GEORGE LAKOFF + MARK JOHNSON ~ TRUTH ~ METAPHORS WE LIVE BY ~ 1980

~ TITTI-AOT-INO-M-B-SAP-D-TIARTACSTIDILPBM-MOOMHEIOCOALP-B-M-AIUUB-PIP-PL/RL/BL/A/M/E ~ The Idea That There Is – Absolute Objective Truth – Is Not Only – Mistaken– But – Socially And Politically – Dangerous – Truth Is Always Relative To A Conceptual System That Is Defined In Large Part By Metaphor – Most Of Our Metaphors Have Evolved In Our Culture Over A Long Period – But – Many – Are Imposed Upon Us By – People In Power – Political Leaders / Religious Leaders / Business Leaders / Advertisers / Media / Etc

~ IACWT-MOO-IVMA-A-TIAAT-TPWGT-ITMOTC-GTDWWCTBT-AAO-T ~ In A Culture Where The – Myth Of Objectivism – Is Very Much Alive – And – Truth Is Always Absolute Truth – The People Who Get To – Impose Their Metaphors On The Culture – Get To Define What We Consider To Be True – Absolutely And Objectively – True

~ TIOTIODL-WBOA-B-PAS-O-WWTTBT ~ The Importance Of Truth In Our Daily Lives – We Base Our Actions – Both – Physical And Social – On – What We Take To Be True

~ OTW-TMTU-B-IHSV-A-AUTFIOW ~ On The Whole – Truth Matters To Us – Because – It Has Survival Value – And – Allows Us To Function In Our World

~ TIBOU ~ Truth Is Based On Understanding

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