capacity Of The Environment To Provide For Future Generations

~ SB-TR-FTETHOTNW ~ Sustainable Businesses – Take Responsibility – For The Effect They Have On The Natural World

~ It Is An Insult To Our Intelligence When Companies Shrug At Environmental Problems By Saying – “the Consumer Made Me Do It”

~ SB-EIPPASTA-H-W-D-A-IS ~ Sustainable Businesses – Engage In Production Processes And Services That Are – Human – Worthy – Dignified – And – Intrinsically Satisfying

~ SB-COODAL-TUWUUODWNBHTFG ~ Sustainable Businesses – Create Objects Of Durability And Long-Term Utility Whose Ultimate Use Or Disposition Will Not Be Harmful To Future Generations

~ T-EOR-ROTPTP-IGHI-NOAP-B-AC-WMIAAD-TWIBTOL-ALAT ~ The Economics Of Restoration – Rests On The Premise That People – If Given Honest Information – Not Only About Price – But – About Cost – Will Make Intelligent And Appropriate Decisions – That Will Improve Both Their Own Lives – And Life Around Them

~ WNA-PACM-TRTT-FCODB-A-RTTTM-WTB ~ We Need A – Predictable And Consistent Market – That Recognizes The True – Full Costs Of Doing Business – And – Reassigns Them To The Marketplace – Where They Belong

~ WASBBTIOTES-TWFTSHCATA ~ We Are So Battered By The Insults Of The Existing System – That We Fail To See How Creative Are The Alternatives

~ CTO-TGYTMOITF ~ Choose The Option – That Gives You The Most Options In The Future

~ C-HHBEWCARBTCTWTB-NUCAIHTBWDAD ~ Commons – Have Historically Been Extremely Well Controlled And Regulated By The Communities To Which They Belonged – Not Until Colonization And Industrialization Have They Been Widely Degraded And Destroyed

~ T-POHAD-MAFALOS-NM-TT ~ The – Patterns Of Healing And Design – Must Arise From All Levels Of Society – Not Merely – The Top

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