~ TW-T-N-N ~ This Was – Theater – Not – News

~ TTUTMNBISAWATAT-SP-F-ICCTRYP-EO-A-AAOYCH-SITY ~ The Technology Underpinning The Modern News Business Is Sophisticated And Works According To A Two-Step Process – First – It Creates Content That Reinforces Your Pre-Existing Opinions – And – After Analysis Of Your Consumer Habits – Sends It To You

~ PNTS-UTN-AS-‘TN’-B-A-AICE-ICMOMCWBTTSIOOD ~ People Need To Start – Understanding The News – Not As – “The News” – But – As – An Individualized Consumer Experience – It Creates Masses Of Media Consumers Who’ve Been Trained To See In Only One Direction

~ AITO-TIAUIKUD-AA-TMSWA-TMPIWB ~ As It Turns Out – There Is A Utility In Keeping Us Divided – As A People – The More Separate We Are – The More Politically Impotent We Become

~ OSC-WTTCTNTWSFD-WRFOT-A-HATR ~ Once Safely Captured – We’re Trained To Consume The News The Way Sports Fans Do – We Root For Our Team – And – Hate All The Rest

~ H-ITPO-I-A-M-HB-EISB ~ Hatred – Is The Partner Of – Ignorance – And – Media – Have Become – Expert In Selling Both

~ IH-TO-L-MDT-FCOIA-DOAOTK-A-FSLP-MFD-TPRD ~ Intramural Hatreds – To Obscure – Larger – More Damning Truths – Fake Controversies Of Increasing Absurdity – Deployed Over And Over To Keep – Audiences – From Seeing Larger Problems – Manufactured Fake Dissent – To Prevent Real Dissent

~ N-TPPTNMS-I-D-B-TEMPTMIC-TBTJHISEF-IHVLM ~ Now – The Primary Product The News Media Sells – Is – Division – But – The Easiest Media Product To Make Is Called – This Bad Thing Just Happened Is Someone Else’s Fault – It Has Virtually Limitless Market

~ TMM-TATCNIACW-A-PP-ATC-TBA-SOA-ET-Y-OAP-O-TOY-P-TV-O-CR-WT-M-‘N’-WSIAO ~ To Make Money – Train Audiences To Consume News In A Certain Way – Anxious – Pre-Pissed – Addicted To Conflict – To Bring A – Series Of Assumptions – Every Time – You – Open A Paper – Or – Turn On Your – Phone – TV – Or – Car Radio – Without Them – Most – “News” – Will Seem Illogical And Offensive

~ DASBTPPWATDITBBOTV? ~ Does Anyone Seriously Believe That Powerful People Would Allow Truly Dangerous Ideas To Be Broadcast On Tv?

~ TMOOPAS-MOOPDAROP-M-AVUOSIII ~ Though Most Of Our Problems Are Systemic – Most Of Our Public Debates Are Referendums On Personality – Meanwhile – A Vast Universe Of Systemic Issues Is Ignored

~ TNPID-BEA-L-L-C-NOWTS-B-TACTPAAP ~ There’s No Percentage In Doing – Big Exposes Against – Large – Litigious – Companies – Not Only Will They Sue – But – They Are Certain To Pull Ads As Punishment

~ WLES ~ We Like Easy Stories

~ TBNSTIAFAWTMRTHAT-EITTCHTTCTTP-MPA-S-B-A-B-A-MOU-BVONV-PTON-OALBOMD ~ The Best News Stories Take Issues And Find A Way To Make Readers Think Hard About Them – Especially Inviting Them To Consider How They Themselves Contribute To The Problem – Most Problems Are – Systemic – Bipartisan – And – Bureaucratic – And – Most Of Us – By Voting Or Not Voting – Paying Taxes Or Not – Own A Little Bit Of Most Disasters

~ BTE-2000-TV-HTTC-P-EATC-S-APPF-AGOVWHNCOPAAATMOSIC-YTEWOL-A-YFDOVA ~ By The Early – 2000s – TV – Had Learned To Cover – Politics – Exactly As They Covered – Sports – A Proven Profitable Format – A Generation Of Viewers Who Had No Conception Of Politics As An Activity That Might Or Should Involve Compromise – Your Team Either Won Or Lost – And – You Felt Devastated Or Vindicated Accordingly

~ T-EIEOO-EW ~ Today – Everyone Is Effectively An Op-Ed Writer

~ TAP-WNLES-E-DRAHOHO-‘S’-BOOTWWTOSITINNLSAAF-IAR ~ The Average Person – Will No Longer Even See – Ever – Derogatory Reporting About His Or Her Own – “Side” – Being Out Of Touch With What The Other Side Is Thinking Is Now No Longer Seen As A Fault – It’s A Requirement

~ MTCWTCOEUIJO ~ Making The Culture War The Center Of Everyone’s Universe Is Job One

~ TORITJMSU ~ The Other Route Is To Just Make Shit Up

~ RTNILS-TPCHAPNIOYH ~ Reading The News Is Like Smoking – This Product Can Have A Profound Negative Impact On Your Health

~ TN-IA-CP-PTTRT ~ The News – Is A – Consumer Product – Please Try To Remember This

~ TNTYA-RTT-AN-CAP-IT-FDOCM-TISOYPMABPOTCP ~ The Notion That You Are – Reading The Truth – And Not – Consuming A Product – Is The – First Deception Of Commercial Media – The Involuntary Surrender Of Your Personal Data May Also Be Part Of The Consumer Price

~ ATCAMMMTMYROW-TB-T-IGTKYGTTS ~ All The Commercial Actors Make More Money The More You Read Or Watch – The Business – Therefore – Is Geared Toward Keeping You Glued To The Screen

~ YDNTWTMN ~ You Don’t Need To Watch That Much News

~ STCOOP-A-MCGR-W-SAGMAMLFACOT-‘FD’-OTM-APP-TOCWBMAMAS-ITSMA-WCSYANB ~ Scare The Crap Out Of People – And – Media Companies Get Richer – While – State Agencies Get More And More License For Authoritarian Crackdowns On The – “Folk Devil” – Of The Moment – A Perfect Partnership – The Only Constant Will Be More And More Authoritarian Solutions – In The Social Media Age – We Can Scare You As Never Before

~ TP-TCHOC-TESOAPAE-TASASOSM-A-Z-ZBBTS ~ The Phoniness – The Constant Hyping Of Conflict – The Endless Stroking Of Audience Prejudices And Expectations – These All Started As Staples Of Sports Media – A – Zero-Sum Battle Between Two Sides

~ OA-S ~ Overrated Anchor-Schtick

~ C-DNJTB-LAS-B-IDFAPS-YMTSSITFFTUY-TTPONTHIALU-MBIR ~ Content – Designed Not Just To Be – Lurid And Sensational – But – Immediately Disquieting From A Psychological Standpoint – You’re Meant To See Something In The First Flash That Upsets You – To The Point Of Needing To Hang In At Least Until – Mental Balance Is Restored

~ ARBACWIDATTOIP ~ A Religion Becomes A Cult When It Doesn’t Allow The Testing Of Its Premises

~ NIWSP! ~ No Interacting With Suppressive Persons!

~ AATTB-O-L-A-TAASPVOTW ~ Audiences Are Trained To Be – Obedient – Loyal – And – To Accept A Simplified Partisan View Of The World

~ A-NC-CBAVFAPP-A-BABABT ~ A – News Channel – Can’t Be A Vehicle For – A – Political Party – And – Be Anything But – A – Bad Thing