PAMELA SLIM ~ A SOLID BUSINESS CASE AND AN EAGER MARKET ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ HYSTDADYI? ~ Have You Spent Time Developing And Defining Your Idea?

~ HYPATYIWRPIYTM? ~ Have You Prototyped And Tested Your Idea With Real People In Your Target Market?

~ HYMS-O-SUPOYML-O-GTTDYTP? ~ Have You Made Sales – Or – Signed Up People On Your Mailing List – Or – Gotten Them To Download Your Trial Product?

~ DYHAVBM? ~ Do You Have A Viable Business Model?

~ AYWTCSIITDGAP? ~ Are You Willing To Change Strategies Immediately If Things Don’t Go As Planned?

~ CYIYC? ~ Can You Identify Your Competitors?

~ CYDWMY-D-ME-O-MA? ~ Can You Describe What Makes You – Different – More Effective – Or – More Appealing?

~ CYBSITMRS? ~ Could Your Business Survive If The Market Radically Shifted?

~ DYHATUPOS? ~ Do You Have A Truly Useful Product Or Service?

~ DYHATRBPAIIPTEYBI? ~ Do You Have All The Right Business Processes And Infrastructure In Place To Execute Your Business Idea?

~ HYCWP-TMSYWG-S-A-O-A? ~ Have You Consulted With Professionals – To Make Sure You Won’t Get – Sued – Audited – Or – Arrested?

~ AYPFVD-NAO? ~ Are You Prepared For Various Disasters – Natural And Otherwise?

~ CYDYTMICAST? ~ Can You Define Your Target Market In Clear And Specific Terms?

~ DYKWTC-IP-O-IA-O-ITM? ~ Do You Know Where They Congregate – In Person – Online – In Associations – Or – In The Media?

~ HYSLOTWT? ~ Have You Spent Lots Of Time With Them?

~ DYKWTC? ~ Do You Know What They Crave?

~ DYKWWHTTOTBYPOS? ~ Do You Know What Will Happen To Them Once They Buy Your Product Or Service?

~ DYKWTCAD? ~ Do You Know What They Care About Deeply?

~ DYKHTLTC? ~ Do You Know How They Like To Communicate?

~ DTHAT-C-H-C-TPYFYS? ~ Do They Have Access To – Cold – Hard – Cash – To Pay You For Your Services?

~ ATTKOPWWBFTHOW-RIYWDBON? ~ Are They The Kind Of People Who Would Be Fun To Hang Out With – Regardless If You Were Doing Business Or Not?

PAMELA SLIM ~ SIGNS YOUR BUSINESS IDEA MIGHT BE FEASIBLE ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ YHAU-A/S/C-TWAYTSTNBTAE ~ You Have A Unique – Approach / Skill / Capability – That Will Allow You To Serve This Need Better Than Anyone Else

~ YH-T-C-R-A-S-FGTBLIATM ~ You Have – The – Capacity – Resources – And – Support – For Getting The Business Launched In A Timely Manner

~ UHCAAIWYPVBCPP ~ You Have Chosen An Area In Which You Provide Value Beyond Cheap Production Price

~ YTMNOIIIWYHTO-B-HTMTPFWYAS ~ Your Target Market Not Only Is Interested In What You Have To Offer – But – Has The Money To Pay For What You Are Selling

~ YCAPAIGBAI ~ You Create A Prototype And It Generates Buzz And Interest

~ YHAFGOTFMOYB ~ You Have A Firm Grasp Of The Financial Metrics Of Your Business

~ IYROTBYB-YHANOSACPWWLTWWY ~ If You Require Others To Build Your Business – You Have A Network Of Smart And Capable People Who Would Like To Work With You

~ YWAAAFAYBI-A-UITCIYPOS ~ You Welcome Any And All Feedback About Your Business Idea – And – Use It To Continually Improve Your Product Or Service

PAMELA SLIM ~ SIGNS YOUR BUSINESS IDEA MIGHT BE AN EXPENSIVE HOBBY ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ YFTIAMBOHAAFC-O-DIYG-YANSTIAGI-B-YATPTAI ~ You Feel There Is A Market Based On Hunches And A Few Conversation – Or – Deep In Your Gut – You Are Not Sure This Is A Good Idea – But – You Are Too Proud To Admit It

~ WYDTIWPWWBTTMFYPOS-TAEOBAES-O-AD-AS-‘TITWBIIHEH’ ~ When You Discuss The Idea With People Who Would Be The Target Market For Your Product Or Service – They Are Either Overcome By An Embarrassing Silence – Or – Are Direct – And Say – “That Is The Worst Business Idea I Have Ever Heard”

~ WSCYI-YGVDAICTS-T-‘TOANSETGMBI’ ~ When Someone Challenges Your Idea – You Get Very Defensive And Immediately Change The Subject – Thinking – “They Obviously Are Not Smart Enough To Get My Brilliant Idea”

~ YS-H/W/M/SY-WOTI-WEBIIFOEAPIOC ~ You Spend – Hours / Weeks / Months / Sometime Years – Working On The Idea – Without Ever Bringing It In Front Of Either A Potential Investor Or Customer

~ YAUTDTTNTPOSMFITEOYC ~ You Are Unable To Describe The True Need This Product Or Service Might Fill In The Eyes Of Your Customer

~ YHNUAVLTB-A-YDSYWPWH ~ You Have Never Undertaken A Venture Like This Before – And – You Don’t Surround Yourself With People Who Have

~ YPNIVL-A-YDTAYMHWWITPWBWTJYIYV ~ Your Personal Network Is Very Limited – And – You Don’t Think Anyone You May Have Worked With In The Past Would Be Willing To Join You In Your Venture

~ YVYVA-‘AON’-A-WOCLOBI-ROFFO ~ You View Your Venture As – “All Or Nothing” – And – Will Only Consider Launching One Business Idea – Regardless Of Feedback From Others

PAMELA SLIM ~ THE FLASH OF BRAND INSIGHT ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ WAI-WIMB-M ~ Who Am I – What Is My Brand – Me

~ WI-M-P/P/P-M-M ~ What Is – My – Promise / Personality / Positioning – Me – Me

~ WDIWTS-HSISI-M-M-M ~ What Do I Want To Say – How Should I Say It – Me – Me – Me

~ IOICGTDR-IOICDME-M-M-M-M ~ If Only I Can Get The Details Right – If Only I Can Discover My Essence – Me – Me – Me – Me

~ B!-TFOBI ~ Bam! – The Flash Of Brand Insight

~ IWWTA-T ~ I Wonder Who They Are – Them

~ IWWTD-T-T ~ I Wonder What They’re Doing – Them – Them

~ IWHTF-T-T-T ~ I Wonder How They’re Feeling – Them – Them – Them

~ IWHICMLBFTAMTFBAT-T-T-T-T ~ I Wonder How I Can Make Life Better For Them And Make Them Feel Better About Themselves – Them – Them – Them – Them

PAMELA SLIM ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ FWTYAPATT-BU-TK-S-A-E-TBTGATW-I-ALOILAS ~ Finding Work That You Are Passionate About Takes Time – Building Up – The Knowledge – Skill – And – Experience – To Be Truly Great At This Work – Is – A Labor Of Intense Love And Sweat

~ CABOOTW-A-B-I/C/F/A/M-RP ~ Creating A Business Out Of This Work – And – Building – Infrastructure / Customers / Fans / Advocates / Mentors – Requires Patience

~ HYJIINABP ~ Hating Your Job Intensely Is Not A Business Plan

~ BATE:CAPOYIL-DALTWMYH ~ Begin At The End: Create A Picture Of Your Ideal Life – Design A Life That Will Make You Happy

~ FABNITIH-IASI ~ Find A Business Needle In The Idea Haystack – Identify A Specific Idea

~ FOTM-MSYHTFWTSCE ~ Figure Out The Money – Make Sure You Have The Financial Wherewithal To Seriously Consider Entrepreneurship

~ DTSOYB-LHTSOFTC ~ Define The Spirit Of Your Brand – Learn How To Stand Out From The Crowd

~ RYT-ITPWWSGAPWY ~ Recruit Your Tribe – Identify The People Who Will – Support – Guide – And – Partner – With – You

~ TAP-FOIYAHABWQYJF ~ Test And Prototype – Find Out If You Actually Have A Business Worth Quitting Your Job For

~ PTL-ON-MAD ~ Prepare To Leap – Or Not – Make A Decision

~ SBD-‘TT’-TPWTYMF ~ Start By Defining – “The Thing” – That People Will Trade You Money For

~ IYWTBS-YMCA-C-A-A-SB-TWDYICTYLFTH ~ If You Want To Be Successful – You Must Create A – Compelling – Authentic – And – Sticky Brand – That Will Draw Your Ideal Customers To You Like Flies To Honey

~ YCSIRWPYAS ~ Your Customers Should Immediately Recognize What Problem You Are Solving

~ DYICIAACPOCYBP ~ Defining Your Ideal Customers Is An Absolutely Critical Part Of Creating Your Business Plan

~ TBGTYCGYBSYB-ITU-YO-T-F-A-B-AM-SYCCAUBTWGITWORAEB ~ The Biggest Gift That You Can Give Yourself Before Starting Your Business – Is To – Understand Your Own – Thoughts – Feelings – And – Beliefs – About Money – So You Can Change Any Unhealthy Behaviors That Will Get In The Way Of Running An Effective Business