CHRISTOPHER CHABRIS + DANIEL SIMONS ~ THE INVISIBLE GORILLA ~ 2010

~ U-PWDMCDMATSRATWDFC-PISS-NGA ~ Unfortunately – People Who Do More Crosswords Decline Mentally At The Same Rate As Those Who Do Fewer Crosswords – Practice Improves Specific Skills – Not General Abilities

~ G-INBFF-ITYTD-A-IFAPT ~ Genius – Is Not Born Fully Formed – It Takes Years To Develop – And – It Follows A Predictable Trajectory

~ E-ICB-B-ITFOYBI-A-DP-DNF-YL-YH-O-YL ~ Exercise – Improves Cognition Broadly – By – Increasing The Fitness Of Your Brain Itself – And – Doing Puzzles – Does Nothing For – Your Longevity – Your Health – Or – Your Looks

~ TMOI ~ The Myth Of Intuition

~ I-TUTWPATMTWD-TOMAMDARTTA-TCPACP-TWKMTWRD-TCACDC-A-TOBHVROPTAETU-B-IATC-OIAW-A-TCCU-OF-OH-AE-OL-IWFTB ~ Intuition – Tells Us That We Pay Attention To More Than We Do – That Our Memories Are More Detailed And Robust Than They Are – That Confident People Are Competent People – That We Know More Than We Really Do – That Coincidences And Correlations Demonstrate Causation – And – That Our Brains Have Vast Reserves Of Power That Are Easy To Unlock – But – In All These Cases – Our Intuitions Are Wrong – And – They Can Cost Us – Our Fortunes – Our Health – And Even – Our Lives – If We Follow Them Blindly

~ IHIU-B-WDTISBEAAWGETIITS-TKTSD-M-IKWTTYI-A-WTBWOIADTHWOTTT ~ Intuition Has Its Uses – But – We Don’t Think It Should Be Exalted Above Analysis Without Good Evidence That It Is Truly Superior – The Key To Successful Decision-Making – Is Knowing When To Trust Your Intuition – And – When To Be Wary Of It And Do The Hard Work Of Thinking Things Through

~ IC-HMTTTEYTMB-QM-WYATWC-AG-O-AA-S-TMBMTMGDICTJIPR-TSITFMOTIDWMIOL ~ In Chess – Having More Time To Think Enables You To Make Better-Quality Moves – Whether You Are The World Champion – A Grandmaster – Or – An Amateur – So – There Must Be More To Making Good Decisions In Chess Than Just Intuitive Pattern Recognition – The Same Is True For Most Of The Important Decisions We Make In Our Lives

~ TTTR ~ Technology To The Rescue?

~ TYBT-SD-R-A-EYABYJTC ~ Try Your Best To – Slow Down – Relax – And – Examine Your Assumptions Before You Jump To Conclusions

~ WYTATWWAAOEI-YWBASOYAYUTB-B-YWHNIIHYMW-A-NWOUWPATWTD-O-INBO-S-A-I-O-LOF-IBO-TEITAUA ~ When You Think About The World With An Awareness Of Everyday Illusions – You Won’t Be As Sure Of Yourself As You Used To Be – But – You Will Have New Insights Into How Your Mind Works – And – New Ways Of Understanding Why People Act The Way They Do – Often – It’s Not Because Of – Stupidity – Arrogance – Ignorance – Or – Lack Of Focus – It’s Because Of – The Everyday Illusions That Affect Us All

ROBERT FRANK ~ RICHISTAN ~ 2007

~ TRWJGR-TWB-FF-C-TOCWAC-TOSWAS-A-TOEWAE-TWC-R ~ The Rich Weren’t Just Getting Richer – They Were Becoming – Financial Foreigners – Creating – Their Own Country Within A Country – Their Own Society Within A Society – And – Their Own Economy Within An Economy – They Were Creating – Richistan

~ R-ARTNO-CC ~ Richistanis – Are Reinventing The Notion Of – Conspicuous Consumption

~ ‘A’-TURI ~ “Affluent” – The Ultimate Richistani Insult

~ TLOURHBIC-TRT-TC-‘FO’-LCDETSAFD-T-DN-FIALWTTPAHHS ~ The Lives Of Upper Richistanis Have Become Incredibly Complicated – To Run Them – They’re Creating – “Family Offices” – Large Companies Dedicated Entirely To Serving A Family’s Day-To-Day Needs – From Investments And Legal Work To Travel Plans And Hiring House Staff

~ B ~ Billionaireville

~ B-OOTF-GJ ~ Butlering – One Of The Fastest-Growing Jobs

~ Y-IITGI-F-MTAOF-APTB-R-F-TEB ~ Yet – It Is The Growth In – Finance – More Than Any Other Factor – Allowing People To Become – Richer – Faster – Than Ever Before

~ EOW-EC-CNATKOWORF-R-TE ~ Executives Of Well-Established Companies – Can Now Amass The Kind Of Wealth Once Reserved For – Risk-Taking Entrepreneurs

~ I ~ Instapreneurs

~ TNLC ~ The New Leisure Class

~ F-R-WHBTP-A-PHBTW-YAJ-ANLWCGTATRTKW-EITFITMOSATA ~ For – Richistanis – Work Has Become Their Play – And – Play Has Become Their Work – Yachts And Jets – Are Now Loaded With Communications Gear To Allow The Rich To Keep Working – Even If They’re Floating In The Mediterranean Or Soaring Above The Atlantic

~ TCE-R-LTTOTAOP-AWEF ~ The Conflicted Elite – Richistanis – Like To Think Of Themselves As Ordinary People – Albeit With Extraordinary Fortunes

~ FOF-WTNRCMGFIRT-TCLTJAQ ~ Fear Of Falling – While The New Rich Can Make Giant Fortunes In Record Time – They Can Lose Them Just As Quickly

~ BBB ~ Beach Blanket Billionaires

~ Y:WTSPCS ~ Yachts: When The Stripper Pole Comes Standard

~ B-DC-ART-FR ~ Big-Dog Cars – A Return To – Flashy Rides

~ PBN ~ Painting By Numbers – The Art Market

~ P ~ Plutonomics

~ PP-GFR ~ Performance Philanthropy – Giving For Results

~ CA-PHNBMF-RWAC ~ Competitive Altruism – Philanthropy Has Never Been More Fashionable – Rebel With A Cause

~ WW-TTWM-TFTO-WSG ~ Worried Wealth – The Trouble With Money – They’d Formed Their Own – Wealth Support Groups

~ TIM ~ The Inner Millionaire

~ A-WTNTW-CDLSOMOD-THTD-BLS-CU-MM-WWOP-STUTROHSAP-TPGITWOHM ~ Aristokids – Without The Need To Work – Children Develop Little Sense Of Motivation Or Drive – They Have Trouble Developing – Basic Life Skills – Cleaning Up – Managing Money – Working With Other People – Since They’re Used To Relying On House Staff And Parents – The Privilege Gets In The Way Of Healthy Maturation

~ MGPTATBTWOOLE ~ Money Gives People The Ability To Buy Their Way Out Of Life Experiences

~ IWOG-WC-H-TTWUTWTHTSDP ~ Inequality Will Only Grow – We Can – Hope – That They Will Use Their Wealth To Help Target Society’s Deepest Problems

MARYANNE WOLF ~ READER, COME HOME ~ 2018

~ R-TCITM ~ Reading – The Canary In The Mind

~ HBWNBTR-TAOLIOOTMIEAOHS-TOK-NOSEA ~ Human Begins Were Never Born To Read – The Acquisition Of Literacy Is One Of The Most Important Epigenetic Achievements Of Homo Sapiens – To Our Knowledge – No Other Species Ever Acquired

~ THBAUDOEAOYP ~ There Has Begun An Unanticipated Decline Of Empathy Among Our Young People

~ AMNMHBMPTTAFU-TPAFRIR-WWRAPOF-‘C’-WAROTBTAATWTCABFAD ~ Although Mirror Neurons May Have Become More Popular Than They Are Fully Understood – They Play A Fascinating Role In Reading – When We Read A Piece Of Fiction – “Closely” – We Activate Regions Of The Brain That Are Aligned To What The Characters Are Both Feeling And Doing

~ OYWNKWTDNK ~ Our Young Will Not Know What They Do Not Know

~ ATCABPBBOPKCAOAP-WRTRODIWQWTQOPOTIATUIAAFFEMAP ~ Absent The Checks And Balances Provided By Both Our Prior Knowledge Content And Our Analytical Processes – We Run The Risk Of Digesting Information Without Questioning Whether The Quality Or Prioritization Of The Information Available To Us Is Accurate And Free From External Motivations And Prejudices

~ DR-POFVTTOTCOOL ~ Deep Reading – Provides Our Finest Vehicle To Travel Outside The Circumferences Of Our Lives

~ TFOTR-BCIAUEAITIHOOS-WTC-DR-SC-WWP-WWF-A-WWK-A-ISD-A-I-A-E-TCI ~ The Formation Of The Reading-Brain Circuit Is A Unique Epigenetic Achievement In The Intellectual History Of Our Species – Within This Circuit – Deep Reading – Significantly Changes – What We Perceive – What We Feel – And – What We Know – And – In So Doing – Alters – Informs – And – Elaborates – The Circuit Itself

~ QE-QOA ~ Quiet Eye – Quality Of Attention

~B-WIOCTPIADBWACW-TMI-? ~ But – What If Our Capacity To Perceive Is Actually Decreasing Because We Are Confronted With – Too Much Information – ?

~ TDCH:HMWR-HWR-WWR-HTAW ~ The Digital Chain Hypothesis: How Much We Read – How We Read – What We Read – How Things Are Written

~ SOI-A-MFD-CFTW-WS-ROAS ~ Sequencing Of Information – And – Memory For Detail – Change For The Worse – When Subjects – Read On A Screen

~ TMWKAAW-TMAOBB-A-TMLOMAA ~ The More We Know About A Word – The More Activated Our Brain Becomes – And – The More Levels Of Meaning Are Available

~ OT-TEOCB-I-HWAR-CHB-I-WWRAHIIW ~ Over Time – The Effects Of Changing Behaviors – In – How We Are Reading – Cannot Help But – Influence – What We Read And How It Is Written

~ TFOL-ILBTTSEBWTFTWTDUTTH-WT-A-TTSEBRTRBATBTTWIR ~ The Future Of Language – Is Linked Both To The Sustained Efforts By Writers To Find Those Words That Direct Us To Their Hard-Won Thought – And – To The Sustained Efforts By Readers To Reciprocate By Applying Their Best Thought To What Is Read

~ WCE-O-SR-H-I-G-S-O-L-CLTTEOWI-D-O-‘O’ ~ Whether Cruelly Enforced – Or – Subtly Reinforced – Homogenization – In – Groups – Societies – Or – Language – Can Lead To The Elimination Of Whatever Is – Different – Or – “Other”

~ TCRBTQORATQOTIIHB-CIA-CP ~ The Critical Relationship Between The Quality Of Reading And The Quality Of Thought Is Influenced Heavily By – Changes In Attention – Cognitive Patience

~ DNFYRTSPOAOTUIM?-DYSWYWTYATETCOYTISSOD? ~ Do You Find Yourself Reading The Same Passage Over And Over To Understand Its Meaning? – Do You Suspect When You Write That Your Ability To Express The Crux Of Your Thoughts Is Subtly Slipping Or Diminished?

~ IHBT-R-MT-BI-TT-BI-MLT-BT ~ I Had Begun To – Read – More To – Be Informed – Than To – Be Immersed – Much Less To Be Transported

~ LTCIAEBEMDCIACWDIO ~ Learning To Concentrate Is An Essential But Ever More Difficult Challenge In A Culture Where Distraction Is Omnipresent

~ WLPDOTS-C-ACATMOODAA-A-TQJFO-‘SNS’-TA-TINOCDWA-BLD-MRNO-B-E-D-BA-TCON-FOADIAGODC ~ With Little Prefrontal Development On Their Side – Children – Are Completely At The Mercy Of One Distraction After Another – And – They Quickly Jump From One – “Shiny New Stimulus” – To Another – The Increasing Number Of Children Diagnosed With Attention-Based Learning Deficits – May Reflect Not Only – Better – Earlier – Diagnoses – But Also – The Creation Of New Forms Of Attention Deficit In A Generation Of Distracted Children

~ DMCEPFDR-TPBIPF-ICWTR ~ Despite Most Children’s Expressed Preference For Digital Reading – They Performed Better In Print Form – In Comprehending What They Read

TMBAIDOTUOWMFCDTWTPATIOTTRATITPOASTOMO ~ There May Be An Incremental Diminishment Of The Use Of Working Memory For Children Due To What They Perceive As The Impossibility Of Trying To Remember All The Information Typically Presented On A Screen That Often Moves On

~ TRSWATAGMOTN1BCPUAC-TYAOSAIMSTAETPP ~ The Responsibility Starts With Acknowledging That A Great Many Of The Now 1 Billion Cell Phone Users Are Children – These Youngest Among Our Species Are Intrinsically More Susceptible Than Anyone Else To Persuasion Principles

~ ECFSWYRTYC-TISNEOGIWYACTTVCOTR-BC ~ Everything Counts For Something When You Read To Your Child – There Is Almost No End Of Good In What You Are Contributing To The Various Components Of The Reading-Brain Circuit

~ WYSTYC-YETTWTAAAT-AWT-WYRTYC-YETTWTNHIOPATSNOATU ~ When You Speak To Your Children – You Expose Them To Words That Are All Around Them – A Wonderful Thing – When You Read To Your Children – You Expose Them To Words They Never Hear In Other Places And To Sentences No One Around Them Uses

~ BTAFY:WLATTFT ~ Between Two And Five Years: When Language And Thought Take Flight Together

~ TUMLECPBWS ~ The Universal Moral Laws Every Culture Possesses Begin With Stories

~ S-NURBOCM-HUFSDILAWPSFST ~ Stories – Not Unlike Remembered Bridge Or Chess Moves – Help Us Face Similar Difficulties In Life Armed With Possible Strategies For Solving Them

~ WAANATIAF-BDCWMU ~ We Are All Navigating A Transition Into A Full-Blown Digital Culture With Many Unknowns

~ SAOOHMPVFMLCTPWWNM ~ Stories Are One Of Humanity’s Most Powerful Vehicles For Making Lasting Connections To People We Will Never Meet

~ WCLTWTTBHITEG-TBBWAT ~ When Children Learn To Write Their Thoughts By Hand In The Early Grades – They Become Better Writers And Thinkers

~ A-R-C-I-A/Tl ~ Attend – Remember – Connect – Infer – Analyze / Then Leap

~ IIETFTTCDTRWUINAGARIATTBS

~ It Is Easy To Forget That The Contemplative Dimension That Resides Within Us Is Not A Given And Requires Intention And Time To Be Sustained

~ OMUS-TCNFE:’BT’-WKFWP;DAS-PBTCLBAFODAITWNBK;ATIMASUOKTWNBW ~ Our Milieu’s Unforeseen Sequelae – The Constant Need For Efficiency: “Buying Time” – Without Knowing For What Purpose; Decreasing Attention Spans – Pushed Beyond Their Cognitive Limits By A Flotsam Of Distractions And Information That Will Never Become Knowledge; And The Increasingly Manipulated And Superficial Uses Of Knowledge That Will Never Become Wisdom

~ TFJ ~ Time For Joy

~ WTWKE-TMMS-TLUIAFO-PCC-TPFRAOWTDFOTTFU-TIA-L-KRF-I-S-A-M-N-A-TFOSO ~ We Think We Know Enough – That Misleading Mental State – That Lulls Us Into A Form Of – Passive Cognitive Complacency – That Precludes Further Reflection And Opens Wide The Door For Others To Think For Us – This Is A – Long-Known Recipe For – Intellectual – Social – And – Moral – Neglect – And – The Fraying Of Societal Order

~ T-AAGD-OO-AARCAI-A-TWEOATDS-F-WR-I-WM-I-WA ~ The – Atrophy And Gradual Disuse – Of Our – Analytical And Reflective Capacities As Individuals – Are – The Worst Enemies Of A Truly Democratic Society – For – Whatever Reason – In – Whatever Medium – In – Whatever Age

~ TOTGMOTT-FC:TITOTTC-A-FTEWWHABTCOCAPAIJTOIOIFS ~ Two Of The Greatest Mistakes Of The Twenty-First Century: To Ignore Those Of The Twentieth Century – And – Fail To Evaluate Whether We Have Already Begun To Cede Our Critical Analytical Powers And Independent Judgment To Others In Our Increasingly Fissured Society

SETH GODIN ~ PURPLE COW ~ 2002

~ PC ~ Purple Cow

~ TEO-T-PC-ITIMBR ~ The Essence Of – The – Purple Cow – Is That It Must Be Remarkable

~ RM-ITAOBTWNRIYPOS ~ Remarkable Marketing – Is The Art Of Building Things Worth Noticing Right Into Your Product Or Service

~ YNTPA-PC-IEYB ~ You Need To Put A – Purple Cow – Into Everything You Build

~ TWHC-TAFMC-B-TILALTTSTO ~ The World Has Changed – There Are Far More Choices – But – There Is Less And Less Time To Sort Them Out

~ MID-LLM ~ Marketing Is Dead – Long Live Marketing

~ TORWT:C-S-O-P-A-CTW-GM ~ The Old Rule Was This: Create – Safe – Ordinary – Products – And – Combine Them With – Great Marketing

~ TNRI:C-RP-T-TRPSO ~ The New Rule Is: Create – Remarkable Products – That – The Right People Seek Out

~ IYCPO-UN-T-T(ATD)-WWIB? ~ If You Could Pick One – Underserved Niche – To – Target (And To Dominate) – What Would It Be?

~ C-CTTWSO ~ Criticism – Comes To Those Who Stand Out

~ ITAR-AMMLTSTITA ~ Ideas That Are Remarkable – Are Much More Likely To Spread Than Ideas That Aren’t

~ CYMACVOYP? ~ Could You Make A Collectible Version Of Your Product?

~ AS-TACTEOY-PC-IA-S-TSGTTWOMIPOP ~ A Slogan – That Accurately Conveys The Essence Of Your – Purple Cow – Is A – Script – The Script Guarantees That The Word Of Mouth Is Passed On Properly

~ DYHA -SOPSORB-TAT?-IIC?-IIWPO? ~ Do You Have A – Slogan Or Positioning Statement Or Remarkable Boast – That’s Actually True? – Is It Consistent? – Is It Worth Passing On?

~ WWHIYTTT? ~ What Would Happen If You Told The Truth?

~ YHTG-WTCIN-TFTB ~ You Have To Go – Where The Competition Is Not – The Further The Better

DALE CARNEGIE ~ BE A LEADER ~ CHANGING YOUR PEOPLE’S ATTITUDES AND BEHAVIORS ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ BS-DNPATYCD-FATBTYACOTBTTOP ~ Be Sincere – Do Not Promise Anything That You Cannot Deliver – Forget About The Benefits To Yourself And Concentrate On The Benefits To The Other Person

~ KEWIIYWTOPTD ~ Know Exactly What It Is You Want The Other Person To Do

~ BE-AYWIITOPRW ~ Be Empathetic – Ask Yourself What It Is The Other Person Really Wants

~ CTBTPWRFDWYS-MTBTTOPW ~ Consider The Benefits That Person Will Receive From Doing What You Suggest – Match Those Benefits To The Other Person’s Wants

~ WYMYR-PIIAFTWCTTOPTIT[S/]HPWB ~ When You Make Your Request – Put It In A Form That Will Convey To The Other Person The Idea That [S/]He Personally Will Benefit

~ BWPAHA ~ Begin With Praise And Honest Appreciation

~ CATPMI ~ Call Attention To People’s Mistakes Indirectly

~ TAYOMBCTOP ~ Talk About Your Own Mistakes Before Criticizing The Other Person

~ AQIOGDO ~ Ask Questions Instead Of Giving Direct Orders

~ LTOPSF ~ Let The Other Person Save Face

~ PTSIAPEI ~ Praise The Slightest Improvement And Praise Every Improvement

~ GTOPAFRTLUT ~ Give The Other Person A Fine Reputation To Live Up To

~ UE-MTFSETC ~ Use Encouragement – Make The Fault Seem Easy To Correct

~ MTOPHABTTYS ~ Make The Other Person Happy About Doing The Thing You Suggest

DALE CARNEGIE ~ WIN PEOPLE TO YOUR WAY OF THINKING ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ TOWTGTBOAAITAI ~ The Only Way To Get The Best Of An Argument Is To Avoid It

~ SRFTOPO-NS-‘YW’ ~ Show Respect For The Other Person’s Opinions – Never Say – “You’re Wrong”

~ IYAW-AIQAE ~ If You Are Wrong – Admit It Quickly And Emphatically

~ BIAFW ~ Begin In A Friendly Way

~ GTOPS-‘Y-Y’-I ~ Get The Other Person Saying – “Yes – Yes” – Immediately

~ LTOPDAGDOTT ~ Let The Other Person Do A Great Deal Of The Talking

~ LTOPFTTIIHOH ~ Let The Other Person Feel That The Idea Is His Or Hers

~ THTSTFTOPPOV ~ Try Honestly To See Things From The Other Person’s Point Of View

~ BSWTOPIAD ~ Be Sympathetic With The Other Person’s Ideas And Desires

~ ATTNM ~ Appeal To The Nobler Motives

~ DYI ~ Dramatize Your Ideas

~ TDAC ~ Throw Down A Challenge

DALE CARNEGIE ~ SIX WAYS TO MAKE PEOPLE LIKE YOU ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ BGIIOP ~ Become Genuinely Interested In Other People

~ S ~ Smile

~ RTAPNITTPTSAMISIAL ~ Remember That A Person’s Name Is To That Person The Sweetest And Most Important Sound In Any Language

~ BAGL-EOTTAT ~ Be A Good Listener – Encourage Others To Talk About Themselves

~ TITOTOPI ~ Talk In Terms Of The Other Person’s Interests

~ MTOPFI-A-DIS ~ Make The Other Person Feel Important – And – Do It Sincerely