~ TPOP ~ The Psychology Of Persuasion

~ PHUANOMSWEIMOEJ-JH-S-AFSTTWWMOTT-B-LUUT-OCM ~ Psychologists Have Uncovered A Number Of Mental Shortcuts We Employ In Making Our Everyday Judgments – Judgmental Heuristics – Shortcuts – Allowing For Simplified Thinking That Works Well Most Of The Time – But – Leaves Us Upon To – Occasional Costly Mistakes

~ TIAUTIOSTAUTSADOIWATBAOAT-TI-RTTAAEAABC(ON)-WFITAAAOTBCJBTESA-‘E’ ~ There Is An Unsettling Tendency In Our Society To Accept Unthinkingly The Statements And Directions Of Individuals Who Appear To Be Authorities On A Topic – That Is – Rather Than Thinking About An Expert’s Arguments And Being Convinced (Or Not) – We Frequently Ignore The Arguments And Allow Ourselves To Be Convinced Just By The Expert’s Status As – “Expert”

~ MOUKVLAO-ABP-PTISPBOT-M-U-M-IWTO ~ Most Of Us Know Very Little About Our – Automatic Behavior Patterns – Perhaps That Is So Precisely Because Of The – Mechanistic – Unthinking – Manner – In Which They Occur

~ SJAIIPTMTSBOWATBHOCDOTTOPPBOW-IIPTMTPOTSISHOLDOTPOAPPI ~ So Just As It Is Possible To Make The Same Bucket Of Water Appear To Be Hotter Or Colder Depending On The Temperature Of Previously Presented Buckets Of Water – It Is Possible To Make The Price Of The Same Item Seem Higher Or Lower Depending On The Price Of A Previously Presented Item

~ A-BP-TTBTBASFOTRIITS-T-SF-O-TF-COPVBAAITDOACCOAWHTACACEOTOPOIITS ~ Automatic-Behavior Patterns – Tend To Be Triggered By A Single Feature Of The Relevant Information In The Situation – This – Single Feature – Or – Trigger Feature – Can Often Prove Valuable By Allowing An Individual To Decide On A Correct Course Of Action Without Having To Analyze Carefully And Completely Each Of The Other Pieces Of Information In The Situation

~ R:TO-GAT ~ Reciprocation: The Old – Give And Take

~ OOTMPOTLOIAU-TROR ~ One Of The Most Potent Of The Levers Of Influence Around Us – The Rule Of Reciprocation

~ TPORCBBLAL ~ The Pull Of Reciprocity Can Be Both Lifesaving And Lifelong

~ LTANALNWTLTBROL-SA-R ~ Little Things Are Not Always Little – Not When They Link To Big Rules Of Life – Such As – Reciprocity

~ BTIAGDFTWTAMNETGIR-WWOGTGLTABCAF ~ Because There Is A General Distaste For Those Who Take And Make No Effort To Give In Return – We Will Often Go To Great Lengths To Avoid Being Considered A Freeloader

~ P-F-MNFAGTPA-P-F ~ Problem-Free – May Not Feel As Good To People As – Problem-Freed

~ SFF-OS-LRF ~ Small First Favors – Often Stimulate – Larger Return Favors

~ BRAASVIHSS-WHBCTFUWB ~ Because Reciprocal Arrangements Are So Vital In Human Social Systems – We Have Been Conditioned To Feel Uncomfortable When Beholden

~ T-R-T-R-O-D-I-T-F-T-RHOTPTRC-BSWAERSTBR-ARCTPRTASR9TODAA) ~ The – Rejection-Then-Retreat – Or – Door-In-The-Face – Technique – Relies Heavily On The Pressure To Reciprocate Concessions – By Starting With An Extreme Request Sure To Be Rejected – A Requester Can Then Profitably Retreat To A Smaller Request (The One Desired All Along)

~ APIAREOC-PFMRF-A-M-SWTO ~ After Participating In A Reciprocal Exchange Of Concessions – People Feel More Responsible For – And – More – Satisfied With The Outcome

~ OBDATUORPTGOCINSROTIOOO-R-WSAIFOCIGF-B-BRTRTATSTLBPAS-OTARITW-WSNLFANTRWAFOCOOO ~ Our Best Defense Agaisnt The Use Of Reciprocity Pressures To Gain Our Compliance Is Not Systematic Rejection Of The Initial Offers Of Others – Rather – We Should Accept Initial Favors Or Concessions In Good Faith – But – Be Ready To Redefine Them As Tricks Should They Later Be Proved As Such – Once They Are Redefined In This Way – We Should No Longer Feel A Need To Respond With A Favor Or Concession Of Our Own

~ L:TFT ~ Liking: The Friendly Thief

~ LFP ~ Liking For Profit

~ HE-WOPCOAPDTWHOSIVIMOR-PA-IOSAC ~ Halo Effect – When One Positive Characteristic Of A Person Dominates The Way He Or She Is Viewed In Most Other Respects – Physical Attractiveness – Is Often Such A Characteristic

~ WLPWALU ~ We Like People Who Are Like Us

~ WAMLTHTWWCATO ~ We Are More Likely To Help Those Who Wear Clothing Akin To Ours

~ W-BC-O-SS-A-LTWGTTU-WAPSFF ~ We – Believe Compliments – Of – Sundry Sorts – And – Like Those Who Give Them To Us – We Are Phenomenal Suckers For Flattery

~ PC-JAMLFTF-W-U-AW-T ~ Positive Comments – Just As Much Liking For The Flatterer – When – Untrue – As When – True

~ FAG-GC-YWTRTLUT ~ Find And Give – Genuine Compliments – You Want The Recipient To Live Up To

~ C-NJ-OTB-B-OTT-YPSMOI ~ Compliment – Not Just – On The Behavior – But – On The Trait – You’ll Probably See More Of It

~ WLTFTU ~ We Like Things Familiar To Us

~ E-F-FC-B-MBWR ~ Even – Far-Fetched Claims – Become – More Believable With Repetition

~ CETAPOO-UUC-LTLL ~ Continued Exposure To A Person Or Object – Under Unpleasant Conditions – Leads To Less Liking

~ GC/BC-BT-GC-HIROTSB-T-RR-PFARF-TMRTTIE-T-ITIGTSTITTISOH[/H]S ~ Good Cop / Bad Cop – Because The – Good Cop – Has Intervened Repeatedly On The Suspect’s Behalf – The – Reciprocity Rule – Pressures For A Return Favor – The Main Reason The Technique Is Effective – Though – Is That It Gives The Suspect The Idea That There Is Someone On His[/Her] Side

~ TIANHTTDAPWBUUI-EWTPDNCTBN-HE ~ There Is A Natural Human Tendency To Dislike A Person Who Brings Us Unpleasant Information – Even When That Person Did Not Cause The Bad News – Horns Effect

~ AIA-WEBTOGT-WIHPFAU ~ An Innocent Association – With Either Bad Things Or Good Things – Will Influence How People Feel About Us

~ O-SSTTECA-CSBI ~ Odors – So Slight That They Escape Conscious Awareness – Can Still Be Influential

~ SP:TAU ~ Social Proof: Truths Are Us

~ TDBMPBOTP ~ The Dishes Became More Popular Because Of Their Popularity

~ SP-WDWICBFOWOPTIC-WBWTPIPB-MOP ~ Social Proof – We Determine What Is Correct By Finding Out What Other People Think Is Correct – Works Best When The Proof Is Provided By – Many Other People

~ OAE-INOAE ~ Often An Emergency – Is Not Obviously An Emergency

~ ETDOMLISTDNDT ~ Explaining The Dangers Of Modern Life In Scientific Terms Does Not Dispel Them

~ WTACOTRFI-IACE-PAER ~ When They Are Confident Of Their Responsibilities For Intervening – In A Clear Emergency – People Are Exceedingly Responsive

~ BAPAPAYNFA ~ Be As Precise As Possible About Your Need For Aid

~ TUO-FM-LATLMFAL-AWATRHMF ~ The Use Of – Fabricated Merriment – Leads Audiences To Laugh More Frequently And Longer – As Well As To Rate Humorous Material Funnier

~ UF-RC-B-A ~ Unbounded Fears – Rendered Contagious – By – Algorithms

~ TWAWC-PB-DP-WALBA-CF ~ The World Abounds With Cults – Populated By – Dependent People – Who Are Led By A – Charismatic Figure

~ A:DD ~ Authority: Directed Deference

~ T-OS-O-PAA-MBC-WTFOM ~ The – Outward Signs – Of – Power And Authority – May Be Counterfeited – With The Flimsiest Of Materials

~ ITATAE?-TCPOI:TACATROTCTTTAH ~ Is This Authority Truly An Expert? – Two Crucial Pieces Of Information: The Authority’s Credentials And The Relevance Of Those Credentials To The Topic At Hand

– And – How Truthful Can We Expect This Expert To Be?

~ S:TROTF ~ Scarcity: The Rule Of The Few

~ UCORAU-TTOPL-PAEPRIHD-M ~ Under Conditions Of Risk And Uncertainty – The Threat Of Potential Loss – Plays An Especially Powerful Role In Human Decision-Making

~ CAC:HOTM ~ Commitment And Consistency: Hobgoblins Of The Mind

~ TMETGIAC-TGIATITAAAOTPWMI ~ The More Effort That Goes Into A Commitment – The Greater Its Ability To Influence The Attitudes And Actions Of The Person Who Made It

~ WBNSTUCWHCOT ~ We Build New Struts To Undergird Choices We Have Committed Ourselves To

~ U:T-‘W’-ITS-M ~ Unity: The – “We” – Is The Shared – Me

~ AFA-IGA ~ Asking For Advice – Is Good Advice