~ YFTIAMBOHAAFC-O-DIYG-YANSTIAGI-B-YATPTAI ~ You Feel There Is A Market Based On Hunches And A Few Conversation – Or – Deep In Your Gut – You Are Not Sure This Is A Good Idea – But – You Are Too Proud To Admit It

~ WYDTIWPWWBTTMFYPOS-TAEOBAES-O-AD-AS-‘TITWBIIHEH’ ~ When You Discuss The Idea With People Who Would Be The Target Market For Your Product Or Service – They Are Either Overcome By An Embarrassing Silence – Or – Are Direct – And Say – “That Is The Worst Business Idea I Have Ever Heard”

~ WSCYI-YGVDAICTS-T-‘TOANSETGMBI’ ~ When Someone Challenges Your Idea – You Get Very Defensive And Immediately Change The Subject – Thinking – “They Obviously Are Not Smart Enough To Get My Brilliant Idea”

~ YS-H/W/M/SY-WOTI-WEBIIFOEAPIOC ~ You Spend – Hours / Weeks / Months / Sometime Years – Working On The Idea – Without Ever Bringing It In Front Of Either A Potential Investor Or Customer

~ YAUTDTTNTPOSMFITEOYC ~ You Are Unable To Describe The True Need This Product Or Service Might Fill In The Eyes Of Your Customer

~ YHNUAVLTB-A-YDSYWPWH ~ You Have Never Undertaken A Venture Like This Before – And – You Don’t Surround Yourself With People Who Have

~ YPNIVL-A-YDTAYMHWWITPWBWTJYIYV ~ Your Personal Network Is Very Limited – And – You Don’t Think Anyone You May Have Worked With In The Past Would Be Willing To Join You In Your Venture

~ YVYVA-‘AON’-A-WOCLOBI-ROFFO ~ You View Your Venture As – “All Or Nothing” – And – Will Only Consider Launching One Business Idea – Regardless Of Feedback From Others