TIM WU ~ THE ATTENTION MERCHANTS ~ 2016

~ TWOATW-WBCOTL-MPOL-H/S/SI-AT-WS-SFAAC-WHCTAAVDWOB-WNEBOOLICETTEICB ~ There Was Once A Time When – Whether By Convention Or Technological Limitation – Many Parts Of Life – Home / School / Social Interaction – Among Them – Were Sanctuaries – Sheltered From Advertising And Commerce – We Have Come To Accept A Very Different Way Of Being – Whereby Nearly Every Bit Of Our Lives Is Commercially Exploited To The Extent It Can Be

~ WAAR-WQFRI-O-LLTALOOTWI ~ We Are At Risk – Without Quite Fully Realizing It – Of – Living Lives That Are Less Our Own Than We Imagine

~ ITHOACTUAIIT-TLAOT-A-WR-R-S-I ~ If The History Of Attention Capture Teaches Us Anything It Is That – The Limits Are Often Theoretical – And – When Real – Rarely – Self-Imposed

~ ARA-O-ATSOH-I-O-CTD ~ As Remarkable As – Our – Ability To See Or Hear – Is – Our – Capacity To Disregard

~ BTDAUIBTNC-MPPHNNTITG ~ Before The Democratic Age Ushered In By The Nineteenth Century – Most Political Powers Had No Need To Influence The Governed

~ TTSUTS-PM-ASRUT-EI-TSDODABSIPI ~ The Techniques Successfully Used To Sell – Patent Medicine – Are Still Routinely Used Today – Exotic Ingredients – The Supposed Degree Of Difference Afforded By Some Ingenious Proprietary Innovation

~ FAOSRATA-PF-STTCOMT-REITHP-AOTATAI ~ For All Our Secular Rationalism And Technological Advances – Potential For – Surrender To The Charms Of Magical Thinking – Remains Embedded In The Human Psyche – Awaiting Only The Advertiser To Awaken It

~ TCOAPDOAR ~ The Complicity Of A Press Dependent On Advertising Revenue

~ SA: CTDFPTOMNE-‘DE’+TRNDO-‘B’-CL-BCTI-VON-TSTSIAFOLI=TFDO-‘T’-A-ATTYMBIS-ANCKA-TFC ~ Scientific Advertising: Creating The Desire For Products That Otherwise Might Not Exist – “demand Engineering” + The Relatively New Discipline Of – “Branding” – Creating Loyalty – By Creating The Impression – Valid Or Not – That Something Truly Set It Apart From Others Like It + The First Deployment Of – “Targeted” – Advertisements – Addressed To The Yet Mysterious But Increasingly Sought-After New Creature Known As – The Female Consumer

~ DWEBSNSMTTPWSTPBTTPEAA ~ Demand Was Engineered By Showing Not So Much That The Product Would Solve The Problem But That The Problem Existed At All

~ TMOPFFP ~ The Manipulation Of Public Fears For Profit

~ GFBTQOUOEQAAMOBD-ABTIPWTAATCCIW ~ Going Far Beyond The Question Of Usefulness Or Even Quality As A Matter Of Brand Development – Advertisers Began To Imbue Products With Traits And Associations That Consumers Could Identify With

~ CE ~ Celebrity Endorsements

~ TIV-‘S’-T-TAIHBAIEEFCAIR-IDSBBINFPO-GC-PW-ACRITSA-PSPHADS-BN-NSOACWDSITSOC-AIMIAUFTSC ~ Through Its Variously – “Scientific” – Techniques – The Advertising Industry Had Become An Increasingly Efficient Engine For Converting Attention Into Revenue – It Did So By Beginning Its Now Familiar Practice Of – Giving Consumers – Particularly Women – A Constantly Receding Ideal To Strive After – Perhaps Social Practice Had Always Done So – But Now – New Strategies Of Attention Capture Were Doing So In The Service Of Commerce – An Infinitely More Insatiable And Unyielding Force Than Social Convention

~ TMEBA-DNTTCYTMAC-B-RTCYTTINC-TBA-ITAENSMTPATC-AIMS-ICA-PC-WLCBIB-MI ~ The Most Effective Brand Advertising – Does Not Try To Convince You To Make A Choice – But – Rather To Convince You That There Is No Choice – True Brand Advertising – Is Therefore An Effort Not So Much To Persuade As To Convert – At Its Most Successful – It Creates A – Product Cult – Whose Loyalists Cannot Be Influenced By – Mere Information

~ BMONT-AAIM-C-WEWHBFMOAMS-TH ~ By Means Of New Technologies – Advertising And Its Master – Commerce – Would Enter What Had Been For Millennia Our Attention’s Main Sanctuary – The Home

~ R-‘S’-I-15MS-TAOTS-TPO-AEO-TBIGAWTHAEAUMBTBOEPATOA-BTP-RWHITAAEDNM ~ Radio – “Serial” – In – 15 Minute Instalments – The Ancestor Of The Sitcoms – The Power Of – An Entertainment Offering – To Bring In Giant Audiences Willing To Hear Advertising Effected An Unlikely Merger Between The Business Of Entertainment Producers And That Of Advertisers – Before This Point – Received Wisdom Had It That Advertising And Entertainment Did Not Mix

~ HPTFITEH-BWPTCOPOTDLWAAYU-R-STWFSWDSO-TWAHWLTD-TTATMCTHBS ~ Having Planted The Flag In The Evening Hours – Broadcasters Would Proceed To Colonize Other Parts Of The Day Laden With Attention As Yet Un-Reaped – Soon They Would Find Success With Daytime Soap Operas – Targeting Women At Home With Little To Do – Thanks To All The Modern Conveniences They Had Been Sold

~ TIO-PT-IAWAI-EF-TSD-BWWPAT-TNFOAEPLTTSSATSTEDCNHBC-ANDOSA-ESI-PT-W(ATALDR)AMROCA-AFDPT ~ The Invention Of – Prime Time – Insofar As We Are Influenced – Even Formed – To Some Degree – By Whatever We Pay Attention To – The Novel Fact Of An Entire Population Listening To The Same Show At The Same Time Every Day Could Not Help But Create – A New Degree Of Shared Awareness – Even Shared Identity – Prime Time – Was (And To A Lesser Degree Remains) A Massive Ritual Of Collective Attention – A Force Drawing People Together

~ BR-W-IIED-TOAAMOS-A-SABR-TOTBFOCI-IWTBFT-E-E-A-E-OT-P

~ Broadcast Radio – Was – In Its Early Days – Thought Of As A Miracle Of Science – A – Sacred And Blessed Realm – That Ought Be Free Of Commercial Intrusion – It Was To Be For The – Education – Entertainment – And – Enlightenment – Of The – Public

~ QMOAC-ATBTPAMAVOTA ~ Quantitative Measure Of Attention Capture – Allowed The Broadcaster To Put A More Accurate Value On The Airtime

~ C-MBTCOIF-B-ATHOHS-TUTSTSLATTTSCBJAU-INMS-TPAAHAUT ~ Choice – May Be The Cornerstone Of Individual Freedom – But – As The History Of Humanity Shows – The Urge To Surrender To Something Larger And To Transcend The Self Can Be Just As Urgent – If Not More So – The Greatest Propagandists And Advertisers Have Always Understood This

~ ATIPOTMSWBITH-SCASTIMBAFFGON-JWUWTAGBTBPT? ~ As The Immersive Power Of The Movie Screen Was Brought Into The Home – Some Could Already See That It Might Be A Force For Greatness Or Nothingness – Just What Uses Would The Attention Gathered By Television Be Put To?

~ TTTEOT-PIM-BWFTAWST ~ Thanks To The Erosion Of The – Public Interest Model – Broadcasters Were Free To Air What Suited Them

~ AI-OC-HASO-N ~ All Individualism – Of Course – Harbor A Strain Of – Narcissism

~ TAEI ~ Technology Always Embodies Ideology

~ TDTIOCOOAWSHTVOE ~ Technologies Designed To Increase Our Control Over Our Attention Will Sometimes Have The Very Opposite Effect

~ TTS ~ The Third Screen

~ TMEWOMABINWACPR-B-RWWIT-‘VR’-TI-RTVITFOM-BCRIIFMPT-‘E’-TBIR ~ The Most Effective Way Of Maintaining A Behaviour Is Not With A Consistent Predictable Reward – But – Rather With What Is Termed – “Variable Reinforcement” – That Is – Rewards That Very In Their Frequency Or Magnitude – Behavior Consistently Rewarded Is In Fact More Prone To – “Extinction” – Than Behaviour Inconsistently Rewarded

~ E-A-OOHGFOMSC-TAPO-C-I-TRCHA ~ Email – Arguably – One Of History’s Greatest Feats Of Mass Skinneresque Conditioning – The Almighty Power Of – Check-In – To Regularly Collect Human Attention

~ TPOTAMIR-FICCFCIQAE ~ The Path Of The Attention Merchants Is Risky – For It Can Call For Compromises In Quality And Ethics

~ T-C-I-C ~ The – Celebrity-Industrial – Complex

~ C-A-P-E ~ Celebrity-Attention-Product-Endorsers

~ PV ~ Pathology Voyeurism

~ HCE ~ Here Comes Everyone

~ AVAP ~ A Virtual Attention Plantation

~ TIOBM ~ The Importance Of Being Microfamous

~ TD-L ~ The D-List

~ TFSATMON ~ The Fourth Screen And The Mirror Of Narcissus

~ TAMMD-FNO-WTG-YSG-T-A-OC-TA ~ The Attention Merchant’s Manifest Destiny – From Now On – Whither Thou Goest – Your Smartphone Goes – Too – And – Of Course – The Ads

~ OTCC-TMVHR-INO-CAP-ILTB-OOCAMS ~ Over The Coming Century – The Most Vital Human Resource – In Need Of – Conservation And Protection – Is Likely To Be – Our Own Consciousnesses And Mental Space

SIVA VAIDHYANATHAN ~ ANTISOCIAL MEDIA ~ 2018

~ TA-TD-TTO-TIG-TP-A-TIT-SARTTT:TSIABTP-ITCGTROUSTFOB-THATG ~ The Autocrat – The De-Territorialzied Terrorist Organization – The Insurgent Group – The Prankster – And – The Internet Troll – Share A Relationship To The Truth: They See It As Beside The Point – If They Can Get The Rest Of Us Scrambling To Find Our Balance – They Have Achieved Their Goals

~ ‘ML’-ATWCEAOWTTM ~ “Media Literacy” – Assume That We Could Even Agree On What That Term Means

~ U-TOUWWFA-HPC-WHT-SOI-SA-L-S-U-A-CSO-TMOREWKAC ~ Ultimately – Those Of Us Who Wish For A – Healthier Public Culture – Will Have To – Strengthen Other Institutions – Such As – Libraries – Schools – Universities – And – Civil Society Organizations – That Might Offer Richer Engagement With Knowledge And Community

~ WMSOCT-WMSAT ~ We Must Sharpen Our Critical Tools – We Must Stop And Think

~ I-COA-METTTTPUTBHAMETTTCUAOU-MOWWE-IMOORAI-LUTB-S-F-A-A-E-YWKCB-A-WCSTQ ~ It – Captures Our Attention – Maximize Exposure To The Things That Push Us To Be Happier And Minimize Exposure To Things That Cause Us Anxiety Or Unhappiness – Much Of What We Encounter – Including Many Of Our Responses And Interactions – Leads Us To Be – Sad – Frustrated – Angry – And – Exhausted – Yet We Keep Coming Back – And – We Can’t Seem To Quit

~ DTB-H-F-LA-SB-ICUBIR-T-I-C-L-L-F

~ Designed To Be – Habit-Forming – Like A – Skinner Box – It Conditions Us By Intermittent Reinforcement – Through – Instant – Constant – Low-Level – Feedback

~ WHSAPOCATWAWVAADGM-ATVMT-OADMHCTO-OH-OM-OW-OFO-A-OM ~ We Have Seen A Proliferation Of Casinos Across The World Along With Video And Algorithmically Driven Gambling Machines – At The Very Movement That – Other Algorithmically Driven Machines Have Come To Occupy – Our Hands – Our Minds – Our Time – Our Work – Our Family Obligations – And – Our Money

~ WFCIDO-TM-WPTBWWWPAS ~ We Find Comfort In Declaring Our – Tribal Membership – We Perform Tribal Membership With What We Post And Share

~ AFFT ~ A Forum For Tribalism

~ APM-BA-AAM-AAM-A-A-RM ~ A Pleasure Machine – But Also – An Anxiety Machine – An Anger Machine – And – A – Resentment Machine

~ SS-PO-IPS-TCBS ~ Surveillance System – Part Of – Its Pleasure System – They Cannot Be Severed

~ TMPSSITHOTW ~ The Most Pervasive Surveillance System In The History Of The World

~ CSOIUOBOIAC ~ Commercial Surveillance Of Its Users On Behalf Of Its Advertising Clients

~ S-AL-M-A-A-TSDAJ-T-GCOHAPEAC-SCU-BPT-I-GDTROCTG ~ States – Authoritarian Leaders – Monitor – Activity – And – Track Suspected Dissidents And Journalists – They – Generate Campaigns Of Harassment Against Perceived Enemies And Critics – States Can Use – Bogus Profiles To – Infiltrate – Groups Devoted To Reforming Or Challenging The Government

~ DCISCAETIUTJAPWATDMGI-FAS-CFAAQL ~ Data Collection Is So Cheap And Easy That It’s Unnecessary To Judge A Priori What Among The Data Might Be Important – Firms And States – Collect First And Ask Questions Later

~ TC:AIIEOMCASS ~ The Cryptopticon: An Inscrutable Information Ecosystem Of Massive Corporate And State Surveillance

~ TWOTCA-C-H-S-AM-OCNBSWIWWAFWP ~ The Workings Of The Cryptopticon Are – Cryptic – Hidden – Scrambled – And – Mysterious – One Can Never Be Sure Who Is Watching Whom And For What Purpose

~ TLBSACSHMA-ASSSRRSDSOPMAHJBAFOBLTDOTOM ~ The Line Between State And Commercial Surveillance Hardly Matters Anymore – A State Security Services Regularly Receive Significant Data Sets On People’s Movement And Habits Just By Asking For Or By Licensing The Data On The Open Market

~ WSPETAO(P)N-T-ACMS-TWFTWOICDAPPATNFCNTUTCG ~ We So Precipitously Entered The Age Of (Potentially) Near-Total And Continuous Mutual Surveillance – That We Failed To Weigh Our Individual Consumer Desires And Personnel Predilections Against The Need For Certain Norms To Uphold The Common Good

~ OPADUDNMITAE-TAIAD ~ Our Privacy And Dignity Ultimately Do Not Matter In The Attention Economy – They Are Inconvenient And Disposable

~ TAE ~ The Attention Economy

~ TVONBFRHACOAFTBT ~ The Virtues Of Not Being Famous Rarely Have A Champion Or A Fairy Tale Behind Them

~ TMWS-GOS-PADOTA-TMWGATTH ~ The More Time We Spend – Grooming Our Self-Presentation And Declaring Our Tribal Affiliations – The More We Grow Acculturated To This Habit

~ WMHR-‘PA’ ~ We May Have Reached – “Peak Advertising”

~ PDIP ~ Personal Data Into Propaganda

~ TGS ~ The Great Scramble

~ ‘R’-HNRT-TH-TE-TM-TE-O-TT ~ “Relevance” – Has No Relationship To – The Helpful – The Enlightening – The Moral – The Educational – Or – The True

~ SIESPC ~ Specializing In Ethically Suspect Paid Content

~ JIFTBTSI-A-TINJCDAI ~ Journalism Is Feeding The Beast That Starves It – And – There Is Nothing Journalists Can Do About It

~ FAGAQLTHOC-T-R-C-A-W-TAFON-TNAIATHEITAU-MPM-C-HS-O-P-CHOBDADSODF ~ Firms And Governments Are Quickly Learning The Hazards Of – Connecting – Thermostats – Robots – Cars – And – Watches – To A Fairly Open Network – These Networks Are Insecure And The Humans Embedded In Them Are Undependable – Malevolent Political Movements – Criminals – Hostiles States – Or – Pranksters – Can Hijack Or Bring Down A Delicate System Of Data Flows

~ LWATS-WSTTAMA-INMT-TSU ~ Like With Any Technological System – We Shape These Technologies As Much As – If Not More Than – They Shape Us

~ DI ~ Digital Imperialism

~ DBV-C-RT-P-BTF-A-M-RT-EAL-BTAOP ~ Dollars Became Votes – Commerce – Rather Than – Politics – Became The Forum – And – Markets – Rather Than – Elections And Legislatures – Became The Aggregators Of Preferences

~ IA-GAC-LIVAODOI-TBU-T-LC-A-I-AF-TIICW-D-DS-SMTBU-A-TLWCCLAUAC ~ If A – Global Advertising Company – Leverages Its Vast Array Of Dossiers On Its – Two Billion Users – To – Limit Competition – And – Invite – Antidemocratic Forces – To Infest Its Channels With – Disinformation – Democratic States – Should Move To Break It Up – And – To Limit What Companies Can Learn And Use About Citizens

~ BE ~ Be Evil

~ BTEO-2010-TITSMW-RR-SABAT-A-UDP-W-ATISOE ~ By The End Of – 2010 – The Idea That Social Media Would – Revolutionize Revolutions – Strike A Blow Against Tyranny – And – Unleash Democratic Participation – Was – A Theory In Search Of Evidence

~ T-N-A-IOPHOT-T-A-T-TLWIAI ~ Techno-Narcissism – Assumes – If Only People Had Our Tools – Toys – And – Techniques – Their Lives Would Improve Almost Instantly

~ D-CG ~ Democracy-Colored Glasses

~ ITHO-PM-NMWAI-YSCODTTO ~ In The History Of – Protest Movements – New Media Were Always Important – Yet Seldom Crucial Or Determinative To Their Outcomes

~ P-Q-CQC? ~ Psychographics – Qu’est-Ce Que C’est?

~ TDAOP ~ The Dark Arts Of Psychometrics

~ PE-TPOHDAC-A-GATTEFROTMLTBMBTM ~ Political Engineering – The Process Of Harvesting Data About Citizens – And – Generating Algorithmic Tools That Efficiently Focus Resources On Those Most Likely To Be Moved By Tailored Messages

~ M-HCFSL-P-TSL-E-SH-P ~ Marketing – Has Changed From Something Like – Poetry – To Something Like – Engineering – So Has – Politics

~ TCOPHBC:EOUIAWACOPIGFUAOIGRTGFO-C-N-O-W ~ The Culture Of Politics Has Become Customized: Each Of Us Is Asked Whether A Candidate Or Platform Is Good For Us And Our Immediate Gratification Rather Than Good For Our – Community – Nation – Or – World

~ C-G-‘T’-ATMILWCR-BI-C-C-A-C ~ Citizenship – Grows – “Thin” – As Too Much Information Lies Within Convenient Reach – But Is – Cacophonous – Confusing – And – Contradictory

~ NO-TR-WDIH-OU-O-HIUTD ~ No Obligation – To Reveal – What Data It Has – On Us – Or – How It Uses Those Data

~ WW-MACOT-A-WIIRACIOLWCOTL-TC-WMFOO ~ When We – Make A Cult Of Technology – And – Welcome Its Immediate Rewards And Conveniences Into Our Lives Without Consideration Of The Long-Term Costs – We Make Fools Of Ourselves

~ WHB-D-PFA-D-A-D ~ We Have Become – Data-Producing Farm Animals – Domesticated – And – Dependent

~ ‘TI’-A-ID ~ “The Internet” – And – Its Discontents

~ IWAGT-R-TRIO-A-ROIE-WMDIS-TGD-Q ~ If We Are Going To – Resist – The Rising Illiberal Oliopoly – And – Reform Our Information Ecosystem – We Must Do It Soon – It’s Getting Dark – Quickly

NATASHA DOW SCHULL ~ ADDICTION BY DESIGN ~ 2012

~ BAC-PAPGASOATWG-F-30%-TAS-60%-O-TGR-HBFTDFPG ~ By Any Count – Problem And Pathological Gamblers Are Significantly Overrepresented Among Those Who Gamble – From – 30 Percent – To A Staggering – 60 Percent – Of – Total Gambling Revenues – Have Been Found To Derive From Problem Gamblers

~ RFDOGA-TIATROMSM-A-‘R’-F-A-A-‘R’-WBTD-WAFOGIRPOP-MGIDBI-S-C-A-R-MOW-IIPTCAGETTFS ~ Relatively Few Discussions Of – Gambling Addiction – Take Into Account The Role Of Modern Slot Machines – Although – “Reliable – Fast-Acting – And – Robust” – Well Describes The Devices – While All Forms Of Gambling Involve Random Patterning Of Payouts – Machine Gambling Is Distinguished By Its – Solitary – Continuous – And – Rapid – Mode Of Wagering – It Is Possible To Complete A Game Every Three To Four Seconds

~ TSO-‘PG’-INJASOPG;IIAASOPM-PE-A-PBP ~ The Story Of – “Problem Gambling” – Is Not Just A Story Of Problem Gamblers; It Is Also A Story Of Problem Machines – Problem Environments – And – Problem Business Practices

~ IDFIS-A-A-A-A ~ Interior Design For Interior States – Architecture – Ambience – And – Affect

~ ‘CA’ ~ “Casino Atmospherics”

~ LOAE-M-WBAABMWIRITB ~ Like Other Atmospheric Elements – Music – Works Best As A Behavioral Modulator When It Remains In The Background

~ EE-TPEOP-CD ~ Engineering Experience – The Productive Economy Of Player-Centric Design

~ ‘CGP’ ~ “Continuing Gaming Productivity”

~ DO-TGMI-PCATTPRO-TZE ~ Designers Of – The Gambling Machine Interface – Pay Careful Attention To The Phenomenological Requirements Of – The Zone Experience

~ AP ~ Accelerating Play

~ S-IACEO-TZE-GASOSAAKOS-EWILTTMHTMHW ~ Speed – Is A Critical Element Of – The Zone Experience – Gambling Addicts Speak Of Speed As A Kind Of Skill – Even When It Leads Them To Miss Hands They Might Have Won

~ E-T-O-D ~ Extending – Time-On-Device

~ IFF ~ Intensifying Financial Flow

~ AC ~ Asymmetric Collusion

~ PC-TCOE ~ Programming Chance – The Calculation Of Enchantment

~ TSOMAWTGMPITUHAGDTDWTHAOOT-‘MAC’-BWTMC-UCGPAT-TRAOOWAAT-TIMAOOGDHABCIAB-PO-IKTTSAOGM ~ The Sense Of Magic And Wonder That Gambling Machines Provoke In Their Users Has A Great Deal To Do With The Hiddenness And Opacity Of The – “Means And Calculations” – By Which They Mediate Chance – Unlike Card Games Played Around Tables – The Rules And Odds Of Which Are Always Transparent – The Inner Mechanisms And Odds Of Gambling Devices Have Always Been Concealed In A Box – Purposive Obfuscation – Is Key To The Seductive Appeal Of Gambling Machines

~ P-AIDTEGMTBPAAD-CAPFADOUCTNLE ~ Paradoxically – Advances In Digital Technology Enable Gambling Machines To Better Pose As Analog Devices – Communicating A Physical Functionality And Degree Of User Control That No Longer Exist

~ LTO-VRM ~ Lengthening The Odds – Virtual Reel Mapping

~ MMOO-‘PRDF’ ~ Machines’ Misrepresentation Of Odds – “Physical Reel Distortion Factor”

~ RL:NM ~ Reconfiguring Loss: Near Misses

~ VRM-HBUNOTDPPOGO-BA-TDTPOL-BC-‘NM-E-‘AHTJ’ ~ Virtual Reel Mapping – Has Been Used Not Only To Distort Players’ Perception Of Games’ Odds – But Also – To Distort Their Perception Of Losses – By Creating – “Near Miss” – Effects – “Almost Hitting The Jackpot”

~ GAAWATTABR-ITZ-AT-KOTMIF-WDLTCTD ~ Gambling Addicts Are Well Aware That They Are Beyond Reason – In The Zone – And That – Knowledge Of The Machines’ Inner Functions – Will Do Little To Curb Their Drive

~ MLODAAWITEWGM ~ Multiple Lines Of Delusion Are At Work In The Encounter With Gambling Machines

~ IDAMTTDG-AT-WATDT-AAOT-DTTBITTGG-‘WTW’ ~ Industry Designers Actively Marshal Technology To Delude Gamblers – At Times – Worrying About Their Delusionairy Tactics – And At Other Times – Defending These Tactics By Insisting That They Give Gamblers – “What They Want”

~ ITGB-CAI-RAA-TGIS-R-WPS-TZ ~ In The Gap Between – Calculation And Intuition – Rationality And Affect – The Gambling Industry Seeks – Revenue – While Players Seek – The Zone

~ MTM-I/I/H ~ Matching The Market – Innovation / Intensification / Habituation

~ FHTH ~ From Hook To Hold

~ PFT:VP-LT-O-D-N-TWAWA-J-B-TETPS ~ Playing For Time: Video Poker – Longer Time-On-Device – Not – To Walk Away With A – Jackpot – But – To Extend The Play Session

~ ASR:VS ~ A Smoother Ride: Video Slots

~ T-I-T-O-T ~ Ticket-In – Ticket-Out – Technology

~ LD-TP-GP ~ Live Data – Tracking Players – Guiding Play

~ TROPT-GM-T-F-S-AGB-I-N-‘ESD’ ~ The Rise Of Player Tracking – Gambling Machines – Transformed – From – Stand-Alone Game Boxes – Into – Networked – “Electronic Surveillance Devices”

~ IETTCIJOC-PTS-SATATFTADCS-B-LM-I-T-S-P-A-CS ~ Initially Engineered To Track Consumers Inside Just One Casino – Player Tracking Systems – Soon Acquired The Ability To Follow Them Across Diverse Consumer Spaces – By – Linking Machines – In – Taverns – Supermarkets – Pharmacies – And – Convenience Stores

~ RI-ODTMTPMOCOASTEBROTTTPOCP-AIC-RFID-UTTEIPCTFPATMTAS-IRT ~ Radiofrequency Identification – Originally Devised To Monitor The Peripatetic Movements Of Criminal Offenders And Soon Thereafter Employed By Retail Operations To Trace The Purchase Of Consumer Products – Applied In Casinos – RFID – Uses Tracking Tags Embedded In Player Cards To Follow Patrons As They Move Through A Space – In Real Time

~ BA:AI ~ Behavioral Analytics: Actionable Intelligence

~ AINOBASSHBDTHMOTGINTDISTHFITWOTT ~ An Increasing Number Of Behavioral Analytic Software Suites Have Been Developed To Help Members Of The Gambling Industry Navigate The Deep Informational Seas That Have Formed In The Wake Of Tracking Technology

~ T:RM ~ Touchpoint: Relationship Management

~ AIOSI-‘R’-IEAEFASEIWCRPDTCTUTBMTTATGT-‘L’ ~ As In Other Service Industries – “Relationship” – Is Essentially A Euphemism For A Strategic Exchange In Which Customers Relinquish Personal Data That Corporations Then Use To Better Market To Them And Thus Gain Their – “Loyalty”

~ AG-‘O’-FAV-GAM-FBATC ~ A Gambler – “Overdue” – For A Visit – Gets A Mailer – Followed By A Telephone Call

~ CDMPRST-IQRFTS ~ Customers Deemed Most Profitable Receive Special Treatment – Including Quicker Responses From Telephone Systems

~ EA-PS-OR-TRM-S-FAPDTAATCHMTPCLASFS-TE-P-‘PP’-ATT-ID-MC-TTSOGS ~ Enacting A – Pavlovian System – Of Real-Time Relationship Management – Software – Feeds A Players Data Through An Algorithm That Calculates How Much That Player Can Lose And Still Feel Satisfied – Thereby Establishing – Personalized – “Pain Points” – Approach The Threshold – It Dispenses – Meal Coupons – Tickets To Shows Or Gambling Shows

~ DG ~ Downloadable Gaming

~ LTRDTOSB ~ Let The Rats Design Their Own Skinner Box

~ PC-FCTC-GMR-ETZ-ATPWTOABIFTFOTM-TETPAAKOCBTIATMR ~ Perfect Contingency – From Control To Compulsion – Gamblers Most Readily – Enter The Zone – At The Point Where Their Own Actions Become Indistinguishable From The Functioning Of The Machine – They Explain This Point As A Kind Of Coincidence Between Their Intentions And The Machine’s Responses

~ GA ~ Gambled Away

~ LL ~ Liquidating Life

~ SCT-G-DT-BTIIADSOE ~ Suspending Clock Time – Gambling – Dechronologizes Time – By Turning It Into A Disconnected Series Of Events

~ ML ~ Machine Life

~ TPPIOOAOITNOCG:ATST-T-TSC-TSTBROI ~ The Paradox Plays Itself Out Over And Over In The Narratives Of Compulsive Gamblers: At The Same Time – That – They Seek Control – They Seek To Be Rid Of It

~ WL ~ Willing Loss

~ PTD ~ Playing To Death

~ TRI ~ The Recovery Industry

~ ACA-ACBA ~ Anything Can Addict – Anyone Can Become Addicted

~ IINUFGATDTEOTMPAP-L-PDMC-‘T’-FCO-R-IEO-A-WGD-ITCOAT-HWTCSTAOGAEFTZE ~ It Is Not Unusual For Gambling Addicts To Describe The Effects Of Their Machine Play As Pharmaceutical-Like – Pharmaceutical Drugs Most Clearly – “Turn” – From Conditions Of – Recovery – Into Elements Of – Addiction – When Gamblers Discover – In The Course Of Administering Them – How Well They Can Supplement The Act Of Gambling And Even Facilitate The Zone Experience

~ TITTGIAIPMSAPORFPGB-IOTR-TCBTIRRATPIRFI ~ The Idea That The Gambling Industry And Its Products Might Share A Portion Of Responsibility For Problematic Gambling Behavior – Is On The Rise – The Conflict Between The Industry’s Responsibility Rhetoric And The Profits It Reaps From Irresponsibility

NEIL POSTMAN ~ AMUSING OURSELVES TO DEATH ~ 1983

~ PDITAOSB ~ Public Discourse In The Age Of Show Business

~ TNITM ~ The Medium Is The Metaphor

~ O-P-R-N-E-A-C-HBTI-CAO-SB-TRITWAAPOTVOAOTD ~ Our – Politics – Religion – News – Athletics – Education – And – Commerce – Have Been Transformed Into – Congenial Adjuncts Of – Show Business – The Result Is That We Are A People On The Verge Of Amusing Ourselves To Death

~ IETWC-AIIETGBTFOTTI ~ In Every Tool We Create – An Idea Is Embedded That Goes Beyond The Function Of The Thing Itself

~ OMAOM-OMCTCOOC ~ Our Media Are Our Metaphors – Our Metaphors Create The Content Of Our Culture

~ ENTIAT-IGATA ~ Every New Technology For Thinking Involves A Tradeoff – It Giveth And Taketh Away

~ TFIWIAE-AWTIWB ~ The Form In Which Ideas Are Expressed – Affects What Those Ideas Will Be

~ TAOSB ~ The Age Of Show Business

~ C-FI-HODIOTIPYOM-ROT-OI-TMP- CYTAYPFTD-O-TTSAYWNOHT-OPI-ISPYARTS? ~ Context-Free Information – How Often Does It Occur That Information Provided You On Morning – Radio Or Television – Or In – The Morning Newspaper – Causes You To Alter Your Plans For The Day – Or – To Take Some Action You Would Not Otherwise Have Taken – Or – Provides Insight Into Some Problem You Are Required To Solve?

~ B-MOODNII-COITGUSTTABCLTAMA ~ But – Most Of Our Daily News Is Inert – Consisting Of Information That Gives Us Something To Talk About But Cannot Lead To Any Meaningful Action

~ AGLOI:TNEFYAVOOAWYCDNETOTAMN-AWYCDN ~ A Great Loop Of Impotence: The News Elicits From You A Variety Of Opinions About Which You Can Do Nothing Except To Offer Them As More News – About Which You Can Do Nothing

~ EBEB-FTFT-WWSIWANQWHA-AW-IAC-DNPAR ~ Everything Became Everyone’s Business – For The First Time – We Were Sent Information Which Answered No Question We Had Asked – And Which – In Any Case – Did Not Permit A Reply

~ AP-CIASITGFAIIASU-B-TUTP-CPIN-A-O-P-S-O-C-IITOULFIWNGCTOL-AT-OC-IT-A ~ A Pseudo-Context Is A Structure Invented To Give Fragmented And Irrelevant Information A Seeming Use – But – The Use The Pseudo-Context Provides Is Not – Action – Or – Problem-Solving – Or – Change – It Is The Only Use Left For Information With No Genuine Connection To Our Lives – And That – Of Course – Is To – Amuse

~ TINSOPI-P/N/E/R/S/S-TDNFIWTT-WMTAPUOTSISBTBOT ~ There Is No Subject Of Public Interest – Politics / News / Education / Religion / Science / Sports – That Does Not Find Its Way To Television – Which Means That All Public Understanding Of These Subjects Is Shaped By The Biases Of Television

~ WRTAT-OWIOT-TI-IC-IE-WINOIPCASCBTCIWWNATI-ITFG-AAN-O-CIAAILTSIT-ASMIPAE ~ We Rarely Talk About Television – Only What Is On Television – That Is – Its Content – Its Ecology – Which Includes Not Only Its Physical Characteristics And Symbolic Code But The Conditions In Which We Normally Attend To It – Is Taken For Granted – Accepted As Natural – One – Cultural Institution After Another Is Learning To Speak Its Terms – All Subject Matter Is Presented As Entertaining

~ TIOCPMOKAI-T-ATITCP-HTSTWBTMFHTWIPTBS-TNODICATDLBWISBAWINBHTSWEPD-TNBBSB ~ Television Is Our Culture’s Principal Mode Of Knowing About Itself – Therefore – And This Is The Critical Point – How Television Stages The World Becomes The Model For How The World Is Properly To Be Staged – The Nature Of Discourse Is Changing As The Demarcation Line Between What Is Show Business And What Is Not Becomes Harder To See With Each Passing Day – There’s No Business But Show Business

~ ‘N…T’ ~ “Now… This”

~ IOT-CRRATDTOT-T-PLNNTTVMWRPTTPCGASOV-OMLLALBBTTT-OEW-LLAT-TBIFBL ~ If On Television – Credibility Replaces Reality As The Decisive Test Of Truth-Telling – Political Leaders Need Not Trouble Themselves Very Much With Reality Provided That Their Performances Consistently Generate A Sense Of Verisimilitude – One May Look Like A Liar But Be Telling The Truth – Or Even Worse – Look Like A Truth-Teller But In Fact Be Lying

~ TIATMO-‘BI’-BCASOITMPBCD-MI-M-I-F-O-S-I-SFMST-BDOAI ~ Television Is Altering The Meaning Of – “Being Informed”– By Creating A Species Of Information That Might Properly Be Called Disinformation – Misleading Information – Misplaced – Irrelevant – Fragmented – Or – Superficial – Information – Something Far More Serious Than – Being Deprived Of Authentic Information

~ TTCINAAATCOP-IIATCOTC ~ The Television Commercial Is Not At All About The Character Of Products – It Is About The Character Of The Consumers

~ TTCHOBAF-MBOV-Y-MCFV-WMT-TBOBHNBP-T-TCIAPABP-D ~ The Television Commercial Has Oriented Business Away From – Making Products Of Value – Toward – Making Consumers Feel Valuable – Which Means That – The Business Of Business Has Now Become Pseudo-Therapy – The Consumer Is A Patient Assured By Psycho-Dramas

~ TITLOAGTC:P-AS-AS-O-AF-TCFVACACIOT ~ This Is The Lesson Of All Great Television Commercials: Provide – A Slogan – A Symbol – Or – A Focus – That Creates For Viewers A Comprehensive And Compelling Image Of Themselves

~ IT-AOSAIP-PDIENOOICBOHCAW ~ ~ In The – Age Of Show Business And Image Politics – Political Discourse Is Emptied Not Only Of Ideological Content But Of Historical Content – As Well

~ TOAVHAKATVOPTMWAAAMOPD-B-MOTCNHEHFASIWTMWITWDNA-TKTCINNWAPDTTFOAJ ~ Tyrants Of All Varieties Have Always Known About The Value Of Providing The Masses With Amusements As A Means Of Pacifying Discontent – But – Most Of Them Could Not Have Even Hoped For A Situation In Which The Masses Would Ignore That Which Does Not Amuse – To Know That Censorship Is Not A Necessity When All Political Discourse Takes The Form Of A Jest

~ TATWBWTSOACMBS-TO:CBAP-TH:CBB ~ There Are Two Ways By Which The Spirit Of A Culture May Be Shriveled – The Orwellian: Culture Becomes A Prison – The Huxleyan – Culture Becomes A Burlesque

~ IMLDIOWAIBR-OL-WI-TGOTPAEI-SER-I-WEP ~ It Makes Little Difference If Our Wardens Are Inspired By Right- Or Left-Wing Ideologies – The Gates Of The Prison Are Equally Impenetrable – Surveillance Equally Rigorous – Icon-Worship Equally Pervasive

~ A-O-WIMETR-ATO-TA-H ~ An – Orwellian – World Is Much Easier To Recognize – And To Oppose – Than A – Huxleyan

~ PCHNYATPTTII-TISOTFTBOVETHAEAOL ~ Public Consciousness Has Not Yet Assimilated The Point That Technology Is Ideology – This In Spite Of The Fact That Before Our Very Eyes Technology Has Altered Every Aspect Of Life

~ TBATATCEWAPFSC-TMTTIN-TMTATTIAAFTCI-ATLH-SPAS ~ To Be Unaware That A Technology Comes Equipped With A Program For Social Change – To Maintain That Technology Is Neutral – To Make The Assumption That Technology Is Always A Friend To Culture Is – At This Late Hour – Stupidity Plain And Simple

~ NMIEDIIUUWIDA-TAITBTS ~ No Medium Is Excessively Dangerous If Its Users Understand What Its Dangers Are – To Ask Is To Break The Spell

~ TCTOCT-TTPDWHISPSFID-WGU-U-IWBNTTMCAS-O-LRODHBOGVTL-SO-B-HSVLOITMP-A-HCALAMPFTATMHS ~ The Central Thesis Of Computer Technology – That The Principal Difficulty We Have In Solving Problems Stems From Insufficient Data – Will Go Unexamined – Until – It Will Be Noticed That The Massive Collection And Speed-Of-Light Retrieval Of Data Have Been Of Great Value To Large-Scale Organizations – But – Have Solved Very Little Of Importance To Most People And – Have Created At Least As Many Problems For Them As They May Have Solved

~ MC ~ Media Conscious

~ WATP-BNW-WNTTWLIOT-B-TTDNKWTWLAAWTHST ~ What Afflicted The People In – Brave New World – Was Not That They Were Laughing Instead Of Thinking – But – That They Did Not Know What They Were Laughing About And Why They Had Stopped Thinking

CHARLES SEIFE ~ VIRTUAL UNREALITY ~ 2014

~ VU ~ Virtual Unreality

~ DIID ~ Digital Information Is Different

~ WWLTTAOOII-BAB-WUAENCUTW-OWP-AD-WODU ~ When We Learned To Turn All Of Our Information Into – Bits And Bytes – We Unleashed An Entirely New Creature Upon The World – One Whose Powers – And Dangers – We Only Dimly Understand

~ TDRHDCNJHWGIATWBAHWCTWTITOAG ~ The Digital Revolution Has Dramatically Changed Not Just How We Gather Information About The World But Also How We Can Tamper With The Information That Others Are Gathering

~ WAOBTOABOTIOTOW-WHADSA-A-TOWIRHWMAMSB ~ We’re Altering Our Behavior Toward One Another Because Of The Influence Of The Online World – We Humans Are Deeply Social Animals – And – The Online World Is Reshaping How We Make And Maintain Social Bonds

~ BIIADTAAOU ~ Bad Information Is A Disease That Affects All Of Us

~ Y-KIIA-D-IE-INSTTWOTM-MLTTWOTM ~ Yet – Knowledge Is Inherently Anti-Democratic – It’s Elitist – It’s Not Subject To The Will Of The Majority – Much Less To The Whims Of The Mob

~ FANLTITU-A-IOTFTTMRTATATMI ~ Facts Are No Less True If They’re Unpopular – And – It’s Often The Facts That The Majority Refuse To Accept That Are The Most Important

~ WAF-K-TCT-ID-TPIHAPEOOPOTW ~ We Are Forcing – Knowledge – To Conform To – Internet Democracy – This Process Is Having A Profound Effect On Our Perception Of The World

~ P-T-HLTIMETCOIB-AWOAW-TB-TTAPOIOW ~ Politicians – Too – Have Learned That It’s Much Easier To Craft One’s Image By – Altering Words On A Webpage – Than By – Trying To Affect Public Opinion In Other Ways

~ TIHPITPO-M-O-A-WBTFUTPI-R ~ The Internet Has Put Immense Time Pressure On – Media – Outlets – And – What’s Beginning To Fail Under The Pressure Is – Reporting

~ PAPVTFWTLFRI ~ People Are Particularly Vulnerable To Fakes When They’re Looking For Romantic Involvement

~ TLOTI ~ The Loneliness Of The Interconnected

~ TMIWFFOUFI-OP-ANOTF-WAWTBWY-ITAO-FTB-YCFSFTBROD ~ The Most Important Weapon For Fighting Off Uncomfortable Facts Is – Other People – A Network Of The Faithful – Who Are Willing To Believe With You – In The Arms Of – Fellow True Believers – You Can Find Solace From The Brutal Reality Of Disconfirmation

~ TCTI-NETCIAUBAFMCAF-CAR-BABOFT ~ Then Came The Internet – Now Even The Craziest Ideas Are Usually But A Few Mouse Clicks Away From – Confirmation And Reinforcement – By A Band Of Fellow Travelers

~ WNADTITTOP-WDOOTI-WWUWIOOFI-RBAUBTM-TNICTBAWUTW;IIBAMTAUTGOUOOB ~ With News And Data That Is Tailored To Our Prejudices – We Deprive Ourselves Of True Information – We Wind Up Wallowing In Our Own False Ideas – Reflected Back At Us By The Media – The News Is Ceasing To Be A Window Unto The World; It Is Becoming A Mirror That Allows Us To Gaze Only Upon Our Own Beliefs

~ IGAPOA-‘P-S’-W-A-WAGIS-IHTGPTPAMFI ~ Informational Goods Are Part Of A – “Post-Scarcity” World – And – When A Good Isn’t Scarce – It’s Hard To Get People To Pay Any Money For It

~ ‘IWTBF’-I-TCCOTIG-B-INFTC-TLTR ~ “Information Wants To Be Free” – Is – The Clarion Call Of The Internet Generation – But – It’s Not Free To Create – Therein Lies The Rub

~ I-1980-IWHBABITMFLATEOAPSJWBE-N-FSJAE ~ In 1980 – It Would Have Been All But Impossible To Masquerade For Long As The Editor Of A Phoney Scientific Journal Without Being Exposed – Nowadays – Fake Scientific Journals Are Everywhere

~ HPP ~ Hollow Potemkin Publications

~ IAVSS-BIH-I-TTFANSINR-AH-B-AA-SR ~ It’s A Very Subtle Shift – But It’s Happening – Increasingly – The Target For A News Story Is Not Really – A Human – But – An Algorithm – Search Rankings

~ RAETW ~ Rankings Are Easily Tinkered With

~ AU ~ Artificial Unintelligence

~ J18WAB ~ Jennifer18 Was A Bimbot

~ AWT-SOITUIFTPIMF-STITTTHSWI ~ As With All Technology – Step One Is To Use It For The Purpose It’s Meant For – Step Two Is To Try To Have Sex With It

~ BS ~ Bacon Specialist

~ MMF ~ Make Money Fast

~ IWT-‘J’-S-W-FS-W-BI ~ Information Warfare Technique – “Jamming” – Swamping – With – False Signals – With – Bogus Information

~ DIGPTTP-B-IGEMTTWPUU ~ Digital Information Gives Power To The People – But – It Gives Even More To Those Who Prey Upon Us

~ IMWWETMT-ROP-WHTCOBIHOGMA-MI-MIR-TAOCUTS ~ In Many Ways We’re Easier To Manipulate Than – Rats Or Pigeons – We’re Happy To Change Our Behavior In Hopes Of Getting More Abstract – More Insubstantial – More Infrequent Rewards – Than Any Other Creature Under The Sun

~ PAMTIAVF ~ Performing A Mindless Task In A Virtual Fishbowl

~ SPCCPT-AATBJ-DTM-AE-MF ~ Social Pressure Can Cause People To – Act Against Their Better Judgement – Discard Their Morals – And Even – Misperceive Facts

~ GU-V-T-M-O-I-IRFLONAA ~ Giving Up – Valuable – Time – Money – Or – Information – In Return For Little Or Nothing At All

~ IIV-A-TGIUTITAAYOI ~ Information Is Valuable – And – To Give It Up Thoughtlessly Is To Act Against Your Own Interest

~ YMWDTYMHBSYOS-I-IAIW-TBACE-A-IITS-ATWCOATCOOOB-DTPTATTUUFTOP ~ You Might Well Discover That You Might Have Been Sacrificing Your Own Self-Interest – In Almost Imperceptible Ways – To Benefit A Commercial Enterprise – And – It Is Through Self-Awareness That We Can Once Again Take Control Of Our Own Brains – Despite The Parasites That Are Trying To Use Us For Their Own Purposes

~ IWWTBATTWRAWN-WMLTSTTHOVUTSAU ~ If We Want To Be Able To Tell What’s Real And What’s Not – We Must Learn To See Through The Haze Of Virtual Unreality That’s Settling Around Us

~ A-OIS-TTTOP-TMETCTROEBASOOTCU ~ As – Our Information Sources – Tailor Themselves To Our Prejudices – This Means Eschewing The Chatter That Reinforces Our Preexisting Beliefs And Seeking Out Ones That Challenge Us

WILLIAM WHYTE ~ HOW TO CHEAT ON PERSONALITY TESTS ~ THE ORGANIZATION MAN ~ 1956

~ AIASO-S-IISVTAE-TT-E-A-LT-OR-TOPL ~ As In All Aspects Of – Scientism – It Is Society’s Values That Are Enshrined – The Tests – Essentially – Are – Loyalty Tests – Or Rather – Tests Of Potential Loyalty

~ NITQNITEOT-AT-T-N;TALW-V-OV-A-TRI-ASOY-TR-TC-TP-A-TU-ATEOTEI-W-WN-S-O-O-O-CF ~ Neither In The Questions Nor In The Evaluation Of Them – Are The – Tests – Neutral; They Are Loaded With – Values– Organization Values – And – The Result Is – A Set Of Yardsticks – That Reward – The Conformist – The Pedestrian – And – The Unimaginative – At The Expense Of The Exceptional Individual – Without – Who – No – Society – Organization – Or – Otherwise – Can Flourish

~ TITTRIT-YDWAGS-YAABO ~ The Important Thing To Recognize Is That – You Don’t Win A Good Score – You Avoid A Bad One

~ YSUYRUTITOR0TI-HYATQIRTHOPHAT-YS-LIGASBT-40-A-60-P-WITS-YSTTAAIYWLEEISTB ~ Your Score Is Usually Rendered In Terms Of Your Percentile Rating – That Is – How You Answer The Question In Relation To How Other People Have Answers Them – Your Safety – Lies In Getting A Score Between The – 40th – And – 60th – Percentiles – Which Is To Say – You Should Try To Answer As If You Were Like Everybody Else Is Supposed To Be