AMANDA LANG ~ THE POWER OF WHY ~ 2012

~ TPOW ~ The Power Of Why

~ IISTYT ~ Innovation Is Simpler Than You Think

~ O-I-SMMIITSTAE-A-FTABBAAAIOAOTFAFA-OPOD-S-EN ~ Often – Innovation – Simply Means Making Incremental Improvements To Something That Already Exists – And – Frequently That’s Accomplished By Borrowing And Adapting An Idea Or Approach Or Technology From Another Field Altogether – Old Plus Old Does – Sometimes – Equal New

~ SITF-UQ-O-TOAT-TIGTYTG-CR-JSATFPRIHALOUGSAFOUTSP ~ Sometimes It’s The Follow-Up Question – Or – The One After That – That Is Going To Yield The Game-Changing Revelation – Just Stopping At The First Plausible Response Is How A Lot Of Us Get Struck And Find Ourselves Unable To Solve Problems

~ TRTGTQOWALOAAIAWWCWUODARTWTI-TWLOW-TWR-TWL-E ~ The Rush To Get The Questions Over With And Land On An Answer Is Also Why We Can Wake Up One Day And Realize That We’re Trapped In – The Wrong Line Of Work – The Wrong Relationships – The Wrong Lives – Even

~ INTWCS-ITWFH ~ It’s Not That We Can’t – It’s That We’ve Forgotten How

~ CIDLTS-HYMI ~ Curiosity Is Directly Linked To Success – However You Measure It

~ O-IHNPE-TSHALOQ ~ Oftentimes – Innovators Have No Particular Expertise – They Simply Have A Lot Of Questions

~ WONSR-‘W?’-TWCD ~ Whether Or Not Schools Reward – “Why?” – The World Certainly Does

~ QTU ~ Question The Unquestionable

~ YHTATKOQAT-YOWA ~ You Have To Ask The Kinds Of Questions A Three-Year-Old Would Ask

~ C-I-IMW-IOR ~ Curiosity – Is – In Many Ways – Its Own Reward

~ SQB ~ Status Quo Bias

~ TKAO-M-FOQ-A-TAAWAM ~ The Keys Are Open-Mindedness – Focusing On Questions – And – Tolerating Ambiguity As Well As Mistakes

~ DCTTPAIFP-O-AYFPI-IITAP-IYD-A-YGIW-TSYP-MABW ~ Don’t Conclude That The Problem As It’s First Presented – Or – As You First Perceive It – Is Indeed The Actual Problem – If You Do – And – You’ve Got It Wrong – The Solution You Produce – May Also Be Wrong

~ ATRQIOTFTRP-A-TNE-B-‘WATTFS’-HIFTRP-‘IVPFP’ ~ Ask The Right Questions In Order To Find The Real Problems – And – That’s Not Easy – Because – “We Are Trained To Find Solutions” – Hunting Instead For The Right Problems – “Is Very Painful For People”

~ CITCOABS ~ Curiosity Is The Cornerstone Of All Business Strategy

~ IYDKWYGA-IHTKHOWTBTTMYEV-O-HTTAONO ~ If You Don’t Know What You’re Good At – It’s Hard To Know How Or Where To Begin Trying To Make Yourself Even Better – Or – How To Take Advantage Of New Opportunities

~ YKYHITRD-I-YFCAEEWFDPAC ~ You Know You’re Headed In The Right Direction – If – You Feel Curious And Engage Even When Facing Difficult Problems And Challenges

~ FOF-IOOTBITONDTMTBATI ~ Fear Of Failing – Is One Of The Biggest Impediments To Our Natural Desire To Make Things Better And To Innovate

~ OWTCPHBIIAISP ~ Only When The Correct Problem Has Been Identified Is An Innovative Solution Possible

~YHTCOTSETFOHTDSN-B-FABAYLTWUISKOT ~ You Have To Copy Others To Some Extent To Figure Out How To Do Something New – But – Follow Along Blindly And You’re Likely To Wind Up In Some Kind Of Trouble

~ BPTCC-F ~ Be Prepared To Change Course – Frequently

~ ALOPJ-D-OP-W-DTHWOTDASP-U-TKSWL ~ A Lot Of People Just – Don’t – Or Perhaps – Won’t – Do The Hard Work Of Thinking Deeply About Solving Problems – Until – They Know Someone Will Listen

~ PSTTBRWMAMIP ~ Problem Solvers Tend To Be Rewarded With More And More Interesting Projects

~ TSTG-TMPIWB-EIIIPWQDAOE ~ The Smaller The Group – The More Productive It Will Be – Especially If It Includes People With Quite Different Areas Of Expertise

~ ATIE-IYRWBTW-YHTIEMS-NL ~ According To Innovation Experts – If You Really Want Brainstorming To Work – You Have To Introduce Even More Structure – Not Less

~ TTCUW-TWPA-TTFTOTTP ~ Try To Come Up With – The Worst Possible Answers – Try To Flip Them Over To The Positive

~ BSBDPAIIDETIM-E ~ Being Surrounded By Different Perspectives And Immersed In Different Experiences Truly Is Mind-Expanding

~ DAOTTWYO ~ Don’t Assume Others Think The Way You Do

~ IMMIRTOINTOWOT ~ Intellectual Maturity Might Involve Realizing That Ours Is Not The Only Way Of Thinking

~ ISH ~ Insert Stereotype Here

~ IILABTACC ~ Innovation Is Like A Bug That Anyone Can Catch – But – You Have To Want To Catch It