~ WAI-WIMB-M ~ Who Am I – What Is My Brand – Me
~ WI-M-P/P/P-M-M ~ What Is – My – Promise / Personality / Positioning – Me – Me
~ WDIWTS-HSISI-M-M-M ~ What Do I Want To Say – How Should I Say It – Me – Me – Me
~ IOICGTDR-IOICDME-M-M-M-M ~ If Only I Can Get The Details Right – If Only I Can Discover My Essence – Me – Me – Me – Me
~ B!-TFOBI ~ Bam! – The Flash Of Brand Insight
~ IWWTA-T ~ I Wonder Who They Are – Them
~ IWWTD-T-T ~ I Wonder What They’re Doing – Them – Them
~ IWHTF-T-T-T ~ I Wonder How They’re Feeling – Them – Them – Them
~ IWHICMLBFTAMTFBAT-T-T-T-T ~ I Wonder How I Can Make Life Better For Them And Make Them Feel Better About Themselves – Them – Them – Them – Them