TERRY O’REILLY + MIKE TENNANT ~ THE AGE OF PERSUASION ~ 2016

~ DGAWE?-NOCS-TFDT-BACCLT ~ Does Great Advertising Win Elections? – No One Can Say – Though Few Doubt That – Bad Advertising Can Certainly Lose Them

~ A-GUC-A-G-S-IEF-A ~ A – Great Unwritten Contract – Advertisers – Give – Something – In Exchange For – Attention

~ A-OTSORAYMCFE ~ Advertising – Offered The Sort Of Remuneration Artistic Young Minds Couldn’t Find Elsewhere

~ MA-‘I’-IN-PP-PS-A-OAWLO-BL ~ Making An – “Impact” – Is Now – Part Product – Part Smarts – And – Often A Whole Lot Of – Blind Luck

~ YDAI ~ Your Daily Ad Intake

~ AY-‘E’-TA-A-IYSIWYEADCNI? ~ Are You – “Exposed” – To An – Ad – If You Scan It With Your Eyes And Don’t Consciously Notice It?

~ ‘T’-GWSTSTOAPOS ~ “Tribes” – Groups Who Share The Same Thinking On A Product Or Subject

~ NT:NKOC ~ New Technologies: New Kinds Of Clutter

~ AA-POTIS ~ Ambient Advertising – Part Of The Immediate Surroundings

~ A-DM-DOAF-S-O-A-OT-R ~ Ad-Driven Media – Media – Dependent On Advertising For – Some – Or – All – Of Their – Revenues

~ E-PTL ~ Ever-Present Transparent Logo

~ SB-TPO-L-S-T-EC-TOS-IOTUTOST-PAUS ~ Squeeze-Back – The Practice Of – Literally – Squeezing – The – End Credits – To One Side – In Order To Use The Other Side To – Promote An Upcoming Show

~ TV-B-HSPTA-MAMPH ~ TV – Broadcasters – Have Shrunk Programming To Accommodate – More Ad Messages Per Hour

~ BTC ~ Breaking The Contract

~ FA-B-O-IA-ST-S-D-S-T-SR-I-U/O ~ For Any – Brand – Overpromising – Is A – Short Term – Self-Destructive – Strategy – The – Smarter Route – Is – Underpromise / Overdeliver

~ TELI-EV ~ The Edge Lies In – Entertainment Value

~ AHOC-C-A-D-D-M-DAC ~ A – Handful Of Complaints – Can – And – Do – Derail – Multimillion-Dollar Ad Campaigns

~ R-CRAAPA-B-F-YHTATRQ ~ Research – Can Reveal Astounding And Powerful Answers – But – First – You Have To Ask The Right Questions

~ PP-TAOIABNOIIA-S/F/E/B ~ Product Placement – The Act Of Infusing A Brand Name Or Image Into A – Story / Film / Event / Broadcast

~ ‘Y’-TN-HGOM-T/T-A/YA ~ “Yoots” – The New – Holy Grail Of Marketing – Tweens / Teen-Agers / Young Adults

~ RIP-FOTPK-A-TGNEDO-T-BB-GUWTSWOCGSAT ~ Raised In Prosperity – Few Of Their Parents Knew – And – Their Grandparents Never Even Dreamed Of – The – Baby Boomers – Grew Up With The Strong Winds Of Consumerism Gathering Speed Around Them

~ OOTSCTCWTEOT-OW-WT-BTNGA-THICF ~ One Of The Sea Changes That Came With The Emergence Of The – Online World – Was That – Bad Things Never Go Away – They Hang In Cyberspace Forever

~ LTTTMTTA ~ Life Tends To Take More Time Than Art

~ TSO-VM:TADTW ~ The Secret Of – Viral Marketing: The Audience Does The Work

~ I-N-SOLOC-A-THNCITAOP ~ Ideas – Not – Slogans Or Logos Or Catchphrases – Are – The Hot New Currency In The Age Of Persuasion

~ GM:T-PS ~ Guerrilla Marketing: The – Publicity Stunt

~ POTTOOWIM ~ People Opposed To The Objectification Of Women In Marketing

~ AIB-GM-ATPNAFTLGATNATG ~ At Its Best – Guerrilla Marketing – Appeals To People’s Natural Affinity For The Little Guy And Their Natural Aversion To Giants

~ BI:H-HO-A-EOPC-TGIA ~ Borrowed Interest: Hitch-Hiking On – An – Element Of Popular Culture – To Get Immediate Attention

~ AMSI-F/A/M/L-ICTRBTAAA ~ As Marketing Seeps Into – Films / Arts / Music / Literature – It Changes The Relationship Between The Arts And Audiences

~ IEBQTEAOTC-SBTCOC ~ In Each Brand’s Quest To Elbow Ahead Of The Competition – Superlatives Became The Cheapest Of Commodities

~ T-‘AW-B-NOM’-M ~ The – “Advertising Works – But – Not On Me” – Myth

~ PATETB-TTODRI ~ People Attache Themselves Emotionally To Brands – Though They Often Don’t Realize It

~ S-T-RASI-BA ~ Story-Telling – Remains A Staple In – Broadcast Ads

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