SIMON SINEK + DAVID MEAD + PETER DOCKER ~ DISCOVER YOUR WHY ~ FIND YOUR WHY ~ 2017

~ S1:GS-AST-TUO-W-WMBTO-SM-O-DM-A-ETTFTC-FY-W-ILPFGITROTP ~ Step 1: Gather Stories – And Share Them – To Uncover Our – WHY – We Must Bring Together Our – Standout Memories – Our – Defining Moments – And – Examine Them – To – Find The Connections – Finding Your – WHY – Is Like – Panning For Gold In The River Of The Past

~ S2:IT-OOT-WST-SB-TATO ~ Step 2: Identify Themes – One Or Two – Will Seem To – Shine Brighter – Than All The Others

~ S3:DAR-A-W-S-SAC-A-FOTEYHOO-EIALTRWY-A-IYCWY-W-IOS-YMMLTRI-A-TAOI ~ Step 3: Draft And Refine – A – Why – Statement – Simple And Clear – Actionable – Focused On The Effect You’ll Have On Others – Expressed In Affirmative Language That Resonates With You – And – If You Can Wrestle Your – WHY – Into One Sentence – You’re Much More Likely To Remember It – And – To Act On It

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