TOM PHILLIPS ~ TRUTH ~ 2020

~ AT-BAOTVOU-TJPO-BW ~ And Then – Beyond All Of These Varieties Of Untruth – There’s Just Plain Old – Being Wrong

~ TH-WWBFWTCBWTAWAGS-WTTGFTGS ~ Throughout History – When We’ve Been Faced With The Choice Between What’s True And What’s A Good Story – We Tend To Go For The Good Story

~ IWAJ-THJ-GABOOH ~ It Was A Joke – That Had Just – Got A Bit Out Of Hand

~ ITOTHKHTDW-IPFNGR ~ If There’s One Thing Humans Know How To Do Well – Its Panic For No Good Reason

~ SF-A-AJSGTWCATTNBT ~ Some Facts – Apparently – Are Just So Good That We Can’t Allow Them To Not Be True

~ HILWPWCTHUVOTTTND ~ History Is Littered With People Who Claimed To Have Undertaken Voyages Or Treks That They Never Did

~ TDDTBTFAHSP ~ This Desperate Desire To Believe The Fantasy Also Had Staying Power

~ APBFL ~ A Perfect Bullshit Feedback Loop

~ IYLWYICOAC-IRFM ~ If You Lie When You’re In Charge Of A Country – It Really Fucking Matters

~ A-WOLL-S-R-R-R-LNOPD ~ Also – When Our Leaders Lie – Sometimes – Really – Really – Really – Large Numbers Of People Die

~ ITATWTDOOLTCIIO-IWSWTGTW ~ If There’s A Time When The Dishonesty Of Our Leaders Truly Comes Into Its Own – It’s When Somebody Wants To Go To War

~ FG ~ Full Gatsby

~ OOOMCMAHIHMWOTROE-A-OBT-‘ME’-E-‘MRE-W’-I-TPIM-NNTC ~ One Of Our Most Consistent Mistakes As Humans Is How Much We Overrate The Reliability Of Eyewitnesses – And – Our Belief That – “More Eyewitnesses” – Equals – “More Reliable Eye-Witnesses” – Is – To Put It Mildly – Not Necessarily The Case

~ I-ME-TFOWSP(AOPTIT)WC ~ In – Medieval Europe – The Fear Of Witches Stealing Penises (And Occasionally Putting Them In Trees) Was Common

~ U-IMWCDTAFFPTHH:WPWTM-BCOTWAATFOLII-WQLTBAT-POFAAGOP=WANU-AS-‘TF’-A-IWDDIO-TNBSEWSTBFTUWTB ~ Ultimately – It Might Well Come Down To A Fairly Fundamental Problem That Humans Have: When Presented With The Mind-Bogging Complexity Of The World And All The Frustrations Of Living In It – We Quite Like To Be Able To – Point Our Fingers At A Group Of People – Who Are Not Us – And Say – “Their Fault!” – And – If We Don’t Do It Ourselves – There’ll Normally Be Somebody Else Who Stands To Benefit From Telling Us Who To Blame

~ WDLOMITP-TBWUESOTW ~ We Didn’t Leave Our Monsters In The Past – They’ve Been With Us Every Step Of The Way

~ TATF ~ Toward A Truthier Future

~ WANT-CO-AOU-NMHCWTWATTT-CEFI-TET-A-FOLTL-AYIIPTYPB-A-WYAIASAYM ~ We Also Need To – Check Ourselves – Any Of Us – No Matter How Committed We Think We Are To The Truth – Can Easily Fall Into – The Ego Trap – And – Find Ourselves Liking The Lie – Ask Yourself If It’s Playing To Your Personal Biases – And – Whether You’re Approaching It As Skeptically As You Might

~ EMM-A-WNTGBACTOUWAOTAT ~ Everybody Makes Mistakes – And – We Need To Get Better At Celebrating Those Of Us Who Are Open To Admitting Them

~ TGWATIO-‘FN’-IAT-PBFN-IT-TSBRN ~ The Greatest Worry About The Idea Of – “Fake News” – Isn’t Actually That – People Believe False News – It’s That – They Stop Believing Real News

TOM PHILLIPS ~ THE SEVEN MAIN WAYS THAT UNTRUTHS SPREAD AND TAKE HOLD ~ TRUTH ~ 2020

~ TEB-WRDOCTTOSOIAI ~ The Effort Barrier – When Relative Difficulty Of Checking The Truth Of Something Outweighs Its Apparent Importance

~ IV-WTIGIOS-CIWAFITFTV-A-ALOTT-IRTB-EWBIFSU ~ Information Vacuums ~ When There Isn’t Good Information On Something – Crappy Information Will Always Flood In To Fill The Void – And – A Lot Of The Time – It Refuses To Budge – Even When Better Information Finally Shows Up

~ TBSFL-TCGR-PSAWTSTATDF ~ The BullShit Feedback Loop – The Claim Gets Repeated – People Start Adjusting What They Say To Accommodate The Dodgy Facts

~ WITBT-TAAWHOTOBDTMUPBASOTDBTAN-T-WWWTBS-WOWONIATCPFDOBLOP ~ Wanting It To Be True – There Are A Whole Host Of Things Our Brains Do That Make Us Particularly Bad At Sniffing Out The Difference Between Truth And Not-Truth – When We Want To Believe Something – Working Out Whether Or Not It’s Actually True Comes Pretty Far Down Our Brain’s List Of Priorities

~ TET-WRDNLTATWW-OBDLDI-A-TAAWHOCGTPUAFEATWMHFU ~ The Ego Trap – We Really Do Not Like To Admit That We’re Wrong – Our Brains Don’t Like Doing It – And – There Are A Whole Host Of Cognitive Biases That Push Us Away From Even Acknowledging That We Might Have Fucked Up

~ JNC-WMTIJNIWSTOF(EIWLTL) ~ Just Not Caring – We Might Think It’s Just Not Important Whether Something’s True Or False (Especially If We Like The Lie)

~ LOI-OOTSATUHI-QS-WDUATMASWTICM ~ Lack Of Imagination – One Of The Strongest Advantages That Untruth Has Is – Quite Simply – We Don’t Understand All The Myriad And Surprising Ways That It Can Manifest

HUGH MACLEOD ~ IGNORE EVERYBODY ~ 2009

~ TMOYII-TLGAOPWBATGY ~ The More Original Your Ideas Is – The Less Good Advice Other People Will Be Able To Give You

~ YDKIYIIAGTMIC-NDAE-TMYCHFIASGFTII ~ You Don’t Know If Your Idea Is Any Good The Moment Its Created – Neither Does Anyone Else – The Most You Can Hope For Is A Strong Gut Feeling That It Is

~ ABIWCY ~ A Big Idea Will Change You

~ YFMLY-B-TMNWYTC ~ Your Friends May Love You – But – They May Not Want You To Change

~ GIATPBIR-TIWGIAAIR ~ Good Ideas Alter The Power Balance In Relationships – That Is Why Good Ideas Are Always Initially Resisted

~ TIDHTB-B-IJHTB-Y ~ The Idea Doesn’t Have To Be – Big – It Just Has To Be – Yours

~ TSYHOYWWIFMPTTACEW ~ The Sovereignty You Have Over Your Work Will Inspire Far More People Than The Actual Content Ever Will

~ TMTIIYA-TMFYHTDSRA ~ The More The Idea Is Yours Alone – The More Freedom You Have To Do Something Really Amazing

~ PTHI ~ Put The Hours In

~ TWIFO-HT-NS-F-M~ The World Is Full Of – Highly Talented – Network-Savy – Failed – Mediocrities

~ FTEHOTITDTBTNE-A-MIP-PTHI-DIFLE-A-M-L-T-T-H-E ~ Find That Extra Hour Or Two In The Day That Belongs To Nobody Else – And – Make It Productive – Put The Hours In – Do It For Long Enough – And – Magical – Life-Transforming – Things – Happen – Eventually

~ TBTI-TM-‘OT’-IIWSTOP-EPYLAR-STBATITBWYHT-PO-A-WOTTSYPN ~ The Better The Idea – The More – “Out There” – It Initially Will Seem To Other People – Even People You Like And Respect – So There’ll Be A Time In The Beginning When You Have To – Press On – Alone – Without One Tenth The Support You Probably Need

~ IY-BP-DOSB-“D”-B-SBS-YPWPF ~ If Your – Business Plan – Depends On Suddenly Being – “Discovered” – By – Some Big Shot – Your Plan Will Probably Fail

~ NCTYIWYDI-G-M-O-W-TMCTP-TMLII ~ Nobody Can Tell You If What You’re Doing Is – Good – Meaningful – Or – Worthwhile – The More Compelling The Path – The More Lonely It Is

~ TS&CT-TCPBHTKOJ-OI-T-S-C-K-SI-TKTPTB-S-TTAHCBB-BNO ~ The Sex & Cash Theory – The Creative Person Basically Has Two Kinds Of Jobs – One Is – The – Sexy – Creative – Kind – Second Is – The Kind That Pays The Bills – Sometimes – The Task At Hand Covers Both Bases – But Not Often

~ YPFGYWOTHTBAOATAW ~ Your Plan For Getting Your Work Out There Has To Be As Original As The Actual Work

~ AEBMAW-FANO ~ All Existing Business Models Are Wrong – Find A New One

~ EIYDEUPIO-YL-M-I-M-V-T-INDI-WYKFWYHTO-THFMTAF ~ Even If You Don’t End Up Pulling It Off – You’ll Learn – Many – Incredible – Magical – Valuable – Things – It’s Not Doing It – When You Know Full Well You Had The Opportunity – That Hurts Far More Than Any Failure

~ TMYPYC-TLYCWRWSR-A-VV-EIYPNMAMOFYC-TSWAT ~ The More You Practice Your Craft – The Less You Confuse Worldly Rewards With Spiritual Rewards – And – Vice Versa – Even If Your Path Never Makes Any Money Or Furthers Your Career – That’s Still Worth A Ton

~ MCBB-PC ~ Merit Can Be Bought – Passion Can’t

~ EMGSIAIGW ~ Every Medium’s Greatest Strength Is Also Its Greatest Weakness

~ IHTSOINHBI ~ It’s Hard To Sell Out If Nobody Has Bought In

~ NC-DIFY ~ Nobody Cares – Do It For Yourself

~ YHTFYOS ~ You Have To Find Your Own Shtick

~ TBWTGAINTNI ~ The Best Way To Get Approval Is Not To Need It

~ PING-PIT ~ Power Is Never Given – Power Is Taken

~ ACBAI-AC-THPLSITM-TI-BH ~ Anyone Can Be An Idealist – A Cynic – The Hard Part Lies Somewhere In The Middle – That Is – Being Human

~ THPOBCIGUTI ~ The Hardest Part Of Being Creative Is Getting Used To It

~ POBCILHTPYF-TITFFA ~ Part Of Being Creative Is Learning How To Protect Your Freedom – That Includes – The Freedom From Avarice

~ SOWIL ~ Savior Obscurity While It Lasts

~ MS-PD ~ Meaning Scales – People Don’t

~ WYDBR-TANL-YD ~ When Your Dreams Become Reality – They Are No Longer – Your Dreams

~ NOTIRS ~ None Of This Is Rocket Science