TIM WU ~ THE ATTENTION MERCHANTS ~ 2016

~ TWOATW-WBCOTL-MPOL-H/S/SI-AT-WS-SFAAC-WHCTAAVDWOB-WNEBOOLICETTEICB ~ There Was Once A Time When – Whether By Convention Or Technological Limitation – Many Parts Of Life – Home / School / Social Interaction – Among Them – Were Sanctuaries – Sheltered From Advertising And Commerce – We Have Come To Accept A Very Different Way Of Being – Whereby Nearly Every Bit Of Our Lives Is Commercially Exploited To The Extent It Can Be

~ WAAR-WQFRI-O-LLTALOOTWI ~ We Are At Risk – Without Quite Fully Realizing It – Of – Living Lives That Are Less Our Own Than We Imagine

~ ITHOACTUAIIT-TLAOT-A-WR-R-S-I ~ If The History Of Attention Capture Teaches Us Anything It Is That – The Limits Are Often Theoretical – And – When Real – Rarely – Self-Imposed

~ ARA-O-ATSOH-I-O-CTD ~ As Remarkable As – Our – Ability To See Or Hear – Is – Our – Capacity To Disregard

~ BTDAUIBTNC-MPPHNNTITG ~ Before The Democratic Age Ushered In By The Nineteenth Century – Most Political Powers Had No Need To Influence The Governed

~ TTSUTS-PM-ASRUT-EI-TSDODABSIPI ~ The Techniques Successfully Used To Sell – Patent Medicine – Are Still Routinely Used Today – Exotic Ingredients – The Supposed Degree Of Difference Afforded By Some Ingenious Proprietary Innovation

~ FAOSRATA-PF-STTCOMT-REITHP-AOTATAI ~ For All Our Secular Rationalism And Technological Advances – Potential For – Surrender To The Charms Of Magical Thinking – Remains Embedded In The Human Psyche – Awaiting Only The Advertiser To Awaken It

~ TCOAPDOAR ~ The Complicity Of A Press Dependent On Advertising Revenue

~ SA: CTDFPTOMNE-‘DE’+TRNDO-‘B’-CL-BCTI-VON-TSTSIAFOLI=TFDO-‘T’-A-ATTYMBIS-ANCKA-TFC ~ Scientific Advertising: Creating The Desire For Products That Otherwise Might Not Exist – “demand Engineering” + The Relatively New Discipline Of – “Branding” – Creating Loyalty – By Creating The Impression – Valid Or Not – That Something Truly Set It Apart From Others Like It + The First Deployment Of – “Targeted” – Advertisements – Addressed To The Yet Mysterious But Increasingly Sought-After New Creature Known As – The Female Consumer

~ DWEBSNSMTTPWSTPBTTPEAA ~ Demand Was Engineered By Showing Not So Much That The Product Would Solve The Problem But That The Problem Existed At All

~ TMOPFFP ~ The Manipulation Of Public Fears For Profit

~ GFBTQOUOEQAAMOBD-ABTIPWTAATCCIW ~ Going Far Beyond The Question Of Usefulness Or Even Quality As A Matter Of Brand Development – Advertisers Began To Imbue Products With Traits And Associations That Consumers Could Identify With

~ CE ~ Celebrity Endorsements

~ TIV-‘S’-T-TAIHBAIEEFCAIR-IDSBBINFPO-GC-PW-ACRITSA-PSPHADS-BN-NSOACWDSITSOC-AIMIAUFTSC ~ Through Its Variously – “Scientific” – Techniques – The Advertising Industry Had Become An Increasingly Efficient Engine For Converting Attention Into Revenue – It Did So By Beginning Its Now Familiar Practice Of – Giving Consumers – Particularly Women – A Constantly Receding Ideal To Strive After – Perhaps Social Practice Had Always Done So – But Now – New Strategies Of Attention Capture Were Doing So In The Service Of Commerce – An Infinitely More Insatiable And Unyielding Force Than Social Convention

~ TMEBA-DNTTCYTMAC-B-RTCYTTINC-TBA-ITAENSMTPATC-AIMS-ICA-PC-WLCBIB-MI ~ The Most Effective Brand Advertising – Does Not Try To Convince You To Make A Choice – But – Rather To Convince You That There Is No Choice – True Brand Advertising – Is Therefore An Effort Not So Much To Persuade As To Convert – At Its Most Successful – It Creates A – Product Cult – Whose Loyalists Cannot Be Influenced By – Mere Information

~ BMONT-AAIM-C-WEWHBFMOAMS-TH ~ By Means Of New Technologies – Advertising And Its Master – Commerce – Would Enter What Had Been For Millennia Our Attention’s Main Sanctuary – The Home

~ R-‘S’-I-15MS-TAOTS-TPO-AEO-TBIGAWTHAEAUMBTBOEPATOA-BTP-RWHITAAEDNM ~ Radio – “Serial” – In – 15 Minute Instalments – The Ancestor Of The Sitcoms – The Power Of – An Entertainment Offering – To Bring In Giant Audiences Willing To Hear Advertising Effected An Unlikely Merger Between The Business Of Entertainment Producers And That Of Advertisers – Before This Point – Received Wisdom Had It That Advertising And Entertainment Did Not Mix

~ HPTFITEH-BWPTCOPOTDLWAAYU-R-STWFSWDSO-TWAHWLTD-TTATMCTHBS ~ Having Planted The Flag In The Evening Hours – Broadcasters Would Proceed To Colonize Other Parts Of The Day Laden With Attention As Yet Un-Reaped – Soon They Would Find Success With Daytime Soap Operas – Targeting Women At Home With Little To Do – Thanks To All The Modern Conveniences They Had Been Sold

~ TIO-PT-IAWAI-EF-TSD-BWWPAT-TNFOAEPLTTSSATSTEDCNHBC-ANDOSA-ESI-PT-W(ATALDR)AMROCA-AFDPT ~ The Invention Of – Prime Time – Insofar As We Are Influenced – Even Formed – To Some Degree – By Whatever We Pay Attention To – The Novel Fact Of An Entire Population Listening To The Same Show At The Same Time Every Day Could Not Help But Create – A New Degree Of Shared Awareness – Even Shared Identity – Prime Time – Was (And To A Lesser Degree Remains) A Massive Ritual Of Collective Attention – A Force Drawing People Together

~ BR-W-IIED-TOAAMOS-A-SABR-TOTBFOCI-IWTBFT-E-E-A-E-OT-P

~ Broadcast Radio – Was – In Its Early Days – Thought Of As A Miracle Of Science – A – Sacred And Blessed Realm – That Ought Be Free Of Commercial Intrusion – It Was To Be For The – Education – Entertainment – And – Enlightenment – Of The – Public

~ QMOAC-ATBTPAMAVOTA ~ Quantitative Measure Of Attention Capture – Allowed The Broadcaster To Put A More Accurate Value On The Airtime

~ C-MBTCOIF-B-ATHOHS-TUTSTSLATTTSCBJAU-INMS-TPAAHAUT ~ Choice – May Be The Cornerstone Of Individual Freedom – But – As The History Of Humanity Shows – The Urge To Surrender To Something Larger And To Transcend The Self Can Be Just As Urgent – If Not More So – The Greatest Propagandists And Advertisers Have Always Understood This

~ ATIPOTMSWBITH-SCASTIMBAFFGON-JWUWTAGBTBPT? ~ As The Immersive Power Of The Movie Screen Was Brought Into The Home – Some Could Already See That It Might Be A Force For Greatness Or Nothingness – Just What Uses Would The Attention Gathered By Television Be Put To?

~ TTTEOT-PIM-BWFTAWST ~ Thanks To The Erosion Of The – Public Interest Model – Broadcasters Were Free To Air What Suited Them

~ AI-OC-HASO-N ~ All Individualism – Of Course – Harbor A Strain Of – Narcissism

~ TAEI ~ Technology Always Embodies Ideology

~ TDTIOCOOAWSHTVOE ~ Technologies Designed To Increase Our Control Over Our Attention Will Sometimes Have The Very Opposite Effect

~ TTS ~ The Third Screen

~ TMEWOMABINWACPR-B-RWWIT-‘VR’-TI-RTVITFOM-BCRIIFMPT-‘E’-TBIR ~ The Most Effective Way Of Maintaining A Behaviour Is Not With A Consistent Predictable Reward – But – Rather With What Is Termed – “Variable Reinforcement” – That Is – Rewards That Very In Their Frequency Or Magnitude – Behavior Consistently Rewarded Is In Fact More Prone To – “Extinction” – Than Behaviour Inconsistently Rewarded

~ E-A-OOHGFOMSC-TAPO-C-I-TRCHA ~ Email – Arguably – One Of History’s Greatest Feats Of Mass Skinneresque Conditioning – The Almighty Power Of – Check-In – To Regularly Collect Human Attention

~ TPOTAMIR-FICCFCIQAE ~ The Path Of The Attention Merchants Is Risky – For It Can Call For Compromises In Quality And Ethics

~ T-C-I-C ~ The – Celebrity-Industrial – Complex

~ C-A-P-E ~ Celebrity-Attention-Product-Endorsers

~ PV ~ Pathology Voyeurism

~ HCE ~ Here Comes Everyone

~ AVAP ~ A Virtual Attention Plantation

~ TIOBM ~ The Importance Of Being Microfamous

~ TD-L ~ The D-List

~ TFSATMON ~ The Fourth Screen And The Mirror Of Narcissus

~ TAMMD-FNO-WTG-YSG-T-A-OC-TA ~ The Attention Merchant’s Manifest Destiny – From Now On – Whither Thou Goest – Your Smartphone Goes – Too – And – Of Course – The Ads

~ OTCC-TMVHR-INO-CAP-ILTB-OOCAMS ~ Over The Coming Century – The Most Vital Human Resource – In Need Of – Conservation And Protection – Is Likely To Be – Our Own Consciousnesses And Mental Space

SIVA VAIDHYANATHAN ~ ANTISOCIAL MEDIA ~ 2018

~ TA-TD-TTO-TIG-TP-A-TIT-SARTTT:TSIABTP-ITCGTROUSTFOB-THATG ~ The Autocrat – The De-Territorialzied Terrorist Organization – The Insurgent Group – The Prankster – And – The Internet Troll – Share A Relationship To The Truth: They See It As Beside The Point – If They Can Get The Rest Of Us Scrambling To Find Our Balance – They Have Achieved Their Goals

~ ‘ML’-ATWCEAOWTTM ~ “Media Literacy” – Assume That We Could Even Agree On What That Term Means

~ U-TOUWWFA-HPC-WHT-SOI-SA-L-S-U-A-CSO-TMOREWKAC ~ Ultimately – Those Of Us Who Wish For A – Healthier Public Culture – Will Have To – Strengthen Other Institutions – Such As – Libraries – Schools – Universities – And – Civil Society Organizations – That Might Offer Richer Engagement With Knowledge And Community

~ WMSOCT-WMSAT ~ We Must Sharpen Our Critical Tools – We Must Stop And Think

~ I-COA-METTTTPUTBHAMETTTCUAOU-MOWWE-IMOORAI-LUTB-S-F-A-A-E-YWKCB-A-WCSTQ ~ It – Captures Our Attention – Maximize Exposure To The Things That Push Us To Be Happier And Minimize Exposure To Things That Cause Us Anxiety Or Unhappiness – Much Of What We Encounter – Including Many Of Our Responses And Interactions – Leads Us To Be – Sad – Frustrated – Angry – And – Exhausted – Yet We Keep Coming Back – And – We Can’t Seem To Quit

~ DTB-H-F-LA-SB-ICUBIR-T-I-C-L-L-F

~ Designed To Be – Habit-Forming – Like A – Skinner Box – It Conditions Us By Intermittent Reinforcement – Through – Instant – Constant – Low-Level – Feedback

~ WHSAPOCATWAWVAADGM-ATVMT-OADMHCTO-OH-OM-OW-OFO-A-OM ~ We Have Seen A Proliferation Of Casinos Across The World Along With Video And Algorithmically Driven Gambling Machines – At The Very Movement That – Other Algorithmically Driven Machines Have Come To Occupy – Our Hands – Our Minds – Our Time – Our Work – Our Family Obligations – And – Our Money

~ WFCIDO-TM-WPTBWWWPAS ~ We Find Comfort In Declaring Our – Tribal Membership – We Perform Tribal Membership With What We Post And Share

~ AFFT ~ A Forum For Tribalism

~ APM-BA-AAM-AAM-A-A-RM ~ A Pleasure Machine – But Also – An Anxiety Machine – An Anger Machine – And – A – Resentment Machine

~ SS-PO-IPS-TCBS ~ Surveillance System – Part Of – Its Pleasure System – They Cannot Be Severed

~ TMPSSITHOTW ~ The Most Pervasive Surveillance System In The History Of The World

~ CSOIUOBOIAC ~ Commercial Surveillance Of Its Users On Behalf Of Its Advertising Clients

~ S-AL-M-A-A-TSDAJ-T-GCOHAPEAC-SCU-BPT-I-GDTROCTG ~ States – Authoritarian Leaders – Monitor – Activity – And – Track Suspected Dissidents And Journalists – They – Generate Campaigns Of Harassment Against Perceived Enemies And Critics – States Can Use – Bogus Profiles To – Infiltrate – Groups Devoted To Reforming Or Challenging The Government

~ DCISCAETIUTJAPWATDMGI-FAS-CFAAQL ~ Data Collection Is So Cheap And Easy That It’s Unnecessary To Judge A Priori What Among The Data Might Be Important – Firms And States – Collect First And Ask Questions Later

~ TC:AIIEOMCASS ~ The Cryptopticon: An Inscrutable Information Ecosystem Of Massive Corporate And State Surveillance

~ TWOTCA-C-H-S-AM-OCNBSWIWWAFWP ~ The Workings Of The Cryptopticon Are – Cryptic – Hidden – Scrambled – And – Mysterious – One Can Never Be Sure Who Is Watching Whom And For What Purpose

~ TLBSACSHMA-ASSSRRSDSOPMAHJBAFOBLTDOTOM ~ The Line Between State And Commercial Surveillance Hardly Matters Anymore – A State Security Services Regularly Receive Significant Data Sets On People’s Movement And Habits Just By Asking For Or By Licensing The Data On The Open Market

~ WSPETAO(P)N-T-ACMS-TWFTWOICDAPPATNFCNTUTCG ~ We So Precipitously Entered The Age Of (Potentially) Near-Total And Continuous Mutual Surveillance – That We Failed To Weigh Our Individual Consumer Desires And Personnel Predilections Against The Need For Certain Norms To Uphold The Common Good

~ OPADUDNMITAE-TAIAD ~ Our Privacy And Dignity Ultimately Do Not Matter In The Attention Economy – They Are Inconvenient And Disposable

~ TAE ~ The Attention Economy

~ TVONBFRHACOAFTBT ~ The Virtues Of Not Being Famous Rarely Have A Champion Or A Fairy Tale Behind Them

~ TMWS-GOS-PADOTA-TMWGATTH ~ The More Time We Spend – Grooming Our Self-Presentation And Declaring Our Tribal Affiliations – The More We Grow Acculturated To This Habit

~ WMHR-‘PA’ ~ We May Have Reached – “Peak Advertising”

~ PDIP ~ Personal Data Into Propaganda

~ TGS ~ The Great Scramble

~ ‘R’-HNRT-TH-TE-TM-TE-O-TT ~ “Relevance” – Has No Relationship To – The Helpful – The Enlightening – The Moral – The Educational – Or – The True

~ SIESPC ~ Specializing In Ethically Suspect Paid Content

~ JIFTBTSI-A-TINJCDAI ~ Journalism Is Feeding The Beast That Starves It – And – There Is Nothing Journalists Can Do About It

~ FAGAQLTHOC-T-R-C-A-W-TAFON-TNAIATHEITAU-MPM-C-HS-O-P-CHOBDADSODF ~ Firms And Governments Are Quickly Learning The Hazards Of – Connecting – Thermostats – Robots – Cars – And – Watches – To A Fairly Open Network – These Networks Are Insecure And The Humans Embedded In Them Are Undependable – Malevolent Political Movements – Criminals – Hostiles States – Or – Pranksters – Can Hijack Or Bring Down A Delicate System Of Data Flows

~ LWATS-WSTTAMA-INMT-TSU ~ Like With Any Technological System – We Shape These Technologies As Much As – If Not More Than – They Shape Us

~ DI ~ Digital Imperialism

~ DBV-C-RT-P-BTF-A-M-RT-EAL-BTAOP ~ Dollars Became Votes – Commerce – Rather Than – Politics – Became The Forum – And – Markets – Rather Than – Elections And Legislatures – Became The Aggregators Of Preferences

~ IA-GAC-LIVAODOI-TBU-T-LC-A-I-AF-TIICW-D-DS-SMTBU-A-TLWCCLAUAC ~ If A – Global Advertising Company – Leverages Its Vast Array Of Dossiers On Its – Two Billion Users – To – Limit Competition – And – Invite – Antidemocratic Forces – To Infest Its Channels With – Disinformation – Democratic States – Should Move To Break It Up – And – To Limit What Companies Can Learn And Use About Citizens

~ BE ~ Be Evil

~ BTEO-2010-TITSMW-RR-SABAT-A-UDP-W-ATISOE ~ By The End Of – 2010 – The Idea That Social Media Would – Revolutionize Revolutions – Strike A Blow Against Tyranny – And – Unleash Democratic Participation – Was – A Theory In Search Of Evidence

~ T-N-A-IOPHOT-T-A-T-TLWIAI ~ Techno-Narcissism – Assumes – If Only People Had Our Tools – Toys – And – Techniques – Their Lives Would Improve Almost Instantly

~ D-CG ~ Democracy-Colored Glasses

~ ITHO-PM-NMWAI-YSCODTTO ~ In The History Of – Protest Movements – New Media Were Always Important – Yet Seldom Crucial Or Determinative To Their Outcomes

~ P-Q-CQC? ~ Psychographics – Qu’est-Ce Que C’est?

~ TDAOP ~ The Dark Arts Of Psychometrics

~ PE-TPOHDAC-A-GATTEFROTMLTBMBTM ~ Political Engineering – The Process Of Harvesting Data About Citizens – And – Generating Algorithmic Tools That Efficiently Focus Resources On Those Most Likely To Be Moved By Tailored Messages

~ M-HCFSL-P-TSL-E-SH-P ~ Marketing – Has Changed From Something Like – Poetry – To Something Like – Engineering – So Has – Politics

~ TCOPHBC:EOUIAWACOPIGFUAOIGRTGFO-C-N-O-W ~ The Culture Of Politics Has Become Customized: Each Of Us Is Asked Whether A Candidate Or Platform Is Good For Us And Our Immediate Gratification Rather Than Good For Our – Community – Nation – Or – World

~ C-G-‘T’-ATMILWCR-BI-C-C-A-C ~ Citizenship – Grows – “Thin” – As Too Much Information Lies Within Convenient Reach – But Is – Cacophonous – Confusing – And – Contradictory

~ NO-TR-WDIH-OU-O-HIUTD ~ No Obligation – To Reveal – What Data It Has – On Us – Or – How It Uses Those Data

~ WW-MACOT-A-WIIRACIOLWCOTL-TC-WMFOO ~ When We – Make A Cult Of Technology – And – Welcome Its Immediate Rewards And Conveniences Into Our Lives Without Consideration Of The Long-Term Costs – We Make Fools Of Ourselves

~ WHB-D-PFA-D-A-D ~ We Have Become – Data-Producing Farm Animals – Domesticated – And – Dependent

~ ‘TI’-A-ID ~ “The Internet” – And – Its Discontents

~ IWAGT-R-TRIO-A-ROIE-WMDIS-TGD-Q ~ If We Are Going To – Resist – The Rising Illiberal Oliopoly – And – Reform Our Information Ecosystem – We Must Do It Soon – It’s Getting Dark – Quickly

CHRISTOPHER CHABRIS + DANIEL SIMONS ~ THE INVISIBLE GORILLA ~ 2010

~ U-PWDMCDMATSRATWDFC-PISS-NGA ~ Unfortunately – People Who Do More Crosswords Decline Mentally At The Same Rate As Those Who Do Fewer Crosswords – Practice Improves Specific Skills – Not General Abilities

~ G-INBFF-ITYTD-A-IFAPT ~ Genius – Is Not Born Fully Formed – It Takes Years To Develop – And – It Follows A Predictable Trajectory

~ E-ICB-B-ITFOYBI-A-DP-DNF-YL-YH-O-YL ~ Exercise – Improves Cognition Broadly – By – Increasing The Fitness Of Your Brain Itself – And – Doing Puzzles – Does Nothing For – Your Longevity – Your Health – Or – Your Looks

~ TMOI ~ The Myth Of Intuition

~ I-TUTWPATMTWD-TOMAMDARTTA-TCPACP-TWKMTWRD-TCACDC-A-TOBHVROPTAETU-B-IATC-OIAW-A-TCCU-OF-OH-AE-OL-IWFTB ~ Intuition – Tells Us That We Pay Attention To More Than We Do – That Our Memories Are More Detailed And Robust Than They Are – That Confident People Are Competent People – That We Know More Than We Really Do – That Coincidences And Correlations Demonstrate Causation – And – That Our Brains Have Vast Reserves Of Power That Are Easy To Unlock – But – In All These Cases – Our Intuitions Are Wrong – And – They Can Cost Us – Our Fortunes – Our Health – And Even – Our Lives – If We Follow Them Blindly

~ IHIU-B-WDTISBEAAWGETIITS-TKTSD-M-IKWTTYI-A-WTBWOIADTHWOTTT ~ Intuition Has Its Uses – But – We Don’t Think It Should Be Exalted Above Analysis Without Good Evidence That It Is Truly Superior – The Key To Successful Decision-Making – Is Knowing When To Trust Your Intuition – And – When To Be Wary Of It And Do The Hard Work Of Thinking Things Through

~ IC-HMTTTEYTMB-QM-WYATWC-AG-O-AA-S-TMBMTMGDICTJIPR-TSITFMOTIDWMIOL ~ In Chess – Having More Time To Think Enables You To Make Better-Quality Moves – Whether You Are The World Champion – A Grandmaster – Or – An Amateur – So – There Must Be More To Making Good Decisions In Chess Than Just Intuitive Pattern Recognition – The Same Is True For Most Of The Important Decisions We Make In Our Lives

~ TTTR ~ Technology To The Rescue?

~ TYBT-SD-R-A-EYABYJTC ~ Try Your Best To – Slow Down – Relax – And – Examine Your Assumptions Before You Jump To Conclusions

~ WYTATWWAAOEI-YWBASOYAYUTB-B-YWHNIIHYMW-A-NWOUWPATWTD-O-INBO-S-A-I-O-LOF-IBO-TEITAUA ~ When You Think About The World With An Awareness Of Everyday Illusions – You Won’t Be As Sure Of Yourself As You Used To Be – But – You Will Have New Insights Into How Your Mind Works – And – New Ways Of Understanding Why People Act The Way They Do – Often – It’s Not Because Of – Stupidity – Arrogance – Ignorance – Or – Lack Of Focus – It’s Because Of – The Everyday Illusions That Affect Us All

MARYANNE WOLF ~ READER, COME HOME ~ 2018

~ R-TCITM ~ Reading – The Canary In The Mind

~ HBWNBTR-TAOLIOOTMIEAOHS-TOK-NOSEA ~ Human Begins Were Never Born To Read – The Acquisition Of Literacy Is One Of The Most Important Epigenetic Achievements Of Homo Sapiens – To Our Knowledge – No Other Species Ever Acquired

~ THBAUDOEAOYP ~ There Has Begun An Unanticipated Decline Of Empathy Among Our Young People

~ AMNMHBMPTTAFU-TPAFRIR-WWRAPOF-‘C’-WAROTBTAATWTCABFAD ~ Although Mirror Neurons May Have Become More Popular Than They Are Fully Understood – They Play A Fascinating Role In Reading – When We Read A Piece Of Fiction – “Closely” – We Activate Regions Of The Brain That Are Aligned To What The Characters Are Both Feeling And Doing

~ OYWNKWTDNK ~ Our Young Will Not Know What They Do Not Know

~ ATCABPBBOPKCAOAP-WRTRODIWQWTQOPOTIATUIAAFFEMAP ~ Absent The Checks And Balances Provided By Both Our Prior Knowledge Content And Our Analytical Processes – We Run The Risk Of Digesting Information Without Questioning Whether The Quality Or Prioritization Of The Information Available To Us Is Accurate And Free From External Motivations And Prejudices

~ DR-POFVTTOTCOOL ~ Deep Reading – Provides Our Finest Vehicle To Travel Outside The Circumferences Of Our Lives

~ TFOTR-BCIAUEAITIHOOS-WTC-DR-SC-WWP-WWF-A-WWK-A-ISD-A-I-A-E-TCI ~ The Formation Of The Reading-Brain Circuit Is A Unique Epigenetic Achievement In The Intellectual History Of Our Species – Within This Circuit – Deep Reading – Significantly Changes – What We Perceive – What We Feel – And – What We Know – And – In So Doing – Alters – Informs – And – Elaborates – The Circuit Itself

~ QE-QOA ~ Quiet Eye – Quality Of Attention

~B-WIOCTPIADBWACW-TMI-? ~ But – What If Our Capacity To Perceive Is Actually Decreasing Because We Are Confronted With – Too Much Information – ?

~ TDCH:HMWR-HWR-WWR-HTAW ~ The Digital Chain Hypothesis: How Much We Read – How We Read – What We Read – How Things Are Written

~ SOI-A-MFD-CFTW-WS-ROAS ~ Sequencing Of Information – And – Memory For Detail – Change For The Worse – When Subjects – Read On A Screen

~ TMWKAAW-TMAOBB-A-TMLOMAA ~ The More We Know About A Word – The More Activated Our Brain Becomes – And – The More Levels Of Meaning Are Available

~ OT-TEOCB-I-HWAR-CHB-I-WWRAHIIW ~ Over Time – The Effects Of Changing Behaviors – In – How We Are Reading – Cannot Help But – Influence – What We Read And How It Is Written

~ TFOL-ILBTTSEBWTFTWTDUTTH-WT-A-TTSEBRTRBATBTTWIR ~ The Future Of Language – Is Linked Both To The Sustained Efforts By Writers To Find Those Words That Direct Us To Their Hard-Won Thought – And – To The Sustained Efforts By Readers To Reciprocate By Applying Their Best Thought To What Is Read

~ WCE-O-SR-H-I-G-S-O-L-CLTTEOWI-D-O-‘O’ ~ Whether Cruelly Enforced – Or – Subtly Reinforced – Homogenization – In – Groups – Societies – Or – Language – Can Lead To The Elimination Of Whatever Is – Different – Or – “Other”

~ TCRBTQORATQOTIIHB-CIA-CP ~ The Critical Relationship Between The Quality Of Reading And The Quality Of Thought Is Influenced Heavily By – Changes In Attention – Cognitive Patience

~ DNFYRTSPOAOTUIM?-DYSWYWTYATETCOYTISSOD? ~ Do You Find Yourself Reading The Same Passage Over And Over To Understand Its Meaning? – Do You Suspect When You Write That Your Ability To Express The Crux Of Your Thoughts Is Subtly Slipping Or Diminished?

~ IHBT-R-MT-BI-TT-BI-MLT-BT ~ I Had Begun To – Read – More To – Be Informed – Than To – Be Immersed – Much Less To Be Transported

~ LTCIAEBEMDCIACWDIO ~ Learning To Concentrate Is An Essential But Ever More Difficult Challenge In A Culture Where Distraction Is Omnipresent

~ WLPDOTS-C-ACATMOODAA-A-TQJFO-‘SNS’-TA-TINOCDWA-BLD-MRNO-B-E-D-BA-TCON-FOADIAGODC ~ With Little Prefrontal Development On Their Side – Children – Are Completely At The Mercy Of One Distraction After Another – And – They Quickly Jump From One – “Shiny New Stimulus” – To Another – The Increasing Number Of Children Diagnosed With Attention-Based Learning Deficits – May Reflect Not Only – Better – Earlier – Diagnoses – But Also – The Creation Of New Forms Of Attention Deficit In A Generation Of Distracted Children

~ DMCEPFDR-TPBIPF-ICWTR ~ Despite Most Children’s Expressed Preference For Digital Reading – They Performed Better In Print Form – In Comprehending What They Read

TMBAIDOTUOWMFCDTWTPATIOTTRATITPOASTOMO ~ There May Be An Incremental Diminishment Of The Use Of Working Memory For Children Due To What They Perceive As The Impossibility Of Trying To Remember All The Information Typically Presented On A Screen That Often Moves On

~ TRSWATAGMOTN1BCPUAC-TYAOSAIMSTAETPP ~ The Responsibility Starts With Acknowledging That A Great Many Of The Now 1 Billion Cell Phone Users Are Children – These Youngest Among Our Species Are Intrinsically More Susceptible Than Anyone Else To Persuasion Principles

~ ECFSWYRTYC-TISNEOGIWYACTTVCOTR-BC ~ Everything Counts For Something When You Read To Your Child – There Is Almost No End Of Good In What You Are Contributing To The Various Components Of The Reading-Brain Circuit

~ WYSTYC-YETTWTAAAT-AWT-WYRTYC-YETTWTNHIOPATSNOATU ~ When You Speak To Your Children – You Expose Them To Words That Are All Around Them – A Wonderful Thing – When You Read To Your Children – You Expose Them To Words They Never Hear In Other Places And To Sentences No One Around Them Uses

~ BTAFY:WLATTFT ~ Between Two And Five Years: When Language And Thought Take Flight Together

~ TUMLECPBWS ~ The Universal Moral Laws Every Culture Possesses Begin With Stories

~ S-NURBOCM-HUFSDILAWPSFST ~ Stories – Not Unlike Remembered Bridge Or Chess Moves – Help Us Face Similar Difficulties In Life Armed With Possible Strategies For Solving Them

~ WAANATIAF-BDCWMU ~ We Are All Navigating A Transition Into A Full-Blown Digital Culture With Many Unknowns

~ SAOOHMPVFMLCTPWWNM ~ Stories Are One Of Humanity’s Most Powerful Vehicles For Making Lasting Connections To People We Will Never Meet

~ WCLTWTTBHITEG-TBBWAT ~ When Children Learn To Write Their Thoughts By Hand In The Early Grades – They Become Better Writers And Thinkers

~ A-R-C-I-A/Tl ~ Attend – Remember – Connect – Infer – Analyze / Then Leap

~ IIETFTTCDTRWUINAGARIATTBS

~ It Is Easy To Forget That The Contemplative Dimension That Resides Within Us Is Not A Given And Requires Intention And Time To Be Sustained

~ OMUS-TCNFE:’BT’-WKFWP;DAS-PBTCLBAFODAITWNBK;ATIMASUOKTWNBW ~ Our Milieu’s Unforeseen Sequelae – The Constant Need For Efficiency: “Buying Time” – Without Knowing For What Purpose; Decreasing Attention Spans – Pushed Beyond Their Cognitive Limits By A Flotsam Of Distractions And Information That Will Never Become Knowledge; And The Increasingly Manipulated And Superficial Uses Of Knowledge That Will Never Become Wisdom

~ TFJ ~ Time For Joy

~ WTWKE-TMMS-TLUIAFO-PCC-TPFRAOWTDFOTTFU-TIA-L-KRF-I-S-A-M-N-A-TFOSO ~ We Think We Know Enough – That Misleading Mental State – That Lulls Us Into A Form Of – Passive Cognitive Complacency – That Precludes Further Reflection And Opens Wide The Door For Others To Think For Us – This Is A – Long-Known Recipe For – Intellectual – Social – And – Moral – Neglect – And – The Fraying Of Societal Order

~ T-AAGD-OO-AARCAI-A-TWEOATDS-F-WR-I-WM-I-WA ~ The – Atrophy And Gradual Disuse – Of Our – Analytical And Reflective Capacities As Individuals – Are – The Worst Enemies Of A Truly Democratic Society – For – Whatever Reason – In – Whatever Medium – In – Whatever Age

~ TOTGMOTT-FC:TITOTTC-A-FTEWWHABTCOCAPAIJTOIOIFS ~ Two Of The Greatest Mistakes Of The Twenty-First Century: To Ignore Those Of The Twentieth Century – And – Fail To Evaluate Whether We Have Already Begun To Cede Our Critical Analytical Powers And Independent Judgment To Others In Our Increasingly Fissured Society

DALE CARNEGIE ~ BE A LEADER ~ CHANGING YOUR PEOPLE’S ATTITUDES AND BEHAVIORS ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ BS-DNPATYCD-FATBTYACOTBTTOP ~ Be Sincere – Do Not Promise Anything That You Cannot Deliver – Forget About The Benefits To Yourself And Concentrate On The Benefits To The Other Person

~ KEWIIYWTOPTD ~ Know Exactly What It Is You Want The Other Person To Do

~ BE-AYWIITOPRW ~ Be Empathetic – Ask Yourself What It Is The Other Person Really Wants

~ CTBTPWRFDWYS-MTBTTOPW ~ Consider The Benefits That Person Will Receive From Doing What You Suggest – Match Those Benefits To The Other Person’s Wants

~ WYMYR-PIIAFTWCTTOPTIT[S/]HPWB ~ When You Make Your Request – Put It In A Form That Will Convey To The Other Person The Idea That [S/]He Personally Will Benefit

~ BWPAHA ~ Begin With Praise And Honest Appreciation

~ CATPMI ~ Call Attention To People’s Mistakes Indirectly

~ TAYOMBCTOP ~ Talk About Your Own Mistakes Before Criticizing The Other Person

~ AQIOGDO ~ Ask Questions Instead Of Giving Direct Orders

~ LTOPSF ~ Let The Other Person Save Face

~ PTSIAPEI ~ Praise The Slightest Improvement And Praise Every Improvement

~ GTOPAFRTLUT ~ Give The Other Person A Fine Reputation To Live Up To

~ UE-MTFSETC ~ Use Encouragement – Make The Fault Seem Easy To Correct

~ MTOPHABTTYS ~ Make The Other Person Happy About Doing The Thing You Suggest

DALE CARNEGIE ~ WIN PEOPLE TO YOUR WAY OF THINKING ~ HOW TO WIN FRIENDS AND INFLUENCE PEOPLE ~ 1936

~ TOWTGTBOAAITAI ~ The Only Way To Get The Best Of An Argument Is To Avoid It

~ SRFTOPO-NS-‘YW’ ~ Show Respect For The Other Person’s Opinions – Never Say – “You’re Wrong”

~ IYAW-AIQAE ~ If You Are Wrong – Admit It Quickly And Emphatically

~ BIAFW ~ Begin In A Friendly Way

~ GTOPS-‘Y-Y’-I ~ Get The Other Person Saying – “Yes – Yes” – Immediately

~ LTOPDAGDOTT ~ Let The Other Person Do A Great Deal Of The Talking

~ LTOPFTTIIHOH ~ Let The Other Person Feel That The Idea Is His Or Hers

~ THTSTFTOPPOV ~ Try Honestly To See Things From The Other Person’s Point Of View

~ BSWTOPIAD ~ Be Sympathetic With The Other Person’s Ideas And Desires

~ ATTNM ~ Appeal To The Nobler Motives

~ DYI ~ Dramatize Your Ideas

~ TDAC ~ Throw Down A Challenge