DAVID OGILVY ~ LEADERS – THE QUALIFICATIONS ~ THE UNPUBLISHED DAVID OGILVY ~ 1986

~ HSOPE ~ High Standards Of Personal Ethics

~ BP-WP ~ Big People – Without Prettiness

~ GUP-RID ~ Guts Under Pressure – Resilience In Defeat

~ BB-N-SP ~ Brilliant Brains – Not – Safe Plodders

~ ACFHWAMO ~ A Capacity For Hard Work And Midnight Oil

~ C-CAP ~ Charisma – Charm And Persuasiveness

~ ASOU-CI ~ A Streak Of Unorthodoxy – Creative Innovators

~ TCTMTD ~ The Courage To Make Tough Decisions

~ IE-W-TAG ~ Inspiring Enthusiasts – With – Thrust And Gusto

~ ASOH ~ A Sense Of Humor

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