BARRY SCHWARTZ + KENNETH SHARPE ~ PRACTICAL WISDOM ~ 2010

~ TNFW ~ The Need For Wisdom

~ RAI-SAC-WEIT? ~ Rules And Incentives – Sticks And Carrots – What Else Is There?

~ TINDT-BRASI-HAIRTPIITWOIP-B-RAIANE-TLO-SE-PW-WTMI-N-R(NMHDAWM)-N-I(NMHC)-WBETSTPWF ~ There Is Not Doubt That – Better Rules And Smarter Incentives – Have An Important Role To Play In Improving The Way Our Institutions Perform – But – Rules And Incentives Are Not Enough – They Leave Out – Something Essential – Practical Wisdom – Without This Missing Ingredient – Neither – Rules (No Matter How Detailed And Well Monitored) – Nor – Incentives (No Matter How Clever) – Will Be Enough To Solve The Problems We Face

~ AW-DT-WBGB-TPAOGOAPA ~ Acting Wisely – Demands That – We Be Guided By – The Proper Aims Or Goals Of A Particular Activity

~ RAI-WT-M-SAW-EW-RCKS-A-ICKW ~ Rule And Incentives – Won’t Teach – Moral – Skill And Will – Even Worse – Rules Can Kill Skill – And – Incentives Can Kill Will

~ E-TCTIWSEITAF-ICFTPTPWD ~ Empathy – The Capacity To Imagine What Someone Else Is Thinking And Feeling – Is Critical For The Perception That Practical Wisdom Demands

~ EIB-CS-TATPTSAIIPBA-A-ES-TCTUWAPIF-TMSO-B-ATO-TRAITGOLAAAREFODM-ANTTSWSO ~ Empathy Involves Both – Cognitive Skill – The Ability To Perceive The Situation As It Is Perceived By Another – And – Emotional Skill – The Capacity To Understand What Another Person Is Feeling – This May Sound Obvious – But – All Too Often – The Rules And Incentives That Govern Our Lives Are All About Removing Emotion From Our Decision Making – About Not Trusting The Signals We’re Sending Ourselves

~ PWDMTTSTBPAO-IADTCTPO-TAWOOMA-TAOF-TFOWHWONAW ~ Practical Wisdom Demands More Than The Skill To Be Perceptive About Others – It Also Demands The Capacity To Perceive Oneself – To Assess What Our Own Motives Are – To Admit Our Failures – To Figure Out What Has Worked Or Not And Why

~ AWPKHTI-BCA-A-IRAP-ILOTPOEC ~ A Wise Person Knows How To Improvise – Balancing Conflicting Aims – And – Interpreting Rules And Principles – In Light Of The Particularities Of Each Context

~ AWPKHT-MEAAOR-TROETSWASCF-A-TIJWDI ~ A Wise Person Knows How To – Make Emotion An Ally Of Reason – To Rely On Emotion To Signal What A Situation Calls For – And – To Inform Judgment Without Distorting It

~ AWPIAEP-TBHTRE ~ A Wise Person Is An Experienced Person – Trained By Having The Right Experiences

~ SRFWDNW ~ Substituting Rules For Wisdom Does Not Work

~ HILARAFTUWTAA-TANIWTAA ~ However Important Laws And Rules Are For Telling Us What To Aim At – They Always Need Interpretation When They Are Applied

~ BHWCAK ~ Balancing Honesty With Care And Kindness

~ PW-R-NT-F-C-A-EEWO ~ Practical Wisdom – Requires – Nuanced Thinking – Flexibility – Creativity – And – Empathetic Engagement With Others

~ HBABWTCTBW-TRMAT-WTBD-B-TCMBCBTRKOE ~ Human Beings Are Born With The Capacity To Be Wise – The Raw Materials Are There – Waiting To Be Developed – But – This Capacity Must Be Cultivated By The Right Kind Of Experience

~ TCOMS-P-NT-AOC-TATIIWE-A-TEE ~ The Components Of Moral Skill – Perceptiveness – Nuanced Thinking – Appreciation Of Context – Their Ability To Integrate Intellect With Emotion – And – To Experience Empathy

~ IOAL? ~ Is Oversimplification A Lie?

~ FABF-TIOCTTCWUATJWM-FTUWIIAHUEWSBCWW-TCWHTFEUTDOOTMITTPWD-DWIRAAPCOEIRTTDWF ~ Framing And Being Framed – The Importance Of Context To The Categories We Use And The Judgments We Make – Frames Tell Us What Is Important And Help Us Establish What Should Be Compared With What – The Capacity We Have To Frame Enables Us To Do One Of The Most Important Things That Practical Wisdom Demands – Discern What Is Relevant About A Particular Context Or Event In Regard To The Decision We Face

~ LTFWHMUW-IWGFAOM-A-AATI-OFWGMP ~ Learning To Frame Well Helps Make Us Wise – If We Get Feedback About Our Mistakes – And – Are Attentive To It – Our Framing Will Grow More Perspicacious

~ NC/F/N:TATTWUTOAITW-WDIN-WDIE-TEUTPTPOCTPWD ~ Natural Categories / Frames / Narratives: These Are The Tools We Use To Organize And Interpret The World – We Do It Naturally – We Do It Effortlessly – They Enable Us To Perceive The Particularities Or Context That Practical Wisdom Demands

~ TWIG-NCEUTSG-JAAAR-FHUSR-A-IEOEOITCOOLBL-NEUTALALAMSOTEBU ~ The World Is Gray – Natural Categories Enable Us To See Gray – Judgments Are Almost Always Relative – Frames Help Us See Relations – And – Isolated Events Or Episodes Occur In The Context Of Ongoing Lives Being Lived – Narratives Enable Us To Appreciate Lives As Lived And Make Sense Of The Episode Before Us

~ WLHT-CAF-A-RAR-TOOE-A-BBAMWPMACOM ~ We Learn How To – Categorize And Frame – And – Recategorize And Reframe – Through Our Own Experiences – And – By Being Around Mentors Who Provide Models And Correct Our Mistakes

~ TWF:TVOE ~ Thinking With Feeling: The Value Of Empathy

~ IOTBATFWAPIF-YNTBATSTWATOPSI-TATTTPOA-D-PAI-E-TRTIO-TAF ~ In Order To Be Able To Feel What Another Person Is Feeling – You Need To Be Able To See The World As That Other Person Sees It – This Ability To Take The Perspective Of Another – Demands – Perception And Imagination – Empathy – Thus Reflects The Integration Of – Thinking And Feeling

~ TFTPSTH-MI-A-M-F-A-J-DNMTAJW-IMBS-S-TMBD-B-WT-IC-TEHE-TPWWNFDJWSBI ~ The Fact That People Seem To Have – Moral Intuitions – And – Make – Fast – Automatic – Judgments – Does Not Mean They Always Judge Wisely – Intuitions May Be Self-Serving – They May Be Distorting – But – Without The – Intuitive Capacity – That Emotions Help Enable – The Practical Wisdom We Need For Daily Judgments Would Simply Be Impossible

~ A-EISI-W-AF-AN-A-ALS-EFMEACT-AN-NMHBTN-A-IIO-EAC-OE-TCUTA ~ An – Explicitly Identified Single Individual – With – A Face – A Name – And – A Life Story – Elicits Far More Empathy And Compassion Than – A Number – No Matter How Big The Number – And – It Is Our – Empathy And Compassion – Our Emotions – That Compels Us To Act

~ A-S-PWIAAAWAJ-WCBPWWTETIUTA ~ And – Since – Practical Wisdom Is About Action As Well As Judgment – We Couldn’t Be Practically Wise Without The Emotion That Impels Us To Act

~ HTECFEEDMWUI-PCBPIIS-TCDEL-E-A-EOEL-F-E-A-AAPS-TIADTOCFPWWBU-PWDTDOTMSTPTTAFOO-TWPTFDWNTBDADTOTMTDI ~ Having The Emotional Capacity For Experiencing Empathy Doesn’t Mean We’ll Use It – People Can Be Put In Institutional Settings – That Can Discourage Emotions Like – Empathy – And – Encourage Other Emotions Like – Fear – Embarrassment – And Anxiety About Pleasing Superiors – There Is A Danger That Our Capacity For Practical Wisdom Will Be Undermined – People Won’t Develop The Disposition Or The Moral Skill To Perceive The Thoughts And Feelings Of Others – This Will Prevent Them From Discerning What Needs To Be Done And Drain Them Of The Motivation To Do It

~ PCLTB-EI-TCLTBP:TDTEO-O-O-T-I-AW-ATOV-AG ~ People Can Learn To Be – Emotionally Intelligent – They Can Learn To Be Perceptive: To Detect The Emotions Of – Others – Or – Themselves – In – A Word – A Tone Of Voice – A Glance

~ PR:UAO-WMOOOTCBCTRP ~ Pattern Recognition: Unseen And Omnipresent – We Make Order Out Of The Chaos By Coming To Recognize Patterns

~ HWAMMOO-EMD:Q-A-WACROROD-MP ~ How We Actually Make Most Of Our – Everyday Moral Decisions: Quickly – And – Without A Conscious Reliance On Rules Or Decision-Making Procedures

~ AIIF-A-NFIN ~ All Information Is Framed – And – No Frame Is Neutral

~ PAOICWOAANTBB-I-RRADP-MTPWWNTIAB-WAPFCW ~ Principles Are Often In Conflict With One Another And Need To Be Balance – If – Rigid Rules And Dogmatic Principles – Marginalize The Practical Wisdom We Need To Interpret And Balance – We Are Prevented From Choosing Well

JARON LANIER ~ YOU ARE NOT A GADGET ~ 2010

~ LOFCC ~ Lords Of The Computing Clouds

~ FANP ~ Fragments Are Not People

~ TMITAATIHICP ~ The Most Important Thing About A Technology Is How It Changes People

~ PIIT ~ Politics Influences Information Technology

~ ESPBITU ~ Entrenched Software Philosophies Become Invisible Through Ubiquity

~ TCSBLTTL ~ Technology Criticism Should Be Left To The Luddites

~ NE ~ Network Effect

~ CT ~ Cybernetic Totalists

~ DM ~ Digital Maoists

~ MOMFDWM ~ Many Of My Friends Disagree With Me

~ WDYDWTTACTTL? ~ What Do You Do When The Techies Are Crazier Than The Luddites?

~ LOD ~ Levels Of Description

~ OI ~ Oracle Illusion

~ RTBTMM ~ Race To Be The Most Meta

~ ATPLOA ~ Aggregate The Previous Layers Of Aggregation

~ TIOHLM ~ The Illusion Of High-Level Metaness

~ IDDTBF ~ Information Doesn’t Deserve To Be Free

~ WIOHARAIIN? ~ What If Only Humans Are Real And Information Is Not?

~ IIAE ~ Information Is Alienated Experience

~ EITOPTCDI ~ Experience Is The Only Process That Can De-Alienate Information

~ IOTKTP-WTBF-INBASOOOM-A-WNOIO-IWNSIIDGWIW ~ Information Of The Kind That Purportedly – Wants To Be Free – Is Nothing But A Shadow Of Our Own Minds – And – Wants Nothing On Its Own – It Will Not Suffer If It Doesn’t Get What It Wants

~ MICOBKIARS-ITEOAHB ~ Machine Intelligence Can Only Be Known In A Relative Sense – In The Eyes Of A Human Beholder

~ PDTIOTMMSS-ATT ~ People Degrade Themselves In Order To Make Machines Seem Smart – All The Time

~ COE-WYCTCOYC-YCYCOY ~ Circle Of Empathy – When You Change The Contents Of Your Circle – You Change Your Conception Of Yourself

~ ITD ~ Infelicitous Technological Designs

~ OMRTTCOSNANTMOTN-TRCITAOTF-B-TCHYTAIASW ~ One Must Remember That The Customers Of Social Networks Are Not The Members Of Those Networks – The Real Customer Is The Advertiser Of The Future – But – This Creature Has Yet To Appear In Any Significant Way

~ TNDDI ~ The Net Doesn’t Design Itself

~ AFPP ~ Anonymous Fragmentary Pseudo-People

T-INASO-II-B-TSQOTOW ~ Trolling – Is Not A String Of – Isolated Incidents – But – The Status Quo In The Online World

~ IOV ~ Ideology Of Violation

~ TROTCAPTR ~ The Rules Of The Cloud Apply Poorly To Reality

~ MEPITC ~ Meta Equals Power In The Cloud

~ MNTIITDAG ~ Morality Needs Technology If It’s To Do Any Good

~ PWFOAOTFAKOAOSLATCTCUWWTILSFEAO ~ People Will Focus On Activities Other Than Fighting And Killing One Another Only So Long As Technologists Continue To Come Up With Ways To Improve Living Standards For Everyone At Once

~ TDOE ~ The Devaluation Of Everything

~ U&U ~ Unobtrusive And Useful

~ IYWTK-WRGO-IA-SOI-FTM ~ If You Want To Know – What’s Really Going On – In A – Society Or Ideology – Follow The Money

~ RTTFOS-P ~ Reciprocity Takes The Form Of Self-Promotion

~ CITBPNBA ~ Culture Is To Become Precisely Nothing But Advertising

~ IMIFT-A-IO-M-J-A-A-TASIMCWMTTOB ~ If Money Is Flowing To – Advertising – Instead Of – Musicians – Journalists – And – Artists – Then A Society Is More Concerned With Manipulation Than Truth Or Beauty

~ ICIW-TPWSTB-EAC ~ If Content Is Worthless – Then People Will Start To Become – Emptyheaded And Contentless

~ PALOTC ~ Peasants And Lords Of The Clouds

~ AWBTDUFPOM-IIFP-WHAP ~ Are We Building The Digital Utopia For People Or Machines – If It’s For People – We Have A Problem

~ MAAGOTWPM-SNHWETWBTB ~ Maybe After A Generation Or Two Without Professional Musicians – Some New Habitat Will Emerge That Will Bring Them Back

~ TF-ACRTBBHA-EC-B-T-F-A-ER-AAR-TIOEIT-AOI-HB-THD ~ Thus Far – All Computer-Related Technologies Built By Humans Are – Endlessly Confusing – Buggy – Tangled – Fussy – And – Error-Ridden – As A Result – The Icon Of Employment In The – Age Of Information – Has Been – The Help Desk

~ POTHD ~ Planet Of The Help Desks

~ CEC ~ Computationally Enhanced Corruption

~ CHMIEFCTPETTTTANAOTOS ~ Computers Have Made It Easier For Criminals To Pretend Even To Themselves That They Are Not Aware Of Their Own Schemes

~ TWOFCTTPI2008WSCB ~ The Wave Of Financial Calamities That Took Place In 2008 Were Significantly Cloud Based

~ NOITP-DEHTMVCTLTHOHITWWRAATN ~ No One In The Pre-Digital Era Had The Mental Capacity To Lie To Him- Or Herself In The Way We Routinely Are Able To Now

~ WOTCTCTC?-ALF ~ Who Owns The Cloud That Connects The Crowd? – A Lucky Few

~ EHAISABI-UTAAIP ~ Entitlement Has Achieved Its – Singularity – And – Become Infinite – Unless The Algorithm Actually Isn’t Perfect

~ TGUSOTNI ~ The Grand Unified Scam Of The New Ideology

~ ASCIWBHVIOBF-AEWGPFTB ~ A Social Contract In Which Bits Have Value Instead Of Being Free – And Everyone Would Get Paid For Their Bits

~ WADOIS-MWB ~ Without A Degree Of Imposed Scarcity – Money Would Be Valueless

~ AVITAOTLT ~ A Volunteer In The Army Of The Long Tail

~ TWPOTOWARHS ~ The Wrong People Often Take Over When A Revolution Happens Suddenly

~ ETMELMATFCHT-FTCTATG ~ Even The Most Extreme Libertarian Must Admit That – Fluid Commerce Has To Flow Through Channels That Amount To Government

~ WMSOH-A-EOR-IOTBB ~ We Must See Ourselves Honestly – And – Engage Ourselves Realistically In Order To Become Better

~ E-IA-HTB-M-ASORWCC-W-RTWCC ~ Economics – Is About – How To Best – Mix – A Set Of Rules We Cannot Change – With – Rules That We Can Change

~ TUTOF ~ The Unbearable Thinness Of Flatness

~ OCIFOTWAIWBTWWB ~ Online Culture Is Fixated On The World As It Was Before The Web Was Born

~ TOAHBATC-L-PC-IHBSGAC-NO ~ The Open Approach Has Been Able To Create – Lovely – Polished Copies – It Hasn’t Been So Good At Creating – Notable Originals

~ WITNM?-EI-R/R/R ~ Where Is The New Music? – Everything Is – Retro / Retro / Retro

~ WMS-R-IS-IIITRITC ~ What Makes Something – Real – Is That – It Is Impossible To Represent It To Completion

~ ESAP ~ Encapsulation Serves A Purpose

~ BFSL-FLS ~ Been Fast So Long – Feels Like Slow

~ SJ ~ Silicon Juvenilia

~ DC:WAWOJ ~ Digital Culture: Wave After Wave Of Juvenilia

~ PC ~ Postsymbolic Communication

JULIET SCHOR ~ BORN TO BUY ~ 2004

~ TCC ~ The Commercialized Child

~ TCO-W-A-S ~ The Cycle Of – Work-And-Spend

~ YPAROCKAA-TATFAAAUOMOTNT-TATHMWTMPCD-A-AMCTTP-B-A-TLT ~ Young People Are Repositories Of Consumer Knowledge And Awareness – They Are The First Adopters And Avid Users Of Many Of The New Technologies – They Are The Household Members With The Most Passionate Consumer Desires – And – Are Most Closely Tethered To Products – Brands – And – The Latest Trends

~ CSWAICA-C-APAPHCTDWI-‘I’O’O’-WI-HON-WDTHFOSS-ISAW-HMPOTDOS?-IARSMCDW ~ Children’s Social Worlds Are Increasingly Constructed Around Consuming – As Brands And Products Have Come To Determine Who Is – “In” Or “Out” – Who Is – Hot Or Not – Who Deserves To Have Friends Or Social Status – In Such A World – How Many Parents Opt To Downshift Or Simplify? – It’s A Radical Step Many Children Don’t Welcome

~ TCOC ~ The Commercialization Of Childhood

~ AWCHCIC-IITAOO-N-WT-O-CSE-TSEOCIICCTIU ~ As We Consider How Childhood Is Changing – It’s Important To Avoid Our Own – Nostalgia – Wishful Thinking – Or – Culturally Specific Experiences – The Sheer Extent Of Children’s Immersion In Consumer Culture Today Is Unprecedented

~ TNNIT-KAMJF-TCATSP ~ The New Norm Is That – Kids And Marketeers Join Forces –To Convince Adults To Spend Money

~ IICCCD-ITFO-D-A-LSE-A-PC ~ Involvement In Consumer Culture – Causes Dysfunction – In The Forms Of – Depression – Anxiety – Low Self-Esteem – And – Psychosomatic Complaints

~ ‘K’ ~ “Kid-fluence”

~ FAGAOE-C-NP-AMC-MPNBTTCKMAPABTTD-A-TROTK ~ For A Growing Array Of Expenditures – Children – Not Parents – Are Making Choices – Many Parents Now Believe That Their Children Know More About Products And Brands Than They Do – And – They Rely On That Knowledge

~ TDCT-‘KADTT’-B-THBAHTT ~ The Designers Claim That – “Kids Are Driving The Trend” – But – They Have Been Advertising Heavily To Them

~ TTWOCP-TMADB-AFPC ~ Throughout The World Of Children’s Products – The Markets Are Dominated By – A Few Powerful Companies

~ TDOCMHETRLAJE-MIFHTPC ~ Two Decades Of Corporate Monies Have Eroded The Regulatory Legislative And Judicial Environment – Making It Far Harder To Protect Children

~ CE-EQO-AFP-ANE-F-V-A-F-ROYOAS ~ Children Eat – Excessive Quantities Of – Advertised Food Products – And Not Enough – Fruits – Vegetables – And – Fiber – Rates Of Youth Obesity Are Skyrocketing

~ TMOC ~ The Marketing Of Cool

~ MCTVT-WAATWAC-ME-HLOM-CA-A-ALTGWIAAHVITMWDOWHAWN-LMMLLAL ~ Marketers Convey The View That – Wealth And Aspiration To Wealth Are Cool – Material Excess – Having Lots Of Money – Career Achievement – And – A Lifestyle To Go With It Are All Highly Valued In The Marketing World’s Definition Of What’s Hot And What’s Not – Living Modestly Means Living Like A Loser

~ AAHBC-OYRFY ~ Advertising Agencies Have Been Co-Opting Youth Rebellion For Years

~ AC-TPOTPAMMODFOKATTTYO ~ Age Compression – The Practice Of Taking Products And Marketing Messages Originally Designed For Older Kids And Targeting Them To Younger Ones

~ KAGOY ~ Kids Are Getting Older Younger

~ PP ~ Pester Power

~ CAPS ~ Child And Parent Studies

~ T-T-ASFRK-TEIATTIP ~ Trans-Toying – Another Strategy For Reaching Kids – Take Everyday Items And Turn Them Into Playthings

~ ASTTMOTBOWTTWT-CIPNAS-HTMATPSIAQ

~ Advertisers Select Their Thematic Messages On The Basis Of What They Think Will Trigger – Children’s Innermost Psychological Needs And States – How These Messages Affect Those Psychological States Is Another Question

~ AK-TC-MSD-T-K-ITC ~ Alpha Kids – The Coolest – Most Socially Dominant – Trendsettingest – Kids – In The Community

~ CEHBCITWOES ~ Child Endorsers Have Become Common In The World Of Extreme Sports

~ OOTMTAO-VM-ITIAKTUTFFTPOGIOSP ~ One Of The Most Troubling Aspect Of – Viral Marketing – Is That It Asks Kids To Use Their Friends For The Purpose Of Gaining Information Or Selling Products

~ 101WTDAA ~ 101 Ways To Disguise An Ad

~ ‘R-L’PP-P-P-IELT-PU ~ “Real-Life” Product Placement – Puts – Products – Into Everyday Life Through – Paid Users

~ ‘A’-ABPIBDITG ~ “Advergaming” – A Branded Product Is Built Directly Into The Game

~ TCOPI ~ The Corruption Of Public Information

~ ETO ~ Enlisting Trusted Organizations

~ CA-TCOPS-TJITMC-SAACTACAAAAELTG ~ Captive Audiences – The Commercialization Of Public Schools – The Jewel In The Marketer’s Crown – Students Are As Close To A Captive Audience As Advertisers Are Ever Likely To Get

~ TWH ~ The Wholesome Halo

~ TNIR-P-F-T-F-S-O-CDL-FKDWTDATTTUTITFOHTSTMS ~ The New Intrusive Research – Painstaking – Face-To-Face – Scrutiny – Of – Children’s Daily Lives – Film Kids Doing What They Do And Then Try To Use That Information To Figure Out How To Sell Them More Stuff

~ TNCL:KAE-HCTPIAFATCOR-A-TCMSACFAROPTCFTI-AMAOCAAAESTDTT ~ The New Child Labor: Kid As Expert – Hiring Children To Provide Insight And Feedback And To Carry Out Research – And – The Children Must Sign A Contract Forgoing Any Royalties On Products That Come From Their Ideas – A Moderate Amount Of Cash And An Attentive Ear Seem To Do The Trick

~ N-BS-TDHTSTC ~ Neuromarketing – Brain Science –To Determine How To Sell To Consumers

~ EIGFBPS ~ Ethical Issues Go Far Beyond Permission Slips

~ PS-SA-AC-C-A-CW-HBDICRE-A-TOWPABP

~ Parental Surrogates – Such As – Athletic Coaches – Clergy – And –community Workers – Have Been Drawn Into Commercial Research Efforts – And – Typicality Operate Without Prior Approval By Parents

~ HF ~ Habit Formation

~ PF-IATCO-CCC ~ Processed Food – Is At The Center Of – Children’s Consumer Culture

~ FA-P-CIS ~ Food Advertising – Pervades – Children’s Internet Sites

~ MTV-IRT-PNH ~ More Television Viewing – Is Related To – Poor Nutritional Habits

~ TILITRFCEHLSWPATSOIDTPA-B-TA-F-TFLNFICC ~ The Industry Line Is That Responsibility For Children’s Eating Habits Lies Squarely With Parents And That Skyrocketing Obesity Is Due To – Parental Abdication – But – They Are – Fighting – The Food Labeling Necessary For Informed Consumer Choices

~ FHADSAFP-A-MAFOHTCOT ~ Food Has Deep Subconscious Associations For People – And – Marketers Are Figuring Out How To Capitalize On Those

~ ACBOEST-CAA-AMLT-S-D-A-UD-WTETAOPDTP ~ A Considerable Body Of Evidence Shows That – Children And – Adolescents Are More Likely To – Smoke – Drink – And – Use Drugs – When They’re Exposed To Ads Or Programming Depicting These Products

~ ETDAHBAPOCEL-IATTIDTAI-F/TS/PC-AOPDHS-TT-TPOCMEDUHCTACNOD ~ Exposure To Drug Advertising Has Become A Part Of Children’s Everyday Lives – In Addition To The Illegal Drugs That Appear In – Films /Television Shows / Popular Culture – Advertising Of Prescription Drugs Has Soared – Taken Together – The Proliferation Of Commercial Messages Encouraging Drug Use Has Contributed To A Cultural Normalization Of Drugs

~ AOBDY-A-SRSTCIBCOTMEDVDTB ~ Addictions Often Begin During Youth – And – Some Researchers Suspect That Changes In Brain Chemistry Occur That Make Early Dependency Very Difficult To Break

~ MAMOATPUTIOEED-TFM ~ Manufacturers And Marketers Of All These Products Understand The Importance Of Establishing Early Demand – The Future Market

~ TMTOCMTCI-TIOTMBTPAC ~ The Major Thrust Of Contemporary Marketing To Children Is – The Interposition Of The Marketer Between The Parent And Child

~ HCI-IASCO-D-A-LS-E-A-PC-LIICCLTHK-A-MILKPW-BTD ~ High Consumer Involvement – Is A Significant Cause Of – Depression – Anxiety – Low Self-Esteem – And – Psychosomatic Complaints – Less Involvement In Consumer Culture Leads To Healthier Kids – And – More Involvement Leads Kids’ Psychological Well-Being To Deteriorate

~ DC ~ Decommercializing Childhood

~ VC-HF ~ Voluntary Codes – Have Failed

~ R-FDICM ~ Require – Full Disclosure In Children’s Marketing

~ MAETAFTWPT-ITIIRT-AA-I-V-A-E-F-W-THNTF ~ Make Advertising Easier To Avoid For Those Who Prefer To – If The Industry Is Right That – Ads Are – Informative – Valuable – And – Enjoyable – For – Viewers – They Have Nothing To Fear

~ A-FS ~ Ad-Free Schools

~ ROSFC ~ Reclaim Outdoor Space For Children

~ OC-CC-TPO-HAAP-TITKU-A-TGOMA-A-HK ~ Oppose Corporate-Constructed Childhood – The Prevalence Of – Harmful And Addictive Products – The Imperative To Keep Up – And – The Growth Of Materialist Attitudes – Are – Harming Kids

ALISON GOPNIK ~ THE PHILOSOPHICAL BABY ~ 2009

~ WUTTT-BAYCW-I-E-A-A-TTAEW-C-I-A-L ~ We Used To Think That – Babies And Young Children Were – Irrational – Egocentric – And – Amoral – Their Thinking And Experience Were – Concrete – Immediate – And – Limited

~ PAN-HDTB-NOLM-B-IM-CM-A-EMTWWEHTP-ISW-YCAA-S-MI-MC-AE-MCTAA ~ Psychologists And Neuroscientists – Have Discovered That Babies – Not Only Learn More – But – Imagine More – Care More – And – Experience More Than We Would Ever Have Thought Possible – In Some Ways – Young Children Are Actually – Smarter – More Imaginative – More Caring – And Even – More Conscious Than Adults Are

~ MTAOC-HBAATC-WG-TWAU-OP-A-O-CAC-HEHWC-A-TFTWCEWCATWTA-A-EWCEAA ~ More Than Any Other Creature – Human Beings Are Able To Change – We Change – The World Around Us – Other People – And – Ourselves – Children And Childhood – Help Explain How We Change – And – The Fact That We Change Explains Why Children Are The Way They Are – And – Even Why Childhood Exists At All

~ WCPS-A-OSCU-WAOPB-TBAO ~ We Change Our Surroundings – And – Our Surroundings Change Us – We Alter Other People’s Behavior – Their Behavior Alters Ours

~ WIC?-IADDPIWYHBAUDOA-CLCEWC ~ What Is Childhood? – It’s A Distinctive Developmental Period In Which Young Human Beings Are Uniquely Dependent On Adults – Childhood Literally Couldn’t Exist Without Caregivers

~ C-AT-R&DD-OT-HS-TB-SG-TB-A-APAM-TTU-AMNI-MU-A-WTTTOFGOAMTR ~ Children – Are The – R&D Department – Of The – Human Species – The Blue-Sky Guys – The Brainstormers – Adults – Are – Production And Marketing – They Think Up – A Million New Ideas – Mostly Useless – And – We Take The Three Or Four Good Ones And Make Them Real

~ IWFO-AA-L-TP-SAAE-RSR-TBAYCWILPP-B-IWFOO-DCFC-EIAL-TITAWLS-TCABDDTW ~ If We Focus On – Adult Abilities – Long-Term Planning – Swift And Automatic Execution – Rapid Skilful Reaction – Then Babies And Young Children Will Indeed Look Pretty Pathetic – But – If We Focus On Our – Distinctive Capacities For Change – Especially Imagination And Learning – Then It’s The Adults Who Look Slow – The Caterpillars And Butterflies Do Different Things Well

~ BBAAMHCTAB;MNPAATBTA-AWGOAEM-OB-‘PO’-TWLUPASTOTAUMO ~ Babies Brains Are Actually More Highly Connected Than Adult Brains; More Neural Pathways Are Available To Babies Than Adults – As We Grow Older And Experience More – Our Brains – “Prune Out” – The Weaker Less Used Pathways And Strengthen The Ones That Are Used More Often

~ OPIIPOBWCROTLOTPWTCOU-WCLFTDOEGBTSLCIITU ~ Our Protracted Immaturity Is Possible Only Because We Can Rely On The Love Of The People Who Take Care Of Us – We Can Learn From The Discoveries Of Earlier Generations Because Those Same Loving Caregivers Invest In Teaching Us

~ IHTCBDALC-A-A-BD-WCTOIOIAE ~ Imagining How They Could Be Different Actually Lets – Children – And – Adults – Become Different – We Can Turn Ourselves Into Our Imaginary Alter Egos

~ BAYCANTACWOT-ETYBHSCFEAA-A-ETKTRSBFBTTCBC ~ Babies And Young Children Are Not The Amoral Creatures We Once Thought – Even The Youngest Babies Have Striking Capacities For Empathy And Altruism – And – Even Toddlers Know That Rules Should Be Followed But That They Can Be Changed

~ TSSOB ~ The Spiritual Significance Of Babies

~ BATMOL ~ Babies And The Meaning Of Life

~ CRDPUITW-T-B-A-M ~ Children Really Do Put Us In Touch With – Truth – Beauty – And – Meaning

~ ETMMFOT-Y-OL-TEPP-TICTMTGIJAE-A-TISFO-TUWIMTBH ~ Even The Most Mundane Facts Of Three-Year-Old Life – The Extravagant Pretend Play – The Insatiable Curiosity That Makes Them Get Into Just About Everything – And – The Intuitive Sympathy For Others – Tell Us What It Means To Be Human

~ WDCP? ~ Who Do Children Pretend?

~ PAMHWADOSTB-JOOR-O-TH-JBM ~ People Are Most Unhappy When A Desirable Outcome Seems To Be – Just Out Of Reach – Or – To Have – Just Been Missed

~ BATTAPHYTIT ~ Being Able To Talk About Possibilities Helps You To Imagine Them

~ C-D-CTOTW-FAVEA ~ Children – Develop – Causal Theories Of The World – From A Very Early Age

~ IC-AN-IF-AIOEGOM ~ Imaginary Companions – Are Not – In Fact – An Indication Of Either Genius Or Madness

~ VYC-ML-B-TNVGAI ~ Very Young Children – May Lie – But – They’re Not Very Good At It

~ FOWYWMYDMI-WTASEMYDLI ~ Focusing On What You Want Makes Your Desires More Irresistible – While Thinking About Something Else Makes Your Desires Less Intense

~ TO-T-A-CLM ~ Think Of – Toddlers – As – Causal Learning Machines

~ VYBCITAOO ~ Very Young Babies Can Imitate The Actions Of Others

~ C-DJLBIYS-TLB-AYM-A-UYL-T ~ Children – Don’t Just Learn By Imitating Your Successes – They Learn By – Avoiding Your Mistakes – And – Understanding Your Limitations – Too

~ A-TBBAGMATBTIWTTATBTD ~ And – The Babies Babbled And Gestured More At The Blob That Interacted With Them Than At The Blob That Didn’t

~ TACASCBCLAATUOTMOO-AA-AMWTWCTUWIGOIOPHIBHWTS ~ There Are Consistent And Strong Correlations Between Children’s Language Abilities And Their Understanding Of The Minds Of Others – After All – A Major Way That We Come To Understand What Is Going On In Other People’s Heads Is By Hearing What They Say

~ HC-TEAOAFPOGG-P-TBOTSATSOTD? ~ How Can – The Electrical Activity Of A Few Pounds Of Grey Goo – Produce – The Blue Of The Sky And The Song Of The Dove?

~ PA-LBSPOYBASDO ~ Paying Attention – Literally Boosts Some Parts Of Your Brain And Shuts Down Others

~ S-RTDWTLAITW-BSTLTWDWTLA-A-RTDWTFAAWTID-BSTBCOMMOTWAO ~ So – Rather Than Determining What To Look At In The World – Babies Seem To Let The World Determine What They Look At – And – Rather Than Deciding Where To Focus Attention And Where To Inhibit Distractions – Babies Seem To Be Conscious Of Much More Of The World At Once

~ SITAGTSTBO ~ Sometimes It Takes A Genius To See The Blindingly Obvious

~ GRAER-DJAU-OMTO ~ Genetics Risk And Environmental Risk – Don’t Just Add Up – One Multiplies The Other

~ GD-CBM-O-CDA ~ Genetic Differences – Can Be Magnified – Or – Can Disappear Altogether

~ ATTA-TP-GOB-IOC-IDITU-EWIWHNIEOTP ~ Acknowledging The Truth About – The Past – Good Or Bad – Individually Or Collectively – Is Deeply Important To Us – Even When It Will Have No Immediate Effect On The Present

~ JACABW-TATW-B-AWPCFCTT-TSTBBW-CFMI-B-AWPCTCTMJAA ~ Just As Children Are Born With – Theories About The World – But – Also With Powerful Capacities For Changing Those Theories – They Seem To Be Born With – Certain Fundamental Moral Ideas – But – Also With Powerful Capacities To Change Their Moral Judgments And Actions

~ THCTCAFTGOTLGIOOOGEA-TADOTDHTTMAFR ~ The Human Ability To Coordinate Actions For The Good Of The Larger Group Is One Of Our Greatest Evolutionary Advantages – This Ability Depends On The Distinctively Human Tendency To Make And Follow Rules

~ CCATU-MTAE-A-TSITWMCL-OLFOC-A-OCLFU-HASQ ~ Children Can Also Tell Us – More Than Anything Else – About – The Spiritual Intuitions That We Might Call Love – Our Love For Our Children – And – Our Children’s Love For Us – Has A Special Quality

~ C-IAU-TBATSTTTCFT ~ Caregivers – Implicitly And Unconsciously – Teach Babies At The Same Time That They Care For Them

~ THCFCMTWCFOWIITBHJBLATWWAN ~ The Human Capacity For Change Means That We Can’t Figure Out What It Is To Be Human Just By Looking At The Way We Are Now

JENNY ODELL ~ HOW TO DO NOTHING ~ 2019

~ RTAE ~ Resisting The Attention Economy

~ SU ~ Surviving Usefulness

~ NIHTDTN ~ Nothing Is Harder To Do Than Nothing

~ IAWWOVIDBOP-MOUFOELM-C-O-O-AAAFRBTTWUD ~ In A World Where Our Value Is Determined By Our Productivity – Many Of Us Find Our Every Last Minute – Captured – Optimized – Or – Appropriated As A Financial Resource By The Technologies We Use Daily

~ TPODN-ITRTWRARTBMP-BR-TQWWCPAP ~ The Point Of Doing Nothing – Isn’t To Return To Work Refreshed And Ready To Be More Productive – But Rather – To Question What We Currently Perceive As Productive

~ DL ~ Deep Listening

~ TMOSTL ~ The Moment Of Stopping To Listen

~ A-P-N-S-DNFYIOFYTE-NFYTS ~ A – Public – Noncommercial – Space – Demands Nothing From You In Order For You To Enter – Nor For You To Stay

~ TMODBPSAOSITYDHTBA-O-PTWTBS-TBT ~ The Most Obvious Difference Between Public Space And Other Spaces Is That You Don’t Have To Buy Anything – Or – Pretend To Want To Buy Something – To Be There

~ TSD-CU-AAUT-SWT-‘P’-CBMOEOEEI ~ Those Spaces Deemed – Commercially Unproductive – Are Always Under Threat – Since What They – ‘Produce” – Can’t Be Measured Or Exploited Or Even Easily Identified

~ Y-IDGET-W-FA-ATT! ~ Yes – It Did Get Easier To – Work – From Anywhere – All The Time!

~ WMTTROL ~ Work Metastasizing Through The Rest Of Life

~ FIPOC ~ Financially Incentivized Proliferation Of Chatter

~ NOMO ~ The Necessity Of Missing Out

~ NOSMO ~ The Necessity Of Sometimes Missing Out

~ TIIFACB-LIT-DL-BS-A-L-AI-MUYP ~ There Is In Fact A Connection Between – Listening In The – Deep Listening – Bodily Sense – And – Listening – As In – Me Understanding Your Perspective

~ PO-S-AO-T-F-N-I-N-C-AAT-FM-FC-FC ~ Protect Our – Spaces – And Our – Time – For – Non-Instrumental – Non-Commercial – Activity And Thought – For Maintenance – For Care – For Conviviality

~ DD ~ Digital Detox

~ ‘P’-IAENAF-AAWWCBE ~ “Peace” – Is An Endless Negotiation Among Free-Acting Agents Whose Wills Cannot Be Engineered

~ P-NEBETIWFW-AATRPTD-IAAATRPTMOMB ~ Politics – Necessarily Exists Between Even Two Individuals With Free Will – Any Attempt To Reduce Politics To Design – Is Also An Attempt To Reduce People To Machines Or Mechanical Beings

~ SIDWU-TVOAOP-THIFOPSRHAS-DFKFAMUWFC ~ So Instinctively Do We Understand – The Value Of An Outsider’s Perspective – That History Is Full Of People Seeking Remote Hermits And Sages – Desperate For Knowledge From A Mind Unconcerned With Familiar Comforts

~ WIA-PSOF-PCASTT-NC-COAATSTTTCBEMD ~ Whipped Into A – Permanent State Of Frenzy – People Create And Subject Themselves To – News Cycles – Complaining Of Anxiety At The Same Time That They Check Back Ever More Diligently

~ TLOAACDTME ~ The Logic Of Advertising And Clicks Dictates The Media Experience

~ FSOOF-IAVSR-TSGFWS ~ Firecrackers Setting Off Other Firecrackers – In A Very Small Room – That Soon Gets Filled With Smoke

~ TNTPSAIMBTE ~ The Need To Periodically Step Away Is More Obvious Than Ever

~ WHTBATDB:C/P-L/CB ~ We Have To Be Able To Do Both: Contemplate/Participate – Leave/Come Back

~ MJ-IRB-C-BA ~ Moral Judgement – Is Replaced By – Cost-Benefit Analysis

~ TS ~ Third Space

~ LIACSODIU ~ Living In A Constant State Of Distraction Is Unpleasant

~ HSCMEATRTO-ADOL-M ~ Historically – Some Can More Easily Afford To Refuse Than Others – A Degree Of Latitude – A Margin

~ IS-CGALWTAIT-‘A’-TR ~ Institutional Support – Can Go A Long Way Toward Allowing Individuals To – “Afford” – To Refuse

~ AOCR-AOM-‘C’-FP-ITCI ~ Acts Of Collective Refusal – Are Obviously More – “Costly” – For Participants – If They’re Considered Illegal

~ TAM-‘SA’-TB-R-ATM-OGPTSITAOOA-TBAUEOKOMR ~ There Are Many – “Systemic Abuses” – To Be – Refused – At The Moment – One Great Place To Start Is The Abuse Of Our Attention – That’s Because Attention Undergirds Every Other Kind Of Meaningful Refusal

~ II-A(DWTPAT)-TMOR-RCOICAMTDONWANWOMTT ~ If Its – Attention (Deciding What To Pay Attention To) – That Makes Our Reality – Regaining Control Of It Can Also Mean The Discovery Of New Worlds And New Ways Of Moving Through Them

~ B-IWAT-WWSFTBOHWCA-T-TIODOABATC ~ But – If We Allow That – What We See Forms The Basis Of How We Can Act – Then – The Importance Of Directing Our Attention Becomes All Too Clear

~ I-AAW-ASCL-T-WHEMRTWAAEEAIEPOOA ~ If – Attention And Will – Are So Closely Linked – Then – We Have Even More Reason To Worry About An Entire Economy And Information Ecosystem Preying On Our Attention

~ EMTDW? ~ Empower Me To Do What?

~ GFMATW? ~ Good For Me According To Whom?

~ WTPOYAHC-YRYRD-YBTMAAIADKOW ~ When The Pattern Of Your Attention Has Changed – You Render Your Reality Differently – You Begin To Move And Act In A Different Kind Of World

~ EOS ~ Ecology Of Strangers

~ WSCATAUBWABTEOIAPS ~ We Should Care About Those Around Us Because We Are Beholden To Each Other In A Practical Sense

~ WSGFBAITAR-YCEFYPBITNCICF ~ When Something Goes From Being An Idea To A Reality – You Can’t Easily Force Your Perception Back Into The Narrow Container It Came From

~ IWLO-R-LI-BCB-OFBABI-WAARTRONB-S-C-O-C-NSAOOO-IOOP ~ If We Let Our – Real-Life Interactions – Be Corralled By – Our Filter Bubbles And Branded Identities – We Are Also Running The Risk Of Never Being – Surprised – Challenged – Or – Changed – Never Seeing Anything Outside Of Ourselves – Including Our Own Privilege

~ P-POO-P-IDF-D-P-A-E ~ Politics – Play Out On – Platforms – Ill Designed For – Difference – Plurality – And – Encounter

~ T-WWATNOW-BD-B-CD-WHSMTLFTBOE ~ Today – When We Are Threatened Not Only With – Biological Desertification – But – Cultural Desertification – We Have So Much To Learn From The Basics Of Ecology

~ IIW-AOA-TWD-WTH-WTS-A-WIOWHA-ITW-AFTG-NJF-L-B-F-E ~ It Is With – Acts Of Attention – That We Decide – Who To Hear – Who To See – And – Who In Our World Has Agency – In This Way – Attention Forms The Ground – Not Just For – Love – But – For – Ethics

~ APB-WALOTTW-SESWAFSE;ASB-WAEDBOC ~ As Physical Beings – We Are Literally Open To The World – Suffused Every Second With Air From Somewhere Else; As Social Beings – We Are Equally Determined By Our Contexts

~ HAO-B-TSCIATATYDHTWS ~ Humility And Openness – Because – To Seek Context Is Already To Acknowledge That You Don’t Have The Whole Story

~ C-IWAWYHYAOFLE;TLYHI-TMCA ~ Context – Is What Appears When You Hold Your Attention Open For Long Enough; The Longer You Hold It – The More Context Appears

~ ARTTMB ~ A Race To The Mediocre Bottom

~ B-B-AACOMOISOFAAW-WEHOTORR ~ But – Because – Apologizing And Changing Our Minds Online Is So Often Framed As A Weakness – We Either Hold Our Tongues Or Risk Ridicule

~ TCCOSAFWIETBAMATAAB ~ The Crowd Can Only See A Figure Who Is Expected To Be As Monolithic And Timeless As A Brand

~ GTAOTITFUDAUO-C-I-A-N-TAT-SAU-C-INLTA-CSS ~ Given That All Of The Issues That Face Us Demand An Understanding Of – Complexity – Interrelationship – And – Nuance – The Ability To – Seek And Understand – Context – Is Nothing Less Than A – Collective Survival Skill

~ DASOPBEAARI-TI-IWWTRHTCAEO-WWAHTRHTCAP ~ Developing A Sense Of Place Both Enables Attention And Requires It – That Is – If We Want To Relearn How To Care About Each Other – We Will Also Have To Relearn How To Care About Place

~ MD ~ Manifest Dismantling

~ TPOTAECJBABLOARTIOPDT;TAEATIOIO-PS-EP-C-A-R ~ The Pitfalls Of The Attention Economy Can’t Just Be Avoided By Logging Off And Refusing The Influence Of Persuasive Design Techniques; They Also Emerge At The Intersection Of Issues Of – Public Space – Environmental Politics – Class – And – Race

PAMELA SLIM ~ A SOLID BUSINESS CASE AND AN EAGER MARKET ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ HYSTDADYI? ~ Have You Spent Time Developing And Defining Your Idea?

~ HYPATYIWRPIYTM? ~ Have You Prototyped And Tested Your Idea With Real People In Your Target Market?

~ HYMS-O-SUPOYML-O-GTTDYTP? ~ Have You Made Sales – Or – Signed Up People On Your Mailing List – Or – Gotten Them To Download Your Trial Product?

~ DYHAVBM? ~ Do You Have A Viable Business Model?

~ AYWTCSIITDGAP? ~ Are You Willing To Change Strategies Immediately If Things Don’t Go As Planned?

~ CYIYC? ~ Can You Identify Your Competitors?

~ CYDWMY-D-ME-O-MA? ~ Can You Describe What Makes You – Different – More Effective – Or – More Appealing?

~ CYBSITMRS? ~ Could Your Business Survive If The Market Radically Shifted?

~ DYHATUPOS? ~ Do You Have A Truly Useful Product Or Service?

~ DYHATRBPAIIPTEYBI? ~ Do You Have All The Right Business Processes And Infrastructure In Place To Execute Your Business Idea?

~ HYCWP-TMSYWG-S-A-O-A? ~ Have You Consulted With Professionals – To Make Sure You Won’t Get – Sued – Audited – Or – Arrested?

~ AYPFVD-NAO? ~ Are You Prepared For Various Disasters – Natural And Otherwise?

~ CYDYTMICAST? ~ Can You Define Your Target Market In Clear And Specific Terms?

~ DYKWTC-IP-O-IA-O-ITM? ~ Do You Know Where They Congregate – In Person – Online – In Associations – Or – In The Media?

~ HYSLOTWT? ~ Have You Spent Lots Of Time With Them?

~ DYKWTC? ~ Do You Know What They Crave?

~ DYKWWHTTOTBYPOS? ~ Do You Know What Will Happen To Them Once They Buy Your Product Or Service?

~ DYKWTCAD? ~ Do You Know What They Care About Deeply?

~ DYKHTLTC? ~ Do You Know How They Like To Communicate?

~ DTHAT-C-H-C-TPYFYS? ~ Do They Have Access To – Cold – Hard – Cash – To Pay You For Your Services?

~ ATTKOPWWBFTHOW-RIYWDBON? ~ Are They The Kind Of People Who Would Be Fun To Hang Out With – Regardless If You Were Doing Business Or Not?

PAMELA SLIM ~ SIGNS YOUR BUSINESS IDEA MIGHT BE FEASIBLE ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ YHAU-A/S/C-TWAYTSTNBTAE ~ You Have A Unique – Approach / Skill / Capability – That Will Allow You To Serve This Need Better Than Anyone Else

~ YH-T-C-R-A-S-FGTBLIATM ~ You Have – The – Capacity – Resources – And – Support – For Getting The Business Launched In A Timely Manner

~ UHCAAIWYPVBCPP ~ You Have Chosen An Area In Which You Provide Value Beyond Cheap Production Price

~ YTMNOIIIWYHTO-B-HTMTPFWYAS ~ Your Target Market Not Only Is Interested In What You Have To Offer – But – Has The Money To Pay For What You Are Selling

~ YCAPAIGBAI ~ You Create A Prototype And It Generates Buzz And Interest

~ YHAFGOTFMOYB ~ You Have A Firm Grasp Of The Financial Metrics Of Your Business

~ IYROTBYB-YHANOSACPWWLTWWY ~ If You Require Others To Build Your Business – You Have A Network Of Smart And Capable People Who Would Like To Work With You

~ YWAAAFAYBI-A-UITCIYPOS ~ You Welcome Any And All Feedback About Your Business Idea – And – Use It To Continually Improve Your Product Or Service

PAMELA SLIM ~ SIGNS YOUR BUSINESS IDEA MIGHT BE AN EXPENSIVE HOBBY ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ YFTIAMBOHAAFC-O-DIYG-YANSTIAGI-B-YATPTAI ~ You Feel There Is A Market Based On Hunches And A Few Conversation – Or – Deep In Your Gut – You Are Not Sure This Is A Good Idea – But – You Are Too Proud To Admit It

~ WYDTIWPWWBTTMFYPOS-TAEOBAES-O-AD-AS-‘TITWBIIHEH’ ~ When You Discuss The Idea With People Who Would Be The Target Market For Your Product Or Service – They Are Either Overcome By An Embarrassing Silence – Or – Are Direct – And Say – “That Is The Worst Business Idea I Have Ever Heard”

~ WSCYI-YGVDAICTS-T-‘TOANSETGMBI’ ~ When Someone Challenges Your Idea – You Get Very Defensive And Immediately Change The Subject – Thinking – “They Obviously Are Not Smart Enough To Get My Brilliant Idea”

~ YS-H/W/M/SY-WOTI-WEBIIFOEAPIOC ~ You Spend – Hours / Weeks / Months / Sometime Years – Working On The Idea – Without Ever Bringing It In Front Of Either A Potential Investor Or Customer

~ YAUTDTTNTPOSMFITEOYC ~ You Are Unable To Describe The True Need This Product Or Service Might Fill In The Eyes Of Your Customer

~ YHNUAVLTB-A-YDSYWPWH ~ You Have Never Undertaken A Venture Like This Before – And – You Don’t Surround Yourself With People Who Have

~ YPNIVL-A-YDTAYMHWWITPWBWTJYIYV ~ Your Personal Network Is Very Limited – And – You Don’t Think Anyone You May Have Worked With In The Past Would Be Willing To Join You In Your Venture

~ YVYVA-‘AON’-A-WOCLOBI-ROFFO ~ You View Your Venture As – “All Or Nothing” – And – Will Only Consider Launching One Business Idea – Regardless Of Feedback From Others

PAMELA SLIM ~ THE FLASH OF BRAND INSIGHT ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ WAI-WIMB-M ~ Who Am I – What Is My Brand – Me

~ WI-M-P/P/P-M-M ~ What Is – My – Promise / Personality / Positioning – Me – Me

~ WDIWTS-HSISI-M-M-M ~ What Do I Want To Say – How Should I Say It – Me – Me – Me

~ IOICGTDR-IOICDME-M-M-M-M ~ If Only I Can Get The Details Right – If Only I Can Discover My Essence – Me – Me – Me – Me

~ B!-TFOBI ~ Bam! – The Flash Of Brand Insight

~ IWWTA-T ~ I Wonder Who They Are – Them

~ IWWTD-T-T ~ I Wonder What They’re Doing – Them – Them

~ IWHTF-T-T-T ~ I Wonder How They’re Feeling – Them – Them – Them

~ IWHICMLBFTAMTFBAT-T-T-T-T ~ I Wonder How I Can Make Life Better For Them And Make Them Feel Better About Themselves – Them – Them – Them – Them

PAMELA SLIM ~ ESCAPE FROM CUBICLE NATION ~ 2009

~ FWTYAPATT-BU-TK-S-A-E-TBTGATW-I-ALOILAS ~ Finding Work That You Are Passionate About Takes Time – Building Up – The Knowledge – Skill – And – Experience – To Be Truly Great At This Work – Is – A Labor Of Intense Love And Sweat

~ CABOOTW-A-B-I/C/F/A/M-RP ~ Creating A Business Out Of This Work – And – Building – Infrastructure / Customers / Fans / Advocates / Mentors – Requires Patience

~ HYJIINABP ~ Hating Your Job Intensely Is Not A Business Plan

~ BATE:CAPOYIL-DALTWMYH ~ Begin At The End: Create A Picture Of Your Ideal Life – Design A Life That Will Make You Happy

~ FABNITIH-IASI ~ Find A Business Needle In The Idea Haystack – Identify A Specific Idea

~ FOTM-MSYHTFWTSCE ~ Figure Out The Money – Make Sure You Have The Financial Wherewithal To Seriously Consider Entrepreneurship

~ DTSOYB-LHTSOFTC ~ Define The Spirit Of Your Brand – Learn How To Stand Out From The Crowd

~ RYT-ITPWWSGAPWY ~ Recruit Your Tribe – Identify The People Who Will – Support – Guide – And – Partner – With – You

~ TAP-FOIYAHABWQYJF ~ Test And Prototype – Find Out If You Actually Have A Business Worth Quitting Your Job For

~ PTL-ON-MAD ~ Prepare To Leap – Or Not – Make A Decision

~ SBD-‘TT’-TPWTYMF ~ Start By Defining – “The Thing” – That People Will Trade You Money For

~ IYWTBS-YMCA-C-A-A-SB-TWDYICTYLFTH ~ If You Want To Be Successful – You Must Create A – Compelling – Authentic – And – Sticky Brand – That Will Draw Your Ideal Customers To You Like Flies To Honey

~ YCSIRWPYAS ~ Your Customers Should Immediately Recognize What Problem You Are Solving

~ DYICIAACPOCYBP ~ Defining Your Ideal Customers Is An Absolutely Critical Part Of Creating Your Business Plan

~ TBGTYCGYBSYB-ITU-YO-T-F-A-B-AM-SYCCAUBTWGITWORAEB ~ The Biggest Gift That You Can Give Yourself Before Starting Your Business – Is To – Understand Your Own – Thoughts – Feelings – And – Beliefs – About Money – So You Can Change Any Unhealthy Behaviors That Will Get In The Way Of Running An Effective Business