JULIET SCHOR ~ BORN TO BUY ~ 2004

~ TCC ~ The Commercialized Child

~ TCO-W-A-S ~ The Cycle Of – Work-And-Spend

~ YPAROCKAA-TATFAAAUOMOTNT-TATHMWTMPCD-A-AMCTTP-B-A-TLT ~ Young People Are Repositories Of Consumer Knowledge And Awareness – They Are The First Adopters And Avid Users Of Many Of The New Technologies – They Are The Household Members With The Most Passionate Consumer Desires – And – Are Most Closely Tethered To Products – Brands – And – The Latest Trends

~ CSWAICA-C-APAPHCTDWI-‘I’O’O’-WI-HON-WDTHFOSS-ISAW-HMPOTDOS?-IARSMCDW ~ Children’s Social Worlds Are Increasingly Constructed Around Consuming – As Brands And Products Have Come To Determine Who Is – “In” Or “Out” – Who Is – Hot Or Not – Who Deserves To Have Friends Or Social Status – In Such A World – How Many Parents Opt To Downshift Or Simplify? – It’s A Radical Step Many Children Don’t Welcome

~ TCOC ~ The Commercialization Of Childhood

~ AWCHCIC-IITAOO-N-WT-O-CSE-TSEOCIICCTIU ~ As We Consider How Childhood Is Changing – It’s Important To Avoid Our Own – Nostalgia – Wishful Thinking – Or – Culturally Specific Experiences – The Sheer Extent Of Children’s Immersion In Consumer Culture Today Is Unprecedented

~ TNNIT-KAMJF-TCATSP ~ The New Norm Is That – Kids And Marketeers Join Forces –To Convince Adults To Spend Money

~ IICCCD-ITFO-D-A-LSE-A-PC ~ Involvement In Consumer Culture – Causes Dysfunction – In The Forms Of – Depression – Anxiety – Low Self-Esteem – And – Psychosomatic Complaints

~ ‘K’ ~ “Kid-fluence”

~ FAGAOE-C-NP-AMC-MPNBTTCKMAPABTTD-A-TROTK ~ For A Growing Array Of Expenditures – Children – Not Parents – Are Making Choices – Many Parents Now Believe That Their Children Know More About Products And Brands Than They Do – And – They Rely On That Knowledge

~ TDCT-‘KADTT’-B-THBAHTT ~ The Designers Claim That – “Kids Are Driving The Trend” – But – They Have Been Advertising Heavily To Them

~ TTWOCP-TMADB-AFPC ~ Throughout The World Of Children’s Products – The Markets Are Dominated By – A Few Powerful Companies

~ TDOCMHETRLAJE-MIFHTPC ~ Two Decades Of Corporate Monies Have Eroded The Regulatory Legislative And Judicial Environment – Making It Far Harder To Protect Children

~ CE-EQO-AFP-ANE-F-V-A-F-ROYOAS ~ Children Eat – Excessive Quantities Of – Advertised Food Products – And Not Enough – Fruits – Vegetables – And – Fiber – Rates Of Youth Obesity Are Skyrocketing

~ TMOC ~ The Marketing Of Cool

~ MCTVT-WAATWAC-ME-HLOM-CA-A-ALTGWIAAHVITMWDOWHAWN-LMMLLAL ~ Marketers Convey The View That – Wealth And Aspiration To Wealth Are Cool – Material Excess – Having Lots Of Money – Career Achievement – And – A Lifestyle To Go With It Are All Highly Valued In The Marketing World’s Definition Of What’s Hot And What’s Not – Living Modestly Means Living Like A Loser

~ AAHBC-OYRFY ~ Advertising Agencies Have Been Co-Opting Youth Rebellion For Years

~ AC-TPOTPAMMODFOKATTTYO ~ Age Compression – The Practice Of Taking Products And Marketing Messages Originally Designed For Older Kids And Targeting Them To Younger Ones

~ KAGOY ~ Kids Are Getting Older Younger

~ PP ~ Pester Power

~ CAPS ~ Child And Parent Studies

~ T-T-ASFRK-TEIATTIP ~ Trans-Toying – Another Strategy For Reaching Kids – Take Everyday Items And Turn Them Into Playthings

~ ASTTMOTBOWTTWT-CIPNAS-HTMATPSIAQ

~ Advertisers Select Their Thematic Messages On The Basis Of What They Think Will Trigger – Children’s Innermost Psychological Needs And States – How These Messages Affect Those Psychological States Is Another Question

~ AK-TC-MSD-T-K-ITC ~ Alpha Kids – The Coolest – Most Socially Dominant – Trendsettingest – Kids – In The Community

~ CEHBCITWOES ~ Child Endorsers Have Become Common In The World Of Extreme Sports

~ OOTMTAO-VM-ITIAKTUTFFTPOGIOSP ~ One Of The Most Troubling Aspect Of – Viral Marketing – Is That It Asks Kids To Use Their Friends For The Purpose Of Gaining Information Or Selling Products

~ 101WTDAA ~ 101 Ways To Disguise An Ad

~ ‘R-L’PP-P-P-IELT-PU ~ “Real-Life” Product Placement – Puts – Products – Into Everyday Life Through – Paid Users

~ ‘A’-ABPIBDITG ~ “Advergaming” – A Branded Product Is Built Directly Into The Game

~ TCOPI ~ The Corruption Of Public Information

~ ETO ~ Enlisting Trusted Organizations

~ CA-TCOPS-TJITMC-SAACTACAAAAELTG ~ Captive Audiences – The Commercialization Of Public Schools – The Jewel In The Marketer’s Crown – Students Are As Close To A Captive Audience As Advertisers Are Ever Likely To Get

~ TWH ~ The Wholesome Halo

~ TNIR-P-F-T-F-S-O-CDL-FKDWTDATTTUTITFOHTSTMS ~ The New Intrusive Research – Painstaking – Face-To-Face – Scrutiny – Of – Children’s Daily Lives – Film Kids Doing What They Do And Then Try To Use That Information To Figure Out How To Sell Them More Stuff

~ TNCL:KAE-HCTPIAFATCOR-A-TCMSACFAROPTCFTI-AMAOCAAAESTDTT ~ The New Child Labor: Kid As Expert – Hiring Children To Provide Insight And Feedback And To Carry Out Research – And – The Children Must Sign A Contract Forgoing Any Royalties On Products That Come From Their Ideas – A Moderate Amount Of Cash And An Attentive Ear Seem To Do The Trick

~ N-BS-TDHTSTC ~ Neuromarketing – Brain Science –To Determine How To Sell To Consumers

~ EIGFBPS ~ Ethical Issues Go Far Beyond Permission Slips

~ PS-SA-AC-C-A-CW-HBDICRE-A-TOWPABP

~ Parental Surrogates – Such As – Athletic Coaches – Clergy – And –community Workers – Have Been Drawn Into Commercial Research Efforts – And – Typicality Operate Without Prior Approval By Parents

~ HF ~ Habit Formation

~ PF-IATCO-CCC ~ Processed Food – Is At The Center Of – Children’s Consumer Culture

~ FA-P-CIS ~ Food Advertising – Pervades – Children’s Internet Sites

~ MTV-IRT-PNH ~ More Television Viewing – Is Related To – Poor Nutritional Habits

~ TILITRFCEHLSWPATSOIDTPA-B-TA-F-TFLNFICC ~ The Industry Line Is That Responsibility For Children’s Eating Habits Lies Squarely With Parents And That Skyrocketing Obesity Is Due To – Parental Abdication – But – They Are – Fighting – The Food Labeling Necessary For Informed Consumer Choices

~ FHADSAFP-A-MAFOHTCOT ~ Food Has Deep Subconscious Associations For People – And – Marketers Are Figuring Out How To Capitalize On Those

~ ACBOEST-CAA-AMLT-S-D-A-UD-WTETAOPDTP ~ A Considerable Body Of Evidence Shows That – Children And – Adolescents Are More Likely To – Smoke – Drink – And – Use Drugs – When They’re Exposed To Ads Or Programming Depicting These Products

~ ETDAHBAPOCEL-IATTIDTAI-F/TS/PC-AOPDHS-TT-TPOCMEDUHCTACNOD ~ Exposure To Drug Advertising Has Become A Part Of Children’s Everyday Lives – In Addition To The Illegal Drugs That Appear In – Films /Television Shows / Popular Culture – Advertising Of Prescription Drugs Has Soared – Taken Together – The Proliferation Of Commercial Messages Encouraging Drug Use Has Contributed To A Cultural Normalization Of Drugs

~ AOBDY-A-SRSTCIBCOTMEDVDTB ~ Addictions Often Begin During Youth – And – Some Researchers Suspect That Changes In Brain Chemistry Occur That Make Early Dependency Very Difficult To Break

~ MAMOATPUTIOEED-TFM ~ Manufacturers And Marketers Of All These Products Understand The Importance Of Establishing Early Demand – The Future Market

~ TMTOCMTCI-TIOTMBTPAC ~ The Major Thrust Of Contemporary Marketing To Children Is – The Interposition Of The Marketer Between The Parent And Child

~ HCI-IASCO-D-A-LS-E-A-PC-LIICCLTHK-A-MILKPW-BTD ~ High Consumer Involvement – Is A Significant Cause Of – Depression – Anxiety – Low Self-Esteem – And – Psychosomatic Complaints – Less Involvement In Consumer Culture Leads To Healthier Kids – And – More Involvement Leads Kids’ Psychological Well-Being To Deteriorate

~ DC ~ Decommercializing Childhood

~ VC-HF ~ Voluntary Codes – Have Failed

~ R-FDICM ~ Require – Full Disclosure In Children’s Marketing

~ MAETAFTWPT-ITIIRT-AA-I-V-A-E-F-W-THNTF ~ Make Advertising Easier To Avoid For Those Who Prefer To – If The Industry Is Right That – Ads Are – Informative – Valuable – And – Enjoyable – For – Viewers – They Have Nothing To Fear

~ A-FS ~ Ad-Free Schools

~ ROSFC ~ Reclaim Outdoor Space For Children

~ OC-CC-TPO-HAAP-TITKU-A-TGOMA-A-HK ~ Oppose Corporate-Constructed Childhood – The Prevalence Of – Harmful And Addictive Products – The Imperative To Keep Up – And – The Growth Of Materialist Attitudes – Are – Harming Kids

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