~ BTTYAYRTTTW ~ Be True To Yourself And You’ll Ring True To The World

~ FYB-TWYL-YMSYLD-APAAPAY-H-M-A-I-A-A-TSYITB-WSRITSOMHB-TGYCOATSL ~ Follow Your Bliss – That Which You Love – You Must Spend Your Life Doing – As Passionately And As Perfectly As Your – Heart – Mind – And – Instincts – Allow – And – The Sooner You Identify That Bliss – Which Surely Resides In The Soul Of Most Human Beings – The Greater Your Chance Of A Truly Successful Life

~ ATTITWAMWAEI ~ All The Tools In The World Are Meaningless Without An Essential Idea

~ AGFTBI ~ Always Go For The Big Idea

~ ACSCIAN ~ All Creativity Should Communicate In A Nanosecond

~ TWCF-TTV ~ The Word Comes First – Then The Visual

~ INHSYMI-IHYMIS ~ It’s Not How Short You Make It – It’s How You Make It Short

~ IYCPASEYCI-F ~ If You Can’t Passionately And Succinctly Explain Your Creative Ideas – Fuggedaboutit!

~ ATIAAT ~ A Trend Is Always A Trap

~ CINC-IITFUTF-IIAAOD ~ Creativity Is Not Created – It Is There For Us To Find – It Is An Act Of Discovery

~ WJBA-CT-WYCBA-CP ~ Why Just Be A – Creative Thinker – When You Can Be A – Cultural Provocateur!

~ ABICCWC ~ A Big Idea Can Change World Culture

~ GA-BI-INAAOI-BR-OOD ~ Getting A – Big Idea – Is Not An Act Of Inspiration – But Rather – One Of Discovery

~ YCB-C-O-YCB-C-B-TNSTAA-CC ~ You Can Be – Cautious – Or – You Can Be – Creative – But – There’s No Such Thing As A – Cautious Creative

~ RGG-TAT:D-B-CD-M-IAAMB-O-T-OP-T-MWIU ~ Reject Group Grope – Think About This: Decisive – Breakthrough – Creative Decision-Making – Is Almost Always Made By – One – Two – Or Possibly – Three – Minds Working In Unison

~ BCOY-O-E-S-T ~ Be Confident Of Your – Own – Edgy – Solo – Talent

~ TGTFBB-YCJBTY’G’~ To Get That First Big Break – You Can’t Just Brag That You’re “Great”

~ Y-P-S-I-P-S-KA ~ Your – Portfolio – Should – Ignite – Provoke – Shock – Kick Ass

~ WIW ~ Work Is Worship

~ M-OMD-LL-TMD ~ Make – One Million Dollars – Look Like – Ten Million Dollars!

~ NMWKOWYI-DI-F-O-T-A-DI-P ~ No Matter What Kind Of Work You’re In – Do It – Fast – On-Time – And – Do It – Perfectly

~ Even A Brilliant Idea Won’t Sell Itself

~ ADTTWYPABI:TTWTAGTS;SITT;TT-D-WTJS ~ Always Do Three Things When You Present A Big Idea: Tell Them What They Are Going To See; Show It To Them; Tell Them – Dramatically – What They Just Saw

~ WYPA-BI-BPT-ADQ ~ When You’re Presenting A – Big Idea – Be Prepared To – Answer Dumb Questions

~ TCOATGBNCBAB-DI! ~ The Creation Of A Truly Great Brand Name Can Become A Billion-Dollar Idea!

~ GW-MBPT-TP-TH-TPTAYC-U-CAS-‘N’-B-HNPTS-‘Y’ ~ Great Work – Must Be Presented To – The Person – That Has – The Power To Accept Your Creations – Underlings – Can Always Say – “No” – But – Have No Power To Say – “Yes”

~ WYPAEI-IITMT-TS-TEITTMG-INABI! ~ When You Present An Entrepreneurial Idea – If It Takes More Than – Three Sentences – To Explain It To The Money Guys – It’s Not A Big Idea!

~ DE-K-WF-BP ~ Don’t Ever – Knowingly – Work For – Bad People

~ ATG-AC-IDB-ABI-TC:AMS!;AMV! ~ A Truly Great – Ad Campaign – Is Driven By – A Big Idea – That Contains: A Memorable Slogan!; A Memorable Visual!

~ MTE-ITAO-IT-M-CAUSBSIATW ~ More Than Ever – In This Age Of – Internet Technology – Misinformation – Comes At Us Second By Second In A Tidal Wave

~ A-TP-M-R-S-Q-E-A-NLTBBY ~ A – Thinking Person – Must – Read – Study – Question – Evaluate – And – Not Let The Bullshiters Bullshit You

~ NMWSYAIYC-UYCTSUFOHAPYCATV ~ No Matter What Stage You Are In Your Career – Use Your Creativity To Stand Up For Our Heroes And Protect Your Culture Against The Villains

~ DTRT-SYCBPOY-TTDYD ~ Do The Right Thing – So You Can Be Proud Of Yourself – Till The Day You Die

~ HAM-WUACMTYEOLAW-IABBM ~ Having A Mate – Who Understands And Contributes Mightily To Your Ethos Of Life And Work – Is A Blessing Beyond Measure

~ AEDAIIYL ~ Attack Every Day As If It’s Your Last

~ EAPSDHCAI-IYCD-L-IWNOMYAPBCOYI-IWAMJTTWYS ~ Even A Passable Sketch Dramatically Helps Crystallize An Idea – If You Can’t Draw – Learn – It Will Not Only Make You A Profoundly Better Communicator Of Your Ideas – It Will Add More Joy To The Way You See

~ YCTACTWS ~ You Cannot Teach A Crab To Walk Straight

~ DLYTDYFYD-IYKCIO-TW-YL-DLSOWYH! ~ Don’t Let Your Tormentors Distract You From Your Destiny – If You Keep Chewing It Over – They Win – You Lose – Don’t Lose Sight Of Where You’re Headed!

~ MYSAMFWYA ~ Make Your Surroundings A Metaphor For Who You Are

~ EYM ~ Extoll Your Mentors

~ IYDBTACB-I-RT-C-YNUTPOGC ~ If You Don’t Believe That Advertising Can Be – Icon – Rather Than – Con – You’ll Never Understand The Potential Of Great Creativity

~ IWWDA? ~ Is What We Do Art?

~ I-Y-TAP-E-YTWC-A! ~ If – You’re – Talented And Passionate – Enough – You Too Will Create – Art!

~ YAYHWYC ~ You’re At Your Happiest When You’re Creating

~ W-S-E-N-K-THS ~ Work – Should – Ennoble – Not – Kill – The Human Spirit

~ YNBTCPYATBIYDKWIACF-YCCTFWKWCBI ~ You’ll Never Be The Creative Person You Aspire To Be If You Don’t Know Where It All Came From – You Can’t Create The Future Without Knowing What Came Before It