~ TEB-WRDOCTTOSOIAI ~ The Effort Barrier – When Relative Difficulty Of Checking The Truth Of Something Outweighs Its Apparent Importance

~ IV-WTIGIOS-CIWAFITFTV-A-ALOTT-IRTB-EWBIFSU ~ Information Vacuums ~ When There Isn’t Good Information On Something – Crappy Information Will Always Flood In To Fill The Void – And – A Lot Of The Time – It Refuses To Budge – Even When Better Information Finally Shows Up

~ TBSFL-TCGR-PSAWTSTATDF ~ The BullShit Feedback Loop – The Claim Gets Repeated – People Start Adjusting What They Say To Accommodate The Dodgy Facts

~ WITBT-TAAWHOTOBDTMUPBASOTDBTAN-T-WWWTBS-WOWONIATCPFDOBLOP ~ Wanting It To Be True – There Are A Whole Host Of Things Our Brains Do That Make Us Particularly Bad At Sniffing Out The Difference Between Truth And Not-Truth – When We Want To Believe Something – Working Out Whether Or Not It’s Actually True Comes Pretty Far Down Our Brain’s List Of Priorities

~ TET-WRDNLTATWW-OBDLDI-A-TAAWHOCGTPUAFEATWMHFU ~ The Ego Trap – We Really Do Not Like To Admit That We’re Wrong – Our Brains Don’t Like Doing It – And – There Are A Whole Host Of Cognitive Biases That Push Us Away From Even Acknowledging That We Might Have Fucked Up

~ JNC-WMTIJNIWSTOF(EIWLTL) ~ Just Not Caring – We Might Think It’s Just Not Important Whether Something’s True Or False (Especially If We Like The Lie)

~ LOI-OOTSATUHI-QS-WDUATMASWTICM ~ Lack Of Imagination – One Of The Strongest Advantages That Untruth Has Is – Quite Simply – We Don’t Understand All The Myriad And Surprising Ways That It Can Manifest