~ WPHNC-LIAU-ATNOACI-TA-C/L-TVB-A-PAP-B-A-TNOCKG-NA-O-HA-MOO-BTA-WBO-ATP-C-NL-L-B-D-IMEBST-T ~ When People Have No Choice – Life Is Almost Unbearable – As The Number Of Available Choices Increases – The Autonomy / Control / Liberation – This Variety Brings – Are – Powerful And Positive – But – As – The Number Of Choices Keeps Growing – Negative Aspects – Of – Having A – Multitude Of Options – Begin To Appear – We Become Overloaded – At This Point – Choice – No Longer – Liberates – But – Debilitates – It Might Even Be Said To – Tyrannize

~ TFT-SCIG-DNMT-MCIB ~ The Fact That – Some Choice Is Good – Doesn’t Necessarily Mean That – More Choice Is Better

~ ITCPW-‘FF’-A-RE-TWBATA-‘FT’ ~ If The Constraints People Want – “Freedom From” – Are – Rigid Enough – They Won’t Be Able To Attain – “Freedom To”

~ A-H-AOO-MDC-B-IFAIITETGIMAD-S-CDNTD-A-DBTP ~ A – Huge – Array Of Options – May Discourage Consumers – Because – It Forces An Increase In The Effort That Goes Into Making A Decision – So – Consumers Decide Not To Decide – And – Don’t Buy The Product

~ A-LAOO-M-DTA-O-WPAC-TA-TAOSOT-UO-DFTPDFT-CO ~ A – Large Array Of Options – May – Diminish The Attractiveness – Of – What People Actually Choose – Thinking About – The Attractions Of Some Of The – Unchosen Options – Detracts From The Pleasure Derived From The – Chosen One

~ DT-IC-BWI-IS-? ~ Does This – Increased Complexity – Bring With It – Increased Satisfaction – ?

~ FOEI-I-OOTBFOC-IEATOS-DOA-AAT-WWBATGTTD ~ Filtering Out Extraneous Information – Is – One Of The Basic Functions Of Consciousness – If Everything Available To Our Senses – Demanded Our Attention – At All Times – We Wouldn’t Be Able To Get Through The Day

~ EOUIFTSFOT-MAM-O-I-AEAOL ~ Each Of Us Is Forced To Sift For Ourselves Through – More And More – Options – In – Almost Every Aspect Of Life

~ P-WMCOTDOTL-B-P-AW-T-STL-T-POOT ~ People – Want More Control Over The Details Of Their Lives – But – People – Also Want – To – Simplify Their Lives – The – Paradox Of Our Times

~ IT-EOD-EIYKWYAH-YMEU-PSM-F-SOW-S ~ In The – Era Of Deregulation – Even If You Keep What You’ve Always Had – You May End Up – Paying Substantially More – For – Same Or Worse – Service

~ OA-NC-DMER-A-CMIRFF ~ Once Again – New Choices – Demand More Extensive Research – And – Create More Individual Responsibility For Failure

~ KYG ~ Knowing Your Goals

~ WWRATPQOOPE-IAEDBTT:HTEFATP(BOW)-A-HTFWTE-A-WROTSLTROOHTEF ~ What We Remember About The Pleasurable Quality Of Our Past Experiences – Is Almost Entirely Determined By Two Things: How The Experiences Felt At Their Peak (Best Or Worst) – And – How They Felt When They Ended – And – We Rely On That Summary Later To Remind Ourselves Of How The Experience Felt

~ TAOFOTI-CLPA ~ The Absence Of Filters On The Internet – Can Lead People Astray

~ BOOAAMATUFM-WATAMF-TD-CUT-MD-T-VRWFIL-A-T-CT-SVBC ~ Because Our Own Actions Are More Available To Us From Memory – We Assume They Are More Frequent – This Distortion – Causes Us To – Miscalculate Dramatically – The – Various Risks We Face In Life – And – Thus – Contributes To – Some Very Bad Choices

~ WYH-T-SS-E-Y-LAL-YAIMBT ~ When You Hear – The – Same Story – Everywhere – You – Look And Listen – You Assume It Must Be True

~ A-TSTBLWCDTA-BIB-TAT-A-O-CP ~ Anchoring – There Seems To Be Little We Can Do To Avoid – Being Influenced By – The Alternatives That – Anchor – Our – Comparison Process

~ II-T-FOTC-TAOPOI-A-IT-AWWC ~ It Is – The – Framing Of The Choice – That Affects Our Perception Of It – And – In Turn – Affects What We Choose

~ OSIGTY-IY-OIBPOYE-EAAVFM-GIUWEAL ~ Once Something Is Given To You – It’s Yours – Once It Becomes Part Of Your Endowment – Even After A Very Few Minutes – Giving It Up Will Entail A Loss

~ CW-BWD-ACUOYG-A-T-FC-YMMI-B-TGO-CTAB-A-TGO-CSTIGE ~ Choosing Wisely – Begins With Developing – A Clear Understanding Of Your Goals – And – The – First Choice – You Must Make Is – Between – The Goal Of – Choosing The Absolute Best – And – The Goal Of – Choosing Something That Is Good Enough

~ IY-SAA-OTB-YAAM-TATMITBA-S-T-SFSTI-GE-A-NWATPT-TMBSB ~ If You – Seek And Accept – Only The Best – You Are A – Maximizer – The Alternative To Maximizing Is To Be A – Satisficer – To – Settle For Something That Is – Good Enough – And – Not Worry About The Possibility That – There Might Be Something Better

~ FAA-A-CTOW-B-A-C-I-C-T-FAA ~ Freedom And Autonomy – Are – Critical To Our Well-Being – And – Choice – Is – Critical – To – Freedom And Autonomy

~ T-M-C-E ~ Too-Much-Choice – Effect

~ MH ~ Measuring Happiness

~ ECWM-H-OC-AWI-TAOC-MNCTDYM-B-IUWGYA-MRA-OTFIOTD ~ Every Choice We Make – Has – Opportunity Costs – Associated With It – Thinking About Opportunity Costs – May Not Change The Decision You Make – But – It Will Give You A – More Realistic Assessment – Of The Full Implications Of That Decision

~ BFTC-T-O-I-MD-MP-UAI ~ Being Forced To – Confront – Trade-Offs – In – Making Decisions – Makes People – Unhappy And Indecisive

~ WST-DOBT-WWFG ~ We Seem To – Do Our Best Thinking – When We’re Feeling Good

~ PANA-TF-A-DS ~ People Are Not Always –Thinking First – And – Deciding Second

~ WIMEPIW-INN-WIMI-B-O-PIW-TITTV-TOAS ~ What Is Most Easily Put Into Words – Is Not Necessarily – What Is Most Important – But – Once – Put Into Words – Their Importance To The Verbalizer – Takes On Added Significance

~ B-D-B-GAB-IAFSMT-DG-F-B-F-B ~ But – Distinguishing – Between – Good And Bad – Is A Far Simpler Matter Than – Distinguishing – Good – From– Better – From – Best

~ WGUTT-AT-WSTTTFG ~ We Get Used To Things – And Then –We Start To Take Them For Granted

~ EAE-G-A-GEWP ~ Experiencing And Expressing – Gratitude – Actually – Gets Easier With Practice

~ T-C-O-HE ~ The – Curse – Of – High Expectations

~ T-C-O-SC ~ The – Curse – Of – Social Comparison