NATASHA DOW SCHULL ~ ADDICTION BY DESIGN ~ 2012

~ BAC-PAPGASOATWG-F-30%-TAS-60%-O-TGR-HBFTDFPG ~ By Any Count – Problem And Pathological Gamblers Are Significantly Overrepresented Among Those Who Gamble – From – 30 Percent – To A Staggering – 60 Percent – Of – Total Gambling Revenues – Have Been Found To Derive From Problem Gamblers

~ RFDOGA-TIATROMSM-A-‘R’-F-A-A-‘R’-WBTD-WAFOGIRPOP-MGIDBI-S-C-A-R-MOW-IIPTCAGETTFS ~ Relatively Few Discussions Of – Gambling Addiction – Take Into Account The Role Of Modern Slot Machines – Although – “Reliable – Fast-Acting – And – Robust” – Well Describes The Devices – While All Forms Of Gambling Involve Random Patterning Of Payouts – Machine Gambling Is Distinguished By Its – Solitary – Continuous – And – Rapid – Mode Of Wagering – It Is Possible To Complete A Game Every Three To Four Seconds

~ TSO-‘PG’-INJASOPG;IIAASOPM-PE-A-PBP ~ The Story Of – “Problem Gambling” – Is Not Just A Story Of Problem Gamblers; It Is Also A Story Of Problem Machines – Problem Environments – And – Problem Business Practices

~ IDFIS-A-A-A-A ~ Interior Design For Interior States – Architecture – Ambience – And – Affect

~ ‘CA’ ~ “Casino Atmospherics”

~ LOAE-M-WBAABMWIRITB ~ Like Other Atmospheric Elements – Music – Works Best As A Behavioral Modulator When It Remains In The Background

~ EE-TPEOP-CD ~ Engineering Experience – The Productive Economy Of Player-Centric Design

~ ‘CGP’ ~ “Continuing Gaming Productivity”

~ DO-TGMI-PCATTPRO-TZE ~ Designers Of – The Gambling Machine Interface – Pay Careful Attention To The Phenomenological Requirements Of – The Zone Experience

~ AP ~ Accelerating Play

~ S-IACEO-TZE-GASOSAAKOS-EWILTTMHTMHW ~ Speed – Is A Critical Element Of – The Zone Experience – Gambling Addicts Speak Of Speed As A Kind Of Skill – Even When It Leads Them To Miss Hands They Might Have Won

~ E-T-O-D ~ Extending – Time-On-Device

~ IFF ~ Intensifying Financial Flow

~ AC ~ Asymmetric Collusion

~ PC-TCOE ~ Programming Chance – The Calculation Of Enchantment

~ TSOMAWTGMPITUHAGDTDWTHAOOT-‘MAC’-BWTMC-UCGPAT-TRAOOWAAT-TIMAOOGDHABCIAB-PO-IKTTSAOGM ~ The Sense Of Magic And Wonder That Gambling Machines Provoke In Their Users Has A Great Deal To Do With The Hiddenness And Opacity Of The – “Means And Calculations” – By Which They Mediate Chance – Unlike Card Games Played Around Tables – The Rules And Odds Of Which Are Always Transparent – The Inner Mechanisms And Odds Of Gambling Devices Have Always Been Concealed In A Box – Purposive Obfuscation – Is Key To The Seductive Appeal Of Gambling Machines

~ P-AIDTEGMTBPAAD-CAPFADOUCTNLE ~ Paradoxically – Advances In Digital Technology Enable Gambling Machines To Better Pose As Analog Devices – Communicating A Physical Functionality And Degree Of User Control That No Longer Exist

~ LTO-VRM ~ Lengthening The Odds – Virtual Reel Mapping

~ MMOO-‘PRDF’ ~ Machines’ Misrepresentation Of Odds – “Physical Reel Distortion Factor”

~ RL:NM ~ Reconfiguring Loss: Near Misses

~ VRM-HBUNOTDPPOGO-BA-TDTPOL-BC-‘NM-E-‘AHTJ’ ~ Virtual Reel Mapping – Has Been Used Not Only To Distort Players’ Perception Of Games’ Odds – But Also – To Distort Their Perception Of Losses – By Creating – “Near Miss” – Effects – “Almost Hitting The Jackpot”

~ GAAWATTABR-ITZ-AT-KOTMIF-WDLTCTD ~ Gambling Addicts Are Well Aware That They Are Beyond Reason – In The Zone – And That – Knowledge Of The Machines’ Inner Functions – Will Do Little To Curb Their Drive

~ MLODAAWITEWGM ~ Multiple Lines Of Delusion Are At Work In The Encounter With Gambling Machines

~ IDAMTTDG-AT-WATDT-AAOT-DTTBITTGG-‘WTW’ ~ Industry Designers Actively Marshal Technology To Delude Gamblers – At Times – Worrying About Their Delusionairy Tactics – And At Other Times – Defending These Tactics By Insisting That They Give Gamblers – “What They Want”

~ ITGB-CAI-RAA-TGIS-R-WPS-TZ ~ In The Gap Between – Calculation And Intuition – Rationality And Affect – The Gambling Industry Seeks – Revenue – While Players Seek – The Zone

~ MTM-I/I/H ~ Matching The Market – Innovation / Intensification / Habituation

~ FHTH ~ From Hook To Hold

~ PFT:VP-LT-O-D-N-TWAWA-J-B-TETPS ~ Playing For Time: Video Poker – Longer Time-On-Device – Not – To Walk Away With A – Jackpot – But – To Extend The Play Session

~ ASR:VS ~ A Smoother Ride: Video Slots

~ T-I-T-O-T ~ Ticket-In – Ticket-Out – Technology

~ LD-TP-GP ~ Live Data – Tracking Players – Guiding Play

~ TROPT-GM-T-F-S-AGB-I-N-‘ESD’ ~ The Rise Of Player Tracking – Gambling Machines – Transformed – From – Stand-Alone Game Boxes – Into – Networked – “Electronic Surveillance Devices”

~ IETTCIJOC-PTS-SATATFTADCS-B-LM-I-T-S-P-A-CS ~ Initially Engineered To Track Consumers Inside Just One Casino – Player Tracking Systems – Soon Acquired The Ability To Follow Them Across Diverse Consumer Spaces – By – Linking Machines – In – Taverns – Supermarkets – Pharmacies – And – Convenience Stores

~ RI-ODTMTPMOCOASTEBROTTTPOCP-AIC-RFID-UTTEIPCTFPATMTAS-IRT ~ Radiofrequency Identification – Originally Devised To Monitor The Peripatetic Movements Of Criminal Offenders And Soon Thereafter Employed By Retail Operations To Trace The Purchase Of Consumer Products – Applied In Casinos – RFID – Uses Tracking Tags Embedded In Player Cards To Follow Patrons As They Move Through A Space – In Real Time

~ BA:AI ~ Behavioral Analytics: Actionable Intelligence

~ AINOBASSHBDTHMOTGINTDISTHFITWOTT ~ An Increasing Number Of Behavioral Analytic Software Suites Have Been Developed To Help Members Of The Gambling Industry Navigate The Deep Informational Seas That Have Formed In The Wake Of Tracking Technology

~ T:RM ~ Touchpoint: Relationship Management

~ AIOSI-‘R’-IEAEFASEIWCRPDTCTUTBMTTATGT-‘L’ ~ As In Other Service Industries – “Relationship” – Is Essentially A Euphemism For A Strategic Exchange In Which Customers Relinquish Personal Data That Corporations Then Use To Better Market To Them And Thus Gain Their – “Loyalty”

~ AG-‘O’-FAV-GAM-FBATC ~ A Gambler – “Overdue” – For A Visit – Gets A Mailer – Followed By A Telephone Call

~ CDMPRST-IQRFTS ~ Customers Deemed Most Profitable Receive Special Treatment – Including Quicker Responses From Telephone Systems

~ EA-PS-OR-TRM-S-FAPDTAATCHMTPCLASFS-TE-P-‘PP’-ATT-ID-MC-TTSOGS ~ Enacting A – Pavlovian System – Of Real-Time Relationship Management – Software – Feeds A Players Data Through An Algorithm That Calculates How Much That Player Can Lose And Still Feel Satisfied – Thereby Establishing – Personalized – “Pain Points” – Approach The Threshold – It Dispenses – Meal Coupons – Tickets To Shows Or Gambling Shows

~ DG ~ Downloadable Gaming

~ LTRDTOSB ~ Let The Rats Design Their Own Skinner Box

~ PC-FCTC-GMR-ETZ-ATPWTOABIFTFOTM-TETPAAKOCBTIATMR ~ Perfect Contingency – From Control To Compulsion – Gamblers Most Readily – Enter The Zone – At The Point Where Their Own Actions Become Indistinguishable From The Functioning Of The Machine – They Explain This Point As A Kind Of Coincidence Between Their Intentions And The Machine’s Responses

~ GA ~ Gambled Away

~ LL ~ Liquidating Life

~ SCT-G-DT-BTIIADSOE ~ Suspending Clock Time – Gambling – Dechronologizes Time – By Turning It Into A Disconnected Series Of Events

~ ML ~ Machine Life

~ TPPIOOAOITNOCG:ATST-T-TSC-TSTBROI ~ The Paradox Plays Itself Out Over And Over In The Narratives Of Compulsive Gamblers: At The Same Time – That – They Seek Control – They Seek To Be Rid Of It

~ WL ~ Willing Loss

~ PTD ~ Playing To Death

~ TRI ~ The Recovery Industry

~ ACA-ACBA ~ Anything Can Addict – Anyone Can Become Addicted

~ IINUFGATDTEOTMPAP-L-PDMC-‘T’-FCO-R-IEO-A-WGD-ITCOAT-HWTCSTAOGAEFTZE ~ It Is Not Unusual For Gambling Addicts To Describe The Effects Of Their Machine Play As Pharmaceutical-Like – Pharmaceutical Drugs Most Clearly – “Turn” – From Conditions Of – Recovery – Into Elements Of – Addiction – When Gamblers Discover – In The Course Of Administering Them – How Well They Can Supplement The Act Of Gambling And Even Facilitate The Zone Experience

~ TITTGIAIPMSAPORFPGB-IOTR-TCBTIRRATPIRFI ~ The Idea That The Gambling Industry And Its Products Might Share A Portion Of Responsibility For Problematic Gambling Behavior – Is On The Rise – The Conflict Between The Industry’s Responsibility Rhetoric And The Profits It Reaps From Irresponsibility

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