MITCH JOEL ~ SIX PIXELS OF SEPARATION ~ 2009

~ MAYNIAH? ~ Maybe All You Need Is A Hug?

~ ITDAAYEROI ~ In This Day And Age You’re Either Remarkable Or Invisible

~ YAHAC-AYAPOI? ~ You Already Have A Community – Are You A Part Of It?

~ CWYRA ~ Communicate Who You Really Are

~ AVTTC ~ Add Value To The Conversation

~ WTDPCUTHNBMAFTOW? ~ What Tools Do People Commonly Use That Have Not Been Made Available For The Online World?

~ T-R-N-S ~ Think – Ripples – Not – Splashes

~ TBAITPYOT ~ The Best Advice Is To Put Yourself Out There

~ TBWTBAPBITGYKA ~ The Best Way To Build A Personal Brand Is To Give Your Knowledge Away

~ BCAE-B-RIWYGIW ~ Be Curious About Everything – But – Ruthless In What You Get Involved With

~ FAOYOSN ~ Finding And Owning Your Own Specific Niche

~ WIYN? ~ What Is Your Niche?

~ DOTG ~ Do One Thing Great

~ BOS ~ Blue Ocean Strategy

~ ABE ~ Always Be Experimenting

~ LPSYI ~ Let People Steal Your Ideas

~ CIE-EIC ~ Content Is Everything – Everything Is Content

~ SIASTMP ~ Simple Ideas Are Sometimes The Most Powerful

~ ANBMLWAAWBTAW ~ All New Business Models Look Weird And Act Weird Because They Are Weird

~ NA-‘F’-ACE ~ Not All – “Friends” – Are Created Equal

MARK SCHAEFER ~ EIGHT DIFFERENT STRATEGIES TO FIND THE RIGHT SPACE FOR YOU TO OCCUPY ~ KNOWN ~ 2017

~ DAUCTOPOV ~ Develop A Unique Content Tone Or Point Of View

~ MTANSPWYN ~ Move To A New Social Platform Within Your Niche

~ DSNCF ~ Dominate A New Content Form

~ DTF ~ Differentiate Through Frequency

~ ATANDTOR ~ Appeal To A New Demographic Target Or Region

~ LRWI ~ Leverage Relationships With Influencers

~ UCAAS ~ Use Curation As A Strategy

MARK SCHAEFER ~ KNOWN ~ 2017

~ PWAPIAH ~ Passion Without A Plan Is A Hobby

~ WDYNTBKAA? ~ Why Do You Need To Be Known At All?

~ FTRP+FTRS+PCC+BAMA+EP ~ Finding The Right Place + Finding The Right Space + Producing Consistent Content + Building A Meaningful Audience + Exercising Patience

~ TBNIAPTBE-IAHOEY ~ To Be Known Is A Privilege To Be Earned – It’s About How Others Experience You

~ NK-RF-ASI-YP-A-TRATAY-YS ~ Becoming Known – Requires Finding – A Sustainable Interest – Your Place – And – The Right Audience That Accepts You – Your Space

~ WITTBK-RTTIOP-ACOT ~ What It Takes To Be Known – Rather Than The Intensity Of Passion – Achieving Consistency Over Time

~ P-T-C-E-I-R ~ Passion – That’s – Common – Endurance – Is – Rare

~ TMIO-P-A-S-P:ASIAWYWTBKF-S:AUOU-ONWEPTM ~ The Magical Intersection Of – Place – And – Space – Place: A Sustainable Interest And What You Want To Be Known For – Space: An Uncontested Or Under-Occupied Niche With Enough People To Matter

~ YSI-MAB-ACT-CWO ~ Your Sustainable Interest – Must Also Be – A Concept That – Connects With Others

~ W-P-MWFIITMAI-FM-FY-FAL ~ Without – Purpose – Many Will Find It Impossible To Maintain An Idea – For Months – For Years – For A Lifetime

~ SFS ~ Standing For Something

~ TPTIRIFOY ~ The Place That Is Right In Front Of You

~ FYSI ~ Finding Your Sustainable Interest

~ WAYCV? ~ What Are Your Core Values?

~ DYPMOTPOS-D ~ Determining Your Place Means Overcoming The Paralysis Of Self-Doubt

~ DYS ~ Determining Your Space

~ T-FMA-TMOSFS-I-TBTF-T-EAFIAN-OBFIMITBTB! ~ The – First-Mover Advantage – The Most Obvious Strategy For Success – Is – To Be The First – To – Establish A Foothold In A Niche – Often Being First Is More Important Than Being The Best!

~ TCIO-TUN-FTFA-M-US-I-TPRPFITETBK

~ The Critical Importance Of – The Uncontested Niche – Failing To Find A – Meaningful – Uncontested Space – Is – The Primary Reason People Fail In Their Effort To Become Known

~ IYNBETM?-IIOA?-ATPWWBATYSI? ~ Is Your Niche Big Enough To Matter? – Is It Oversaturated Already? – Are Their People Who Will Be Attracted To Your Sustainable Interest?

~ FTRPAS-A-CTI ~ Find The Right Place And Space – And – Commit To It

~ FTOS ~ Find The Open Space

~ FONC ~ Fear Of Negative Comments

~ NCCH-B-IAAOTSWYMO ~ Negative Comments Can Hurt – But – It’s Also An Opportunity To Show What You’re Made Of

~ AYOS ~ Add Your Own Story

~ HC:V/P/B/U/H/C ~ Human Content: Vulnerable / Personal / Bold / Unguarded / Generous / Confident

~ BEQUCDORTYSI-AT-AT ~ Brainstorm Every Question You Can Dream Of Related To Your Sustainable Interest – And Then – Answer Them

~ R/I/T/E ~ Relevant / Interesting / Timely / Entertaining

~ C-IY-F-TA-IY-F ~ Content – Is Your – Fuel – The Audience – Is Your – Fire

~ TBEN ~ The Big Enough Niche

~ A-DNE-A-ITNETCA’L’B-ASDNEP ~ Audience – Does Not Equal – Activation – It Takes No Effort To Click A “Like” Button – Audience Size Does Not Equal Power

~ YC-EAA-B-BY-AYB ~ You Can – Earn An Audience – By – Being You – At Your Best

~ AA-AEC-LT-2%-OY-ESMF-RFSYCTM ~ Alpha Audience – An Elite Circle – Less Than – 2 Percent – Of Your – Entire Social Media Following – Responsible For Sharing Your Content The Most

~ TINSTA-GW-O-GR ~ There’s No Such Thing As – Good Writing – Only – Good Rewriting

~ KDALOB ~ Knocking Down A Lifetime Of Barriers

~ BKIANF ~ Becoming Known In A New Field

~ T-W-C~ The – World-Changer

~ PAG ~ Pivots And Grit

~ HDYMPTKWYEIW? ~ How Do You Measure Progress To Know Whether Your Effort Is Working?

~ SIP ~ Success Is Personal

~ IF-IT-RT-FYTDASAOYTTBK-W-T-OK-IIHTLALTTS-I ~ If This – Isn’t The – Right Time – For You To Devote A Significant Amount Of Your Time To Becoming Known – Well – That’s – Ok – It Is Honorable To Live A Life That Transcends Self-Interest

~ BK-IAPTI-P-A-S-DG-TDDBSAPITHPOTP ~ Becoming Known – Is A Process That Involves – Perseverance – And – Self-Driven Growth – The Delicate Dance Between Skills And Progress Is The Hardest Part Of This Process

~ YNETEFOPAGCIYNS ~ You’ll Never Experience That Euphoric Feeling Of Progress And Growing Confidence If You Never Start

~ BK-INALP-YSATW-R ~ Becoming Known – Is Not A Linear Process – You’ll Stumble Along The Way – Repeatedly

~ CHAMOF ~ Consistency Heals A Multitude Of Faults

HUGH MACLEOD ~ IGNORE EVERYBODY ~ 2009

~ TMOYII-TLGAOPWBATGY ~ The More Original Your Ideas Is – The Less Good Advice Other People Will Be Able To Give You

~ YDKIYIIAGTMIC-NDAE-TMYCHFIASGFTII ~ You Don’t Know If Your Idea Is Any Good The Moment Its Created – Neither Does Anyone Else – The Most You Can Hope For Is A Strong Gut Feeling That It Is

~ ABIWCY ~ A Big Idea Will Change You

~ YFMLY-B-TMNWYTC ~ Your Friends May Love You – But – They May Not Want You To Change

~ GIATPBIR-TIWGIAAIR ~ Good Ideas Alter The Power Balance In Relationships – That Is Why Good Ideas Are Always Initially Resisted

~ TIDHTB-B-IJHTB-Y ~ The Idea Doesn’t Have To Be – Big – It Just Has To Be – Yours

~ TSYHOYWWIFMPTTACEW ~ The Sovereignty You Have Over Your Work Will Inspire Far More People Than The Actual Content Ever Will

~ TMTIIYA-TMFYHTDSRA ~ The More The Idea Is Yours Alone – The More Freedom You Have To Do Something Really Amazing

~ PTHI ~ Put The Hours In

~ TWIFO-HT-NS-F-M~ The World Is Full Of – Highly Talented – Network-Savy – Failed – Mediocrities

~ FTEHOTITDTBTNE-A-MIP-PTHI-DIFLE-A-M-L-T-T-H-E ~ Find That Extra Hour Or Two In The Day That Belongs To Nobody Else – And – Make It Productive – Put The Hours In – Do It For Long Enough – And – Magical – Life-Transforming – Things – Happen – Eventually

~ TBTI-TM-‘OT’-IIWSTOP-EPYLAR-STBATITBWYHT-PO-A-WOTTSYPN ~ The Better The Idea – The More – “Out There” – It Initially Will Seem To Other People – Even People You Like And Respect – So There’ll Be A Time In The Beginning When You Have To – Press On – Alone – Without One Tenth The Support You Probably Need

~ IY-BP-DOSB-“D”-B-SBS-YPWPF ~ If Your – Business Plan – Depends On Suddenly Being – “Discovered” – By – Some Big Shot – Your Plan Will Probably Fail

~ NCTYIWYDI-G-M-O-W-TMCTP-TMLII ~ Nobody Can Tell You If What You’re Doing Is – Good – Meaningful – Or – Worthwhile – The More Compelling The Path – The More Lonely It Is

~ TS&CT-TCPBHTKOJ-OI-T-S-C-K-SI-TKTPTB-S-TTAHCBB-BNO ~ The Sex & Cash Theory – The Creative Person Basically Has Two Kinds Of Jobs – One Is – The – Sexy – Creative – Kind – Second Is – The Kind That Pays The Bills – Sometimes – The Task At Hand Covers Both Bases – But Not Often

~ YPFGYWOTHTBAOATAW ~ Your Plan For Getting Your Work Out There Has To Be As Original As The Actual Work

~ AEBMAW-FANO ~ All Existing Business Models Are Wrong – Find A New One

~ EIYDEUPIO-YL-M-I-M-V-T-INDI-WYKFWYHTO-THFMTAF ~ Even If You Don’t End Up Pulling It Off – You’ll Learn – Many – Incredible – Magical – Valuable – Things – It’s Not Doing It – When You Know Full Well You Had The Opportunity – That Hurts Far More Than Any Failure

~ TMYPYC-TLYCWRWSR-A-VV-EIYPNMAMOFYC-TSWAT ~ The More You Practice Your Craft – The Less You Confuse Worldly Rewards With Spiritual Rewards – And – Vice Versa – Even If Your Path Never Makes Any Money Or Furthers Your Career – That’s Still Worth A Ton

~ MCBB-PC ~ Merit Can Be Bought – Passion Can’t

~ EMGSIAIGW ~ Every Medium’s Greatest Strength Is Also Its Greatest Weakness

~ IHTSOINHBI ~ It’s Hard To Sell Out If Nobody Has Bought In

~ NC-DIFY ~ Nobody Cares – Do It For Yourself

~ YHTFYOS ~ You Have To Find Your Own Shtick

~ TBWTGAINTNI ~ The Best Way To Get Approval Is Not To Need It

~ PING-PIT ~ Power Is Never Given – Power Is Taken

~ ACBAI-AC-THPLSITM-TI-BH ~ Anyone Can Be An Idealist – A Cynic – The Hard Part Lies Somewhere In The Middle – That Is – Being Human

~ THPOBCIGUTI ~ The Hardest Part Of Being Creative Is Getting Used To It

~ POBCILHTPYF-TITFFA ~ Part Of Being Creative Is Learning How To Protect Your Freedom – That Includes – The Freedom From Avarice

~ SOWIL ~ Savior Obscurity While It Lasts

~ MS-PD ~ Meaning Scales – People Don’t

~ WYDBR-TANL-YD ~ When Your Dreams Become Reality – They Are No Longer – Your Dreams

~ NOTIRS ~ None Of This Is Rocket Science

RUTH SOUKUP ~ HOW TO BLOG FOR PROFIT WITHOUT SELLING YOUR SOUL ~ 2014

~ OYOJ ~ Own Your Own Journey

~ DCYBTSEM ~ Don’t Compare Your Beginning To Someone Else’s Middle

~ IOOGISABI-TMM-YWF ~ If Our Only Goal In Starting A Blog Is – To Make Money – You Will Fail

~ FYAAWABAT ~ Find Your Awesome And Write A Blog About That

~ WDYLMTA? ~ What Do You Love More Than Anything?

~ WAYMPA? ~ What Are You Most Passionate About?

~ WMYWTJOOBITM-O-GYFUTAPTYJCSTAI? ~ What Makes You Want To Jump Out Of Bed In The Morning – Or – Gets You Fired Up To A Point That You Just Can’t Stop Talking About It?

~ WIITYARGA? ~ What Is It That You Are Really Good At?

~ WDOAYA? ~ What Do Others Ask You About?

~ WSDYLTRA? ~ What Subject Do You Love To Read About?

~ TKTASBI-V-V-S-GC ~ The Key To A Successful Blog Is – Very – Very – Simple – Great Content

~ IPLWYHTS-TWSIWO ~ If People Like What You Have To Say – They Will Share It With Others

~ YCWNGVIIIA ~ Your Content Will Not Go Viral If It Isn’t Awesome

~ ACWTAWPAWD ~ Awesome Comes With Time And With Practice And With Diligence

~ AWABBCDITTFTNFHQC ~ All We As Bloggers Can Do Is Try To Fill That Need For High-Quality Content

~ SBTYMHAAPOESSMO-I-FPOTSMTYSDTTYB ~ Stop Believing That You Must Have An Active Presence On Every Single Social Media Outlet – Instead – Focus Primarily On The Social Media That You See Driving Traffic To Your Blog

~ DBSFOTDSTYFTBI ~ Don’t Be So Focused On The Dollar Signs That You Forget To Be Incredible

~ IRTIIWGTMMAAB-IWNAWTBDOJOSOI ~ I Realized That If I Was Going To Make Money As A Blogger – I Would Never Again Want To Become Dependent On Just One Stream Of Income

~ EBSHAEB ~ Every Blogger Should Have An E-Book

~ BT-‘OTB’-ITOHTMMOYB ~ Begin Thinking – “Outside The Box” – In Terms Of How To Make Money On Your Blog

~ DWYAIAF-A-CCAPTFTN ~ Determine What Your Audience Is Asking For – And – Create A Product To Fill That Need

~ CWYCOSMLIT-CAEB-TAEC-O-DSSOCW ~ Consider Whether Your Content Or Subject Matter Lends Itself To – Creating An E-Book – Teaching An E-Course – Or Doing Some Sort Of Consulting Work

~ TM:DITF ~ Time Management: Do Important Things First

~ CAP-TPOYPINTIA-BRT-CCIYOM-NJOWYBIN-B-WIIH ~ Creating A Plan – The Purpose Of Your Plan Is Not To Impress Anyone – But Rather To – Create Clarity In Your Own Mind – Not Just Of Where Your Business Is Now – But – Where It Is Headed

KEITH FERRAZZI ~ NEVER EAT ALONE ~ 2014

~ IYN-AJMAHHOAMTMAS-TOO-S-F-S-P-TFT-WYECOFAA ~ If You Need – A – Job – Money – Advice – Help – Hope – Or – A Means To Make A Sale – There’s Only One – Surefire – Fail-Safe – Place – To Find Them – Within Your Extended Circle Of Friends And Associates

~ IBTGBYR-ANKS ~ It’s Better To Give Before You Receive – And – Never Keep Score

~ YRWOAY-F-MC-EOWYAAWYHTO-NEC ~ Your Relationships With Others Are Your – Finest – Most Credible – Expression Of Who You Are And What You Have To Offer – Nothing Else Compares

~ C-GY-T-M-A-E-TYGCOF ~ Contribute – Give Your – Time – Money – And – Expertise – To Your Growing Community Of Friends

~ TMSYAAWYWTD-TEIBTDASTAI-POTS-OC-IERWTPIYUWCHYGWYG ~ The More Specific You Are About What You Want To Do – The Easier It Becomes To Develop A Strategy To Accomplish It – Part Of That Strategy – Of Course – Is Establishing Relationships With The People In Your Universe Who Can Help You Get Where You’re Going

~ SO:FYP ~ Step One: Find Your Passion

~ AGIADWAD ~ A Goal Is A Dream With A Deadline

~ YGMBB-IYDBYCRT-YW ~ Your Goals Must Be Believable – If You Don’t Believe You Can Reach Them – You Won’t

~ YGMBCAD ~ Your Goals Must Be Challenging And Demanding

~ AYMTMOTCYAH? ~ Are You Making The Most Of The Connections You Already Have?

~ DS ~ Don’t Schmooze

~ DROT-COG-IWDYAGITLR ~ Don’t Rely On The – Currency Of Gossip – It Won’t Do You Any Good In The Long Run

~ DCTTPEH ~ Don’t Come To The Party Empty-Handed

~ DYH ~ Do Your Homework

~ OYTTTTFOWYMIAWYWTGT-TNSITITPWCHYGT ~ Once You’ve Taken The Time To Figure Out What Your Mission Is And Where You Want To Get To – The Next Step Is To Identify The People Who Can Help You Get There

~ TAL-SAL ~ Talk A Little – Say A Lot

~ SYP ~ Share Your Passions

~ FUOF ~ Follow Up Or Fail

~ AEYG ~ Always Express Your Gratitude

~ BI ~ Be Interesting

~ ASSQ-IYAQTALNO-YGRTAUATTWHS-HGMPHTCTATQ? ~ Ask Seemingly Stupid Questions – If You Ask Questions That Are Like No Other – You Get Results That Are Unlike Any That The World Has Seen – How Many People Have The Courage To Ask Those Questions?

~ KYAYT-TTINTWOOTSATYL-BTFACYSSTYWML-YSSSTGBAYW-BRFOBYS ~ Know Yourself And Your Talents – The Trick Is Not To Work Obsessively On The Skills And Talents You Lack – But To Focus And Cultivate Your Strengths So That Your Weaknesses Matter Less – You Should Spend Some Time Getting Better At Your Weaknesses – But Really Focus On Building Your Strengths

~ AL ~ Always Learn

~ SH-YHTTCOY-YBMAS-TBAYB ~ Stay Healthy – You Have To Take Care Of Yourself – Your – Body / Mind / Spirit – To Be At Your Best

~ EYTUE ~ Expose Yourself To Unusual Experiences

~ DGD-TWBCCACRYTBPAC ~ Don’t Get Discouraged – There Will Be Continual Changes And Challenges Requiring You To Be Persistent And Committed

~ DAN ~ Develop A Niche

~ SO! ~ Stand Out!

~ SM-WYLION ~ Style Matters – Whether You Like It Or Not

~ NGITH ~ Never Give In To Hubris

~ FM-FM-R ~ Find Mentors – Find Mentees – Repeat

~ IYCYTFYP-T-BF-IIHTCIRWA ~ If You Commit Yourself To Finding Your Passion – That – Blue Flame – It’s Interesting How That Commitment Is Rewarded With Answers

DON CHEADLE + JOHN PRENDERGAST ~ SEVEN DEADLY SINS OF HUMAN RIGHTS ADVOCATES ~ NOT ON OUR WATCH ~ 2007

~ DBTB!-MWYHTSI ~ Don’t Be Too Boring! – Make What You Have To Say Interesting

~ DBTL-W!-ZIOTMP ~ Don’t Be Too Long-Winded! – Zero In On The Main Points

~ DBTU!-AIP-EPBAQ-BI! ~ Don’t Be Too Unilateral! – After Initial Presentations – Engage People By Asking Questions – Be Interactive!

~ DBTC!-PTH ~ Don’t Be Too Complex! – Pick The Highlights

~ DBTU!-I-MA-TSR-AT-PAFSOR-MIF! ~ Don’t Be Too Unstructured! – Instead – Make A – Tight Situation Report – And Then – Present A Focused Set Of Recommendations – Make It Flow!

~ DBTR!-FYAOIOTTOTMIT-A-HTPOGCHMIH ~ Don’t Be Too Random! – Focus Your Audience Or Interlocutor On The Two Or Three Most Important Things – And – How That Person Or Group Can Help Make It Happen

~ DBT-T-F!-BR! ~ Don’t Be Too Touchy-Feely! – Be Relevant!

DON CHEADLE + JOHN PRENDERGAST ~ FIVE HELPFUL HINTS FOR ADVOCACY INITIATIVES ~ NOT ON OUR WATCH ~ 2007

~ KIS-FOTBOYM ~ Keep It Simple – Focus On The Basics Of Your Message

~ KIS-MYFAKIC ~ Keep It Short – Maintain Your Focus And Keep It Concise

~ KIS-GASOAACLOWYAOICD ~ Keep It Sound – Give A Short Overview And A Clear List Of What Your Audience Or Interlocutor Can Do

~ KIS-DTAOTTDOA-KYA ~ Keep It Smart – Don’t Talk About Oranges To The Director Of Apples – Know Your Audience

~ KIS-TAAA/OPSSTEWRTIYP ~ Keep It Special – Tell An Amazing And/Or Personal Short Story That Everyone Will Remember To Illustrate Your Point

YOCHAI BENKLER ~ THE PENGUIN AND THE LEVIATHAN ~ 2011

~ C-TO-SI ~ Cooperation – Triumphs Over – Self-Interest

~ WNNB-RSTTGL-AGBTIHOTM-O-POTCHOF-TSTCW-IHOT-TSOL-ICTA-TP ~ We Need Not Be – Robotic Slaves To The Government’s Leviathan – Automations Guided By The Invisible Hand Of The Market – Or – Parts Of The Collectivist Hive Of Fascism – To Serve The Common Weal – In Honor Of Tux – The Symbol Of Linux – I’ll Call This Alternative – The Penguin

~ INTCCSDBTL-N-TIHOTFMCEGS-WSWT? ~ If Neither The Command-Control Systems Dictated By The Leviathan – Nor – The Invisible Hand Of The Free Market Can Effectively Govern Society – Where Shall We Turn?

~ EWBNTUQOTSS-A-WBTTOHBITO-AM-P-R-T-PAE ~ Economics Was By Now The Unquestioned Queen Of The Social Sciences – And – We Began To Think Of Human Behavior In Terms Of – Almost Mechanical – Predictable – Responses – To – Punishments And Incentives

~ PAIFMC-TMEAOPA-TIJT-DOFSHICS-OMSAETEIBO ~ People Are In Fact More Cooperative – Than Most Economists And Others Previously Assumed – This Isn’t Just Theory – Dozens Of Field Studies Have Identified Cooperative Systems – Often More Stable And Effective Than Equivalent Incentive-Based Ones

~ UCOCASTMUIE ~ Using Control Of Carrots And Sticks To Motivate Us Isn’t Effective

~ ORTTMOUSPITIINWW-OMS ~ One Reason That The Myth Of Universal Selfishness Persists Is That It Is Not Wholly Wrong – Only Mostly So

~ Y-SBAS-B-FASAOTT-ASOUDNAOOSI ~ Yes – Some People Are Selfish – But – Few Are Selfish All Of The Time – And Some Of Us Do Not Act Out Of Self-Interest

~ HBTTSO-N-S-E-THUMSOOCACW ~ Human Beings Tend To Seek Out – Neat – Simple – Explanations – To Help Us Make Sense Of Our Confusing And Complex World

~ ATGHNBEASTTITOUS-OWGITHOTOOAOBIAGW-WTTIATEWEACSIFWOPAA-BDSB-AEO ~ Almost Two Generations Have Now Been Educated And Socialized To Think In Terms Of Universal Selfishness – Once We Get In The Habit Of Thinking Of Ourselves And Our Behavior In A Given Way – We Tend To Interpret All The Evidence We Encounter And Collect So It Fits With Our Preconceptions And Assumptions – By Discarding Some Bits – And Emphasizing Others

~ WASB-WPSAB-WAEBJAM-INM-TWARB ~ We Are Social Beings – We Perform Selfless Acts Because – We Are Emotional Beings Just As Much – If Not More – Than We Are Rational Beings

~ ONADAFMCAVTTSDTMPAG-UR-TFHBLIOOP ~ Our Needs And Desires Are Far More Complex And Varied Than The Simple Desire To Maximize Pleasure And Gain – Until Recently – These Findings Have Been Largely Ignored Outside Of Psychology

~ F-OCFWI-RAF-ODTBSFBOPASBTASG-AFBTGTRD ~ Finally – Our Concern For What Is – Right And Fair – Our Desire To Be Seen Favorably By Our Peers And So Belong To A Social Group – Are Finally Beginning To Get Their Rightful Due

~ TPOCINSSUD-IIGISOTBWAMRRIBS ~ The Promise Of Cooperation Is Not Some Silly Utopian Dream – It Is Grounded In Some Of The Best Work And Most Rigorous Research In Behavioural Science

~ SORAP-S-TIASRFSITGABBSATEOTWC ~ Systems Of Reciprocity Aren’t Perfect – So – There Is Always Some Room For Some Individuals To Get Ahead By Being Selfish At The Expense Of Those Who Cooperate

~ AWMADTA-WHTFITSWI-EEHGAT-TFE-PWMDDDOHASIP ~ Anytime We Make A Decision To Act – We Have To First Interpret The Situation We’re In – Even Economists Have Grudgingly Admitted This – The Framing Effect – People Will Make Different Decision Depending On How A Situation Is Presented

~ SC-R-A-SC ~ Social Capital – Reputation – And – Social Contagion

~ SRHTOC ~ Social Relations Have Their Own Currency

~ MESTOBIASIGIBTBWOIPAU-EIWCUOTI ~ Much Evidence Suggests That Our Behavior In Any Situation Is Greatly Influenced By The Behavior We’ve Observed In People Around Us – Even If We’re Completely Unaware Of That Influence

~ WSTBWTNO-FPAADAPASI ~ We Seem To Be Wired To Need Others – Few Punishments Are As Debilitating And Painful As Social Isolation

~ WASBNLTWAI-STLUBBWBTSTSUAJOOTO ~ We Are Social Beings No Less Than We Are Individuals – Systems That Let Us Be – Work Better Than Systems That See Us As Just One Or The Other

~ E-NM-WWOOPDS-TNIOBFIATESPAWWADTSAO-OBMNOPOMM-BPEAW ~ Empathy – Neuron Mirroring – When We Observe Other People Doing Something – The Neurons In Our Brains Fire In Almost The Exact Same Patterns As When We Are Doing Those Same Acts Ourselves – Our Brains Mirror Not Only Pain Or Motor Movements – But Pure Emotions As Well

~ WVQAS-SPIG-‘LU’&‘NLU’~ We Very Quickly And Subconsciously Sort People Into Groups – “Like Us” And “Not Like Us”

~ IMC-TSATCACWO-IE-TGPTATFACG-WTGMB ~ In Many Cases – The Simple Ability To Communicate And Coordinate With Others – Is Enough – To – Get People To Act Together For A Common Goal – Whatever That Goal Might Be

~ TIETSTWCEMATPTTAOOAS ~ There Is Evidence To Suggest That We Care Even More About The Process Than The Actual Outcome Of A Situation

~ ODFF-AIIUIACC-IACCOHMAB-IIIO-S-I-E-O-S-WHABNODTBTF-A-TBPISTTUF ~ Our Desire For Fairness – As It Is Understood In A Cultural Context – Is A Critical Component Of Human Motivation And Behavior – It Is Independent Of – Self-Interest – Empathy – Or – Solidarity – We Have A Basic Need Or Desire To Be Treated Fairly – And – To Be Participants In Systems That Treat Us Fairly

~ IWWTBASTMPTWW-OCE-INETOTSRAI-WANTTAHFTSI ~ If We Want To Build A System That Motivates People To Work Well – Or Cooperate Effectively – It’s Not Enough To Offer Them Simple Rewards And Incentives – We Also Need To Think About How Fair The System Is

~ FI-A-P-I-P-O-MSWW-A-FMPFWACWT ~ Fairness Is – A – Practical – Integral – Part – Of – Making Systems Work Well – And – Of Making People Function Well And Cooperatively Within Them

~ PAAQGA-SU-E-A-SR-FA-TASOMAUAECN ~ People Are Actually Quite Good At – Setting Up – Enforcing – And – Self-Regulating – Fair Arrangements – Through A Set Of Mutually Agreed Upon And Enforced Community Norms

~ NPOV ~ Neutral Point Of View

~ TIEETST-WICTC-PMP-TBBAECS-WITBLOCTS ~ There Is Enough Evidence To Suspect That – When It Comes To Cooperation – Practice Makes Perfect – That By Building And Engaging Cooperative Systems – We Increase The Baseline Level Of Cooperation Throughout Society

~ TSOFAOSSBENE ~ The Success Of Free And Open-Source Software Baffles Economist No End

~ COE-OW-TOOMR-E-CWAPEAAI-O-IWAPSOAAC ~ Crowding-Out Effects – Occur When – The Offer Of Material Rewards – Either – Clash With A Person’s Expectation About An Interaction – Or – Interferes With A Person’s Sense Of Autonomy And Control

~ AM-AROAP-CARTTPOOM-A-SUOTPOC ~ Adding Money – As Reward Or As Punishment – Can Actually Redirect The Total Pull Of Our Motivations – And – Steer Us Off The Path Of Cooperation

~ NIMIIACSTCATP-WPAATC-TA-ME-MT-A-CRSMRTWTCTTOA ~ Nothing Is More Important In A Cooperative System Than Communication Among The Participants – When People Are Able To Communicate – They Are – More Empathetic – More Trusting – And – Can Reach Solutions More Readily Than When They Cannot Talk To One Another

~ VANAA-FINSYATATPDAHTIEOIOPHBM-FIITEHC-FSAPS ~ Values Are Not An Afterthought – Fairness Is Not Something You Attend To After The Practical Decisions About How To Improve Efficiency Or Innovation Or Productivity Have Been Made – Fairness Is Integral To Effective Human Cooperation – Fair Systems Are Productive Systems

~ CHU-LTR-BDAI ~ Cooperation Hinges Upon – Long-Term Reciprocity – Both Direct And Indirect

~ STHODMANJMPBAMCWHE ~ Systems That Harness Our Diverse Motivations Are Not Just More Productive But Also More Consistent With Human Experience

GEORGE LOIS ~ DAMN GOOD ADVICE ~ 2012

~ BTTYAYRTTTW ~ Be True To Yourself And You’ll Ring True To The World

~ FYB-TWYL-YMSYLD-APAAPAY-H-M-A-I-A-A-TSYITB-WSRITSOMHB-TGYCOATSL ~ Follow Your Bliss – That Which You Love – You Must Spend Your Life Doing – As Passionately And As Perfectly As Your – Heart – Mind – And – Instincts – Allow – And – The Sooner You Identify That Bliss – Which Surely Resides In The Soul Of Most Human Beings – The Greater Your Chance Of A Truly Successful Life

~ ATTITWAMWAEI ~ All The Tools In The World Are Meaningless Without An Essential Idea

~ AGFTBI ~ Always Go For The Big Idea

~ ACSCIAN ~ All Creativity Should Communicate In A Nanosecond

~ TWCF-TTV ~ The Word Comes First – Then The Visual

~ INHSYMI-IHYMIS ~ It’s Not How Short You Make It – It’s How You Make It Short

~ IYCPASEYCI-F ~ If You Can’t Passionately And Succinctly Explain Your Creative Ideas – Fuggedaboutit!

~ ATIAAT ~ A Trend Is Always A Trap

~ CINC-IITFUTF-IIAAOD ~ Creativity Is Not Created – It Is There For Us To Find – It Is An Act Of Discovery

~ WJBA-CT-WYCBA-CP ~ Why Just Be A – Creative Thinker – When You Can Be A – Cultural Provocateur!

~ ABICCWC ~ A Big Idea Can Change World Culture

~ GA-BI-INAAOI-BR-OOD ~ Getting A – Big Idea – Is Not An Act Of Inspiration – But Rather – One Of Discovery

~ YCB-C-O-YCB-C-B-TNSTAA-CC ~ You Can Be – Cautious – Or – You Can Be – Creative – But – There’s No Such Thing As A – Cautious Creative

~ RGG-TAT:D-B-CD-M-IAAMB-O-T-OP-T-MWIU ~ Reject Group Grope – Think About This: Decisive – Breakthrough – Creative Decision-Making – Is Almost Always Made By – One – Two – Or Possibly – Three – Minds Working In Unison

~ BCOY-O-E-S-T ~ Be Confident Of Your – Own – Edgy – Solo – Talent

~ TGTFBB-YCJBTY’G’~ To Get That First Big Break – You Can’t Just Brag That You’re “Great”

~ Y-P-S-I-P-S-KA ~ Your – Portfolio – Should – Ignite – Provoke – Shock – Kick Ass

~ WIW ~ Work Is Worship

~ M-OMD-LL-TMD ~ Make – One Million Dollars – Look Like – Ten Million Dollars!

~ NMWKOWYI-DI-F-O-T-A-DI-P ~ No Matter What Kind Of Work You’re In – Do It – Fast – On-Time – And – Do It – Perfectly

~ Even A Brilliant Idea Won’t Sell Itself

~ ADTTWYPABI:TTWTAGTS;SITT;TT-D-WTJS ~ Always Do Three Things When You Present A Big Idea: Tell Them What They Are Going To See; Show It To Them; Tell Them – Dramatically – What They Just Saw

~ WYPA-BI-BPT-ADQ ~ When You’re Presenting A – Big Idea – Be Prepared To – Answer Dumb Questions

~ TCOATGBNCBAB-DI! ~ The Creation Of A Truly Great Brand Name Can Become A Billion-Dollar Idea!

~ GW-MBPT-TP-TH-TPTAYC-U-CAS-‘N’-B-HNPTS-‘Y’ ~ Great Work – Must Be Presented To – The Person – That Has – The Power To Accept Your Creations – Underlings – Can Always Say – “No” – But – Have No Power To Say – “Yes”

~ WYPAEI-IITMT-TS-TEITTMG-INABI! ~ When You Present An Entrepreneurial Idea – If It Takes More Than – Three Sentences – To Explain It To The Money Guys – It’s Not A Big Idea!

~ DE-K-WF-BP ~ Don’t Ever – Knowingly – Work For – Bad People

~ ATG-AC-IDB-ABI-TC:AMS!;AMV! ~ A Truly Great – Ad Campaign – Is Driven By – A Big Idea – That Contains: A Memorable Slogan!; A Memorable Visual!

~ MTE-ITAO-IT-M-CAUSBSIATW ~ More Than Ever – In This Age Of – Internet Technology – Misinformation – Comes At Us Second By Second In A Tidal Wave

~ A-TP-M-R-S-Q-E-A-NLTBBY ~ A – Thinking Person – Must – Read – Study – Question – Evaluate – And – Not Let The Bullshiters Bullshit You

~ NMWSYAIYC-UYCTSUFOHAPYCATV ~ No Matter What Stage You Are In Your Career – Use Your Creativity To Stand Up For Our Heroes And Protect Your Culture Against The Villains

~ DTRT-SYCBPOY-TTDYD ~ Do The Right Thing – So You Can Be Proud Of Yourself – Till The Day You Die

~ HAM-WUACMTYEOLAW-IABBM ~ Having A Mate – Who Understands And Contributes Mightily To Your Ethos Of Life And Work – Is A Blessing Beyond Measure

~ AEDAIIYL ~ Attack Every Day As If It’s Your Last

~ EAPSDHCAI-IYCD-L-IWNOMYAPBCOYI-IWAMJTTWYS ~ Even A Passable Sketch Dramatically Helps Crystallize An Idea – If You Can’t Draw – Learn – It Will Not Only Make You A Profoundly Better Communicator Of Your Ideas – It Will Add More Joy To The Way You See

~ YCTACTWS ~ You Cannot Teach A Crab To Walk Straight

~ DLYTDYFYD-IYKCIO-TW-YL-DLSOWYH! ~ Don’t Let Your Tormentors Distract You From Your Destiny – If You Keep Chewing It Over – They Win – You Lose – Don’t Lose Sight Of Where You’re Headed!

~ MYSAMFWYA ~ Make Your Surroundings A Metaphor For Who You Are

~ EYM ~ Extoll Your Mentors

~ IYDBTACB-I-RT-C-YNUTPOGC ~ If You Don’t Believe That Advertising Can Be – Icon – Rather Than – Con – You’ll Never Understand The Potential Of Great Creativity

~ IWWDA? ~ Is What We Do Art?

~ I-Y-TAP-E-YTWC-A! ~ If – You’re – Talented And Passionate – Enough – You Too Will Create – Art!

~ YAYHWYC ~ You’re At Your Happiest When You’re Creating

~ W-S-E-N-K-THS ~ Work – Should – Ennoble – Not – Kill – The Human Spirit

~ YNBTCPYATBIYDKWIACF-YCCTFWKWCBI ~ You’ll Never Be The Creative Person You Aspire To Be If You Don’t Know Where It All Came From – You Can’t Create The Future Without Knowing What Came Before It